{"id":19786,"date":"2026-01-16T14:57:35","date_gmt":"2026-01-16T06:57:35","guid":{"rendered":"https:\/\/greenoo.tw\/?p=19786"},"modified":"2026-01-16T14:57:35","modified_gmt":"2026-01-16T06:57:35","slug":"us-trademark-brand-long-term-strategy-taiwan-business-2026","status":"publish","type":"post","link":"https:\/\/greenoo.tw\/en\/us-trademark-brand-long-term-strategy-taiwan-business-2026\/","title":{"rendered":"\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u8207\u54c1\u724c\u9577\u671f\u7d93\u71df\u7684\u95dc\u4fc2\uff1a\u53f0\u7063\u4f01\u696d\u5fc5\u61c2\u7684\u6230\u7565\u601d\u7dad(2026)"},"content":{"rendered":"<h2><\/h2>\n<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-19787\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-brand-strategy-cover-2026.png\" alt=\" \u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u8207\u54c1\u724c\u9577\u671f\u7d93\u71df\u6230\u7565\u95dc\u4fc2\u5716,\u6db5\u84cb\u5546\u6a19\u8cc7\u7522\u5316\u3001\u54c1\u724c\u9632\u79a6\u8207\u5e02\u5834\u64f4\u5f35\u7b56\u7565,\u9069\u7528\u53f0\u7063\u4f01\u696d2026\u5e74\u898f\u5283\" width=\"2560\" height=\"1352\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-brand-strategy-cover-2026.png 2560w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-brand-strategy-cover-2026-768x406.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-brand-strategy-cover-2026-1536x811.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-brand-strategy-cover-2026-2048x1082.png 2048w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-brand-strategy-cover-2026-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/h2>\n<h2>\u5546\u6a19\u4fdd\u8b77\u5982\u4f55\u5f71\u97ff\u54c1\u724c\u9577\u671f\u50f9\u503c?<\/h2>\n<p>\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u4e0d\u50c5\u662f\u6cd5\u5f8b\u4fdd\u8b77\u5de5\u5177,\u66f4\u662f\u54c1\u724c\u9577\u671f\u7d93\u71df\u7684\u6230\u7565\u57fa\u790e\u3002\u5c0d\u53f0\u7063\u4f01\u696d\u800c\u8a00,\u5546\u6a19\u6c7a\u5b9a\u4e86\u54c1\u724c\u5728\u7f8e\u570b\u5e02\u5834\u7684<strong>\u7af6\u722d\u9580\u6abb\u3001\u8cc7\u7522\u50f9\u503c\u8207\u9000\u51fa\u6a5f\u5236<\/strong>\u3002\u6839\u64daUSPTO\u898f\u5b9a <a href=\"https:\/\/www.uspto.gov\/trademarks\" target=\"_blank\" rel=\"noopener\">https:\/\/www.uspto.gov\/trademarks<\/a>,\u806f\u90a6\u8a3b\u518a\u5546\u6a19\u63d0\u4f9b\u5168\u570b\u6027\u5c08\u7528\u6b0a,\u9019\u9805\u6b0a\u5229\u76f4\u63a5\u5f71\u97ff\u54c1\u724c\u7684\u5e02\u5834\u5b9a\u4f4d\u3001\u878d\u8cc7\u80fd\u529b\u8207\u4f75\u8cfc\u50f9\u503c\u3002<\/p>\n<p>\u53f0\u7063\u54c1\u724c\u82e5\u5c07\u5546\u6a19\u8996\u70ba\u300c\u8a3b\u518a\u5f8c\u5c31\u4e0d\u7ba1\u300d\u7684\u5408\u898f\u9805\u76ee,\u5c07\u932f\u5931\u4e09\u5927\u6230\u7565\u6a5f\u6703:\u5546\u6a19\u8cc7\u7522\u5316(\u63d0\u5347\u4f01\u696d\u4f30\u503c)\u3001\u54c1\u724c\u9632\u79a6\u7b56\u7565(\u963b\u7d55\u7af6\u722d\u8005)\u3001\u5e02\u5834\u64f4\u5f35\u5f48\u6027(\u6388\u6b0a\u8207\u52a0\u76df)\u3002\u672c\u6587\u5c07\u6df1\u5ea6\u89e3\u6790\u5546\u6a19\u8207\u54c1\u724c\u7d93\u71df\u7684\u9577\u671f\u95dc\u4fc2,\u5e6b\u52a9\u53f0\u7063\u4f01\u696d\u5efa\u7acb\u6b63\u78ba\u7684\u5546\u6a19\u6230\u7565\u601d\u7dad\u3002<\/p>\n<hr \/>\n<h2>\u5546\u6a19\u4f5c\u70ba\u54c1\u724c\u8cc7\u7522\u7684\u4e09\u5927\u50f9\u503c<\/h2>\n<h3>\u50f9\u503c\u4e00: \u63d0\u5347\u4f01\u696d\u4f30\u503c\u8207\u878d\u8cc7\u80fd\u529b<\/h3>\n<p>\u7f8e\u570b\u806f\u90a6\u8a3b\u518a\u5546\u6a19\u5c6c\u65bc<strong>\u7121\u5f62\u8cc7\u7522(Intangible Assets)<\/strong>,\u53ef\u5217\u5165\u4f01\u696d\u8cc7\u7522\u8ca0\u50b5\u8868\u3002\u6839\u64da\u7f8e\u570b\u6703\u8a08\u6e96\u5247(US GAAP),\u5546\u6a19\u53ef\u9032\u884c\u8cc7\u7522\u8a55\u4f30\u4e26\u7528\u65bc:<\/p>\n<ul>\n<li><strong>\u878d\u8cc7\u64d4\u4fdd<\/strong>: \u9280\u884c\u8cb8\u6b3e\u6216\u5275\u6295\u878d\u8cc7\u6642,\u5546\u6a19\u7d44\u5408\u53ef\u4f5c\u70ba\u62b5\u62bc\u54c1<\/li>\n<li><strong>\u4f75\u8cfc\u6ea2\u50f9<\/strong>: \u88ab\u6536\u8cfc\u6642,\u5f37\u52e2\u5546\u6a19\u53ef\u7522\u751f20-40%\u7684\u54c1\u724c\u6ea2\u50f9<\/li>\n<li><strong>\u80a1\u6b0a\u4f30\u503c<\/strong>: \u4e0a\u5e02\u6216\u589e\u8cc7\u6642,\u5546\u6a19\u50f9\u503c\u76f4\u63a5\u5f71\u97ff\u516c\u53f8\u5e02\u503c<\/li>\n<\/ul>\n<blockquote><p>\ud83d\udca1 <strong>\u5be6\u52d9\u6848\u4f8b<\/strong>: \u53f0\u7063\u67d0\u8de8\u5883\u96fb\u5546\u54c1\u724c\u56e0\u6301\u67093\u500b\u7f8e\u570b\u8a3b\u518a\u5546\u6a19,\u5728A\u8f2a\u878d\u8cc7\u6642\u7372\u5f97\u6295\u8cc7\u4eba15%\u7684\u4f30\u503c\u52a0\u6210,\u76f8\u7576\u65bc\u591a\u52df\u96c6150\u842c\u7f8e\u5143\u3002<\/p><\/blockquote>\n<h3>\u50f9\u503c\u4e8c: \u5efa\u7acb\u5e02\u5834\u9032\u5165\u969c\u7919<\/h3>\n<p>USPTO\u8a3b\u518a\u5546\u6a19\u63d0\u4f9b<strong>\u5168\u570b\u6027\u6392\u4ed6\u6b0a(Nationwide Exclusive Rights)<\/strong>,\u5f62\u6210\u7af6\u722d\u8005\u7684\u9032\u5165\u969c\u7919:<\/p>\n<div class=\"MarkdownTable_tableContainer__2k5Kh\" tabindex=\"0\" role=\"region\">\n<table>\n<thead>\n<tr>\n<th>\u4fdd\u8b77\u5c64\u7d1a<\/th>\n<th>\u672a\u8a3b\u518a\u5546\u6a19(Common Law)<\/th>\n<th>\u5dde\u5546\u6a19<\/th>\n<th>\u806f\u90a6\u5546\u6a19(USPTO)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4fdd\u8b77\u7bc4\u570d<\/td>\n<td>\u5be6\u969b\u4f7f\u7528\u5730\u5340<\/td>\n<td>\u55ae\u4e00\u5dde<\/td>\n<td>\u5168\u7f8e50\u5dde<\/td>\n<\/tr>\n<tr>\n<td>\u8209\u8b49\u8cac\u4efb<\/td>\n<td>\u9700\u8b49\u660e\u512a\u5148\u4f7f\u7528<\/td>\n<td>\u5dde\u5167\u512a\u5148<\/td>\n<td>\u806f\u90a6\u512a\u5148\u63a8\u5b9a<\/td>\n<\/tr>\n<tr>\n<td>\u96fb\u5546\u5e73\u53f0\u4fdd\u8b77<\/td>\n<td>\u4e0d\u652f\u63f4<\/td>\n<td>\u90e8\u5206\u652f\u63f4<\/td>\n<td>\u5b8c\u6574\u652f\u63f4<\/td>\n<\/tr>\n<tr>\n<td>\u963b\u7d55\u7af6\u722d\u8005\u6548\u679c<\/td>\n<td>\u5f31<\/td>\n<td>center<\/td>\n<td>\u5f37<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<blockquote><p>\u26a0\ufe0f <strong>\u6230\u7565\u98a8\u96aa<\/strong>: \u82e5\u50c5\u4f9d\u8cf4Common Law\u6b0a\u5229,\u7af6\u722d\u8005\u53ef\u5728\u5176\u4ed6\u5dde\u8a3b\u518a\u76f8\u540c\u5546\u6a19,\u58d3\u7e2e\u54c1\u724c\u64f4\u5f35\u7a7a\u9593\u3002<\/p><\/blockquote>\n<h3>\u50f9\u503c\u4e09: \u5275\u9020\u6388\u6b0a\u8207\u52a0\u76df\u6536\u76ca<\/h3>\n<p>\u8a3b\u518a\u5546\u6a19\u53ef\u900f\u904e**\u6388\u6b0a\u5354\u8b70(Licensing