{"id":19703,"date":"2026-01-16T09:44:34","date_gmt":"2026-01-16T01:44:34","guid":{"rendered":"https:\/\/greenoo.tw\/?p=19703"},"modified":"2026-01-16T09:44:34","modified_gmt":"2026-01-16T01:44:34","slug":"can-i-run-us-ads-without-trademark-google-meta-amazon-2026","status":"publish","type":"post","link":"https:\/\/greenoo.tw\/en\/can-i-run-us-ads-without-trademark-google-meta-amazon-2026\/","title":{"rendered":"\u6c92\u6709\u5546\u6a19\uff0c\u80fd\u4e0d\u80fd\u6295\u653e\u7f8e\u570b\u5ee3\u544a\uff1fGoogle\u3001Meta\u3001Amazon\u5ee3\u544a\u6295\u653e\u5b8c\u6574\u6307\u5357\uff082026\uff09"},"content":{"rendered":"<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-19708\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-ads-without-trademark-guide-2026.png\" alt=\"\u6c92\u6709\u5546\u6a19\u80fd\u5426\u6295\u653e\u7f8e\u570b\u5ee3\u544a\u6307\u5357\u5c01\u9762\uff0c\u5305\u542bGoogle Ads\u3001Meta\u5ee3\u544a\u3001Amazon\u5ee3\u544a\u5e73\u53f0\u653f\u7b56\u8aaa\u660e\u8207\u53f0\u7063\u8ce3\u5bb6\u5408\u898f\u5efa\u8b70\" width=\"2560\" height=\"1352\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-ads-without-trademark-guide-2026.png 2560w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-ads-without-trademark-guide-2026-768x406.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-ads-without-trademark-guide-2026-1536x811.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-ads-without-trademark-guide-2026-2048x1082.png 2048w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-ads-without-trademark-guide-2026-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/h2>\n<h2>\u7b54\u6848\uff1a\u53ef\u4ee5\u6295\u653e\uff0c\u4f46\u6709\u689d\u4ef6\u9650\u5236\u8207\u98a8\u96aa<\/h2>\n<p><strong>\u6c92\u6709\u8a3b\u518a\u5546\u6a19\uff0c\u4ecd\u7136\u53ef\u4ee5\u5728Google Ads\u3001Meta\u5ee3\u544a\uff08Facebook\/Instagram\uff09\u3001Amazon\u5ee3\u544a\u7b49\u4e3b\u6d41\u5e73\u53f0\u6295\u653e\u7f8e\u570b\u5e02\u5834\u5ee3\u544a\u3002<\/strong> \u9019\u4e9b\u5e73\u53f0\u5728\u5ee3\u544a\u6295\u653e\u968e\u6bb5<strong>\u4e0d\u5f37\u5236\u8981\u6c42<\/strong>\u7533\u8acb\u4eba\u63d0\u4f9b\u5546\u6a19\u8a3b\u518a\u8b49\u660e\u3002\u7136\u800c\uff0c\u9019\u4e26\u4e0d\u4ee3\u8868\u5b8c\u5168\u6c92\u6709\u98a8\u96aa\uff1a<\/p>\n<ol>\n<li><strong>\u5ee3\u544a\u5167\u5bb9\u4e0d\u5f97\u4fb5\u72af\u4ed6\u4eba\u5546\u6a19\u6b0a<\/strong>\uff1a\u82e5\u5ee3\u544a\u6587\u6848\u3001\u5716\u7247\u3001\u95dc\u9375\u5b57\u4f7f\u7528\u4ed6\u4eba\u5df2\u8a3b\u518a\u5546\u6a19\uff0c\u53ef\u80fd\u9762\u81e8\u6295\u8a34\u3001\u5ee3\u544a\u4e0b\u67b6\u3001\u751a\u81f3\u5e33\u865f\u505c\u6b0a\u3002<\/li>\n<li><strong>\u54c1\u724c\u4fdd\u8b77\u6a5f\u5236\u9580\u6abb\u63d0\u9ad8<\/strong>\uff1aAmazon Brand