{"id":19647,"date":"2026-01-15T09:40:29","date_gmt":"2026-01-15T01:40:29","guid":{"rendered":"https:\/\/greenoo.tw\/?p=19647"},"modified":"2026-01-15T09:40:29","modified_gmt":"2026-01-15T01:40:29","slug":"amazon-us-selling-without-trademark-2026-guide","status":"publish","type":"post","link":"https:\/\/greenoo.tw\/en\/amazon-us-selling-without-trademark-2026-guide\/","title":{"rendered":"\u6c92\u6709\u7f8e\u570b\u5546\u6a19\uff0c\u53ef\u4ee5\u5728Amazon\u7f8e\u570b\u7ad9\u8ce3\u55ce\uff1f2026\u5b8c\u6574\u89e3\u7b54\u8207\u98a8\u96aa\u8a55\u4f30"},"content":{"rendered":"<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-19653\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-us-selling-without-trademark-cover.png\" alt=\"Amazon\u7f8e\u570b\u7ad9\u7121\u5546\u6a19\u92b7\u552e\u6307\u5357\u5c01\u9762\u5716\uff0c\u5448\u73fe\u54c1\u724c\u8a3b\u518a\u8207\u7121\u5546\u6a19\u8ce3\u5bb6\u7684\u5dee\u7570\u8207\u98a8\u96aa\u8a55\u4f30\" width=\"2560\" height=\"1352\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-us-selling-without-trademark-cover.png 2560w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-us-selling-without-trademark-cover-768x406.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-us-selling-without-trademark-cover-1536x811.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-us-selling-without-trademark-cover-2048x1082.png 2048w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-us-selling-without-trademark-cover-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/h2>\n<h2><\/h2>\n<h2>\u53ef\u4ee5\uff0c\u4f46\u6709\u91cd\u5927\u9650\u5236\u8207\u98a8\u96aa<\/h2>\n<p><strong>The answer is yes.<\/strong>\uff1a\u6c92\u6709\u7f8e\u570b\u5546\u6a19\uff0c\u4ecd\u7136\u53ef\u4ee5\u5728Amazon\u7f8e\u570b\u7ad9\u92b7\u552e\u5546\u54c1\u3002Amazon\u4e26\u672a\u5f37\u5236\u8981\u6c42\u6240\u6709\u8ce3\u5bb6\u5fc5\u9808\u64c1\u6709\u8a3b\u518a\u5546\u6a19\u624d\u80fd\u958b\u5e97\u3002\u7136\u800c\uff0c<strong>\u7121\u5546\u6a19\u8ce3\u5bb6\u5c07\u9762\u81e8\u4e09\u5927\u6838\u5fc3\u9650\u5236<\/strong>::<\/p>\n<ol>\n<li><strong>\u7121\u6cd5\u52a0\u5165Amazon\u54c1\u724c\u8a3b\u518a\u8a08\u756b(Brand Registry)<\/strong>\uff0c\u5931\u53bb\u54c1\u724c\u4fdd\u8b77\u5de5\u5177\u8207\u9032\u968e\u92b7\u552e\u529f\u80fd<\/li>\n<li><strong>Listing\u63a7\u5236\u6b0a\u6975\u5f31<\/strong>\uff0c\u5bb9\u6613\u88ab\u8ddf\u8ce3\u3001\u60e1\u610f\u4fee\u6539\u7522\u54c1\u9801\u9762\u3001\u906d\u53d7\u4fb5\u6b0a\u6307\u63a7<\/li>\n<li><strong>\u4fb5\u6b0a\u98a8\u96aa\u9ad8<\/strong>\uff0c\u82e5\u4f7f\u7528\u4ed6\u4eba\u5546\u6a19\u6216\u8fd1\u4f3c\u6a19\u8b58\uff0c\u53ef\u80fd\u906dAmazon\u4e0b\u67b6\u751a\u81f3\u5c01\u865f<\/li>\n<\/ol>\n<p>\u5c0d\u65bc\u8a8d\u771f\u7d93\u71df\u54c1\u724c\u7684\u53f0\u7063\u8de8\u5883\u8ce3\u5bb6\u800c\u8a00\uff0c<strong>\u7121\u5546\u6a19\u92b7\u552e\u7b49\u540c\u65bc\u300c\u88f8\u5954\u300d<\/strong>\u2014\u2014\u96d6\u7136\u53ef\u4ee5\u505a\u751f\u610f,\u4f46\u96a8\u6642\u53ef\u80fd\u88ab\u7af6\u722d\u5c0d\u624b\u6216\u54c1\u724c\u65b9\u653b\u64ca\u3002\u6839\u64da<a