![\"\u6c92\u6709\u5546\u6a19\u7684\u54c1\u724c\u540d\u7a31\u98a8\u96aa\u5c0d\u6bd4\u5716,\u986f\u793a\u672a\u8a3b\u518a\u5546\u6a19\u8207\u5df2\u8a3b\u518a\u5546\u6a19\u7684\u4fdd\u8b77\u5dee\u7570,\u9069\u7528\u53f0\u7063\u8de8\u5883\u8ce3\u5bb6\u5546\u6a19\u4fdd\u8b77\u7b56\u7565\"](\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-name-without-trademark-risks-cover-2026.png\")
<\/h2>\n<\/h2>\n\u662f\u7684,\u6c92\u6709\u8a3b\u518a\u5546\u6a19\u7684\u54c1\u724c\u540d\u7a31\u78ba\u5be6\u4e0d\u5b89\u5168\u3002**\u6839\u64da\u7f8e\u570b\u5546\u6a19\u6cd5(Lanham Act)\u8207USPTO\u898f\u5b9a,\u672a\u8a3b\u518a\u5546\u6a19\u50c5\u4eab\u6709\u6975\u70ba\u6709\u9650\u7684\u666e\u901a\u6cd5(Common Law)\u4fdd\u8b77,\u4e14\u7121\u6cd5\u5728\u806f\u90a6\u5c64\u7d1a\u4e3b\u5f35\u5c08\u5c6c\u6b0a\u5229\u3002\u5be6\u52d9\u4e0a,\u53f0\u7063\u54c1\u724c\u4e3b\u82e5\u672a\u8a3b\u518a\u7f8e\u570b\u5546\u6a19,\u5c07\u9762\u81e8\u4ee5\u4e0b\u6838\u5fc3\u98a8\u96aa:<\/p>\n
\u82e5\u60a8\u6b63\u7d93\u71df\u8de8\u5883\u96fb\u5546\u6216\u8a08\u756b\u9032\u5165\u7f8e\u570b\u5e02\u5834,\u5efa\u8b70\u512a\u5148\u8a55\u4f30\u662f\u5426\u9700\u8981\u8a3b\u518a\u5546\u6a19,\u8a73\u7d30\u5224\u65b7\u6a19\u6e96\u53ef\u53c3\u8003\u300c\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f\u5b8c\u6574\u5224\u65b7\u6307\u5357\u300dhttps:\/\/greenoo.tw\/taiwan-seller-us-trademark-registration-decision-guide-2026\/<\/a>The<\/p>\n \u6839\u64daUSPTO\u5b98\u65b9\u8aaa\u660e https:\/\/www.uspto.gov\/trademarks<\/a>,\u7f8e\u570b\u5546\u6a19\u4fdd\u8b77\u5206\u70ba\u5169\u7a2e\u9ad4\u7cfb:\u666e\u901a\u6cd5\u5546\u6a19\u6b0a(Common Law Rights)\u8207\u806f\u90a6\u8a3b\u518a\u5546\u6a19\u6b0a(Federal Registration Rights)\u3002\u5169\u8005\u5728\u6cd5\u5f8b\u6548\u529b\u3001\u4fdd\u8b77\u7bc4\u570d\u3001\u8209\u8b49\u8cac\u4efb\u4e0a\u5b58\u5728\u91cd\u5927\u5dee\u7570\u3002<\/p>\n \u5373\u4f7f\u60a8\u672a\u5411USPTO\u8a3b\u518a\u5546\u6a19,\u53ea\u8981\u5728\u5546\u696d\u6d3b\u52d5\u4e2d\u5be6\u969b\u4f7f\u7528\u67d0\u54c1\u724c\u540d\u7a31,\u7406\u8ad6\u4e0a\u4ecd\u53ef\u4e3b\u5f35\u666e\u901a\u6cd5\u5546\u6a19\u6b0a\u3002\u7136\u800c,\u9019\u7a2e\u4fdd\u8b77\u6975\u70ba\u8584\u5f31:<\/p>\n \u4fdd\u8b77\u7bc4\u570d\u50c5\u9650\u5be6\u969b\u4f7f\u7528\u5730\u5340<\/strong> – \u82e5\u60a8\u50c5\u5728\u52a0\u5dde\u92b7\u552e\u7522\u54c1,\u666e\u901a\u6cd5\u6b0a\u5229\u7121\u6cd5\u963b\u6b62\u4ed6\u4eba\u5728\u7d10\u7d04\u4f7f\u7528\u76f8\u540c\u54c1\u724c\u540d\u7a31\u3002\u5c0d\u65bc\u900f\u904eAmazon\/eBay\u7b49\u5168\u7f8e\u96fb\u5546\u5e73\u53f0\u92b7\u552e\u7684\u53f0\u7063\u8ce3\u5bb6\u800c\u8a00,\u9019\u7a2e\u5730\u7406\u9650\u5236\u5f62\u540c\u865b\u8a2d\u3002<\/p>\n \u7121\u6cd5\u5c0d\u6297\u806f\u90a6\u8a3b\u518a\u5546\u6a19<\/strong> – \u82e5\u4ed6\u4eba\u6436\u5148\u5411USPTO\u8a3b\u518a\u60a8\u6b63\u5728\u4f7f\u7528\u7684\u54c1\u724c\u540d\u7a31,\u5373\u4f7f\u60a8\u4f7f\u7528\u5728\u5148,\u4ecd\u53ef\u80fd\u88ab\u8feb\u505c\u6b62\u4f7f\u7528\u6216\u9762\u81e8\u4fb5\u6b0a\u8a34\u8a1f\u3002\u4f9d\u64daLanham Act \u00a733(b) https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapIII-sec1115.htm<\/a>,\u806f\u90a6\u8a3b\u518a\u5546\u6a19\u4eab\u6709\u300c\u63a8\u5b9a\u6709\u6548\u6027\u300d(Presumption of Validity),\u666e\u901a\u6cd5\u4f7f\u7528\u8005\u9700\u627f\u64d4\u6975\u9ad8\u7684\u8209\u8b49\u8cac\u4efb\u3002<\/p>\n \u7121\u6cd5\u4f7f\u7528\u00ae\u6a19\u793a<\/strong> – \u6839\u64daUSPTO\u898f\u5b9a,\u50c5\u6709\u806f\u90a6\u8a3b\u518a\u5546\u6a19\u53ef\u4f7f\u7528\u00ae(Registered Trademark)\u6a19\u793a\u3002\u672a\u8a3b\u518a\u5546\u6a19\u50c5\u80fd\u4f7f\u7528TM\u6a19\u793a,\u5546\u696d\u4fe1\u8b7d\u8207\u6cd5\u5f8b\u5a01\u61fe\u529b\u9060\u4f4e\u65bc\u00ae\u3002\u95dc\u65bcTM\u8207\u00ae\u7684\u8a73\u7d30\u5dee\u7570,\u8acb\u53c3\u8003\u300c\u7f8e\u570b\u5546\u6a19\u5236\u5ea6\u5b8c\u6574\u89e3\u6790:\u4f60\u7684\u5546\u6a19\u771f\u7684\u8a3b\u5f97\u904e\u55ce?\u300dhttps:\/\/greenoo.tw\/us-trademark-registration-examination-standards-guide-2026\/<\/a>The<\/p>\n \u4fb5\u6b0a\u8a34\u8a1f\u8209\u8b49\u56f0\u96e3<\/strong> – \u666e\u901a\u6cd5\u5546\u6a19\u6b0a\u7684\u4fb5\u6b0a\u8a34\u8a1f\u9700\u8b49\u660e\u300c\u6301\u7e8c\u4f7f\u7528\u6642\u9593\u300d\u300c\u5730\u7406\u4f7f\u7528\u7bc4\u570d\u300d\u300c\u6d88\u8cbb\u8005\u8a8d\u77e5\u5ea6\u300d\u7b49\u8907\u96dc\u4e8b\u5be6,\u8a34\u8a1f\u6210\u672c\u8207\u6642\u9593\u6210\u672c\u6975\u9ad8\u3002\u76f8\u8f03\u4e4b\u4e0b,\u806f\u90a6\u8a3b\u518a\u5546\u6a19\u50c5\u9700\u51fa\u793aUSPTO\u8a3b\u518a\u8b49\u66f8,\u5373\u53ef\u63a8\u5b9a\u6b0a\u5229\u6709\u6548\u6027\u3002<\/p>\n \u5411USPTO\u8a3b\u518a\u5546\u6a19\u5f8c,\u60a8\u5c07\u7372\u5f97\u4ee5\u4e0b\u6cd5\u5f8b\u4fdd\u8b77:<\/p>\n <\/p>\n \u8a31\u591a\u53f0\u7063\u54c1\u724c\u4e3b\u8aa4\u4ee5\u70ba\u300c\u6211\u5148\u4f7f\u7528\u9019\u500b\u54c1\u724c\u540d\u7a31,\u5c31\u64c1\u6709\u6c38\u4e45\u6b0a\u5229\u300d\u3002\u5be6\u52d9\u4e0a,\u7f8e\u570b\u5546\u6a19\u6cd5\u63a1\u300c\u5148\u8a3b\u518a\u539f\u5247\u300d(First to Register)\u8207\u300c\u5148\u4f7f\u7528\u539f\u5247\u300d(First to