Registry\u3001Meta\u54c1\u724c\u6b0a\u76ca\u4fdd\u8b77\u7b49\u9032\u968e\u529f\u80fd\uff0c<strong>\u5fc5\u9808\u6301\u6709\u5546\u6a19\u8a3b\u518a<\/strong>\u624d\u80fd\u7533\u8acb\uff0c\u7121\u6cd5\u6709\u6548\u9632\u7bc4\u4eff\u5192\u8207\u4fb5\u6b0a\u3002<\/li>\n<li><strong>\u6cd5\u5f8b\u98a8\u96aa\u7121\u6cd5\u8ff4\u907f<\/strong>\uff1a\u5373\u4f7f\u5e73\u53f0\u5141\u8a31\u6295\u653e\uff0c\u82e5\u7522\u54c1\u6216\u5ee3\u544a\u4fb5\u72af\u4ed6\u4eba\u5546\u6a19\uff0c\u4ecd\u53ef\u80fd\u6536\u5230\u5f8b\u5e2b\u51fd\u6216\u9762\u81e8\u8a34\u8a1f\uff0c\u6839\u64da<a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapIII-sec1114.htm\" target=\"_blank\" rel=\"noopener\">Lanham Act \u00a732<\/a>\uff0c\u4fb5\u6b0a\u8ce0\u511f\u53ef\u9ad8\u9054\u5be6\u969b\u640d\u5931\u7684\u4e09\u500d\u3002<\/li>\n<\/ol>\n<p>\u82e5\u60a8\u8a08\u756b\u9577\u671f\u7d93\u71df\u7f8e\u570b\u5e02\u5834\u54c1\u724c\uff0c\u5efa\u8b70\u53c3\u8003<a href=\"https:\/\/greenoo.tw\/en\/taiwan-seller-us-trademark-registration-decision-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f\u5b8c\u6574\u5224\u65b7\u6307\u5357<\/a>\uff0c\u8a55\u4f30\u5546\u6a19\u8a3b\u518a\u7684\u5fc5\u8981\u6027\u8207\u6642\u6a5f\u3002<\/p>\n<hr \/>\n<h2>\u5404\u5927\u5ee3\u544a\u5e73\u53f0\u5c0d\u5546\u6a19\u7684\u8981\u6c42\u8207\u9650\u5236<\/h2>\n<h3>Google Ads\uff08Google\u5ee3\u544a\uff09<\/h3>\n<p><strong>\u6295\u653e\u9580\u6abb<\/strong>\uff1a\u7121\u9700\u5546\u6a19\u8a3b\u518a\u5373\u53ef\u958b\u6236\u6295\u653e\u3002<\/p>\n<p><strong>\u5546\u6a19\u76f8\u95dc\u653f\u7b56<\/strong>::<br \/>\nAccording to<a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6118\" target=\"_blank\" rel=\"noopener\">Google Ads\u5546\u6a19\u653f\u7b56<\/a>\uff0c\u5ee3\u544a\u4e3b\u53ef\u4ee5\u4f7f\u7528\u4ed6\u4eba\u5546\u6a19\u4f5c\u70ba\u95dc\u9375\u5b57\uff08Keyword\uff09\uff0c\u4f46\u6709\u4ee5\u4e0b\u9650\u5236\uff1a<\/p>\n<ul>\n<li><strong>\u5ee3\u544a\u6587\u6848\u8207\u8457\u9678\u9801\u4e0d\u5f97\u4f7f\u7528\u4ed6\u4eba\u5546\u6a19<\/strong>\uff1a\u82e5\u672a\u7d93\u6388\u6b0a\uff0c\u5ee3\u544a\u6a19\u984c\u3001\u5167\u6587\u3001\u7db2\u7ad9\u5167\u5bb9\u4e2d\u4e0d\u5f97\u51fa\u73fe\u4ed6\u4eba\u5df2\u8a3b\u518a\u5546\u6a19\u3002<\/li>\n<li><strong>\u5546\u6a19\u6240\u6709\u4eba\u53ef\u63d0\u51fa\u6295\u8a34<\/strong>\uff1a\u82e5\u5546\u6a19\u6b0a\u4eba\u5411Google\u63d0\u4ea4\u6295\u8a34\uff0cGoogle\u5c07\u9650\u5236\u8a72\u5ee3\u544a\u7684\u5c55\u793a\u6216\u76f4\u63a5\u4e0b\u67b6\u3002<\/li>\n<li><strong>\u8f49\u552e\u5546\/\u8cc7\u8a0a\u7db2\u7ad9\u4f8b\u5916<\/strong>\uff1a\u82e5\u60a8\u662f\u6388\u6b0a\u8f49\u552e\u5546\u6216\u63d0\u4f9b\u6bd4\u8f03\u8cc7\u8a0a\u7684\u7db2\u7ad9\uff0c\u53ef\u5728\u7279\u5b9a\u689d\u4ef6\u4e0b\u4f7f\u7528\u4ed6\u4eba\u5546\u6a19\u3002<\/li>\n<\/ul>\n<p><strong>\u5be6\u52d9\u98a8\u96aa<\/strong>::<br \/>\n\u53f0\u7063\u8ce3\u5bb6\u5e38\u898b\u8aa4\u5340\u662f<strong>\u5c07\u7af6\u54c1\u5546\u6a19\u76f4\u63a5\u5beb\u5165\u5ee3\u544a\u6a19\u984c<\/strong>\uff08\u5982\u300c\u6bd4XX\u54c1\u724c\u66f4\u4fbf\u5b9c\u300d\uff09\uff0c\u9019\u53ef\u80fd\u89f8\u767cGoogle\u5be9\u6838\u6216\u5546\u6a19\u6b0a\u4eba\u6295\u8a34\uff0c\u5c0e\u81f4\u5ee3\u544a\u88ab\u62d2\u6216\u5e33\u865f\u53d7\u9650\u3002<\/p>\n<hr \/>\n<h3>Meta\u5ee3\u544a\uff08Facebook \/ Instagram\uff09<\/h3>\n<p><strong>\u6295\u653e\u9580\u6abb<\/strong>\uff1a\u7121\u9700\u5546\u6a19\u8a3b\u518a\u5373\u53ef\u5efa\u7acb\u5ee3\u544a\u5e33\u6236\u3002<\/p>\n<p><strong>\u5546\u6a19\u76f8\u95dc\u653f\u7b56<\/strong>::<br \/>\nAccording to<a href=\"https:\/\/www.facebook.com\/policies\/ads\/\" target=\"_blank\" rel=\"noopener\">Meta\u5ee3\u544a\u653f\u7b56<\/a>\uff0cMeta\u4e0d\u4e3b\u52d5\u5be9\u67e5\u5546\u6a19\u554f\u984c\uff0c\u4f46\u63d0\u4f9b<strong>\u54c1\u724c\u6b0a\u76ca\u4fdd\u8b77\u5de5\u5177\uff08Brand Rights Protection\uff09<\/strong>::<\/p>\n<ul>\n<li><strong>\u5546\u6a19\u6b0a\u4eba\u53ef\u63d0\u4ea4\u4fb5\u6b0a\u5831\u544a<\/strong>\uff1a\u82e5\u5ee3\u544a\u4f7f\u7528\u4ed6\u4eba\u5546\u6a19\u4e14\u672a\u7d93\u6388\u6b0a\uff0c\u5546\u6a19\u6b0a\u4eba\u53ef\u900f\u904eMeta\u7684<a href=\"https:\/\/www.facebook.com\/help\/contact\/634636770043106\" target=\"_blank\" rel=\"noopener\">\u667a\u6167\u8ca1\u7522\u6b0a\u5831\u544a\u5de5\u5177<\/a>\u63d0\u51fa\u6295\u8a34\u3002<\/li>\n<li><strong>\u5ee3\u544a\u53ef\u80fd\u88ab\u5f37\u5236\u4e0b\u67b6<\/strong>\uff1aMeta\u6536\u5230\u6295\u8a34\u5f8c\uff0c\u6703\u8981\u6c42\u5ee3\u544a\u4e3b\u63d0\u4f9b\u6388\u6b0a\u8b49\u660e\uff0c\u5426\u5247\u5c07\u79fb\u9664\u5ee3\u544a\u6216\u505c\u6b0a\u5e33\u865f\u3002<\/li>\n<li><strong>\u54c1\u724c\u4fdd\u8b77\u9700\u5546\u6a19\u8a3b\u518a<\/strong>\uff1a\u82e5\u8981\u4f7f\u7528Meta\u7684\u54c1\u724c\u4fdd\u8b77\u529f\u80fd\uff08\u5982\u81ea\u52d5\u5075\u6e2c\u4eff\u5192\u5ee3\u544a\uff09\uff0c\u5fc5\u9808\u63d0\u4f9bUSPTO\u5546\u6a19\u8a3b\u518a\u8b49\u660e\u3002<\/li>\n<\/ul>\n<p><strong>\u5be6\u52d9\u98a8\u96aa<\/strong>::<br \/>\n\u53f0\u7063\u8de8\u5883\u96fb\u5546\u5e38\u5728Facebook\/Instagram\u5ee3\u544a\u4e2d\u4f7f\u7528\u300c\u985e\u4f3c\u77e5\u540d\u54c1\u724c\u300d\u7684\u5716\u7247\u6216\u6587\u6848\u5438\u5f15\u6d41\u91cf\uff0c\u9019\u53ef\u80fd\u89f8\u767c\u4fb5\u6b0a\u6295\u8a34\uff0c\u5c0e\u81f4\u5ee3\u544a\u5e33\u865f\u88ab\u5c01\u7981\u3002<\/p>\n<hr \/>\n<h3>Amazon\u5ee3\u544a\uff08Amazon Advertising\uff09<\/h3>\n<p><strong>\u6295\u653e\u9580\u6abb<\/strong>\uff1a\u7121\u9700\u5546\u6a19\u8a3b\u518a\u5373\u53ef\u4f7f\u7528Sponsored Products\uff08\u8d0a\u52a9\u5546\u54c1\uff09\u7b49\u57fa\u672c\u5ee3\u544a\u529f\u80fd\u3002<\/p>\n<p><strong>\u5546\u6a19\u76f8\u95dc\u653f\u7b56<\/strong>::<br \/>\nAmazon\u5c0d\u5546\u6a19\u7684\u7ba1\u63a7\u8f03\u70ba\u56b4\u683c\uff0c\u6839\u64da<a href=\"https:\/\/advertising.amazon.com\/resources\/ad-policy\" target=\"_blank\" rel=\"noopener\">Amazon\u5ee3\u544a\u653f\u7b56<\/a>::<\/p>\n<ul>\n<li><strong>\u57fa\u672c\u5ee3\u544a\u7121\u9700\u5546\u6a19<\/strong>\uff1aSponsored Products\u3001Sponsored Brands\uff08\u9700\u54c1\u724c\u8a3b\u518a\uff09\u3001Sponsored