href=\"https:\/\/brandservices.amazon.com\/\" target=\"_blank\" rel=\"noopener\">Amazon\u5b98\u65b9\u54c1\u724c\u8a3b\u518a\u8aaa\u660e<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;}\uff0c\u64c1\u6709\u8a3b\u518a\u5546\u6a19\u7684\u8ce3\u5bb6\u53ef\u7372\u5f97\u986f\u8457\u7684\u5e73\u53f0\u4fdd\u8b77\u8207\u92b7\u552e\u512a\u52e2\u3002<\/p>\n<hr \/>\n<h2>Amazon\u5c0d\u5546\u6a19\u7684\u5be6\u969b\u8981\u6c42\uff1a\u5169\u7a2e\u8ce3\u5bb6\u7684\u5dee\u7570<\/h2>\n<h3>\u7121\u5546\u6a19\u8ce3\u5bb6\u7684\u73fe\u5be6\u8655\u5883<\/h3>\n<p>Amazon\u5141\u8a31\u7121\u5546\u6a19\u8ce3\u5bb6\u4ee5\u300c\u4e00\u822c\u8ce3\u5bb6(Non-Branded Seller)\u300d\u8eab\u5206\u92b7\u552e\uff0c\u4f46<strong>\u5be6\u52d9\u9650\u5236\u6975\u70ba\u56b4\u82db<\/strong>::<\/p>\n<p><strong>Listing\u63a7\u5236\u6b0a\u554f\u984c<\/strong><\/p>\n<ul>\n<li>\u7121\u6cd5\u9396\u5b9a\u7522\u54c1\u9801\u9762\uff0c\u4efb\u4f55\u8ce3\u5bb6\u90fd\u53ef\u4fee\u6539\u6a19\u984c\u3001\u5716\u7247\u3001\u63cf\u8ff0<\/li>\n<li>\u5bb9\u6613\u88ab\u8ddf\u8ce3(Hijacker)\u6436\u8d70Buy Box\uff0c\u6d41\u91cf\u8207\u8a02\u55ae\u88ab\u74dc\u5206<\/li>\n<li>\u7522\u54c1\u8cc7\u8a0a\u88ab\u60e1\u610f\u4fee\u6539\u5f8c\uff0c\u7533\u8a34\u56f0\u96e3\u4e14\u8017\u6642<\/li>\n<\/ul>\n<p><strong>\u54c1\u724c\u4fdd\u8b77\u5de5\u5177\u7f3a\u5931<\/strong><\/p>\n<ul>\n<li>\u7121\u6cd5\u4f7f\u7528Amazon Transparency\u9632\u507d\u8a08\u756b<\/li>\n<li>\u7121\u6cd5\u7533\u8acbA+ Content(\u589e\u5f37\u578b\u54c1\u724c\u5167\u5bb9)\u63d0\u5347\u8f49\u63db\u7387<\/li>\n<li>\u7121\u6cd5\u4f7f\u7528Sponsored Brands\u5ee3\u544a(\u54c1\u724c\u63a8\u5ee3\u5ee3\u544a)<\/li>\n<li>\u7121\u6cd5\u5efa\u7acbAmazon Storefront(\u54c1\u724c\u65d7\u8266\u5e97)<\/li>\n<\/ul>\n<p><strong>\u4fb5\u6b0a\u98a8\u96aa\u66b4\u9732<\/strong><\/p>\n<ul>\n<li>\u82e5\u7522\u54c1\u5305\u88dd\u3001Listing\u6587\u6848\u4f7f\u7528\u4ed6\u4eba\u5546\u6a19\u6216\u8fd1\u4f3c\u6a19\u8b58\uff0c\u6613\u906d\u6295\u8a34\u4e0b\u67b6<\/li>\n<li>\u7121\u6cd5\u4e3b\u52d5\u9632\u79a6\u4eff\u5192\u54c1\u6216\u8ddf\u8ce3\uff0c\u50c5\u80fd\u88ab\u52d5\u61c9\u5c0d<\/li>\n<li>\u906d\u60e1\u610f\u6295\u8a34\u6642,\u7f3a\u4e4f\u6709\u6548\u7533\u8a34\u5de5\u5177<\/li>\n<\/ul>\n<blockquote><p>\u26a0\ufe0f <strong>important reminder<\/strong>: \u6839\u64da<a