{"id":19714,"date":"2026-01-16T10:05:32","date_gmt":"2026-01-16T02:05:32","guid":{"rendered":"https:\/\/greenoo.tw\/?p=19714"},"modified":"2026-01-16T10:06:15","modified_gmt":"2026-01-16T02:06:15","slug":"no-trademark-competitor-complaint-risks-taiwan-sellers-2026","status":"publish","type":"post","link":"https:\/\/greenoo.tw\/en\/no-trademark-competitor-complaint-risks-taiwan-sellers-2026\/","title":{"rendered":"\u6c92\u6709\u5546\u6a19\u6703\u88ab\u7af6\u54c1\u6aa2\u8209\u55ce\uff1f\u53f0\u7063\u54c1\u724c\u4e3b\u5fc5\u77e5\u7684\u8de8\u5883\u96fb\u5546\u98a8\u96aa\u8207\u61c9\u5c0d\u7b56\u7565(2026)"},"content":{"rendered":"<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-19715\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/no-trademark-competitor-complaint-risks-cover.png\" alt=\"\u6c92\u6709\u5546\u6a19\u88ab\u7af6\u54c1\u6aa2\u8209\u7684\u98a8\u96aa\u793a\u610f\u5716,\u8aaa\u660e\u53f0\u7063\u8de8\u5883\u96fb\u5546\u8ce3\u5bb6\u5728\u7f8e\u570b\u5e73\u53f0\u92b7\u552e\u6642\u53ef\u80fd\u9762\u81e8\u7684\u5546\u6a19\u4fb5\u6b0a\u6aa2\u8209\u60c5\u5883\" width=\"2560\" height=\"1396\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/no-trademark-competitor-complaint-risks-cover.png 2560w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/no-trademark-competitor-complaint-risks-cover-768x419.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/no-trademark-competitor-complaint-risks-cover-1536x838.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/no-trademark-competitor-complaint-risks-cover-2048x1117.png 2048w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/no-trademark-competitor-complaint-risks-cover-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/h2>\n<h2><\/h2>\n<h2>\u76f4\u63a5\u7b54\u6848:\u6703,\u800c\u4e14\u98a8\u96aa\u6bd4\u4f60\u60f3\u7684\u9ad8<\/h2>\n<p><strong>\u6703,\u6c92\u6709\u8a3b\u518a\u5546\u6a19\u78ba\u5be6\u53ef\u80fd\u88ab\u7af6\u54c1\u6aa2\u8209,\u4e14\u5728\u8de8\u5883\u96fb\u5546\u5e73\u53f0(\u5982Amazon\u3001eBay)\u5c24\u5176\u5e38\u898b\u3002<\/strong> \u4e3b\u8981\u98a8\u96aa\u5305\u62ec:(1)\u82e5\u60a8\u4f7f\u7528\u7684\u54c1\u724c\u540d\u7a31\u8207\u4ed6\u4eba\u5df2\u8a3b\u518a\u5546\u6a19\u8fd1\u4f3c,\u5c0d\u65b9\u53ef\u900f\u904e\u5e73\u53f0\u6295\u8a34\u6a5f\u5236\u8981\u6c42\u4e0b\u67b6\u60a8\u7684\u5546\u54c1;(2)\u5373\u4f7f\u60a8\u672a\u4fb5\u6b0a,\u7af6\u54c1\u4ecd\u53ef\u80fd\u60e1\u610f\u6aa2\u8209,\u5c0e\u81f4\u5e33\u865f\u51cd\u7d50\u3001Listing\u4e0b\u67b6;(3)\u90e8\u5206\u53f0\u7063\u8ce3\u5bb6\u8aa4\u4ee5\u70ba\u300c\u6c92\u8a3b\u518a=\u6c92\u4eba\u7ba1\u300d,\u5be6\u5247\u7f8e\u570b\u5546\u6a19\u6cd5\u63a1\u300c\u4f7f\u7528\u512a\u5148\u539f\u5247\u300d,\u5148\u4f7f\u7528\u8005\u4ecd\u4eab\u6709\u666e\u901a\u6cd5\u5546\u6a19\u6b0a(Common