{"id":19730,"date":"2026-01-16T11:28:54","date_gmt":"2026-01-16T03:28:54","guid":{"rendered":"https:\/\/greenoo.tw\/?p=19730"},"modified":"2026-01-16T11:28:54","modified_gmt":"2026-01-16T03:28:54","slug":"us-trademark-registration-before-market-entry-risk-analysis-2026","status":"publish","type":"post","link":"https:\/\/greenoo.tw\/en\/us-trademark-registration-before-market-entry-risk-analysis-2026\/","title":{"rendered":"\u5148\u8a3b\u518a\u5546\u6a19\u518d\u505a\u5e02\u5834\uff0c\u98a8\u96aa\u6bd4\u8f03\u4f4e\u55ce\uff1f\u5b8c\u6574\u98a8\u96aa\u8a55\u4f30\u8207\u6c7a\u7b56\u6307\u5357(2026)"},"content":{"rendered":"<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-19732\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-registration-timing-risk-assessment-2026.png\" alt=\"\u53f0\u7063\u54c1\u724c\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6642\u6a5f\u98a8\u96aa\u8a55\u4f30\u5716\uff0c\u6bd4\u8f03\u5148\u8a3b\u518a\u5546\u6a19\u8207\u5148\u9032\u5e02\u5834\u7684\u7b56\u7565\u5dee\u7570\u8207\u6cd5\u5f8b\u98a8\u96aa\u5206\u6790\" width=\"2560\" height=\"1352\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-registration-timing-risk-assessment-2026.png 2560w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-registration-timing-risk-assessment-2026-768x406.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-registration-timing-risk-assessment-2026-1536x811.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-registration-timing-risk-assessment-2026-2048x1082.png 2048w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-registration-timing-risk-assessment-2026-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/h2>\n<h2>\u5148\u8a3b\u518a\u4e0d\u4e00\u5b9a\u66f4\u5b89\u5168\uff1a\u300c\u610f\u5716\u4f7f\u7528\u300d\u7533\u8acb\u7684\u4e09\u5927\u6cd5\u5f8b\u9677\u9631<\/h2>\n<p><strong>\u7b54\u6848\u662f\uff1a\u4e0d\u4e00\u5b9a\u66f4\u5b89\u5168\uff0c\u751a\u81f3\u53ef\u80fd\u9762\u81e8\u66f4\u9ad8\u7684\u6cd5\u5f8b\u8207\u8ca1\u52d9\u98a8\u96aa\u3002<\/strong><\/p>\n<p>\u8a31\u591a\u53f0\u7063\u54c1\u724c\u4e3b\u8aa4\u4ee5\u70ba\u300c\u5148\u8a3b\u518a\u5546\u6a19\u518d\u9032\u5165\u7f8e\u570b\u5e02\u5834\u300d\u80fd\u964d\u4f4e\u4fb5\u6b0a\u98a8\u96aa\uff0c\u4f46USPTO\u7684\u300c\u610f\u5716\u4f7f\u7528\u300d(Intent-to-Use, 1(b))\u7533\u8acb\u5236\u5ea6\u96b1\u85cf\u4e09\u5927\u9677\u9631\uff1a<\/p>\n<ol>\n<li><strong>\u4f7f\u7528\u8b49\u660e\u671f\u9650\u58d3\u529b<\/strong>\uff1a\u6838\u51c6\u5f8c\u5fc5\u9808\u57286\u500b\u6708\u5167\u63d0\u4ea4\u5be6\u969b\u4f7f\u7528\u8b49\u660e(Statement of