href=\"https:\/\/www.uspto.gov\/trademarks\" target=\"_blank\" rel=\"noopener\">USPTO\u5546\u6a19\u57fa\u672c\u8cc7\u8a0a<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;}\uff0c\u5373\u4f7f\u60a8\u5728Amazon\u92b7\u552e\u6642\u672a\u4f7f\u7528\u5546\u6a19\uff0c\u82e5\u88ab\u4ed6\u4eba\u6307\u63a7\u4fb5\u6b0a\uff0c\u4ecd\u9700\u9762\u5c0d\u6cd5\u5f8b\u8cac\u4efb\u8207\u5e73\u53f0\u8655\u7f70\u3002<\/p><\/blockquote>\n<h3>\u6709\u5546\u6a19\u8ce3\u5bb6\u7684\u986f\u8457\u512a\u52e2<\/h3>\n<p>\u64c1\u6709\u7f8e\u570b\u8a3b\u518a\u5546\u6a19(USPTO\u6838\u51c6)\u7684\u8ce3\u5bb6,\u53ef\u7533\u8acb<strong>Amazon\u54c1\u724c\u8a3b\u518a\u8a08\u756b(Brand Registry)<\/strong>,\u7372\u5f97\u4ee5\u4e0b\u6838\u5fc3\u6b0a\u76ca\uff1a<\/p>\n<div class=\"MarkdownTable_tableContainer__2k5Kh\" tabindex=\"0\" role=\"region\">\n<table>\n<thead>\n<tr>\n<th>\u6b0a\u76ca\u9805\u76ee<\/th>\n<th>Description<\/th>\n<th>\u5be6\u52d9\u5f71\u97ff<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Listing\u7368\u5360\u63a7\u5236<\/td>\n<td>\u9396\u5b9a\u7522\u54c1\u9801\u9762,\u9632\u6b62\u4ed6\u4eba\u4fee\u6539<\/td>\n<td>\u4fdd\u8b77\u54c1\u724c\u5f62\u8c61,\u907f\u514d\u60e1\u610f\u7af6\u722d<\/td>\n<\/tr>\n<tr>\n<td>\u4e3b\u52d5\u54c1\u724c\u4fdd\u8b77<\/td>\n<td>\u4f7f\u7528Report a Violation\u5de5\u5177\u5feb\u901f\u4e0b\u67b6\u4fb5\u6b0aListing<\/td>\n<td>72\u5c0f\u6642\u5167\u8655\u7406\u4eff\u5192\u54c1\u6295\u8a34<\/td>\n<\/tr>\n<tr>\n<td>A+ Content<\/td>\n<td>\u589e\u5f37\u578b\u5716\u6587\u5167\u5bb9,\u63d0\u5347\u8f49\u63db\u73875-10%<\/td>\n<td>\u63d0\u9ad8\u5ba2\u55ae\u50f9\u8207\u5fa9\u8cfc\u7387<\/td>\n<\/tr>\n<tr>\n<td>Sponsored Brands\u5ee3\u544a<\/td>\n<td>\u54c1\u724c\u63a8\u5ee3\u5ee3\u544a,\u589e\u52a0\u66dd\u5149\u8207\u6d41\u91cf<\/td>\n<td>\u964d\u4f4e\u7372\u5ba2\u6210\u672c,\u63d0\u5347ROI<\/td>\n<\/tr>\n<tr>\n<td>Amazon Storefront<\/td>\n<td>\u5efa\u7acb\u54c1\u724c\u65d7\u8266\u5e97,\u5c55\u793a\u5b8c\u6574\u7522\u54c1\u7dda<\/td>\n<td>\u63d0\u5347\u54c1\u724c\u8a8d\u77e5\u5ea6\u8207\u5ba2\u6236\u5fe0\u8aa0\u5ea6<\/td>\n<\/tr>\n<tr>\n<td>Transparency\u9632\u507d<\/td>\n<td>\u6bcf\u4ef6\u5546\u54c1\u9644\u9632\u507d\u78bc,\u675c\u7d55\u4eff\u5192<\/td>\n<td>\u4fdd\u8b77\u54c1\u724c\u8072\u8b7d,\u964d\u4f4e\u9000\u8ca8\u7387<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\u82e5\u9700\u6df1\u5165\u4e86\u89e3\u5546\u6a19\u8a3b\u518a\u7684\u5546\u696d\u50f9\u503c\u8207\u6c7a\u7b56\u908f\u8f2f,\u53ef\u53c3\u8003<a href=\"https:\/\/greenoo.tw\/en\/taiwan-seller-us-trademark-registration-decision-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f\u5b8c\u6574\u5224\u65b7\u6307\u5357<\/a>The<\/p>\n<hr \/>\n<h3>\u57162: Amazon\u54c1\u724c\u8a3b\u518avs\u7121\u5546\u6a19\u8ce3\u5bb6\u6b0a\u76ca\u5c0d\u7167\u5716<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19654\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-brand-registry-vs-non-branded-seller-comparison.png\" alt=\"Amazon\u54c1\u724c\u8a3b\u518a\u8207\u7121\u5546\u6a19\u8ce3\u5bb6\u6b0a\u76ca\u5c0d\u7167\u8868\uff0c\u5448\u73feListing\u63a7\u5236\u3001A+ Content\u3001\u54c1\u724c\u4fdd\u8b77\u7b49\u6838\u5fc3\u5dee\u7570\" width=\"1792\" height=\"2400\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-brand-registry-vs-non-branded-seller-comparison.png 1792w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-brand-registry-vs-non-branded-seller-comparison-768x1029.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-brand-registry-vs-non-branded-seller-comparison-1147x1536.png 1147w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-brand-registry-vs-non-branded-seller-comparison-1529x2048.png 1529w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-brand-registry-vs-non-branded-seller-comparison-9x12.png 9w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>\u7121\u5546\u6a19\u8ce3\u5bb6\u7684\u4e09\u5927\u6838\u5fc3\u98a8\u96aa<\/h2>\n<h3>\u98a8\u96aa\u4e00\uff1aListing\u63a7\u5236\u6b0a\u55aa\u5931<\/h3>\n<p><strong>\u5be6\u52d9\u6848\u4f8b<\/strong>: \u53f0\u7063\u67d0\u96fb\u5b50\u914d\u4ef6\u8ce3\u5bb6\u5728Amazon\u92b7\u552e\u624b\u6a5f\u652f\u67b6,\u56e0\u672a\u8a3b\u518a\u5546\u6a19,\u7522\u54c1\u9801\u9762\u88ab\u8ddf\u8ce3\u8005\u4fee\u6539\u6a19\u984c\u8207\u4e3b\u5716,\u5c0e\u81f4\u8f49\u63db\u7387\u4e0b\u964d40%,\u7533\u8a343\u9031\u624d\u6062\u5fa9\u539f\u72c0,\u671f\u9593\u640d\u5931\u8d85\u904eUS$15,000\u3002<\/p>\n<p><strong>\u98a8\u96aa\u5f8c\u679c<\/strong>:<\/p>\n<ul>\n<li>Buy Box\u88ab\u6436\u8d70,\u8a02\u55ae\u91cf\u92b3\u6e1b<\/li>\n<li>\u7522\u54c1\u8cc7\u8a0a\u88ab\u60e1\u610f\u4fee\u6539,\u54c1\u724c\u5f62\u8c61\u53d7\u640d<\/li>\n<li>\u7533\u8a34\u6d41\u7a0b\u5197\u9577,\u640d\u5931\u96e3\u4ee5\u633d\u56de<\/li>\n<\/ul>\n<h3>\u98a8\u96aa\u4e8c\uff1a\u4fb5\u6b0a\u6295\u8a34\u8207\u5e33\u865f\u98a8\u96aa<\/h3>\n<p><strong>\u5e38\u898b\u60c5\u5883<\/strong>: \u7121\u5546\u6a19\u8ce3\u5bb6\u5728\u7522\u54c1\u5305\u88dd\u6216Listing\u4f7f\u7528\u300c\u770b\u4f3c\u901a\u7528\u300d\u7684\u6a19\u8b58,\u5be6\u969b\u4e0a\u5df2\u88ab\u4ed6\u4eba\u8a3b\u518a\u70ba\u5546\u6a19(\u5982: &#8220;SuperCharge&#8221;\u3001&#8221;EcoFresh&#8221;),\u906d\u54c1\u724c\u65b9\u6295\u8a34\u5f8c,Amazon\u76f4\u63a5\u4e0b\u67b6Listing\u751a\u81f3\u51cd\u7d50\u5e33\u865f\u3002<\/p>\n<p>rely on<a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapIII-sec1114.htm\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u6cd5(Lanham