Law Trademark),\u4f46\u8209\u8b49\u56f0\u96e3\u4e14\u4fdd\u8b77\u7bc4\u570d\u6709\u9650\u3002<\/p>\n<p>\u6839\u64daUSPTO\u7d71\u8a08 <a href=\"https:\/\/www.uspto.gov\/trademarks\" target=\"_blank\" rel=\"noopener\">https:\/\/www.uspto.gov\/trademarks<\/a>,2024\u5e74\u5546\u6a19\u7570\u8b70\u6848\u4ef6\u4e2d,\u8d85\u904e40%\u6d89\u53ca\u8de8\u5883\u96fb\u5546\u8ce3\u5bb6,\u5176\u4e2d\u53f0\u7063\u3001\u4e2d\u570b\u8ce3\u5bb6\u4f54\u6bd4\u9010\u5e74\u4e0a\u5347\u3002\u82e5\u60a8\u5df2\u5728\u7f8e\u570b\u92b7\u552e\u4f46\u5c1a\u672a\u8a3b\u518a\u5546\u6a19,\u5efa\u8b70\u7acb\u5373\u8a55\u4f30\u662f\u5426\u9700\u8981\u8a3b\u518a,\u76f8\u95dc\u5224\u65b7\u6a19\u6e96\u53ef\u53c3\u8003\u300c\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19?\u5b8c\u6574\u5224\u65b7\u6307\u5357\u300d<a href=\"https:\/\/greenoo.tw\/en\/taiwan-seller-us-trademark-registration-decision-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/taiwan-seller-us-trademark-registration-decision-guide-2026\/<\/a>The<\/p>\n<hr \/>\n<h2>\u70ba\u4f55\u6c92\u6709\u5546\u6a19\u5bb9\u6613\u6210\u70ba\u6aa2\u8209\u76ee\u6a19?<\/h2>\n<h3>\u8de8\u5883\u96fb\u5546\u5e73\u53f0\u7684\u6aa2\u8209\u6a5f\u5236\u8a2d\u8a08<\/h3>\n<p>Amazon\u3001eBay\u7b49\u5e73\u53f0\u70ba\u4fdd\u8b77\u77e5\u8b58\u7522\u6b0a,\u5efa\u7acb\u4e86\u4fbf\u6377\u7684\u6aa2\u8209\u7ba1\u9053(\u5982Amazon Brand Registry\u3001eBay VeRO Program <a href=\"https:\/\/www.ebay.com\/help\/policies\/reporting-safety\/reporting-intellectual-property-infringement-vero-program\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ebay.com\/help\/policies\/reporting-safety\/reporting-intellectual-property-infringement-vero-program<\/a>)\u3002<strong>\u5df2\u8a3b\u518a\u5546\u6a19\u7684\u54c1\u724c\u4e3b\u53ea\u9700\u63d0\u4ea4\u8a3b\u518a\u865f\u8207\u4fb5\u6b0a\u8b49\u64da,\u5e73\u53f0\u901a\u5e38\u6703\u572824-72\u5c0f\u6642\u5167\u8655\u7406,\u751a\u81f3\u5148\u4e0b\u67b6\u518d\u5be9\u67e5\u3002<\/strong> \u5c0d\u65bc\u672a\u8a3b\u518a\u5546\u6a19\u7684\u8ce3\u5bb6,\u5e73\u53f0\u9810\u8a2d\u60a8\u7f3a\u4e4f\u6cd5\u5f8b\u4fdd\u8b77,\u7533\u8a34\u96e3\u5ea6\u6975\u9ad8\u3002<\/p>\n<p>\u5be6\u52d9\u4e0a,\u53f0\u7063\u8ce3\u5bb6\u5e38\u9047\u5230\u7684\u60c5\u5883\u5305\u62ec:<\/p>\n<ul>\n<li><strong>\u60e1\u610f\u7af6\u722d<\/strong>: \u7af6\u54c1\u767c\u73fe\u60a8\u4f7f\u7528\u7684\u54c1\u724c\u540d\u7a31\u672a\u8a3b\u518a,\u6436\u5148\u8a3b\u518a\u5f8c\u53cd\u544a\u60a8\u4fb5\u6b0a<\/li>\n<li><strong>\u8aa4\u5224\u4e0b\u67b6<\/strong>: \u5e73\u53f0AI\u7cfb\u7d71\u8aa4\u5224\u60a8\u7684\u5546\u54c1\u540d\u7a31\u8207\u4ed6\u4eba\u5546\u6a19\u76f8\u4f3c,\u81ea\u52d5\u4e0b\u67b6<\/li>\n<li><strong>\u9023\u5e36\u51cd\u7d50<\/strong>: \u4e00\u6b21\u6aa2\u8209\u53ef\u80fd\u5c0e\u81f4\u6574\u500b\u8ce3\u5bb6\u5e33\u865f\u88ab\u51cd\u7d50,\u5f71\u97ff\u6240\u6709\u5546\u54c1\u92b7\u552e<\/li>\n<\/ul>\n<h3>\u7f8e\u570b\u5546\u6a19\u6cd5\u7684\u300c\u4f7f\u7528\u512a\u5148\u300d\u9677\u9631<\/h3>\n<p>\u7f8e\u570b\u5546\u6a19\u6cd5\u63a1\u300c\u4f7f\u7528\u512a\u5148\u539f\u5247\u300d,\u7406\u8ad6\u4e0a\u5148\u4f7f\u7528\u8005\u4eab\u6709\u666e\u901a\u6cd5\u5546\u6a19\u6b0a,\u4f46\u5be6\u52d9\u64cd\u4f5c\u56f0\u96e3\u91cd\u91cd:<\/p>\n<div class=\"MarkdownTable_tableContainer__2k5Kh\" tabindex=\"0\" role=\"region\">\n<table>\n<thead>\n<tr>\n<th>Project<\/th>\n<th>\u806f\u90a6\u8a3b\u518a\u5546\u6a19(\u00ae)<\/th>\n<th>\u666e\u901a\u6cd5\u5546\u6a19(TM)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8209\u8b49\u8cac\u4efb<\/td>\n<td>USPTO\u8a3b\u518a\u8b49\u66f8\u5373\u70ba\u8b49\u64da<\/td>\n<td>\u9700\u81ea\u884c\u8490\u96c6\u4f7f\u7528\u8b49\u660e(\u767c\u7968\u3001\u5ee3\u544a\u3001\u5305\u88dd)<\/td>\n<\/tr>\n<tr>\n<td>\u4fdd\u8b77\u7bc4\u570d<\/td>\n<td>\u5168\u7f8e50\u5dde<\/td>\n<td>\u50c5\u9650\u5be6\u969b\u4f7f\u7528\u7684\u5730\u7406\u5340\u57df<\/td>\n<\/tr>\n<tr>\n<td>\u5e73\u53f0\u8a8d\u53ef\u5ea6<\/td>\n<td>\u9ad8,\u53ef\u5feb\u901f\u8655\u7406\u6aa2\u8209<\/td>\n<td>\u4f4e,\u9700\u4eba\u5de5\u5be9\u67e5\u4e14\u8017\u6642<\/td>\n<\/tr>\n<tr>\n<td>\u6cd5\u5f8b\u6551\u6fdf<\/td>\n<td>\u53ef\u7533\u8acb\u806f\u90a6\u6cd5\u9662\u7981\u4ee4<\/td>\n<td>\u50c5\u80fd\u4e3b\u5f35\u5dde\u6cd5\u6216\u666e\u901a\u6cd5\u6551\u6fdf<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<blockquote><p>\u26a0\ufe0f <strong>important reminder<\/strong>: \u5373\u4f7f\u60a8\u662f\u5148\u4f7f\u7528\u8005,\u82e5\u5c0d\u65b9\u5df2\u5b8c\u6210\u806f\u90a6\u8a3b\u518a,USPTO\u63a8\u5b9a\u5176\u64c1\u6709\u5546\u6a19\u6b0a,\u60a8\u9700\u8017\u8cbb\u5927\u91cf\u6642\u9593\u8207\u5f8b\u5e2b\u8cbb\u8b49\u660e\u300c\u5148\u4f7f\u7528\u300d\u4e8b\u5be6,\u6210\u672c\u5f80\u5f80\u9ad8\u65bc\u4e8b\u524d\u8a3b\u518a\u3002<\/p><\/blockquote>\n<hr \/>\n<h2>\u5e38\u898b\u6aa2\u8209\u60c5\u5883\u8207\u6cd5\u5f8b\u98a8\u96aa<\/h2>\n<h3>\u60c5\u5883\u4e00:\u54c1\u724c\u540d\u7a31\u8207\u4ed6\u4eba\u8a3b\u518a\u5546\u6a19\u8fd1\u4f3c<\/h3>\n<p><strong>\u6848\u4f8b<\/strong>: \u53f0\u7063\u8ce3\u5bb6\u5728Amazon\u92b7\u552e\u300cEcoGreen\u300d\u54c1\u724c\u7684\u74b0\u4fdd\u9910\u5177,\u672a\u8a3b\u518a\u5546\u6a19\u3002\u67d0\u7f8e\u570b\u516c\u53f8\u5df2\u8a3b\u518a\u300cEcoGreen\u00ae\u300d\u5546\u6a19(Class 21\u5bb6\u7528\u5668\u5177),\u5411Amazon\u63d0\u51fa\u4fb5\u6b0a\u6aa2\u8209,\u8ce3\u5bb6\u6240\u6709Listing\u88ab\u4e0b\u67b6,\u5e33\u865f\u51cd\u7d5030\u5929\u3002<\/p>\n<p><strong>\u98a8\u96aa\u5224\u5b9a\u6a19\u6e96<\/strong>:<br \/>\n\u6839\u64daUSPTO\u5546\u6a19\u5be9\u67e5\u7a0b\u5e8f\u624b\u518a(TMEP) \u00a71207.01 <a href=\"https:\/\/tmep.uspto.gov\/RDMS\/TMEP\/current#\/current\/d1e2.html\" target=\"_blank\" rel=\"noopener\">https:\/\/tmep.uspto.gov\/RDMS\/TMEP\/current#\/current\/d1e2.html<\/a>,\u5224\u65b7\u5546\u6a19\u662f\u5426\u69cb\u6210\u300c\u6df7\u6dc6\u53ef\u80fd\u6027(Likelihood of Confusion)\u300d\u9700\u8003\u91cf:<\/p>\n<ul>\n<li>\u5546\u6a19\u76f8\u4f3c\u5ea6(\u5916\u89c0\u3001\u8b80\u97f3\u3001\u542b\u7fa9)<\/li>\n<li>\u5546\u54c1\u985e\u5225\u95dc\u806f\u6027<\/li>\n<li>\u6d88\u8cbb\u8005\u8a8d\u77e5\u8207\u8cfc\u8cb7\u7ba1\u9053<\/li>\n<\/ul>\n<p>\u82e5\u60a8\u7684\u54c1\u724c\u540d\u7a31\u8207\u5df2\u8a3b\u518a\u5546\u6a19\u9ad8\u5ea6\u76f8\u4f3c,\u4e14\u5546\u54c1\u985e\u5225\u91cd\u758a,<strong>\u5373\u4f7f\u60a8\u672a\u8a3b\u518a,\u4ecd\u53ef\u80fd\u88ab\u5224\u5b9a\u4fb5\u6b0a\u3002<\/strong><\/p>\n<hr \/>\n<h3>\u57162: \u5546\u6a19\u4fb5\u6b0a\u98a8\u96aa\u5224\u5b9a\u6d41\u7a0b\u5716<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19716\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-infringement-risk-assessment-flowchart.png\" alt=\"USPTO\u5546\u6a19\u4fb5\u6b0a\u98a8\u96aa\u5224\u5b9a\u6d41\u7a0b\u5716,\u8aaa\u660e\u5982\u4f55\u8a55\u4f30\u54c1\u724c\u540d\u7a31\u8207\u5df2\u8a3b\u518a\u5546\u6a19\u7684\u6df7\u6dc6\u53ef\u80fd\u6027\u8207\u98a8\u96aa\u7b49\u7d1a\" width=\"2560\" height=\"1396\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-infringement-risk-assessment-flowchart.png 2560w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-infringement-risk-assessment-flowchart-768x419.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-infringement-risk-assessment-flowchart-1536x838.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-infringement-risk-assessment-flowchart-2048x1117.png 2048w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-infringement-risk-assessment-flowchart-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<hr \/>\n<h3>\u60c5\u5883\u4e8c:\u7af6\u54c1\u60e1\u610f\u6436\u8a3b\u5f8c\u53cd\u544a\u4fb5\u6b0a<\/h3>\n<p><strong>\u6848\u4f8b<\/strong>: \u53f0\u7063\u8ce3\u5bb6\u300cSmartTech\u300d\u5728eBay\u92b7\u552e3C\u914d\u4ef6,\u672a\u8a3b\u518a\u5546\u6a19\u3002\u7af6\u722d\u5c0d\u624b\u767c\u73fe\u5f8c,\u5728USPTO\u6436\u5148\u8a3b\u518a\u300cSmartTech\u00ae\u300d\u5546\u6a19,\u96a8\u5373\u5411eBay\u63d0\u51faVeRO\u6aa2\u8209,\u8981\u6c42\u4e0b\u67b6\u6240\u6709\u5546\u54c1\u4e26\u7d22\u8ce0US$50,000\u3002<\/p>\n<p><strong>Legal Risks<\/strong>:<br \/>\n\u4f9d\u64da\u7f8e\u570b\u5546\u6a19\u6cd5(Lanham Act) \u00a732 <a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapIII-sec1114.htm\" target=\"_blank\" rel=\"noopener\">https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapIII-sec1114.htm<\/a>,\u4fb5\u6b0a\u8ce0\u511f\u53ef\u80fd\u5305\u62ec:<\/p>\n<ul>\n<li>\u5be6\u969b\u640d\u5931\u8ce0\u511f(Actual Damages)<\/li>\n<li>\u4fb5\u6b0a\u4eba\u4e0d\u7576\u5f97\u5229(Defendant&#8217;s Profits)<\/li>\n<li>\u61f2\u7f70\u6027\u8ce0\u511f(\u6700\u9ad8\u53ef\u90543\u500d)<\/li>\n<li>\u5f8b\u5e2b\u8cbb\u8207\u8a34\u8a1f\u6210\u672c<\/li>\n<\/ul>\n<blockquote><p>\ud83d\udea8 <strong>Legal Risks<\/strong>: \u82e5\u5c0d\u65b9\u5df2\u5b8c\u6210\u806f\u90a6\u8a3b\u518a,\u60a8\u9700\u8b49\u660e\u300c\u5148\u4f7f\u7528\u300d\u4e14\u300c\u6301\u7e8c\u4f7f\u7528\u300d,\u8209\u8b49\u6210\u672c\u9060\u9ad8\u65bc\u4e8b\u524d\u8a3b\u518a\u8cbb\u7528(US$250-$350\/\u985e\u5225)\u3002<\/p><\/blockquote>\n<h3>\u60c5\u5883\u4e09:\u5e73\u53f0AI\u7cfb\u7d71\u8aa4\u5224\u81ea\u52d5\u4e0b\u67b6<\/h3>\n<p>Amazon\u3001eBay\u7684AI\u7cfb\u7d71\u6703\u81ea\u52d5\u6bd4\u5c0d\u5546\u54c1\u6a19\u984c\u3001\u63cf\u8ff0\u8207\u5df2\u8a3b\u518a\u5546\u6a19,\u82e5\u76f8\u4f3c\u5ea6\u904e\u9ad8,\u53ef\u80fd\u5728\u7121\u4eba\u5de5\u5be9\u67e5\u7684\u60c5\u6cc1\u4e0b\u76f4\u63a5\u4e0b\u67b6\u3002<strong>\u53f0\u7063\u8ce3\u5bb6\u5e38\u56e0\u4f7f\u7528\u901a\u7528\u63cf\u8ff0\u8a5e(\u5982\u300cPremium\u300d\u300cEco-Friendly\u300d)\u8aa4\u89f8\u7cfb\u7d71,\u7533\u8a34\u9031\u671f\u9577\u90542-4\u9031,\u56b4\u91cd\u5f71\u97ff\u92b7\u552e\u3002<\/strong><\/p>\n<hr \/>\n<h2>4\u5927\u9632\u79a6\u7b56\u7565:\u964d\u4f4e\u6aa2\u8209\u98a8\u96aa<\/h2>\n<h3>\u7b56\u75651:\u4e8b\u524d\u5546\u6a19\u6aa2\u7d22(TESS)<\/h3>\n<p>\u4f7f\u7528USPTO\u5b98\u65b9\u7684TESS\u5546\u6a19\u6aa2\u7d22\u7cfb\u7d71 <a href=\"https:\/\/tmsearch.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">https:\/\/tmsearch.uspto.gov\/<\/a> \u9032\u884c\u521d\u6b65\u6aa2\u7d22,\u78ba\u8a8d\u54c1\u724c\u540d\u7a31\u662f\u5426\u8207\u5df2\u8a3b\u518a\u5546\u6a19\u885d\u7a81\u3002\u6aa2\u7d22\u6b65\u9a5f\u5305\u62ec:<\/p>\n<ol>\n<li>\u8f38\u5165\u54c1\u724c\u540d\u7a31\u95dc\u9375\u8a5e<\/li>\n<li>\u7be9\u9078\u76f8\u95dc\u5546\u54c1\u985e\u5225(Nice Classification)<\/li>\n<li>\u67e5\u770b\u300cLive\u300d\u72c0\u614b\u7684\u8a3b\u518a\u5546\u6a19<\/li>\n<li>\u8a55\u4f30\u76f8\u4f3c\u5ea6\u8207\u6df7\u6dc6\u53ef\u80fd\u6027<\/li>\n<\/ol>\n<blockquote><p>\ud83d\udca1 <strong>\u5be6\u52d9\u6280\u5de7<\/strong>: \u4e0d\u50c5\u6aa2\u7d22\u5b8c\u5168\u76f8\u540c\u7684\u540d\u7a31,\u4e5f\u9700\u67e5\u8a62\u300c\u8ae7\u97f3\u300d\u300c\u8b8a\u9ad4\u62fc\u5beb\u300d\u300c\u7ffb\u8b6f\u300d(\u5982\u300cGreen\u300dvs\u300c\u7da0\u300d)\u3002<\/p><\/blockquote>\n<hr \/>\n<h3>\u57163: \u5546\u6a19\u6aa2\u7d22\u8207\u8a3b\u518a\u6c7a\u7b56\u6aa2\u6838\u8868<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19717\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-registration-decision-checklist.png\" alt=\"\u5546\u6a19\u6aa2\u7d22\u8207\u8a3b\u518a\u6c7a\u7b56\u6aa2\u6838\u8868,\u5e6b\u52a9\u53f0\u7063\u8de8\u5883\u8ce3\u5bb6\u8a55\u4f30\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\u4ee5\u907f\u514d\u7af6\u54c1\u6aa2\u8209\u98a8\u96aa\" width=\"1536\" height=\"2752\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-registration-decision-checklist.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-registration-decision-checklist-768x1376.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-registration-decision-checklist-857x1536.png 857w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-registration-decision-checklist-1143x2048.png 1143w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-registration-decision-checklist-7x12.png 7w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<hr \/>\n<h3>\u7b56\u75652:\u512a\u5148\u8a3b\u518a\u6838\u5fc3\u54c1\u724c\u8207\u66a2\u92b7\u985e\u5225<\/h3>\n<p>\u82e5\u9810\u7b97\u6709\u9650,\u5efa\u8b70\u512a\u5148\u8a3b\u518a:<\/p>\n<ul>\n<li><strong>\u4e3b\u54c1\u724c\u540d\u7a31<\/strong>: \u5982\u516c\u53f8\u540d\u7a31\u3001\u4e3b\u529b\u7522\u54c1\u7dda\u54c1\u724c<\/li>\n<li><strong>\u66a2\u92b7\u5546\u54c1\u985e\u5225<\/strong>: \u6839\u64daNice Classification\u9078\u64c7\u92b7\u552e\u984d\u6700\u9ad8\u76841-2\u500b\u985e\u5225<\/li>\n<li><strong>\u95dc\u9375\u8996\u89ba\u5143\u7d20<\/strong>: \u82e5\u6709\u7368\u7279Logo\u6216\u5305\u88dd\u8a2d\u8a08,\u53ef\u7533\u8acb\u5716\u5f62\u5546\u6a19<\/li>\n<\/ul>\n<p>\u5b8c\u6574\u7684\u7533\u8acb\u6d41\u7a0b\u8207\u6cd5\u5f8b\u8cac\u4efb\u8aaa\u660e,\u8acb\u53c3\u8003\u300c\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6d41\u7a0b\u3001\u89d2\u8272\u8207\u6cd5\u5f8b\u8cac\u4efb\u5168\u8aaa\u660e:\u5916\u570b\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684\u4e8b\u300d<a href=\"https:\/\/greenoo.tw\/en\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/<\/a>The<\/p>\n<h3>\u7b56\u75653:\u5efa\u7acb\u4f7f\u7528\u8b49\u64da\u6a94\u6848(Specimen)<\/h3>\n<p>\u5373\u4f7f\u5c1a\u672a\u8a3b\u518a,\u4e5f\u61c9\u5b9a\u671f\u4fdd\u5b58\u5546\u6a19\u4f7f\u7528\u8b49\u64da,\u5305\u62ec:<\/p>\n<ul>\n<li>\u5546\u54c1\u5305\u88dd\u7167\u7247(\u6a19\u7c64\u3001\u540a\u724c)<\/li>\n<li>\u5e73\u53f0\u92b7\u552e\u622a\u5716(Amazon\/eBay Listing)<\/li>\n<li>\u5ee3\u544a\u7d20\u6750(\u793e\u7fa4\u5a92\u9ad4\u3001Google Ads)<\/li>\n<li>\u92b7\u552e\u767c\u7968\u8207\u51fa\u8ca8\u8a18\u9304<\/li>\n<\/ul>\n<blockquote><p>\ud83d\udca1 <strong>\u5be6\u52d9\u6280\u5de7<\/strong>: \u4f7f\u7528\u8b49\u64da\u9700\u6e05\u695a\u986f\u793a\u5546\u6a19\u8207\u5546\u54c1\u7684\u95dc\u806f,\u55ae\u7d14\u7684\u5546\u6a19\u5716\u6848\u6216\u7d14\u6587\u5b57\u767c\u7968\u4e0d\u88abUSPTO\u8a8d\u53ef\u70ba\u6709\u6548Specimen\u3002<\/p><\/blockquote>\n<h3>\u7b56\u75654:\u8a3b\u518a\u5f8c\u555f\u52d5\u5e73\u53f0\u54c1\u724c\u4fdd\u8b77<\/h3>\n<p>\u5b8c\u6210USPTO\u8a3b\u518a\u5f8c,\u7acb\u5373\u7533\u8acb:<\/p>\n<ul>\n<li><strong>Amazon Brand Registry<\/strong> <a href=\"https:\/\/brandservices.amazon.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/brandservices.amazon.com\/<\/a>: \u53ef\u4e3b\u52d5\u76e3\u63a7\u4fb5\u6b0aListing,\u5feb\u901f\u4e0b\u67b6\u4eff\u5192\u54c1<\/li>\n<li><strong>eBay VeRO Program<\/strong>: \u5efa\u7acb\u54c1\u724c\u4fdd\u8b77\u6a94\u6848,\u7c21\u5316\u6aa2\u8209\u6d41\u7a0b<\/li>\n<\/ul>\n<p>\u5546\u6a19\u8a3b\u518a\u5f8c\u7684\u7dad\u8b77\u8981\u6c42\u8207\u5e73\u53f0\u4fdd\u8b77\u8a73\u7d30\u8aaa\u660e,\u8acb\u53c3\u95b1\u300c\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5f8c\u4e00\u5b9a\u8981\u61c2\u7684\u4e8b:\u7dad\u8b77\u3001\u5e73\u53f0\u4fdd\u8b77\u8207\u4fb5\u6b0a\u5168\u6307\u5357\u300d<a href=\"https:\/\/greenoo.tw\/en\/us-trademark-post-registration-maintenance-protection-infringement-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/us-trademark-post-registration-maintenance-protection-infringement-guide-2026\/<\/a>The<\/p>\n<hr \/>\n<h2>Conclusion<\/h2>\n<ul>\n<li>\u6c92\u6709\u8a3b\u518a\u5546\u6a19\u78ba\u5be6\u53ef\u80fd\u88ab\u7af6\u54c1\u6aa2\u8209,\u4e14\u5728\u8de8\u5883\u96fb\u5546\u5e73\u53f0\u98a8\u96aa\u66f4\u9ad8<\/li>\n<li>\u7f8e\u570b\u5546\u6a19\u6cd5\u7684\u300c\u4f7f\u7528\u512a\u5148\u300d\u4fdd\u8b77\u6709\u9650,\u8209\u8b49\u56f0\u96e3\u4e14\u6210\u672c\u9ad8\u6602<\/li>\n<li>\u4e8b\u524d\u5546\u6a19\u6aa2\u7d22(TESS)\u8207\u8a3b\u518a\u662f\u6700\u6709\u6548\u7684\u9632\u79a6\u7b56\u7565<\/li>\n<li>\u5373\u4f7f\u672a\u8a3b\u518a,\u4e5f\u61c9\u5efa\u7acb\u5b8c\u6574\u7684\u4f7f\u7528\u8b49\u64da\u6a94\u6848<\/li>\n<li>\u8a3b\u518a\u8cbb\u7528(US$250\u8d77)\u9060\u4f4e\u65bc\u4fb5\u6b0a\u8a34\u8a1f\u6210\u672c\u8207\u5e33\u865f\u51cd\u7d50\u640d\u5931<\/li>\n<\/ul>\n<p>\u82e5\u5c0d\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u4ecd\u6709\u7591\u554f,\u6b61\u8fce\u53c3\u8003\u7da0\u5708\u5708\u5b98\u7db2 <a href=\"https:\/\/greenoo.tw\/en\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw<\/a> \u7684\u5c08\u696d\u9867\u554f\u670d\u52d9\u3002<\/p>\n<p><strong>\u5ef6\u4f38\u95b1\u8b80<\/strong>:<\/p>\n<ul>\n<li>\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19?