Display\u53ef\u5728\u672a\u8a3b\u518a\u5546\u6a19\u7684\u60c5\u6cc1\u4e0b\u6295\u653e\u3002<\/li>\n<li><strong>\u9032\u968e\u529f\u80fd\u9700\u5546\u6a19\u8a3b\u518a<\/strong>\uff1a\u82e5\u8981\u4f7f\u7528<strong>Amazon Brand Registry\uff08\u54c1\u724c\u8a3b\u518a\uff09<\/strong>\u3001A+ Content\u3001\u54c1\u724c\u65d7\u8266\u5e97\u7b49\u529f\u80fd\uff0c<strong>\u5fc5\u9808\u6301\u6709USPTO\u5546\u6a19\u8a3b\u518a\u8b49\u660e<\/strong>\uff08TM\u6a19\u793a\u4e0d\u7b26\u5408\u8cc7\u683c\uff0c\u50c5\u63a5\u53d7\u00ae\u6a19\u793a\uff09\u3002<\/li>\n<li><strong>\u4fb5\u6b0a\u98a8\u96aa\u9ad8<\/strong>\uff1aAmazon\u5c0d\u5546\u6a19\u4fb5\u6b0a\u6295\u8a34\u8655\u7406\u8fc5\u901f\uff0c\u82e5\u7522\u54c1Listing\u6216\u5ee3\u544a\u4fb5\u72af\u4ed6\u4eba\u5546\u6a19\uff0c\u53ef\u80fd\u76f4\u63a5\u4e0b\u67b6\u7522\u54c1\u4e26\u505c\u6b0a\u8ce3\u5bb6\u5e33\u865f\u3002<\/li>\n<\/ul>\n<p><strong>\u5be6\u52d9\u98a8\u96aa<\/strong>::<br \/>\n\u53f0\u7063\u8ce3\u5bb6\u82e5\u672a\u8a3b\u518a\u5546\u6a19\uff0c\u7121\u6cd5\u52a0\u5165Amazon Brand Registry\uff0c\u5c07\u9762\u81e8\uff1a<\/p>\n<ul>\n<li>\u7121\u6cd5\u6709\u6548\u9632\u7bc4\u8ddf\u8ce3\uff08Hijacker\uff09<\/li>\n<li>\u7121\u6cd5\u4f7f\u7528\u54c1\u724c\u5206\u6790\u5de5\u5177\uff08Brand Analytics\uff09<\/li>\n<li>\u7522\u54c1Listing\u6613\u88ab\u4eff\u5192\u8005\u7ac4\u6539<\/li>\n<\/ul>\n<p>\u8a73\u7d30\u7684Amazon\u54c1\u724c\u4fdd\u8b77\u7b56\u7565\uff0c\u53ef\u53c3\u8003<a href=\"https:\/\/greenoo.tw\/en\/us-trademark-post-registration-maintenance-protection-infringement-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5f8c\u4e00\u5b9a\u8981\u61c2\u7684\u4e8b\uff1a\u7dad\u8b77\u3001\u5e73\u53f0\u4fdd\u8b77\u8207\u4fb5\u6b0a\u5168\u6307\u5357<\/a>The<\/p>\n<hr \/>\n<h3>\u57162: \u4e3b\u6d41\u5ee3\u544a\u5e73\u53f0\u5546\u6a19\u8981\u6c42\u6bd4\u8f03\u5716<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19709\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/ad-platform-trademark-requirements-comparison-2026.png\" alt=\"Google Ads\u3001Meta\u5ee3\u544a\u3001Amazon\u5ee3\u544a\u4e09\u5927\u5e73\u53f0\u5546\u6a19\u8a3b\u518a\u8981\u6c42\u6bd4\u8f03\u8868\uff0c\u5305\u542b\u6295\u653e\u9580\u6abb\u3001\u5546\u6a19\u9650\u5236\u3001\u54c1\u724c\u4fdd\u8b77\u529f\u80fd\u8207\u4fb5\u6b0a\u98a8\u96aa\u8a55\u4f30\" width=\"1792\" height=\"2400\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/ad-platform-trademark-requirements-comparison-2026.png 1792w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/ad-platform-trademark-requirements-comparison-2026-768x1029.