Use)\uff0c\u5426\u5247\u5546\u6a19\u5931\u6548\uff0c\u5ef6\u671f\u6700\u591a5\u6b21\u517136\u500b\u6708\uff0c\u6bcf\u6b21\u5ef6\u671f\u9700\u652f\u4ed8US$125-150<\/li>\n<li><strong>\u865b\u5047\u8072\u660e\u6cd5\u5f8b\u8cac\u4efb<\/strong>\uff1a\u82e5\u7533\u8acb\u6642\u7121\u771f\u5be6\u4f7f\u7528\u610f\u5716\uff0c\u5c07\u69cb\u6210\u865b\u5047\u8072\u660e\uff0c\u53ef\u80fd\u5c0e\u81f4\u5546\u6a19\u7121\u6548\u4e14\u9762\u81e8\u6cd5\u5f8b\u8ffd\u8a34<\/li>\n<li><strong>\u7af6\u722d\u5c0d\u624b\u6436\u5148\u4f7f\u7528<\/strong>\uff1a\u7533\u8acb\u671f\u9593\u82e5\u4ed6\u4eba\u5df2\u5728\u5e02\u5834\u5be6\u969b\u4f7f\u7528\u76f8\u540c\u5546\u6a19\uff0c\u5373\u4f7f\u4f60\u5148\u7533\u8acb\uff0c\u5c0d\u65b9\u7684\u300c\u512a\u5148\u4f7f\u7528\u6b0a\u300d\u4ecd\u53ef\u80fd\u52dd\u51fa<\/li>\n<\/ol>\n<p>\u6839\u64daUSPTO\u7d71\u8a08\u6578\u64da <a href=\"https:\/\/www.uspto.gov\/trademarks\" target=\"_blank\" rel=\"noopener\">https:\/\/www.uspto.gov\/trademarks<\/a>\uff0c2023-2024\u5e74\u7d0435%\u7684\u300c\u610f\u5716\u4f7f\u7528\u300d\u7533\u8acb\u6700\u7d42\u56e0\u7121\u6cd5\u63d0\u4ea4\u4f7f\u7528\u8b49\u660e\u800c\u653e\u68c4\uff0c\u767d\u767d\u6d6a\u8cbb\u7533\u8acb\u8cbb\u8207\u6642\u9593\u6210\u672c\u3002<\/p>\n<h2>\u70ba\u4f55\u53f0\u7063\u54c1\u724c\u4e3b\u6703\u6709\u300c\u5148\u8a3b\u518a\u6bd4\u8f03\u5b89\u5168\u300d\u7684\u8aa4\u89e3\uff1f<\/h2>\n<p>\u9019\u500b\u8aa4\u89e3\u6e90\u81ea\u65bc\u53f0\u7063\u8207\u7f8e\u570b\u5546\u6a19\u5236\u5ea6\u7684\u6839\u672c\u5dee\u7570\uff1a<\/p>\n<p><strong>\u53f0\u7063\u5546\u6a19\u5236\u5ea6<\/strong>\u63a1\u300c\u8a3b\u518a\u4e3b\u7fa9\u300d\uff0c\u53ea\u8981\u5b8c\u6210\u8a3b\u518a\u5373\u53d6\u5f97\u5546\u6a19\u6b0a\uff0c\u7121\u9808\u8b49\u660e\u5be6\u969b\u4f7f\u7528\u3002\u56e0\u6b64\u53f0\u7063\u696d\u8005\u7fd2\u6163\u300c\u5148\u8a3b\u518a\u518d\u8aaa\u300d\u7684\u7b56\u7565\u3002<\/p>\n<p><strong>\u7f8e\u570b\u5546\u6a19\u5236\u5ea6<\/strong>\u63a1\u300c\u4f7f\u7528\u4e3b\u7fa9\u300d\uff0c\u5546\u6a19\u6b0a\u4f86\u81ea\u300c\u5be6\u969b\u5546\u696d\u4f7f\u7528\u300d\u800c\u975e\u55ae\u7d14\u8a3b\u518a\u3002\u6839\u64daLanham Act \u00a71 <a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapI-sec1051.htm\" target=\"_blank\" rel=\"noopener\">https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapI-sec1051.htm<\/a>\uff0cUSPTO\u8981\u6c42\u7533\u8acb\u4eba\u5fc5\u9808\u63d0\u4f9b\u5be6\u969b\u4f7f\u7528\u8b49\u660e(Specimen)\uff0c\u8b49\u660e\u5546\u6a19\u5df2\u7528\u65bc\u5546\u696d\u6d3b\u52d5\u3002<\/p>\n<p>\u300c\u610f\u5716\u4f7f\u7528\u300d\u7533\u8acb\u96d6\u5141\u8a31\u5c1a\u672a\u4f7f\u7528\u7684\u5546\u6a19\u63d0\u524d\u7533\u8acb\uff0c\u4f46\u9019\u662f\u300c\u4fdd\u7559\u6a5f\u5236\u300d\u800c\u975e\u300c\u4fdd\u8b77\u6a5f\u5236\u300d\uff0c\u4ecd\u9808\u5728\u6838\u51c6\u5f8c6\u500b\u6708\u5167\u63d0\u4ea4\u4f7f\u7528\u8b49\u660e\uff0c\u5426\u5247\u5546\u6a19\u4e0d\u6703\u6b63\u5f0f\u8a3b\u518a\u3002<\/p>\n<p>\u66f4\u591a\u95dc\u65bc\u53f0\u7063\u54c1\u724c\u4e3b\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\u7684\u5224\u65b7\u6a19\u6e96\uff0c\u53ef\u53c3\u8003\u300c\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f\u5b8c\u6574\u5224\u65b7\u6307\u5357\u300d<a