Act) \u00a732<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;},\u672a\u7d93\u6388\u6b0a\u4f7f\u7528\u4ed6\u4eba\u8a3b\u518a\u5546\u6a19,\u69cb\u6210\u4fb5\u6b0a\u884c\u70ba,\u53ef\u80fd\u9762\u81e8\u6c11\u4e8b\u8ce0\u511f\u8207\u5211\u4e8b\u8cac\u4efb\u3002<\/p>\n<p><strong>\u98a8\u96aa\u5f8c\u679c<\/strong>:<\/p>\n<ul>\n<li>Listing\u88ab\u4e0b\u67b6,\u5eab\u5b58\u6eef\u92b7<\/li>\n<li>\u5e33\u865f\u88ab\u66ab\u505c\u92b7\u552e\u6b0a\u9650(Suspension)<\/li>\n<li>\u9762\u81e8\u54c1\u724c\u65b9\u6cd5\u5f8b\u8a34\u8a1f,\u8ce0\u511f\u91d1\u984d\u53ef\u9054\u92b7\u552e\u984d3\u500d<\/li>\n<\/ul>\n<blockquote><p>\ud83d\udea8 <strong>Legal Risks<\/strong>: Amazon\u5c0d\u5546\u6a19\u4fb5\u6b0a\u63a1\u53d6\u300c\u5148\u4e0b\u67b6,\u5f8c\u7533\u8a34\u300d\u653f\u7b56\u3002\u82e5\u7121\u6cd5\u63d0\u4f9b\u5546\u6a19\u6388\u6b0a\u8b49\u660e\u6216\u4f7f\u7528\u6b0a\u8b49\u64da,\u7533\u8a34\u6210\u529f\u7387\u6975\u4f4e\u3002<\/p><\/blockquote>\n<h3>\u98a8\u96aa\u4e09\uff1a\u7121\u6cd5\u5efa\u7acb\u9577\u671f\u54c1\u724c\u8cc7\u7522<\/h3>\n<p><strong>\u5546\u696d\u73fe\u5be6<\/strong>: \u7121\u5546\u6a19\u8ce3\u5bb6\u5373\u4f7f\u92b7\u552e\u984d\u9054\u6578\u767e\u842c\u7f8e\u5143,\u4ecd\u7121\u6cd5\u5728Amazon\u5efa\u7acb\u53ef\u9632\u79a6\u7684\u54c1\u724c\u8b77\u57ce\u6cb3\u3002\u7af6\u722d\u5c0d\u624b\u53ef\u8f15\u6613\u8907\u88fd\u7522\u54c1\u3001\u6436\u8d70\u6d41\u91cf,\u8ce3\u5bb6\u6dea\u70ba\u300c\u4ee3\u5de5\u5ee0\u300d\u89d2\u8272\u3002<\/p>\n<p><strong>\u9577\u671f\u5f71\u97ff<\/strong>:<\/p>\n<ul>\n<li>\u7121\u6cd5\u63d0\u9ad8\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u8207\u5fa9\u8cfc\u7387<\/li>\n<li>\u7522\u54c1\u6ea2\u50f9\u80fd\u529b\u5f31,\u9677\u5165\u50f9\u683c\u6230<\/li>\n<li>\u54c1\u724c\u50f9\u503c\u7121\u6cd5\u7d2f\u7a4d,\u96e3\u4ee5\u8f49\u552e\u6216\u878d\u8cc7<\/li>\n<\/ul>\n<p>\u95dc\u65bc\u5546\u6a19\u5be9\u67e5\u6a19\u6e96\u8207\u8a3b\u518a\u6210\u529f\u7387,\u8a73\u898b<a href=\"https:\/\/greenoo.tw\/en\/us-trademark-registration-examination-standards-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u5236\u5ea6\u5b8c\u6574\u89e3\u6790\uff1a\u4f60\u7684\u5546\u6a19\u771f\u7684\u8a3b\u5f97\u904e\u55ce\uff1f<\/a>The<\/p>\n<hr \/>\n<h3>\u57163: \u7121\u5546\u6a19\u8ce3\u5bb6\u98a8\u96aa\u8a55\u4f30\u77e9\u9663<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19656\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-seller-risk-assessment-matrix-without-trademark-1.png\" alt=\"Amazon\u7121\u5546\u6a19\u8ce3\u5bb6\u98a8\u96aa\u8a55\u4f30\u77e9\u9663\uff0c\u6a19\u793aListing\u63a7\u5236\u3001\u4fb5\u6b0a\u6295\u8a34\u3001\u54c1\u724c\u8cc7\u7522\u4e09\u5927\u98a8\u96aa\u7b49\u7d1a\" width=\"896\" height=\"1200\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-seller-risk-assessment-matrix-without-trademark-1.png 896w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-seller-risk-assessment-matrix-without-trademark-1-768x1029.