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/ad-platform-trademark-requirements-comparison-2026-1147x1536.png 1147w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/ad-platform-trademark-requirements-comparison-2026-1529x2048.png 1529w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/ad-platform-trademark-requirements-comparison-2026-9x12.png 9w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<hr \/>\n<h2>\u6c92\u6709\u5546\u6a19\u6295\u653e\u5ee3\u544a\u76844\u5927\u98a8\u96aa<\/h2>\n<h3>1. \u5ee3\u544a\u88ab\u6295\u8a34\u4e0b\u67b6\uff0c\u5e33\u865f\u53ef\u80fd\u505c\u6b0a<\/h3>\n<p>\u82e5\u5ee3\u544a\u5167\u5bb9\u4f7f\u7528\u4ed6\u4eba\u5546\u6a19\uff08\u5373\u4f7f\u7121\u610f\u4fb5\u6b0a\uff09\uff0c\u5546\u6a19\u6b0a\u4eba\u53ef\u900f\u904e\u5e73\u53f0\u6295\u8a34\u6a5f\u5236\u8981\u6c42\u4e0b\u67b6\u3002\u6839\u64da<a href=\"https:\/\/www.uspto.gov\/trademarks\/basics\/trademark-infringement\" target=\"_blank\" rel=\"noopener\">USPTO\u5546\u6a19\u57f7\u6cd5\u6307\u5357<\/a>\uff0c\u5546\u6a19\u6b0a\u4eba\u6709\u6b0a\u8981\u6c42\u505c\u6b62\u4efb\u4f55\u672a\u7d93\u6388\u6b0a\u7684\u5546\u6a19\u4f7f\u7528\u884c\u70ba\u3002<\/p>\n<p><strong>\u5be6\u4f8b<\/strong>\uff1a\u53f0\u7063\u8ce3\u5bb6\u5728Facebook\u5ee3\u544a\u4e2d\u4f7f\u7528\u300c\u985e\u4f3cApple\u300d\u7684\u5716\u793a\u8207\u6587\u6848\uff0c\u906dApple\u6cd5\u52d9\u90e8\u6295\u8a34\u5f8c\uff0c\u5ee3\u544a\u5e33\u865f\u88ab\u6c38\u4e45\u505c\u6b0a\u3002<\/p>\n<h3>2. \u7121\u6cd5\u4f7f\u7528\u5e73\u53f0\u54c1\u724c\u4fdd\u8b77\u529f\u80fd<\/h3>\n<p>Amazon Brand Registry\u3001Meta\u54c1\u724c\u6b0a\u76ca\u4fdd\u8b77\u7b49\u5de5\u5177\uff0c<strong>\u50c5\u958b\u653e\u7d66\u6301\u6709\u5546\u6a19\u8a3b\u518a\u7684\u54c1\u724c\u4e3b<\/strong>\u3002\u82e5\u672a\u8a3b\u518a\u5546\u6a19\uff0c\u60a8\u5c07\uff1a<\/p>\n<ul>\n<li>\u7121\u6cd5\u81ea\u52d5\u5075\u6e2c\u4eff\u5192\u5ee3\u544a\u6216\u5047\u5192\u7522\u54c1<\/li>\n<li>\u7121\u6cd5\u5feb\u901f\u79fb\u9664\u4fb5\u6b0aListing\u6216\u5ee3\u544a<\/li>\n<li>\u7121\u6cd5\u4f7f\u7528\u54c1\u724c\u5206\u6790\u6578\u64da\u512a\u5316\u5ee3\u544a\u7b56\u7565<\/li>\n<\/ul>\n<h3>3. \u6cd5\u5f8b\u8a34\u8a1f\u98a8\u96aa\uff1a\u4fb5\u6b0a\u8ce0\u511f\u53ef\u90543\u500d<\/h3>\n<p>\u5373\u4f7f\u5ee3\u544a\u5e73\u53f0\u5141\u8a31\u6295\u653e\uff0c\u82e5\u5ee3\u544a\u6216\u7522\u54c1\u4fb5\u72af\u4ed6\u4eba\u5546\u6a19\uff0c\u5546\u6a19\u6b0a\u4eba\u4ecd\u53ef\u4f9d\u64daLanham Act\u63d0\u8d77\u8a34\u8a1f\u3002\u6839\u64da\u7f8e\u570b\u5546\u6a19\u6cd5\uff0c\u4fb5\u6b0a\u8ce0\u511f\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u5be6\u969b\u640d\u5931\u8ce0\u511f<\/strong>\uff1a\u5546\u6a19\u6b0a\u4eba\u56e0\u4fb5\u6b0a\u9020\u6210\u7684\u7d93\u6fdf\u640d\u5931<\/li>\n<li><strong>\u4fb5\u6b0a\u4eba\u7372\u5229<\/strong>\uff1a\u4fb5\u6b0a\u65b9\u56e0\u4f7f\u7528\u5546\u6a19\u7372\u5f97\u7684\u4e0d\u7576\u5229\u76ca<\/li>\n<li><strong>\u61f2\u7f70\u6027\u8ce0\u511f<\/strong>\uff1a\u60e1\u610f\u4fb5\u6b0a\u53ef\u5224\u8655\u6700\u9ad83\u500d\u8ce0\u511f<\/li>\n<li><strong>\u5f8b\u5e2b\u8cbb\u8207\u8a34\u8a1f\u6210\u672c<\/strong>\uff1a\u7531\u6557\u8a34\u65b9\u627f\u64d4<\/li>\n<\/ul>\n<blockquote><p>\ud83d\udea8 <strong>Legal Risks<\/strong>: \u53f0\u7063\u8ce3\u5bb6\u5e38\u8aa4\u4ee5\u70ba\u300c\u53ea\u8981\u4e0d\u5728\u7f8e\u570b\u8a2d\u516c\u53f8\u5c31\u4e0d\u6703\u88ab\u544a\u300d\uff0c\u4f46\u6839\u64daLanham Act\uff0c\u53ea\u8981\u4fb5\u6b0a\u884c\u70ba\u5f71\u97ff\u7f8e\u570b\u5e02\u5834\uff08\u5982\u900f\u904eAmazon\u3001eBay\u92b7\u552e\uff09\uff0c\u7f8e\u570b\u6cd5\u9662\u5373\u6709\u7ba1\u8f44\u6b0a\u3002<\/p><\/blockquote>\n<h3>4. \u54c1\u724c\u9577\u671f\u50f9\u503c\u7121\u6cd5\u7d2f\u7a4d<\/h3>\n<p>\u672a\u8a3b\u518a\u5546\u6a19\u7684\u54c1\u724c\uff0c\u5373\u4f7f\u5ee3\u544a\u6295\u653e\u6210\u529f\uff0c\u4ecd\u9762\u81e8\u4ee5\u4e0b\u554f\u984c\uff1a<\/p>\n<ul>\n<li><strong>\u7af6\u722d\u8005\u53ef\u6436\u8a3b\u76f8\u540c\u6216\u8fd1\u4f3c\u5546\u6a19<\/strong>\uff1a\u60a8\u6295\u5165\u5927\u91cf\u5ee3\u544a\u8cbb\u5efa\u7acb\u7684\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u53ef\u80fd\u88ab\u4ed6\u4eba\u5408\u6cd5\u8a3b\u518a\u4e26\u4f54\u7528\u3002<\/li>\n<li><strong>\u7121\u6cd5\u963b\u6b62\u4eff\u5192<\/strong>\uff1a\u672a\u8a3b\u518a\u5546\u6a19\u7121\u6cd5\u900f\u904eUSPTO\u7570\u8b70\u7a0b\u5e8f\uff08Opposition\uff09\u6216\u64a4\u92b7\u7a0b\u5e8f\uff08Cancellation\uff09\u5c0d\u6297\u4eff\u5192\u8005\u3002<\/li>\n<li><strong>\u8f49\u552e\u6216\u878d\u8cc7\u56f0\u96e3<\/strong>\uff1a\u672a\u8a3b\u518a\u5546\u6a19\u7684\u54c1\u724c\u50f9\u503c\u96e3\u4ee5\u8a55\u4f30\uff0c\u5f71\u97ff\u4f01\u696d\u4f75\u8cfc\u6216\u878d\u8cc7\u4f30\u503c\u3002<\/li>\n<\/ul>\n<p>\u95dc\u65bc\u5546\u6a19\u8a3b\u518a\u7684\u5546\u696d\u50f9\u503c\u8207\u98a8\u96aa\u8a55\u4f30\uff0c\u8a73\u898b<a href=\"https:\/\/greenoo.tw\/en\/taiwan-seller-us-trademark-registration-decision-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f\u5b8c\u6574\u5224\u65b7\u6307\u5357<\/a>The<\/p>\n<hr \/>\n<h3>\u57163: \u7121\u5546\u6a19\u6295\u653e\u5ee3\u544a\u98a8\u96aa\u8a55\u4f30\u77e9\u9663<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19712\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/ad-without-trademark-risk-matrix-2026.png\" alt=\"\u7121\u5546\u6a19\u6295\u653e\u7f8e\u570b\u5ee3\u544a\u98a8\u96aa\u8a55\u4f30\u77e9\u9663\uff0c\u5305\u542b\u5ee3\u544a\u4e0b\u67b6\u3001\u54c1\u724c\u4fdd\u8b77\u3001\u6cd5\u5f8b\u8a34\u8a1f\u8207\u54c1\u724c\u50f9\u503c4\u5927\u98a8\u96aa\u7b49\u7d1a\u5206\u6790\" width=\"2560\" height=\"1429\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/ad-without-trademark-risk-matrix-2026.png 2560w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/ad-without-trademark-risk-matrix-2026-768x429.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/ad-without-trademark-risk-matrix-2026-1536x857.