href=\"https:\/\/greenoo.tw\/en\/taiwan-seller-us-trademark-registration-decision-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/taiwan-seller-us-trademark-registration-decision-guide-2026\/<\/a>The<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>\u300c\u610f\u5716\u4f7f\u7528\u300d\u7533\u8acb\u7684\u4e09\u5927\u6838\u5fc3\u98a8\u96aa<\/h2>\n<h3>\u98a8\u96aa\u4e00\uff1a\u4f7f\u7528\u8b49\u660e\u671f\u9650\u58d3\u529b\u8207\u6210\u672c\u7d2f\u7a4d<\/h3>\n<p>\u6839\u64daUSPTO\u898f\u5b9a <a href=\"https:\/\/www.uspto.gov\/trademarks\/apply\/filing-online\" target=\"_blank\" rel=\"noopener\">https:\/\/www.uspto.gov\/trademarks\/apply\/filing-online<\/a>\uff0c\u300c\u610f\u5716\u4f7f\u7528\u300d\u7533\u8acb\u6838\u51c6\u5f8c\uff0c\u7533\u8acb\u4eba\u5fc5\u9808\u57286\u500b\u6708\u5167\u63d0\u4ea4\u4f7f\u7528\u8b49\u660e(Statement of Use, SOU)\uff0c\u8b49\u660e\u5546\u6a19\u5df2\u5be6\u969b\u7528\u65bc\u5546\u696d\u6d3b\u52d5\u3002<\/p>\n<p><strong>\u6642\u9593\u58d3\u529b<\/strong>\uff1a\u82e56\u500b\u6708\u5167\u7121\u6cd5\u9032\u5165\u5e02\u5834\uff0c\u9700\u7533\u8acb\u5ef6\u671f\uff0c\u6bcf\u6b21\u5ef6\u671f6\u500b\u6708\uff0c\u6700\u591a5\u6b21(\u517136\u500b\u6708)\u3002<\/p>\n<p><strong>\u6210\u672c\u9677\u9631<\/strong>::<\/p>\n<ul>\n<li>\u57fa\u672c\u7533\u8acb\u8cbb\uff1aUS$250\/\u985e\u5225(TEAS Plus)<\/li>\n<li>\u4f7f\u7528\u8b49\u660e\u63d0\u4ea4\u8cbb\uff1aUS$100\/\u985e\u5225<\/li>\n<li>\u6bcf\u6b21\u5ef6\u671f\u8cbb\uff1aUS$125-150\/\u985e\u5225<\/li>\n<li>\u82e5\u5ef6\u671f5\u6b21\uff0c\u7e3d\u984d\u5916\u6210\u672c\uff1aUS$625-750\/\u985e\u5225<\/li>\n<\/ul>\n<p><strong>\u5be6\u52d9\u6848\u4f8b<\/strong>\uff1a\u67d0\u53f0\u7063\u96fb\u5546\u54c1\u724c2022\u5e74\u63d0\u4ea4\u300c\u610f\u5716\u4f7f\u7528\u300d\u7533\u8acb\uff0c\u8a08\u52832023\u5e74\u9032\u5165\u7f8e\u570b\u5e02\u5834\uff0c\u4f46\u56e0\u75ab\u60c5\u4f9b\u61c9\u93c8\u5ef6\u9072\uff0c\u7522\u54c1\u9072\u81f32024\u5e74\u624d\u4e0a\u67b6Amazon\u3002\u671f\u9593\u7533\u8acb\u5ef6\u671f3\u6b21\uff0c\u984d\u5916\u652f\u51faUS$375\uff0c\u4e14\u4ecd\u9762\u81e8\u7b2c4\u6b21\u5ef6\u671f\u58d3\u529b\u3002\u82e5\u6700\u7d42\u7121\u6cd5\u572836\u500b\u6708\u5167\u63d0\u4ea4\u4f7f\u7528\u8b49\u660e\uff0c\u5546\u6a19\u5c07\u5931\u6548\uff0c\u6240\u6709\u8cbb\u7528\u5168\u6578\u640d\u5931\u3002<\/p>\n<h3>\u98a8\u96aa\u4e8c\uff1a\u865b\u5047\u8072\u660e\u7684\u6cd5\u5f8b\u8cac\u4efb<\/h3>\n<p>\u4f9d\u64daTMEP \u00a7806.01 <a href=\"https:\/\/tmep.uspto.gov\/RDMS\/TMEP\/current#\/current\/d1e2.html\" target=\"_blank\" rel=\"noopener\">https:\/\/tmep.uspto.gov\/RDMS\/TMEP\/current#\/current\/d1e2.html<\/a>\uff0c\u7533\u8acb\u4eba\u63d0\u4ea4\u300c\u610f\u5716\u4f7f\u7528\u300d\u7533\u8acb\u6642\uff0c\u5fc5\u9808\u5177\u5099\u300c\u771f\u5be6\u4e14\u5584\u610f\u7684\u4f7f\u7528\u610f\u5716\u300d(bona