Use)\u4e26\u5b58\u5236\u5ea6,\u4f46\u806f\u90a6\u8a3b\u518a\u5546\u6a19\u7684\u6cd5\u5f8b\u6548\u529b\u9060\u9ad8\u65bc\u666e\u901a\u6cd5\u4f7f\u7528<\/strong>The<\/p>\n \u82e5\u60a8\u50c5\u5728Amazon\u92b7\u552e\u7522\u54c1\u800c\u672a\u8a3b\u518a\u5546\u6a19,\u7af6\u722d\u5c0d\u624b\u4ecd\u53ef\u80fd\u6436\u5148\u5411USPTO\u8a3b\u518a\u76f8\u540c\u54c1\u724c\u540d\u7a31,\u4e26\u8981\u6c42Amazon\u4e0b\u67b6\u60a8\u7684\u5546\u54c1\u3002\u4f9d\u64daAmazon\u54c1\u724c\u8a3b\u518a\u653f\u7b56 https:\/\/brandservices.amazon.com\/<\/a>,\u5e73\u53f0\u512a\u5148\u4fdd\u8b77\u64c1\u6709USPTO\u8a3b\u518a\u8b49\u660e\u7684\u8ce3\u5bb6\u3002<\/p>\n TM(Trademark)\u6a19\u793a\u50c5\u8868\u793a\u300c\u8a72\u6a19\u8b58\u6b63\u88ab\u4f5c\u70ba\u5546\u6a19\u4f7f\u7528\u300d,\u4e0d\u4ee3\u8868\u5df2\u5411USPTO\u8a3b\u518a<\/strong>\u3002\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u5728\u54c1\u724c\u540d\u7a31\u65c1\u52a0\u4e0aTM,\u7121\u9700\u4efb\u4f55\u5b98\u65b9\u5be9\u6838\u3002<\/p>\n \u76f8\u8f03\u4e4b\u4e0b,\u00ae(Registered Trademark)\u6a19\u793a\u50c5\u9069\u7528\u65bc\u5df2\u5b8c\u6210USPTO\u8a3b\u518a\u7684\u5546\u6a19\u3002\u6839\u64daUSPTO\u898f\u5b9a,\u672a\u8a3b\u518a\u5546\u6a19\u4f7f\u7528\u00ae\u6a19\u793a\u5c6c\u65bc\u865b\u5047\u8072\u660e(False Marking),\u53ef\u80fd\u9762\u81e8\u6c11\u4e8b\u8a34\u8a1f\u8207\u7f70\u6b3e\u3002<\/p>\n \u53f0\u7063\u54c1\u724c\u4e3b\u5e38\u4f4e\u4f30\u5546\u6a19\u6436\u8a3b(Trademark Squatting)\u98a8\u96aa\u3002\u5be6\u52d9\u4e0a,\u8a31\u591a\u5c08\u696d\u6436\u8a3b\u8005\u6703\u76e3\u63a7Amazon\u65b0\u8208\u54c1\u724c,\u6436\u5148\u5411USPTO\u8a3b\u518a\u5546\u6a19\u5f8c,\u8981\u6c42\u539f\u54c1\u724c\u4e3b\u9ad8\u50f9\u8cb7\u56de\u6216\u505c\u6b62\u4f7f\u7528\u3002<\/p>\n \u7531\u65bcUSPTO\u63a1\u300c\u5148\u7533\u8acb\u5148\u5be9\u67e5\u300d\u539f\u5247,\u5373\u4f7f\u60a8\u4f7f\u7528\u5728\u5148,\u82e5\u672a\u53ca\u6642\u8a3b\u518a,\u4ecd\u53ef\u80fd\u55aa\u5931\u54c1\u724c\u540d\u7a31\u7684\u5c08\u5c6c\u6b0a\u5229\u3002\u95dc\u65bc\u7533\u8acb\u6d41\u7a0b\u8207\u6642\u7a0b\u7ba1\u7406,\u8acb\u53c3\u8003\u300c\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6d41\u7a0b\u3001\u89d2\u8272\u8207\u6cd5\u5f8b\u8cac\u4efb\u5168\u8aaa\u660e\u300dhttps:\/\/greenoo.tw\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/<\/a>The<\/p>\n \u53f0\u7063\u667a\u6167\u8ca1\u7522\u5c40\u7684\u5546\u6a19\u8a3b\u518a\u50c5\u5728\u53f0\u7063\u5883\u5167\u6709\u6548<\/strong>,\u7121\u6cd5\u5ef6\u4f38\u81f3\u7f8e\u570b\u3002\u7f8e\u570b\u5546\u6a19\u4fdd\u8b77\u63a1\u300c\u5c6c\u5730\u4e3b\u7fa9\u300d(Territoriality Principle),\u5fc5\u9808\u5411USPTO\u7368\u7acb\u7533\u8acb\u3002<\/p>\n \u82e5\u60a8\u8a08\u756b\u900f\u904eAmazon\/eBay\/Shopify\u7b49\u5e73\u53f0\u9032\u5165\u7f8e\u570b\u5e02\u5834,\u5fc5\u9808\u53e6\u884c\u5411USPTO\u7533\u8acb\u5546\u6a19\u8a3b\u518a,\u65b9\u80fd\u4e3b\u5f35\u806f\u90a6\u4fdd\u8b77\u3002<\/p>\n \u672a\u8a3b\u518a\u5546\u6a19\u82e5\u4e0d\u614e\u4fb5\u72af\u4ed6\u4eba\u5df2\u8a3b\u518a\u5546\u6a19,\u53ef\u80fd\u9762\u81e8\u9ad8\u984d\u8ce0\u511f\u3002\u4f9d\u64daLanham Act \u00a735 https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapIII-sec1117.htm<\/a>,\u5546\u6a19\u4fb5\u6b0a\u8ce0\u511f\u53ef\u5305\u542b:<\/p>\n \u5c0d\u65bc\u53f0\u7063\u8de8\u5883\u8ce3\u5bb6\u800c\u8a00,\u4e00\u65e6\u6372\u5165\u7f8e\u570b\u5546\u6a19\u4fb5\u6b0a\u8a34\u8a1f,\u5373\u4f7f\u6700\u7d42\u52dd\u8a34,\u5f8b\u5e2b\u8cbb\u7528\u8207\u8a34\u8a1f\u6642\u9593\u6210\u672c\u4ecd\u53ef\u80fd\u56b4\u91cd\u5f71\u97ff\u71df\u904b\u3002<\/p>\n \u82e5\u60a8\u66ab\u6642\u7121\u6cd5\u7acb\u5373\u8a3b\u518a\u5546\u6a19,\u53ef\u8003\u616e\u4ee5\u4e0b\u904e\u6e21\u6027\u4fdd\u8b77\u63aa\u65bd:<\/p>\n \u5373\u4f7f\u672a\u8a3b\u518a\u5546\u6a19,\u4ecd\u61c9\u4fdd\u7559\u5b8c\u6574\u7684\u4f7f\u7528\u8b49\u64da,\u5305\u542b:<\/p>\n \u9019\u4e9b\u8b49\u64da\u53ef\u5728\u672a\u4f86\u7684\u666e\u901a\u6cd5\u5546\u6a19\u6b0a\u4e3b\u5f35\u6216\u8a3b\u518a\u7533\u8acb\u4e2d,\u8b49\u660e\u300c\u6301\u7e8c\u4f7f\u7528\u300d\u8207\u300c\u512a\u5148\u6b0a\u300d\u3002<\/p>\n \u96d6\u7136\u7db2\u57df\u540d\u7a31\u8207\u793e\u7fa4\u5e33\u865f\u4e0d\u7b49\u65bc\u5546\u6a19\u6b0a,\u4f46\u53ef\u964d\u4f4e\u4ed6\u4eba\u5192\u7528\u98a8\u96aa:<\/p>\n \u9019\u4e9b\u63aa\u65bd\u53ef\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u5efa\u7acb\u54c1\u724c\u8b58\u5225\u5ea6,\u4e26\u4f5c\u70ba\u672a\u4f86\u5546\u6a19\u7533\u8acb\u7684\u8f14\u52a9\u8b49\u64da\u3002<\/p>\n \u5728\u7522\u54c1\u5305\u88dd\u3001\u7db2\u7ad9\u3001Amazon\u5546\u54c1\u9801\u9762\u4e0a\u4f7f\u7528TM\u6a19\u793a,\u4e26\u52a0\u8a3b\u8072\u660e:<\/p>\n “\u672c\u54c1\u724c\u540d\u7a31\u70ba[\u60a8\u7684\u516c\u53f8\u540d\u7a31]\u6240\u6709,\u672a\u7d93\u6388\u6b0a\u4e0d\u5f97\u4f7f\u7528\u3002”<\/p><\/blockquote>\n \u96d6\u7136TM\u6a19\u793a\u7121\u6cd5\u63d0\u4f9b\u806f\u90a6\u6cd5\u5f8b\u4fdd\u8b77,\u4f46\u53ef\u5411\u6d88\u8cbb\u8005\u8207\u6f5b\u5728\u4fb5\u6b0a\u8005\u5ba3\u793a\u54c1\u724c\u610f\u8b58,\u4e26\u5728\u672a\u4f86\u8a34\u8a1f\u4e2d\u4f5c\u70ba\u300c\u4e3b\u89c0\u6b0a\u5229\u610f\u8b58\u300d\u7684\u8b49\u64da\u3002<\/p>\n \u26a0\ufe0f important reminder<\/strong>: \u4e0a\u8ff0\u7b56\u7565\u50c5\u70ba\u904e\u6e21\u6027\u63aa\u65bd,\u7121\u6cd5\u53d6\u4ee3USPTO\u806f\u90a6\u8a3b\u518a\u5546\u6a19\u7684\u6cd5\u5f8b\u4fdd\u8b77<\/strong>\u3002\u82e5\u60a8\u8a08\u756b\u9577\u671f\u7d93\u71df\u7f8e\u570b\u5e02\u5834,\u4ecd\u61c9\u76e1\u5feb\u5b8c\u6210\u5546\u6a19\u8a3b\u518a\u3002<\/p><\/blockquote>\n <\/p>\n \u82e5\u60a8\u6b63\u7d93\u71df\u8de8\u5883\u96fb\u5546\u6216\u8a08\u756b\u9032\u5165\u7f8e\u570b\u5e02\u5834,\u5efa\u8b70\u76e1\u65e9\u5b8c\u6210USPTO\u5546\u6a19\u8a3b\u518a,\u907f\u514d\u54c1\u724c\u540d\u7a31\u88ab\u6436\u8a3b\u6216\u4fb5\u6b0a\u98a8\u96aa\u3002\u5546\u6a19\u8a3b\u518a\u5f8c\u7684\u9577\u671f\u7dad\u8b77\u8cac\u4efb,\u8a73\u898b\u300c\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5f8c\u4e00\u5b9a\u8981\u61c2\u7684\u4e8b:\u7dad\u8b77\u3001\u5e73\u53f0\u4fdd\u8b77\u8207\u4fb5\u6b0a\u5168\u6307\u5357\u300dhttps:\/\/greenoo.tw\/us-trademark-post-registration-maintenance-protection-infringement-guide-2026\/<\/a>The<\/p>\n \u82e5\u5c0d\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u4ecd\u6709\u7591\u554f,\u6b61\u8fce\u53c3\u8003\u7da0\u5708\u5708\u5b98\u7db2 https:\/\/greenoo.tw<\/a> \u7684\u5c08\u696d\u9867\u554f\u670d\u52d9\u3002<\/p>\n \u5ef6\u4f38\u95b1\u8b80<\/strong>:<\/p>\n \u5b98\u65b9\u8cc7\u6e90\u53c3\u8003<\/strong>:<\/p>\n \u6c92\u6709\u5546\u6a19,\u54c1\u724c\u540d\u7a31\u78ba\u5be6\u9762\u81e8\u56b4\u91cd\u6cd5\u5f8b\u98a8\u96aa \u662f\u7684,\u6c92\u6709\u8a3b\u518a\u5546\u6a19\u7684\u54c1\u724c\u540d\u7a31\u78ba\u5be6\u4e0d\u5b89\u5168\u3002**\u6839\u64da\u7f8e\u570b\u5546\u6a19\u6cd5(Lanha […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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\n\u672a\u8a3b\u518a\u5546\u6a19 vs \u5df2\u8a3b\u518a\u5546\u6a19:\u6cd5\u5f8b\u4fdd\u8b77\u5dee\u7570\u5168\u89e3\u6790<\/h2>\n
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\n
\n\u57162: \u672a\u8a3b\u518a\u5546\u6a19 vs \u5df2\u8a3b\u518a\u5546\u6a19\u4fdd\u8b77\u7bc4\u570d\u5c0d\u6bd4\u5716<\/h3>\n
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<\/p>\n
\n\u53f0\u7063\u8ce3\u5bb6\u6700\u5e38\u8e29\u932f\u76845\u500b\u7d05\u7dda<\/h2>\n
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\n\u7121\u5546\u6a19\u4fdd\u8b77\u4e0b\u76843\u7a2e\u61c9\u6025\u7b56\u7565<\/h2>\n
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\n
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\n
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\n\u57163: \u54c1\u724c\u4fdd\u8b77\u7b56\u7565\u6c7a\u7b56\u6d41\u7a0b\u5716<\/h3>\n
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