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/ad-without-trademark-risk-matrix-2026-2048x1143.png 2048w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/ad-without-trademark-risk-matrix-2026-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<hr \/>\n<h2>\u5efa\u8b70\u7b56\u7565\uff1a\u5148\u6295\u653e\uff0c\u4f46\u76e1\u5feb\u555f\u52d5\u5546\u6a19\u8a3b\u518a<\/h2>\n<p>\u91dd\u5c0d\u53f0\u7063\u8de8\u5883\u96fb\u5546\u8ce3\u5bb6\u8207\u54c1\u724c\u5275\u696d\u8005\uff0c\u6211\u5011\u5efa\u8b70\u63a1\u53d6\u300c<strong>\u5148\u6295\u653e\u5ee3\u544a\u6e2c\u8a66\u5e02\u5834\uff0c\u540c\u6642\u555f\u52d5\u5546\u6a19\u8a3b\u518a<\/strong>\u300d\u7684\u7b56\u7565\uff1a<\/p>\n<h3>\u77ed\u671f\u7b56\u7565\uff080-6\u500b\u6708\uff09<\/h3>\n<ol>\n<li><strong>\u78ba\u8a8d\u5ee3\u544a\u5167\u5bb9\u4e0d\u4fb5\u6b0a<\/strong>\uff1a\u4f7f\u7528<a href=\"https:\/\/tmsearch.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">USPTO\u5546\u6a19\u6aa2\u7d22\u7cfb\u7d71\uff08TESS\uff09<\/a>\u6aa2\u7d22\u60a8\u7684\u54c1\u724c\u540d\u7a31\u3001\u7522\u54c1\u540d\u7a31\u3001\u5ee3\u544a\u6587\u6848\u4e2d\u7684\u95dc\u9375\u8a5e\uff0c\u78ba\u8a8d\u7121\u8fd1\u4f3c\u5546\u6a19\u3002<\/li>\n<li><strong>\u907f\u514d\u4f7f\u7528\u4ed6\u4eba\u5546\u6a19<\/strong>\uff1a\u5ee3\u544a\u6587\u6848\u3001\u5716\u7247\u3001\u95dc\u9375\u5b57\u4e0d\u5f97\u51fa\u73fe\u7af6\u54c1\u6216\u77e5\u540d\u54c1\u724c\u7684\u8a3b\u518a\u5546\u6a19\u3002<\/li>\n<li><strong>\u5c0f\u898f\u6a21\u6e2c\u8a66\u5e02\u5834<\/strong>\uff1a\u5148\u6295\u653e\u5c0f\u9810\u7b97\u5ee3\u544a\uff08\u5982US$500-1,000\uff09\uff0c\u9a57\u8b49\u7522\u54c1\u5e02\u5834\u9700\u6c42\u8207\u8f49\u63db\u7387\u3002<\/li>\n<\/ol>\n<h3>\u4e2d\u9577\u671f\u7b56\u7565\uff086\u500b\u6708\u4ee5\u4e0a\uff09<\/h3>\n<ol>\n<li><strong>\u7acb\u5373\u555f\u52d5\u5546\u6a19\u8a3b\u518a<\/strong>\uff1a\u82e5\u5e02\u5834\u6e2c\u8a66\u6210\u529f\uff0c\u61c9\u7acb\u5373\u5411USPTO\u63d0\u4ea4\u5546\u6a19\u7533\u8acb\u3002\u7533\u8acb\u6d41\u7a0b\u8207\u6642\u7a0b\u53ef\u53c3\u8003<a href=\"https:\/\/greenoo.tw\/en\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6d41\u7a0b\u3001\u89d2\u8272\u8207\u6cd5\u5f8b\u8cac\u4efb\u5168\u8aaa\u660e<\/a>The<\/li>\n<li><strong>\u7533\u8acbAmazon Brand Registry<\/strong>\uff1a\u53d6\u5f97\u5546\u6a19\u8a3b\u518a\u5f8c\uff0c\u7b2c\u4e00\u6642\u9593\u52a0\u5165Amazon\u54c1\u724c\u8a3b\u518a\uff0c\u555f\u7528\u54c1\u724c\u4fdd\u8b77\u529f\u80fd\u3002<\/li>\n<li><strong>\u5efa\u7acb\u54c1\u724c\u4fdd\u8b77\u6a5f\u5236<\/strong>\uff1a\u5b9a\u671f\u76e3\u63a7\u7af6\u54c1\u5ee3\u544a\u8207\u4eff\u5192\u7522\u54c1\uff0c\u900f\u904e\u5e73\u53f0\u6295\u8a34\u6a5f\u5236\u6216\u6cd5\u5f8b\u9014\u5f91\u7dad\u8b77\u5546\u6a19\u6b0a\u76ca\u3002<\/li>\n<\/ol>\n<blockquote><p>\ud83d\udca1 <strong>\u5be6\u52d9\u6280\u5de7<\/strong>: \u5546\u6a19\u7533\u8acb\u901a\u5e38\u9700\u89818-12\u500b\u6708\uff0c\u5efa\u8b70\u5728\u7522\u54c1\u4e0a\u5e02\u524d6\u500b\u6708\u5373\u555f\u52d5\u7533\u8acb\uff0c\u907f\u514d\u932f\u5931\u5e02\u5834\u5148\u6a5f\u6216\u906d\u4ed6\u4eba\u6436\u8a3b\u3002<\/p><\/blockquote>\n<hr \/>\n<h2>Conclusion<\/h2>\n<ul>\n<li>\u2705 <strong>\u53ef\u4ee5\u6295\u653e<\/strong>\uff1a\u6c92\u6709\u5546\u6a19\u4ecd\u53ef\u5728Google