fide intent to use)\u3002<\/p>\n<blockquote><p>\u26a0\ufe0f <strong>Legal Risks<\/strong>: \u82e5\u7533\u8acb\u6642\u7121\u771f\u5be6\u4f7f\u7528\u610f\u5716\uff0c\u50c5\u70ba\u300c\u4f54\u4f4d\u300d\u6216\u300c\u6295\u6a5f\u300d\u76ee\u7684\uff0c\u5c07\u69cb\u6210\u865b\u5047\u8072\u660e(fraud)\uff0c\u53ef\u80fd\u5c0e\u81f4\uff1a<\/p>\n<ul>\n<li>\u5546\u6a19\u7121\u6548(void ab initio)<\/li>\n<li>\u9762\u81e8\u6c11\u4e8b\u8a34\u8a1f\u8207\u8ce0\u511f\u8cac\u4efb<\/li>\n<li>\u5f71\u97ff\u7533\u8acb\u4eba\u5176\u4ed6\u5546\u6a19\u7684\u53ef\u4fe1\u5ea6<\/li>\n<\/ul>\n<\/blockquote>\n<p><strong>\u5224\u5b9a\u6a19\u6e96<\/strong>\uff1aUSPTO\u6216\u6cd5\u9662\u6703\u5be9\u67e5\uff1a<\/p>\n<ul>\n<li>\u7533\u8acb\u6642\u662f\u5426\u6709\u5177\u9ad4\u5546\u696d\u8a08\u5283<\/li>\n<li>\u662f\u5426\u6709\u5be6\u969b\u6295\u8cc7\u6216\u6e96\u5099\u884c\u70ba(\u5982\u7522\u54c1\u958b\u767c\u3001\u5e02\u5834\u8abf\u7814\u3001\u4f9b\u61c9\u93c8\u5efa\u7acb)<\/li>\n<li>\u7533\u8acb\u5f8c\u662f\u5426\u6301\u7e8c\u63a8\u9032\u5546\u696d\u8a08\u5283<\/li>\n<\/ul>\n<p><strong>Common Misconceptions<\/strong>\uff1a\u90e8\u5206\u53f0\u7063\u54c1\u724c\u4e3b\u8aa4\u4ee5\u70ba\u300c\u6709\u60f3\u6cd5\u5c31\u7b97\u6709\u610f\u5716\u300d\uff0c\u4f46USPTO\u8981\u6c42\u7684\u662f\u300c\u53ef\u57f7\u884c\u7684\u5546\u696d\u8a08\u5283\u300d\uff0c\u800c\u975e\u55ae\u7d14\u7684\u5546\u696d\u69cb\u60f3\u3002<\/p>\n<h3>\u98a8\u96aa\u4e09\uff1a\u512a\u5148\u4f7f\u7528\u6b0a\u7684\u7af6\u722d\u98a8\u96aa<\/h3>\n<p>\u7f8e\u570b\u5546\u6a19\u6cd5\u63a1\u300c\u4f7f\u7528\u4e3b\u7fa9\u300d\uff0c\u5373\u4f7f\u4f60\u5148\u63d0\u4ea4\u300c\u610f\u5716\u4f7f\u7528\u300d\u7533\u8acb\uff0c\u82e5\u4ed6\u4eba\u5728\u4f60\u63d0\u4ea4\u7533\u8acb\u524d\u5df2\u5be6\u969b\u4f7f\u7528\u76f8\u540c\u6216\u8fd1\u4f3c\u5546\u6a19\uff0c\u5c0d\u65b9\u64c1\u6709\u300c\u512a\u5148\u4f7f\u7528\u6b0a\u300d(prior use rights)\u3002<\/p>\n<p><strong>\u60c5\u5883\u8aaa\u660e<\/strong>::<\/p>\n<ol>\n<li>2024\u5e741\u6708\uff0c\u53f0\u7063\u54c1\u724cA\u63d0\u4ea4\u300c\u610f\u5716\u4f7f\u7528\u300d\u7533\u8acb<\/li>\n<li>2024\u5e743\u6708\uff0c\u7f8e\u570b\u672c\u5730\u54c1\u724cB\u958b\u59cb\u5be6\u969b\u4f7f\u7528\u76f8\u540c\u5546\u6a19<\/li>\n<li>2024\u5e7412\u6708\uff0c\u54c1\u724cA\u624d\u63d0\u4ea4\u4f7f\u7528\u8b49\u660e<\/li>\n<\/ol>\n<p><strong>legal consequence<\/strong>\uff1a\u5373\u4f7f\u54c1\u724cA\u7684\u7533\u8acb\u65e5\u671f\u8f03\u65e9\uff0c\u54c1\u724cB\u4ecd\u53ef\u4e3b\u5f35\u300c\u512a\u5148\u4f7f\u7528\u6b0a\u300d\uff0c\u8981\u6c42\u54c1\u724cA\u505c\u6b62\u4f7f\u7528\u6216\u9650\u7e2e\u4f7f\u7528\u7bc4\u570d\u3002<\/p>\n<p>\u6839\u64daLanham Act \u00a72(d) <a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapI-sec1052.htm\" target=\"_blank\" rel=\"noopener\">https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapI-sec1052.htm<\/a>\uff0cUSPTO\u5728\u5be9\u67e5\u6642\u6703\u8003\u91cf\u300c\u6df7\u6dc6\u53ef\u80fd\u6027\u300d(Likelihood of Confusion)\uff0c\u82e5\u4ed6\u4eba\u5df2\u5be6\u969b\u4f7f\u7528\uff0c\u5373\u4f7f\u4f60\u5148\u7533\u8acb\uff0c\u4ecd\u53ef\u80fd\u88ab\u99c1\u56de\u6216\u9762\u81e8\u7570\u8b70\u7a0b\u5e8f\u3002<\/p>\n<p>\u66f4\u591a\u95dc\u65bcUSPTO\u5be9\u67e5\u6a19\u6e96\u8207\u6df7\u6dc6\u53ef\u80fd\u6027\u5224\u5b9a\uff0c\u8acb\u53c3\u95b1\u300c\u7f8e\u570b\u5546\u6a19\u5236\u5ea6\u5b8c\u6574\u89e3\u6790\uff1a\u4f60\u7684\u5546\u6a19\u771f\u7684\u8a3b\u5f97\u904e\u55ce\uff1f\u300d<a href=\"https:\/\/greenoo.tw\/en\/us-trademark-registration-examination-standards-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/us-trademark-registration-examination-standards-guide-2026\/<\/a>The<\/p>\n<hr \/>\n<h3>\u57163: \u4f7f\u7528\u57fa\u790e vs \u610f\u5716\u4f7f\u7528\u7533\u8acb\u6c7a\u7b56\u6a39<\/h3>\n<h2><\/h2>\n<h2><img decoding=\"async\" class=\"alignnone size-full wp-image-19733\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/use-in-commerce-vs-intent-to-use-decision-tree-2026.png\" alt=\"\u7f8e\u570b\u5546\u6a19\u4f7f\u7528\u57fa\u790e\u8207\u610f\u5716\u4f7f\u7528\u7533\u8acb\u6c7a\u7b56\u6a39\uff0c\u5e6b\u52a9\u53f0\u7063\u54c1\u724c\u4e3b\u5224\u65b7\u6700\u4f73\u7533\u8acb\u6642\u6a5f\u8207\u7b56\u7565\u9078\u64c7\" width=\"1792\" height=\"2400\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/use-in-commerce-vs-intent-to-use-decision-tree-2026.png 1792w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/use-in-commerce-vs-intent-to-use-decision-tree-2026-768x1029.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/use-in-commerce-vs-intent-to-use-decision-tree-2026-1147x1536.png 1147w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/use-in-commerce-vs-intent-to-use-decision-tree-2026-1529x2048.png 1529w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/use-in-commerce-vs-intent-to-use-decision-tree-2026-9x12.png 9w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/><\/h2>\n<p>&nbsp;<\/p>\n<h2>\u4ec0\u9ebc\u60c5\u6cc1\u4e0b\u300c\u5148\u8a3b\u518a\u300d\u662f\u5408\u7406\u7b56\u7565\uff1f<\/h2>\n<p>\u5118\u7ba1\u300c\u610f\u5716\u4f7f\u7528\u300d\u7533\u8acb\u5b58\u5728\u98a8\u96aa\uff0c\u4f46\u5728\u4ee5\u4e0b3\u7a2e\u60c5\u5883\u4e0b\uff0c\u5148\u8a3b\u518a\u4ecd\u662f\u5408\u7406\u9078\u64c7\uff1a<\/p>\n<h3>\u60c5\u5883\u4e00\uff1a\u5df2\u6709\u660e\u78ba\u5546\u696d\u8a08\u5283\u4e146-12\u500b\u6708\u5167\u53ef\u9032\u5165\u5e02\u5834<\/h3>\n<p>\u82e5\u4f60\u7684\u7522\u54c1\u958b\u767c\u5df2\u63a5\u8fd1\u5b8c\u6210\u3001\u4f9b\u61c9\u93c8\u5df2\u5efa\u7acb\u3001\u884c\u92b7\u8a08\u5283\u5df2\u5236\u5b9a\uff0c\u9810\u8a086-12\u500b\u6708\u5167\u53ef\u5728