![\"\u7f8e\u570b\u5546\u6a19\u91cd\u8981\u6027\u8aaa\u660e\u5716\uff1a\u5c55\u793a\u6cd5\u5f8b\u4fdd\u8b77\u3001\u96fb\u5546\u5e73\u53f0\u8cc7\u683c\u3001\u54c1\u724c\u6ea2\u50f9\u3001\u4fb5\u6b0a\u9632\u79a6\u8207\u5e02\u5834\u4fe1\u4efb\u4e94\u5927\u95dc\u9375\u7406\u7531\"](\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-importance-taiwan-sellers-cover-2026.png\")
<\/h2>\n<\/h2>\n<\/p>\n
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\u8a31\u591a\u53f0\u7063\u4f01\u696d\u8a8d\u70ba\u300c\u6211\u53ea\u662f\u5c0f\u54c1\u724c\uff0c\u4e0d\u9700\u8981\u8a3b\u518a\u5546\u6a19\u300d\u6216\u300c\u8a3b\u518a\u6210\u672c\u592a\u9ad8\uff0c\u4e0d\u5212\u7b97\u300d\uff0c\u4f46\u5be6\u52d9\u4e0a\uff0c\u672a\u8a3b\u518a\u5546\u6a19\u7684\u98a8\u96aa\u6210\u672c\u9060\u9ad8\u65bc\u8a3b\u518a\u8cbb\u7528<\/strong>\u3002\u4ee5\u4e0b\u5c07\u5f9e\u6cd5\u5f8b\u3001\u5546\u696d\u3001\u5e73\u53f0\u4e09\u5927\u5c64\u9762\uff0c\u5b8c\u6574\u8aaa\u660e\u7f8e\u570b\u5546\u6a19\u7684\u91cd\u8981\u6027\u8207\u5be6\u52d9\u5f71\u97ff\u3002<\/p>\n 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https:\/\/www.uspto.gov\/trademarks<\/a>\uff0c\u5546\u6a19\u662f\u4f01\u696d\u6700\u91cd\u8981\u7684\u7121\u5f62\u8cc7\u7522\u4e4b\u4e00\uff0c\u63d0\u4f9b\u5168\u570b\u6027\u6cd5\u5f8b\u4fdd\u8b77<\/strong>\uff0c\u9632\u6b62\u4ed6\u4eba\u5728\u76f8\u540c\u6216\u985e\u4f3c\u5546\u54c1\/\u670d\u52d9\u4e0a\u4f7f\u7528\u8fd1\u4f3c\u6a19\u8b58\u3002\u5c0d\u65bc\u53f0\u7063\u8ce3\u5bb6\u800c\u8a00\uff0c\u7f8e\u570b\u5546\u6a19\u4e0d\u50c5\u662f\u6cd5\u5f8b\u5de5\u5177\uff0c\u66f4\u662f\u5e02\u5834\u51c6\u5165\u9580\u6abb<\/strong>and\u54c1\u724c\u50f9\u503c\u8b49\u660e<\/strong>The<\/p>\n \u82e5\u60a8\u6b63\u5728\u8a55\u4f30\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff0c\u5efa\u8b70\u5148\u53c3\u8003\u300c\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f\u5b8c\u6574\u5224\u65b7\u6307\u5357\u300dhttps:\/\/greenoo.tw\/taiwan-seller-us-trademark-registration-decision-guide-2026\/<\/a>\uff0c\u4e86\u89e3\u5b8c\u6574\u7684\u6c7a\u7b56\u908f\u8f2f\u8207\u98a8\u96aa\u8a55\u4f30\u3002<\/p>\n \u6838\u5fc3\u50f9\u503c<\/strong>: \u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u63d0\u4f9b\u806f\u90a6\u6cd5\u5f8b\u4fdd\u8b77<\/strong>\uff0c\u8ce6\u4e88\u5546\u6a19\u6240\u6709\u4eba\u5728\u5168\u7f8e\u7bc4\u570d\u5167\u7684\u6392\u4ed6\u4f7f\u7528\u6b0a\u3002<\/p>\n \u5be6\u52d9\u5f71\u97ff<\/strong>:<\/p>\n \u26a0\ufe0f important reminder<\/strong>: \u672a\u8a3b\u518a\u5546\u6a19\u50c5\u4eab\u6709\u300c\u4f7f\u7528\u6b0a\u300d(Common Law Rights)\uff0c\u4fdd\u8b77\u7bc4\u570d\u9650\u65bc\u5be6\u969b\u4f7f\u7528\u5730\u5340\uff0c\u4e14\u8209\u8b49\u56f0\u96e3\u3001\u8a34\u8a1f\u6210\u672c\u9ad8\u3002\u8a3b\u518a\u5546\u6a19\u5247\u63a8\u5b9a\u60a8\u70ba\u5408\u6cd5\u6240\u6709\u4eba\uff0c\u8209\u8b49\u8cac\u4efb\u8f49\u79fb\u81f3\u5c0d\u65b9\u3002<\/p><\/blockquote>\n \u5be6\u52d9\u6848\u4f8b<\/strong>: \u67d0\u53f0\u7063\u8ce3\u5bb6\u5728Amazon\u92b7\u552e\u300cXXX\u54c1\u724c\u300d\u904b\u52d5\u670d\u98fe2\u5e74\uff0c\u672a\u8a3b\u518a\u5546\u6a19\u30022024\u5e74\u767c\u73fe\u4e2d\u570b\u8ce3\u5bb6\u6436\u8a3b\u8a72\u5546\u6a19\uff0c\u4e26\u5411Amazon\u6aa2\u8209\u539f\u8ce3\u5bb6\u4fb5\u6b0a\uff0c\u5c0e\u81f4Listing\u5168\u6578\u4e0b\u67b6\uff0c\u640d\u5931\u8d85\u904eUS$500,000\u3002<\/p>\n \u6838\u5fc3\u50f9\u503c<\/strong>: Amazon Brand Registry\u3001eBay VeRO\u7b49\u96fb\u5546\u5e73\u53f0\u54c1\u724c\u4fdd\u8b77\u8a08\u756b\uff0c\u8981\u6c42\u8ce3\u5bb6\u63d0\u4f9b\u8a3b\u518a\u5546\u6a19\u8b49\u660e<\/strong>The<\/p>\n \u5be6\u52d9\u5f71\u97ff<\/strong>:<\/p>\n \u6839\u64daAmazon\u5b98\u65b9\u8aaa\u660e https:\/\/brandservices.amazon.com\/<\/a>\uff0c\u54c1\u724c\u8a3b\u518a\u8ce3\u5bb6\u7684\u92b7\u552e\u984d\u5e73\u5747\u6bd4\u672a\u8a3b\u518a\u8ce3\u5bb6\u9ad840-60%<\/strong>\uff0c\u4e14\u4fb5\u6b0a\u6aa2\u8209\u6210\u529f\u7387\u905495% and above<\/strong>The<\/p>\n \ud83d\udca1 \u5be6\u52d9\u6280\u5de7<\/strong>: \u5373\u4f7f\u60a8\u76ee\u524d\u50c5\u5728eBay\u6216\u81ea\u5efa\u5b98\u7db2\u92b7\u552e\uff0c\u672a\u4f86\u82e5\u8a08\u5283\u9032\u99d0Amazon\uff0c\u63d0\u524d\u8a3b\u518a\u5546\u6a19<\/strong>\u53ef\u907f\u514d\u7533\u8acb\u6642\u7a0b\u5ef6\u8aa4(USPTO\u5be9\u67e5\u97006-12\u500b\u6708)\u3002<\/p><\/blockquote>\n <\/p>\n \u6838\u5fc3\u50f9\u503c<\/strong>: \u8a3b\u518a\u5546\u6a19\u662f\u54c1\u724c\u5c08\u696d\u5ea6<\/strong>and\u5e02\u5834\u4fe1\u4efb\u5ea6<\/strong>\u7684\u8c61\u5fb5\uff0c\u53ef\u652f\u6490\u66f4\u9ad8\u7684\u7522\u54c1\u5b9a\u50f9\u3002<\/p>\n \u5be6\u52d9\u5f71\u97ff<\/strong>:<\/p>\n \ud83d\udca1 \u5be6\u52d9\u6280\u5de7<\/strong>: \u8a31\u591a\u53f0\u7063\u8ce3\u5bb6\u8aa4\u4ee5\u70ba\u300c\u53ea\u8981\u6709Logo\u5c31\u662f\u54c1\u724c\u300d\uff0c\u4f46\u672a\u8a3b\u518a\u7684Logo\u7121\u6cd5\u963b\u6b62\u4ed6\u4eba\u4f7f\u7528<\/strong>\u3002\u8a3b\u518a\u5546\u6a19\u624d\u80fd\u771f\u6b63\u5efa\u7acb\u6392\u4ed6\u6027\u54c1\u724c\u8cc7\u7522\u3002<\/p><\/blockquote>\n \u6838\u5fc3\u50f9\u503c<\/strong>: \u8a3b\u518a\u5546\u6a19\u53ef\u4e3b\u52d5\u9632\u79a6<\/strong>\u4ed6\u4eba\u4fb5\u6b0a\uff0c\u907f\u514d\u88ab\u52d5\u6372\u5165\u8a34\u8a1f\u3002<\/p>\n \u5be6\u52d9\u5f71\u97ff<\/strong>:<\/p>\n \u4f9d\u64daTMEP \u00a71207.01 https:\/\/tmep.uspto.gov\/RDMS\/TMEP\/current#\/current\/d1e2.html<\/a>\uff0c\u8a3b\u518a\u5546\u6a19\u4eab\u6709\u63a8\u5b9a\u6709\u6548\u6027(Presumption of Validity)<\/strong>\uff0c\u4fb5\u6b0a\u8a34\u8a1f\u4e2d\u8209\u8b49\u8cac\u4efb\u7531\u5c0d\u65b9\u627f\u64d4\uff0c\u5927\u5e45\u964d\u4f4e\u8a34\u8a1f\u6210\u672c\u8207\u98a8\u96aa\u3002<\/p>\n \ud83d\udea8 Legal Risks<\/strong>: \u82e5\u60a8\u4f7f\u7528\u7684\u5546\u6a19\u8207\u4ed6\u4eba\u8a3b\u518a\u5546\u6a19\u8fd1\u4f3c\uff0c\u53ef\u80fd\u6536\u5230\u4fb5\u6b0a\u8b66\u544a\u51fd\uff0c\u9762\u81e8\u505c\u6b62\u4f7f\u7528\u3001\u8ce0\u511f\u640d\u5931\u3001\u92b7\u6bc0\u5eab\u5b58<\/strong>\u7b49\u56b4\u91cd\u5f8c\u679c\u3002\u63d0\u524d\u8a3b\u518a\u53ef\u907f\u514d\u6b64\u98a8\u96aa\u3002<\/p><\/blockquote>\n \u6838\u5fc3\u50f9\u503c<\/strong>: \u00ae\u6a19\u793a\u662f\u5b98\u65b9\u8a8d\u8b49<\/strong>\u7684\u8c61\u5fb5\uff0c\u63d0\u5347\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u4fe1\u4efb\u8207\u5fe0\u8aa0\u5ea6\u3002<\/p>\n \u5be6\u52d9\u5f71\u97ff<\/strong>:<\/p>\n \u6839\u64da\u5e02\u5834\u7814\u7a76\uff0c\u6d88\u8cbb\u8005\u5c0d\u6a19\u793a\u00ae\u7684\u54c1\u724c\u4fe1\u4efb\u5ea6\u63d0\u534735%<\/strong>\uff0c\u91cd\u8907\u8cfc\u8cb7\u7387\u589e\u52a020-25%<\/strong>The<\/p>\n <\/p>\n <\/p>\n \u8a31\u591a\u53f0\u7063\u8ce3\u5bb6\u8aa4\u4ee5\u70ba\u300c\u7b49\u92b7\u552e\u7a69\u5b9a\u518d\u8a3b\u518a\u300d\uff0c\u4f46\u5be6\u52d9\u4e0a\u5546\u6a19\u6436\u8a3b\u98a8\u96aa\u96a8\u92b7\u552e\u984d\u589e\u9577\u800c\u63d0\u9ad8<\/strong>\u3002\u5efa\u8b70\u5728\u7522\u54c1\u4e0a\u5e02\u524d\u6216\u4e0a\u5e02\u521d\u671f\u5373\u63d0\u51fa\u7533\u8acb\uff0c\u907f\u514d\u4ed6\u4eba\u6436\u8a3b\u5f8c\u88ab\u8feb\u66f4\u540d\u6216\u652f\u4ed8\u9ad8\u984d\u548c\u89e3\u91d1\u3002<\/p>\n \u26a0\ufe0f important reminder<\/strong>: USPTO\u63a1\u300c\u5148\u7533\u8acb\u5236\u300d(First to File)\uff0c\u5373\u4f7f\u60a8\u5148\u4f7f\u7528\u8a72\u5546\u6a19\uff0c\u82e5\u4ed6\u4eba\u5148\u7533\u8acb\u8a3b\u518a\uff0c\u60a8\u4ecd\u53ef\u80fd\u5931\u53bb\u4f7f\u7528\u6b0a\u3002<\/p><\/blockquote>\n \ud83d\udea8 Legal Risks<\/strong>: \u4f9d\u64daLanham Act \u00a71125(a)\uff0c\u865b\u5047\u6a19\u793a\u00ae\u53ef\u8655\u6bcf\u6b21\u9055\u6cd5US$500\u7f70\u6b3e\uff0c\u4e14\u640d\u5bb3\u54c1\u724c\u4fe1\u8b7d\u3002<\/p><\/blockquote>\n \u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5f8c\u4e26\u975e\u6c38\u4e45\u6709\u6548\uff0c\u9700\u4f9d\u898f\u5b9a\u63d0\u4ea4Section 8\u4f7f\u7528\u8072\u660e<\/strong>andSection 9\u7e8c\u5c55\u7533\u8acb<\/strong>\uff0c\u5426\u5247\u5546\u6a19\u5c07\u88ab\u8a3b\u92b7\u3002\u8a73\u7d30\u7dad\u8b77\u8981\u6c42\u8acb\u53c3\u8003\u300c\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5f8c\u4e00\u5b9a\u8981\u61c2\u7684\u4e8b\uff1a\u7dad\u8b77\u3001\u5e73\u53f0\u4fdd\u8b77\u8207\u4fb5\u6b0a\u5168\u6307\u5357\u300dhttps:\/\/greenoo.tw\/us-trademark-post-registration-maintenance-protection-infringement-guide-2026\/<\/a>The<\/p>\n \u7f8e\u570b\u5546\u6a19\u5c0d\u53f0\u7063\u8ce3\u5bb6\u8207\u54c1\u724c\u4e3b\u7684\u91cd\u8981\u6027\u9ad4\u73fe\u57285\u5927\u5c64\u9762\uff1a<\/p>\n \u4e0b\u4e00\u6b65\u5efa\u8b70<\/strong>: \u82e5\u60a8\u7684\u7522\u54c1\u5df2\u9032\u5165\u6216\u8a08\u5283\u9032\u5165\u7f8e\u570b\u5e02\u5834\uff0c\u5efa\u8b70\u5118\u65e9\u8a55\u4f30\u5546\u6a19\u8a3b\u518a\u9700\u6c42\uff0c\u907f\u514d\u6436\u8a3b\u98a8\u96aa\u8207\u5e73\u53f0\u9650\u5236\u3002<\/p>\n \u82e5\u5c0d\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u4ecd\u6709\u7591\u554f\uff0c\u6b61\u8fce\u53c3\u8003\u7da0\u5708\u5708\u5b98\u7db2 https:\/\/greenoo.tw<\/a> \u7684\u5c08\u696d\u9867\u554f\u670d\u52d9\u3002<\/p>\n \u5ef6\u4f38\u95b1\u8b80<\/strong>:<\/p>\n \u5b98\u65b9\u8cc7\u6e90\u53c3\u8003<\/strong>:<\/p>\n \u7f8e\u570b\u5546\u6a19\u5c0d\u53f0\u7063\u54c1\u724c\u7684\u6838\u5fc3\u50f9\u503c \u662f\u7684\uff0c\u7f8e\u570b\u5546\u6a19\u5c0d\u53f0\u7063\u8ce3\u5bb6\u8207\u54c1\u724c\u4e3b\u6975\u70ba\u91cd\u8981\u3002 \u4e3b\u8981\u539f\u56e0\u5305\u542b\uff1a(1) 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\n\u70ba\u4f55\u53f0\u7063\u8ce3\u5bb6\u9700\u8981\u91cd\u8996\u7f8e\u570b\u5546\u6a19\uff1f\u80cc\u666f\u8aaa\u660e<\/h2>\n