Ads\u3001Meta\u5ee3\u544a\u3001Amazon\u5ee3\u544a\u6295\u653e\u7f8e\u570b\u5e02\u5834\u5ee3\u544a\u3002<\/li>\n<li>\u26a0\ufe0f <strong>\u6709\u689d\u4ef6\u9650\u5236<\/strong>\uff1a\u5ee3\u544a\u5167\u5bb9\u4e0d\u5f97\u4fb5\u72af\u4ed6\u4eba\u5546\u6a19\uff0c\u5426\u5247\u9762\u81e8\u4e0b\u67b6\u6216\u505c\u6b0a\u98a8\u96aa\u3002<\/li>\n<li>\ud83d\udd34 <strong>High Risk<\/strong>\uff1a\u7121\u6cd5\u4f7f\u7528\u54c1\u724c\u4fdd\u8b77\u529f\u80fd\u3001\u53ef\u80fd\u906d\u6cd5\u5f8b\u8a34\u8a1f\u3001\u54c1\u724c\u50f9\u503c\u7121\u6cd5\u7d2f\u7a4d\u3002<\/li>\n<li>\ud83d\ude80 <strong>\u5efa\u8b70\u7b56\u7565<\/strong>\uff1a\u5148\u5c0f\u898f\u6a21\u6295\u653e\u6e2c\u8a66\u5e02\u5834\uff0c\u540c\u6642\u7acb\u5373\u555f\u52d5\u5546\u6a19\u8a3b\u518a\uff0c\u4fdd\u969c\u9577\u671f\u54c1\u724c\u6b0a\u76ca\u3002<\/li>\n<\/ul>\n<p>\u82e5\u5c0d\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6d41\u7a0b\u6216\u5ee3\u544a\u5408\u898f\u7b56\u7565\u4ecd\u6709\u7591\u554f\uff0c\u6b61\u8fce\u53c3\u8003<a href=\"https:\/\/greenoo.tw\/en\/\" target=\"_blank\" rel=\"noopener\">Green Circle Official Website<\/a>\u7684\u5c08\u696d\u9867\u554f\u670d\u52d9\u3002<\/p>\n<p><strong>\u5ef6\u4f38\u95b1\u8b80<\/strong>:<\/p>\n<ul>\n<li><a href=\"https:\/\/greenoo.tw\/en\/taiwan-seller-us-trademark-registration-decision-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f\u5b8c\u6574\u5224\u65b7\u6307\u5357<\/a><\/li>\n<li><a href=\"https:\/\/greenoo.tw\/en\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6d41\u7a0b\u3001\u89d2\u8272\u8207\u6cd5\u5f8b\u8cac\u4efb\u5168\u8aaa\u660e<\/a><\/li>\n<li><a href=\"https:\/\/greenoo.tw\/en\/us-trademark-post-registration-maintenance-protection-infringement-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5f8c\u4e00\u5b9a\u8981\u61c2\u7684\u4e8b\uff1a\u7dad\u8b77\u3001\u5e73\u53f0\u4fdd\u8b77\u8207\u4fb5\u6b0a\u5168\u6307\u5357<\/a><\/li>\n<\/ul>\n<p><strong>\u5b98\u65b9\u8cc7\u6e90\u53c3\u8003<\/strong>:<\/p>\n<ul>\n<li><a href=\"https:\/\/tmsearch.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">USPTO\u5546\u6a19\u6aa2\u7d22\u7cfb\u7d71\uff08TESS\uff09<\/a><\/li>\n<li><a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapIII-sec1114.htm\" target=\"_blank\" rel=\"noopener\">Lanham Act \u00a732 \u5546\u6a19\u4fb5\u6b0a\u898f\u5b9a<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6118\" target=\"_blank\" rel=\"noopener\">Google Ads\u5546\u6a19\u653f\u7b56<\/a><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/policies\/ads\/\" target=\"_blank\" rel=\"noopener\">Meta\u5ee3\u544a\u653f\u7b56<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u7b54\u6848\uff1a\u53ef\u4ee5\u6295\u653e\uff0c\u4f46\u6709\u689d\u4ef6\u9650\u5236\u8207\u98a8\u96aa \u6c92\u6709\u8a3b\u518a\u5546\u6a19\uff0c\u4ecd\u7136\u53ef\u4ee5\u5728Google Ads\u3001Meta\u5ee3\u544a\uff08Faceboo [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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