\u7f8e\u570b\u5be6\u969b\u92b7\u552e\uff0c\u300c\u610f\u5716\u4f7f\u7528\u300d\u7533\u8acb\u53ef\u5e6b\u52a9\u4f60\uff1a<\/p>\n<ul>\n<li><strong>\u4fdd\u7559\u5546\u6a19\u512a\u5148\u6b0a<\/strong>\uff1a\u9632\u6b62\u4ed6\u4eba\u6436\u5148\u8a3b\u518a<\/li>\n<li><strong>\u722d\u53d6\u6e96\u5099\u6642\u9593<\/strong>\uff1a\u5229\u75286\u500b\u6708\u4f7f\u7528\u8b49\u660e\u671f\u9650\u5b8c\u6210\u6700\u5f8c\u6e96\u5099<\/li>\n<li><strong>\u5efa\u7acb\u5e02\u5834\u4fe1\u5fc3<\/strong>\uff1a\u5411\u6295\u8cc7\u4eba\u6216\u5408\u4f5c\u5925\u4f34\u5c55\u793a\u54c1\u724c\u4fdd\u8b77\u6c7a\u5fc3<\/li>\n<\/ul>\n<blockquote><p>\ud83d\udca1 <strong>\u5be6\u52d9\u6280\u5de7<\/strong>: \u63d0\u4ea4\u300c\u610f\u5716\u4f7f\u7528\u300d\u7533\u8acb\u524d\uff0c\u5efa\u8b70\u6e96\u5099\u5b8c\u6574\u5546\u696d\u8a08\u5283\u66f8\u3001\u7522\u54c1\u958b\u767c\u6642\u7a0b\u8868\u3001\u5e02\u5834\u8abf\u7814\u5831\u544a\u7b49\u6587\u4ef6\uff0c\u8b49\u660e\u300c\u771f\u5be6\u4f7f\u7528\u610f\u5716\u300d\uff0c\u964d\u4f4e\u865b\u5047\u8072\u660e\u98a8\u96aa\u3002<\/p><\/blockquote>\n<h3>\u60c5\u5883\u4e8c\uff1a\u9ad8\u7af6\u722d\u884c\u696d\u9700\u6436\u4f54\u5546\u6a19\u4f4d\u7f6e<\/h3>\n<p>\u82e5\u4f60\u7684\u7522\u54c1\u5c6c\u65bc\u7af6\u722d\u6fc0\u70c8\u7684\u884c\u696d(\u5982\u7f8e\u599d\u3001\u4fdd\u5065\u98df\u54c1\u3001\u670d\u98fe)\uff0c\u5e02\u5834\u4e0a\u5b58\u5728\u5927\u91cf\u8fd1\u4f3c\u5546\u6a19\u7533\u8acb\uff0c\u63d0\u524d\u8a3b\u518a\u53ef\u907f\u514d\uff1a<\/p>\n<ul>\n<li><strong>\u5546\u6a19\u88ab\u6436\u8a3b<\/strong>\uff1a\u4ed6\u4eba\u6436\u5148\u8a3b\u518a\u5c0e\u81f4\u4f60\u7684\u54c1\u724c\u7121\u6cd5\u4f7f\u7528<\/li>\n<li><strong>\u9677\u5165\u7570\u8b70\u7a0b\u5e8f<\/strong>\uff1a\u82e5\u4ed6\u4eba\u5148\u8a3b\u518a\uff0c\u4f60\u9700\u63d0\u8d77\u7570\u8b70(Opposition)\uff0c\u6210\u672c\u8207\u6642\u9593\u9060\u9ad8\u65bc\u76f4\u63a5\u7533\u8acb<\/li>\n<li><strong>\u54c1\u724c\u91cd\u5851\u6210\u672c<\/strong>\uff1a\u82e5\u5546\u6a19\u7121\u6cd5\u8a3b\u518a\uff0c\u9700\u91cd\u65b0\u8a2d\u8a08\u54c1\u724c\u8b58\u5225<\/li>\n<\/ul>\n<h3>\u60c5\u5883\u4e09\uff1a\u9700\u914d\u5408\u52df\u8cc7\u6216\u5546\u696d\u5408\u4f5c\u6642\u7a0b<\/h3>\n<p>\u82e5\u4f60\u7684\u5546\u696d\u8a08\u5283\u9700\u8981\uff1a<\/p>\n<ul>\n<li><strong>\u52df\u8cc7\u7c21\u5831<\/strong>\uff1a\u6295\u8cc7\u4eba\u8981\u6c42\u5c55\u793a\u5546\u6a19\u4fdd\u8b77<\/li>\n<li><strong>\u54c1\u724c\u6388\u6b0a\u5408\u4f5c<\/strong>\uff1a\u5408\u4f5c\u5925\u4f34\u8981\u6c42\u5546\u6a19\u5df2\u7533\u8acb\u6216\u8a3b\u518a<\/li>\n<li><strong>\u96fb\u5546\u5e73\u53f0\u5165\u99d0<\/strong>\uff1aAmazon\u54c1\u724c\u8a3b\u518a\u9700\u5546\u6a19\u7533\u8acb\u7de8\u865f<\/li>\n<\/ul>\n<p>\u5728\u9019\u4e9b\u60c5\u5883\u4e0b\uff0c\u300c\u610f\u5716\u4f7f\u7528\u300d\u7533\u8acb\u53ef\u4f5c\u70ba\u300c\u5546\u696d\u5de5\u5177\u300d\uff0c\u4f46\u4ecd\u9700\u78ba\u4fdd\u771f\u5be6\u4f7f\u7528\u610f\u5716\uff0c\u907f\u514d\u865b\u5047\u8072\u660e\u98a8\u96aa\u3002<\/p>\n<h2>\u6700\u5e38\u8e29\u932f\u76844\u500b\u7d05\u7dda<\/h2>\n<blockquote><p>\ud83d\udea8 <strong>Legal Risks<\/strong>: \u4ee5\u4e0b\u884c\u70ba\u53ef\u80fd\u69cb\u6210\u865b\u5047\u8072\u660e\uff0c\u5c0e\u81f4\u5546\u6a19\u7121\u6548\uff1a<\/p><\/blockquote>\n<ol>\n<li><strong>\u7121\u5546\u696d\u8a08\u5283\u5373\u7533\u8acb<\/strong>\uff1a\u50c5\u56e0\u300c\u89ba\u5f97\u9019\u500b\u540d\u5b57\u4e0d\u932f\u300d\u5c31\u63d0\u4ea4\u7533\u8acb\uff0c\u7121\u5177\u9ad4\u5546\u696d\u8a08\u5283<\/li>\n<li><strong>\u540c\u6642\u7533\u8acb\u5927\u91cf\u5546\u6a19<\/strong>\uff1a\u4e00\u6b21\u7533\u8acb10\u500b\u4ee5\u4e0a\u5546\u6a19\uff0c\u4f46\u7121\u5be6\u969b\u4f7f\u7528\u8a08\u5283\uff0c\u88ab\u8996\u70ba\u300c\u5546\u6a19\u87d1\u8782\u300d(trademark squatting)<\/li>\n<li><strong>\u7533\u8acb\u5f8c\u653e\u68c4\u5546\u696d\u8a08\u5283<\/strong>\uff1a\u63d0\u4ea4\u7533\u8acb\u5f8c\u56e0\u5e02\u5834\u8a55\u4f30\u4e0d\u4f73\u800c\u653e\u68c4\u9032\u5165\u7f8e\u570b\u5e02\u5834\uff0c\u4f46\u672a\u64a4\u56de\u7533\u8acb<\/li>\n<li><strong>\u507d\u9020\u4f7f\u7528\u8b49\u660e<\/strong>\uff1a\u70ba\u7b26\u5408\u4f7f\u7528\u8b49\u660e\u8981\u6c42\uff0c\u63d0\u4ea4\u865b\u5047\u7684\u7522\u54c1\u7167\u7247\u6216\u92b7\u552e\u8a18\u9304<\/li>\n<\/ol>\n<p>\u6839\u64daUSPTO\u7d71\u8a08\uff0c2023-2024\u5e74\u7d048%\u7684\u5546\u6a19\u56e0\u865b\u5047\u8072\u660e\u88ab\u64a4\u92b7\u6216\u99c1\u56de\uff0c\u7533\u8acb\u4eba\u9700\u627f\u64d4\u6cd5\u5f8b\u8cac\u4efb\u3002<\/p>\n<h2>\u7e3d\u7d50\uff1a\u5148\u8a3b\u518a\u4e0d\u662f\u842c\u9748\u4e39\uff0c\u6642\u6a5f\u8207\u7b56\u7565\u624d\u662f\u95dc\u9375<\/h2>\n<ul>\n<li>\u2705 <strong>\u300c\u610f\u5716\u4f7f\u7528\u300d\u7533\u8acb\u4e0d\u7b49\u65bc\u5546\u6a19\u4fdd\u8b77<\/strong>\uff1a\u4ecd\u9700\u57286\u500b\u6708\u5167\u63d0\u4ea4\u4f7f\u7528\u8b49\u660e\uff0c\u5426\u5247\u5546\u6a19\u5931\u6548<\/li>\n<li>\u2705 <strong>\u865b\u5047\u8072\u660e\u98a8\u96aa\u56b4\u91cd<\/strong>\uff1a\u7533\u8acb\u6642\u5fc5\u9808\u6709\u771f\u5be6\u4e14\u53ef\u57f7\u884c\u7684\u5546\u696d\u8a08\u5283\uff0c\u5426\u5247\u53ef\u80fd\u9762\u81e8\u6cd5\u5f8b\u8ffd\u8a34<\/li>\n<li>\u2705 <strong>\u512a\u5148\u4f7f\u7528\u6b0a\u512a\u65bc\u7533\u8acb\u65e5\u671f<\/strong>\uff1a\u5373\u4f7f\u4f60\u5148\u7533\u8acb\uff0c\u4ed6\u4eba\u7684\u5be6\u969b\u4f7f\u7528\u4ecd\u53ef\u80fd\u52dd\u51fa<\/li>\n<li>\u2705 <strong>\u5ef6\u671f\u6210\u672c\u7d2f\u7a4d<\/strong>\uff1a\u6700\u591a\u5ef6\u671f5\u6b21\uff0c\u7d2f\u8a08\u984d\u5916\u6210\u672cUS$625-750\/\u985e\u5225<\/li>\n<li>\u2705 <strong>\u5efa\u8b70\u7b56\u7565<\/strong>\uff1a\u82e5\u5e02\u5834\u9032\u5165\u6642\u7a0b\u4e0d\u78ba\u5b9a\uff0c\u5efa\u8b70\u5148\u5c0f\u898f\u6a21\u6e2c\u8a66\u5e02\u5834\uff0c\u78ba\u8a8d\u5546\u696d\u53ef\u884c\u6027\u5f8c\u518d\u7533\u8acb\u300c\u4f7f\u7528\u57fa\u790e\u300d\uff0c\u907f\u514d\u6642\u9593\u58d3\u529b\u8207\u865b\u5047\u8072\u660e\u98a8\u96aa<\/li>\n<\/ul>\n<p>\u82e5\u5c0d\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6642\u6a5f\u8207\u7b56\u7565\u4ecd\u6709\u7591\u554f,\u6b61\u8fce\u53c3\u8003\u7da0\u5708\u5708\u5b98\u7db2 <a href=\"https:\/\/greenoo.tw\/en\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw<\/a> \u7684\u5c08\u696d\u9867\u554f\u670d\u52d9\u3002<\/p>\n<p><strong>\u5ef6\u4f38\u95b1\u8b80<\/strong>:<\/p>\n<ul>\n<li>\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f\u5b8c\u6574\u5224\u65b7\u6307\u5357 <a href=\"https:\/\/greenoo.tw\/en\/taiwan-seller-us-trademark-registration-decision-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/taiwan-seller-us-trademark-registration-decision-guide-2026\/<\/a><\/li>\n<li>\u7f8e\u570b\u5546\u6a19\u5236\u5ea6\u5b8c\u6574\u89e3\u6790\uff1a\u4f60\u7684\u5546\u6a19\u771f\u7684\u8a3b\u5f97\u904e\u55ce\uff1f <a href=\"https:\/\/greenoo.tw\/en\/us-trademark-registration-examination-standards-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/us-trademark-registration-examination-standards-guide-2026\/<\/a><\/li>\n<li>\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6d41\u7a0b\u3001\u89d2\u8272\u8207\u6cd5\u5f8b\u8cac\u4efb\u5168\u8aaa\u660e\uff1a\u5916\u570b\u4eba\u4e00\u5b9a\u8981\u77e5\u9053\u7684\u4e8b <a href=\"https:\/\/greenoo.tw\/en\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/<\/a><\/li>\n<\/ul>\n<p><strong>\u5b98\u65b9\u8cc7\u6e90\u53c3\u8003<\/strong>:<\/p>\n<ul>\n<li>USPTO\u5546\u6a19\u7533\u8acb\u57fa\u672c\u8cc7\u8a0a <a href=\"https:\/\/www.uspto.gov\/trademarks\" target=\"_blank\" rel=\"noopener\">https:\/\/www.uspto.gov\/trademarks<\/a><\/li>\n<li>TMEP \u00a7806.01 \u610f\u5716\u4f7f\u7528\u7533\u8acb\u8981\u6c42 <a href=\"https:\/\/tmep.uspto.gov\/RDMS\/TMEP\/current#\/current\/d1e2.html\" target=\"_blank\" rel=\"noopener\">https:\/\/tmep.uspto.gov\/RDMS\/TMEP\/current#\/current\/d1e2.html<\/a><\/li>\n<li>Lanham Act \u00a72(d) \u6df7\u6dc6\u53ef\u80fd\u6027\u5224\u5b9a <a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapI-sec1052.htm\" target=\"_blank\" rel=\"noopener\">https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapI-sec1052.htm<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u5148\u8a3b\u518a\u4e0d\u4e00\u5b9a\u66f4\u5b89\u5168\uff1a\u300c\u610f\u5716\u4f7f\u7528\u300d\u7533\u8acb\u7684\u4e09\u5927\u6cd5\u5f8b\u9677\u9631 \u7b54\u6848\u662f\uff1a\u4e0d\u4e00\u5b9a\u66f4\u5b89\u5168\uff0c\u751a\u81f3\u53ef\u80fd\u9762\u81e8\u66f4\u9ad8\u7684\u6cd5\u5f8b\u8207\u8ca1\u52d9\u98a8\u96aa\u3002  [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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