\n\u7f8e\u570b\u5546\u6a19\u76845\u5927\u95dc\u9375\u91cd\u8981\u6027<\/h2>\n
1. \u6cd5\u5f8b\u4fdd\u8b77\uff1a\u9632\u6b62\u6436\u8a3b\u8207\u4fb5\u6b0a<\/h3>\n
\n
2. \u96fb\u5546\u5e73\u53f0\u8cc7\u683c\uff1aAmazon\u54c1\u724c\u8a3b\u518a\u5fc5\u8981\u689d\u4ef6<\/h3>\n
\n
\n\u57162: \u7f8e\u570b\u5546\u6a19\u8a3b\u518avs\u672a\u8a3b\u518a\u76845\u5927\u5dee\u7570\u6bd4\u8f03<\/h3>\n
![\"\u8a3b\u518a\u5546\u6a19\u8207\u672a\u8a3b\u518a\u5546\u6a19\u6bd4\u8f03\u5716\uff1a\u5c55\u793a\u6cd5\u5f8b\u4fdd\u8b77\u3001\u5e73\u53f0\u8cc7\u683c\u3001\u4fb5\u6b0a\u6551\u6fdf\u3001\u5e02\u5834\u4fe1\u4efb\u8207\u54c1\u724c\u50f9\u503c\u4e94\u5927\u5dee\u7570\"](\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/registered-vs-unregistered-trademark-comparison-2026.png\")
<\/p>\n
\n3. \u54c1\u724c\u6ea2\u50f9\uff1a\u63d0\u5347\u7522\u54c1\u5b9a\u50f9\u8207\u5e02\u5834\u7af6\u722d\u529b<\/h3>\n
\n
4. \u4fb5\u6b0a\u9632\u79a6\uff1a\u964d\u4f4e\u8de8\u5883\u8cbf\u6613\u6cd5\u5f8b\u98a8\u96aa<\/h3>\n
\n
5. \u5e02\u5834\u4fe1\u4efb\uff1a\u5efa\u7acb\u6d88\u8cbb\u8005\u4fe1\u5fc3\u8207\u54c1\u724c\u5fe0\u8aa0\u5ea6<\/h3>\n
\n
\n\u57163: \u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6c7a\u7b56\u6d41\u7a0b\u5716<\/h3>\n
![\"\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6c7a\u7b56\u6d41\u7a0b\u5716\uff1a\u5e6b\u52a9\u53f0\u7063\u8ce3\u5bb6\u5224\u65b7\u662f\u5426\u9700\u8981\u8a3b\u518a\u5546\u6a19\u7684\u5b8c\u6574\u6c7a\u7b56\u6a39\"](\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-registration-decision-flowchart-2026.png\")
<\/p>\n
\n\u9700\u8981\u7279\u5225\u6ce8\u610f\u76843\u500b\u91cd\u9ede<\/h2>\n
\u8a3b\u518a\u6642\u6a5f\uff1a\u8d8a\u65e9\u8d8a\u597d\uff0c\u907f\u514d\u6436\u8a3b\u98a8\u96aa<\/h3>\n
TM vs \u00ae\u6a19\u793a\uff1a\u4f7f\u7528\u6642\u6a5f\u8207\u6cd5\u5f8b\u8cac\u4efb<\/h3>\n
\n
\u7dad\u8b77\u8cac\u4efb\uff1a\u8a3b\u518a\u5f8c\u9700\u5b9a\u671f\u7533\u5831<\/h3>\n
\nConclusion<\/h2>\n
\n
\n
\n