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-seller-risk-assessment-matrix-without-trademark-1-9x12.png 9w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/p>\n<hr \/>\n<h2>\u53f0\u7063\u8de8\u5883\u8ce3\u5bb6\u7684\u6700\u4f73\u7b56\u7565\u5efa\u8b70<\/h2>\n<h3>\u77ed\u671f\u61c9\u5c0d\uff1a\u7121\u5546\u6a19\u968e\u6bb5\u7684\u98a8\u96aa\u63a7\u5236<\/h3>\n<p>\u82e5\u60a8\u76ee\u524d\u5c1a\u672a\u8a3b\u518a\u7f8e\u570b\u5546\u6a19,\u4f46\u5df2\u5728Amazon\u7f8e\u570b\u7ad9\u92b7\u552e,\u5efa\u8b70\u63a1\u53d6\u4ee5\u4e0b\u9632\u79a6\u63aa\u65bd:<\/p>\n<ol>\n<li><strong>\u907f\u514d\u4f7f\u7528\u4efb\u4f55\u53ef\u80fd\u88ab\u8996\u70ba\u5546\u6a19\u7684\u6a19\u8b58<\/strong>\n<ul>\n<li>\u7522\u54c1\u540d\u7a31\u4f7f\u7528\u901a\u7528\u63cf\u8ff0(\u5982: &#8220;Wireless Earbuds&#8221;\u800c\u975e&#8221;SoundMax&#8221;)<\/li>\n<li>\u5305\u88dd\u8a2d\u8a08\u907f\u514d\u986f\u8457\u6587\u5b57\u6216\u5716\u5f62\u6a19\u8b58<\/li>\n<li>Listing\u6a19\u984c\u50c5\u63cf\u8ff0\u7522\u54c1\u529f\u80fd,\u4e0d\u5275\u9020\u54c1\u724c\u8a5e<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5b9a\u671f\u6aa2\u7d22USPTO\u5546\u6a19\u8cc7\u6599\u5eab<\/strong>\n<ul>\n<li>utilization<a href=\"https:\/\/tmsearch.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">TESS\u5546\u6a19\u6aa2\u7d22\u7cfb\u7d71<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;}\u78ba\u8a8d\u7522\u54c1\u540d\u7a31\u7121\u885d\u7a81<\/li>\n<li>\u76e3\u63a7\u7af6\u722d\u5c0d\u624b\u662f\u5426\u8a3b\u518a\u8fd1\u4f3c\u5546\u6a19<\/li>\n<li>\u82e5\u767c\u73fe\u6f5b\u5728\u885d\u7a81,\u7acb\u5373\u8abf\u6574\u7522\u54c1\u547d\u540d<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u4fdd\u7559\u92b7\u552e\u8b49\u64da\u8207\u7522\u54c1\u958b\u767c\u7d00\u9304<\/strong>\n<ul>\n<li>\u906d\u6295\u8a34\u6642,\u53ef\u8b49\u660e\u300c\u5584\u610f\u4f7f\u7528\u300d\u6216\u300c\u5728\u5148\u4f7f\u7528\u300d<\/li>\n<li>\u6709\u52a9\u65bc\u7533\u8a34\u6642\u722d\u53d6Amazon\u5fa9\u5be9\u6a5f\u6703<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<blockquote><p>\ud83d\udca1 <strong>\u5be6\u52d9\u6280\u5de7<\/strong>: \u5373\u4f7f\u66ab\u6642\u7121\u6cd5\u8a3b\u518a\u5546\u6a19,\u4e5f\u61c9\u76e1\u65e9\u78ba\u5b9a\u54c1\u724c\u540d\u7a31\u4e26\u958b\u59cb\u4f7f\u7528,\u5efa\u7acb\u300c\u4f7f\u7528\u8b49\u64da\u300d,\u70ba\u672a\u4f86\u7533\u8acbUSPTO\u5546\u6a19\u92ea\u8def\u3002<\/p><\/blockquote>\n<h3>\u9577\u671f\u5e03\u5c40\uff1a\u76e1\u65e9\u555f\u52d5\u5546\u6a19\u8a3b\u518a<\/h3>\n<p><strong>\u5efa\u8b70\u6642\u6a5f<\/strong>: \u82e5\u7b26\u5408\u4ee5\u4e0b\u4efb\u4e00\u689d\u4ef6,\u61c9\u7acb\u5373\u555f\u52d5\u7f8e\u570b\u5546\u6a19\u8a3b\u518a:<\/p>\n<ul>\n<li>\u6708\u92b7\u552e\u984d\u8d85\u904eUS$10,000<\/li>\n<li>\u8a08\u5283\u5728Amazon\u6295\u653e\u5ee3\u544a\u6216\u5efa\u7acb\u54c1\u724c\u65d7\u8266\u5e97<\/li>\n<li>\u7522\u54c1\u5177\u5099\u7368\u7279\u8a2d\u8a08\u6216\u6280\u8853\u512a\u52e2,\u9700\u9577\u671f\u4fdd\u8b77<\/li>\n<li>\u5df2\u906d\u8ddf\u8ce3\u6216Listing\u88ab\u60e1\u610f\u4fee\u6539<\/li>\n<\/ul>\n<p><strong>\u8a3b\u518a\u6d41\u7a0b\u95dc\u9375<\/strong>:<\/p>\n<ol>\n<li>\u9032\u884c\u5c08\u696d\u5546\u6a19\u6aa2\u7d22,\u8a55\u4f30\u8a3b\u518a\u53ef\u884c\u6027<\/li>\n<li>\u9078\u64c7\u6b63\u78ba\u7684Nice Classification\u5546\u6a19\u5206\u985e<\/li>\n<li>\u6e96\u5099\u5145\u5206\u7684\u4f7f\u7528\u8b49\u660e(Specimen)\u6216\u610f\u5716\u4f7f\u7528\u8072\u660e<\/li>\n<li>\u59d4\u8a17\u7f8e\u570b\u5f8b\u5e2b\u8655\u7406USPTO\u7533\u8acb(\u5916\u570b\u7533\u8acb\u4eba\u6cd5\u5b9a\u8981\u6c42)<\/li>\n<\/ol>\n<p>\u5b8c\u6574\u7684\u7533\u8acb\u6d41\u7a0b\u8207\u6cd5\u5f8b\u8cac\u4efb\u8aaa\u660e,\u8acb\u53c3\u8003<a href=\"https:\/\/greenoo.tw\/en\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6d41\u7a0b\u3001\u89d2\u8272\u8207\u6cd5\u5f8b\u8cac\u4efb\u5168\u8aaa\u660e<\/a>The<\/p>\n<p><strong>\u8a3b\u518a\u5f8c\u7dad\u8b77<\/strong>: \u5546\u6a19\u6838\u51c6\u5f8c,\u9700\u6309\u6642\u63d0\u4ea4Section 8\/9\/15\u7dad\u8b77\u6587\u4ef6,\u4e26\u6301\u7e8c\u4f7f\u7528\u5546\u6a19,\u5426\u5247\u5c07\u5931\u6548\u3002\u8a73\u7d30\u7dad\u8b77\u8981\u6c42\u53ef\u53c3\u8003<a href=\"https:\/\/greenoo.tw\/en\/us-trademark-post-registration-maintenance-protection-infringement-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5f8c\u4e00\u5b9a\u8981\u61c2\u7684\u4e8b\uff1a\u7dad\u8b77\u3001\u5e73\u53f0\u4fdd\u8b77\u8207\u4fb5\u6b0a\u5168\u6307\u5357<\/a>The<\/p>\n<hr \/>\n<h2>Conclusion<\/h2>\n<p><strong>\u6838\u5fc3\u91cd\u9ede<\/strong>:<\/p>\n<ul>\n<li>\u6c92\u6709\u7f8e\u570b\u5546\u6a19\u4ecd\u53ef\u5728Amazon\u7f8e\u570b\u7ad9\u92b7\u552e,\u4f46<strong>\u7121\u6cd5\u4f7f\u7528Brand Registry\u8207\u54c1\u724c\u4fdd\u8b77\u5de5\u5177<\/strong><\/li>\n<li>\u7121\u5546\u6a19\u8ce3\u5bb6\u9762\u81e8<strong>Listing\u63a7\u5236\u6b0a\u55aa\u5931\u3001\u4fb5\u6b0a\u98a8\u96aa\u3001\u54c1\u724c\u8cc7\u7522\u7121\u6cd5\u7d2f\u7a4d<\/strong>\u4e09\u5927\u6838\u5fc3\u98a8\u96aa<\/li>\n<li>Amazon\u54c1\u724c\u8a3b\u518a\u8a08\u756b(Brand Registry)\u50c5\u9650<strong>USPTO\u8a3b\u518a\u5546\u6a19<\/strong>\u6301\u6709\u4eba\u7533\u8acb<\/li>\n<li>\u53f0\u7063\u8de8\u5883\u8ce3\u5bb6\u82e5\u6708\u92b7\u552e\u984d\u8d85\u904eUS$10,000\u6216\u8a08\u5283\u9577\u671f\u7d93\u71df,<strong>\u61c9\u76e1\u65e9\u555f\u52d5\u5546\u6a19\u8a3b\u518a<\/strong><\/li>\n<li>\u8a3b\u518a\u5f8c\u9700\u6309\u6642\u7dad\u8b77(Section 8\/9\/15),\u4e26\u6301\u7e8c\u4f7f\u7528\u5546\u6a19,\u624d\u80fd\u4fdd\u6301\u6b0a\u5229\u6709\u6548<\/li>\n<\/ul>\n<p><strong>\u4e0b\u4e00\u6b65\u5efa\u8b70<\/strong>: \u8a55\u4f30\u60a8\u7684Amazon\u696d\u52d9\u898f\u6a21\u8207\u54c1\u724c\u767c\u5c55\u8a08\u756b,\u82e5\u7b26\u5408\u8a3b\u518a\u6642\u6a5f,\u5efa\u8b70\u76e1\u65e9\u555f\u52d5USPTO\u5546\u6a19\u7533\u8acb,\u53d6\u5f97\u5e73\u53f0\u4fdd\u8b77\u8207\u6cd5\u5f8b\u9632\u79a6\u80fd\u529b\u3002<\/p>\n<p>\u82e5\u5c0d\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u4ecd\u6709\u7591\u554f,\u6b61\u8fce\u53c3\u8003<a href=\"https:\/\/greenoo.tw\/en\/\" target=\"_blank\" rel=\"noopener\">Green Circle Official Website<\/a>\u7684\u5c08\u696d\u9867\u554f\u670d\u52d9\u3002<\/p>\n<p><strong>\u5ef6\u4f38\u95b1\u8b80<\/strong>:<\/p>\n<ul>\n<li><a href=\"https:\/\/greenoo.tw\/en\/taiwan-seller-us-trademark-registration-decision-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f\u5b8c\u6574\u5224\u65b7\u6307\u5357<\/a><\/li>\n<li><a href=\"https:\/\/greenoo.tw\/en\/us-trademark-registration-examination-standards-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u5236\u5ea6\u5b8c\u6574\u89e3\u6790\uff1a\u4f60\u7684\u5546\u6a19\u771f\u7684\u8a3b\u5f97\u904e\u55ce\uff1f<\/a><\/li>\n<li><a href=\"https:\/\/greenoo.tw\/en\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6d41\u7a0b\u3001\u89d2\u8272\u8207\u6cd5\u5f8b\u8cac\u4efb\u5168\u8aaa\u660e<\/a><\/li>\n<li><a href=\"https:\/\/greenoo.tw\/en\/us-trademark-post-registration-maintenance-protection-infringement-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5f8c\u4e00\u5b9a\u8981\u61c2\u7684\u4e8b\uff1a\u7dad\u8b77\u3001\u5e73\u53f0\u4fdd\u8b77\u8207\u4fb5\u6b0a\u5168\u6307\u5357<\/a><\/li>\n<\/ul>\n<p><strong>\u5b98\u65b9\u8cc7\u6e90\u53c3\u8003<\/strong>:<\/p>\n<ul>\n<li><a href=\"https:\/\/brandservices.amazon.com\/\" target=\"_blank\" rel=\"noopener\">Amazon\u54c1\u724c\u8a3b\u518a\u8a08\u756b(Brand Registry)<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;}<\/li>\n<li><a href=\"https:\/\/www.uspto.gov\/trademarks\" target=\"_blank\" rel=\"noopener\">USPTO\u5546\u6a19\u57fa\u672c\u8cc7\u8a0a<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;}<\/li>\n<li><a href=\"https:\/\/tmsearch.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">TESS\u5546\u6a19\u6aa2\u7d22\u7cfb\u7d71<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;}<\/li>\n<li><a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22.htm\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u6cd5(Lanham Act)<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;}<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u53ef\u4ee5\uff0c\u4f46\u6709\u91cd\u5927\u9650\u5236\u8207\u98a8\u96aa \u7b54\u6848\u662f\u80af\u5b9a\u7684\uff1a\u6c92\u6709\u7f8e\u570b\u5546\u6a19\uff0c\u4ecd\u7136\u53ef\u4ee5\u5728Amazon\u7f8e\u570b\u7ad9\u92b7\u552e\u5546\u54c1\u3002Amazon\u4e26\u672a\u5f37 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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