\u5b8c\u6574\u5224\u65b7\u6307\u5357 <a href=\"https:\/\/greenoo.tw\/en\/taiwan-seller-us-trademark-registration-decision-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/taiwan-seller-us-trademark-registration-decision-guide-2026\/<\/a><\/li>\n<li>\u7f8e\u570b\u5546\u6a19\u5236\u5ea6\u5b8c\u6574\u89e3\u6790:\u4f60\u7684\u5546\u6a19\u771f\u7684\u8a3b\u5f97\u904e\u55ce? <a href=\"https:\/\/greenoo.tw\/en\/us-trademark-registration-examination-standards-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/us-trademark-registration-examination-standards-guide-2026\/<\/a><\/li>\n<\/ul>\n<p><strong>\u5b98\u65b9\u8cc7\u6e90\u53c3\u8003<\/strong>:<\/p>\n<ul>\n<li>USPTO\u5546\u6a19\u6aa2\u7d22\u7cfb\u7d71(TESS) <a href=\"https:\/\/tmsearch.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">https:\/\/tmsearch.uspto.gov\/<\/a><\/li>\n<li>USPTO\u5546\u6a19\u5be9\u67e5\u7a0b\u5e8f\u624b\u518a(TMEP) <a href=\"https:\/\/tmep.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">https:\/\/tmep.uspto.gov\/<\/a><\/li>\n<li>\u7f8e\u570b\u5546\u6a19\u6cd5(Lanham Act) <a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22.htm\" target=\"_blank\" rel=\"noopener\">https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22.htm<\/a><\/li>\n<li>eBay VeRO\u8a08\u756b <a href=\"https:\/\/www.ebay.com\/help\/policies\/reporting-safety\/reporting-intellectual-property-infringement-vero-program\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ebay.com\/help\/policies\/reporting-safety\/reporting-intellectual-property-infringement-vero-program<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u76f4\u63a5\u7b54\u6848:\u6703,\u800c\u4e14\u98a8\u96aa\u6bd4\u4f60\u60f3\u7684\u9ad8 \u6703,\u6c92\u6709\u8a3b\u518a\u5546\u6a19\u78ba\u5be6\u53ef\u80fd\u88ab\u7af6\u54c1\u6aa2\u8209,\u4e14\u5728\u8de8\u5883\u96fb\u5546\u5e73\u53f0(\u5982Amazon\u3001eBa [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[39],"tags":[],"class_list":["post-19714","post","type-post","status-publish","format-standard","hentry","category-39"],"_links":{"self":[{"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/posts\/19714"}],"collection":[{"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/comments?post=19714"}],"version-history":[{"count":2,"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/posts\/19714\/revisions"}],"predecessor-version":[{"id":19720,"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/posts\/19714\/revisions\/19720"}],"wp:attachment":[{"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/media?parent=19714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/categories?post=19714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/tags?post=19714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}