Agreement)<strong>\u6216<\/strong>\u52a0\u76df\u5408\u7d04(Franchise Agreement)**\u7522\u751f\u88ab\u52d5\u6536\u5165:<\/p>\n<ul>\n<li><strong>\u5546\u6a19\u6388\u6b0a<\/strong>: \u6388\u6b0a\u4ed6\u4eba\u4f7f\u7528\u5546\u6a19,\u6536\u53d6\u6b0a\u5229\u91d1(Royalty)<\/li>\n<li><strong>\u54c1\u724c\u52a0\u76df<\/strong>: \u5efa\u7acb\u52a0\u76df\u9ad4\u7cfb,\u6536\u53d6\u52a0\u76df\u91d1\u8207\u6301\u7e8c\u6027\u6b0a\u5229\u91d1<\/li>\n<li><strong>\u806f\u540d\u5408\u4f5c<\/strong>: \u8207\u5176\u4ed6\u54c1\u724c\u806f\u540d,\u5171\u4eab\u5546\u6a19\u50f9\u503c<\/li>\n<\/ul>\n<p>\u6839\u64daTMEP \u00a71201 <a href=\"https:\/\/tmep.uspto.gov\/RDMS\/TMEP\/current#\/current\/d1e2.html\" target=\"_blank\" rel=\"noopener\">https:\/\/tmep.uspto.gov\/RDMS\/TMEP\/current#\/current\/d1e2.html<\/a>,\u5546\u6a19\u6388\u6b0a\u5fc5\u9808\u7dad\u6301\u54c1\u724c\u4e00\u81f4\u6027(Quality Control),\u5426\u5247\u53ef\u80fd\u5c0e\u81f4\u5546\u6a19\u6b0a\u5931\u6548\u3002<\/p>\n<hr \/>\n<h3>\u57162: \u5546\u6a19\u8cc7\u7522\u5316\u4e09\u5927\u50f9\u503c\u6d41\u7a0b\u5716<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19788\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-asset-value-flowchart-2026.png\" alt=\"\u7f8e\u570b\u5546\u6a19\u8cc7\u7522\u5316\u4e09\u5927\u50f9\u503c\u6d41\u7a0b\u5716,\u8aaa\u660eUSPTO\u8a3b\u518a\u5546\u6a19\u5982\u4f55\u7522\u751f\u878d\u8cc7\u64d4\u4fdd\u3001\u5e02\u5834\u9632\u79a6\u8207\u6388\u6b0a\u6536\u76ca\u50f9\u503c\" width=\"2560\" height=\"1429\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-asset-value-flowchart-2026.png 2560w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-asset-value-flowchart-2026-768x429.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-asset-value-flowchart-2026-1536x857.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-asset-value-flowchart-2026-2048x1143.png 2048w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-asset-value-flowchart-2026-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>\u54c1\u724c\u9577\u671f\u7d93\u71df\u7684\u5546\u6a19\u6230\u7565\u5e03\u5c40<\/h2>\n<h3>\u6230\u7565\u4e00: \u5546\u6a19\u7d44\u5408\u7ba1\u7406(Trademark Portfolio Management)<\/h3>\n<p>\u6210\u529f\u54c1\u724c\u901a\u5e38\u6301\u6709<strong>\u591a\u5c64\u6b21\u5546\u6a19\u7d44\u5408<\/strong>,\u800c\u975e\u55ae\u4e00\u5546\u6a19:<\/p>\n<ol>\n<li><strong>\u6838\u5fc3\u54c1\u724c\u5546\u6a19<\/strong>: \u516c\u53f8\u4e3b\u54c1\u724c(\u5982: Apple)<\/li>\n<li><strong>\u7522\u54c1\u7dda\u5546\u6a19<\/strong>: \u5404\u7522\u54c1\u7cfb\u5217(\u5982: iPhone, iPad, MacBook)<\/li>\n<li><strong>\u6a19\u8a9e\u5546\u6a19<\/strong>: \u54c1\u724c\u53e3\u865f(\u5982: Think Different)<\/li>\n<li><strong>\u8a2d\u8a08\u5546\u6a19<\/strong>: \u7368\u7279\u8a2d\u8a08\u5143\u7d20(\u5982: Apple\u54ac\u4e00\u53e3\u5716\u6848)<\/li>\n<\/ol>\n<blockquote><p>\ud83d\udca1 <strong>Practical Recommendations<\/strong>: \u53f0\u7063\u54c1\u724c\u9032\u5165\u7f8e\u570b\u5e02\u5834\u6642,\u5efa\u8b70\u512a\u5148\u8a3b\u518a\u6838\u5fc3\u54c1\u724c\u5546\u6a19,\u518d\u4f9d\u5e02\u5834\u53cd\u61c9\u9010\u6b65\u64f4\u5145\u7522\u54c1\u7dda\u5546\u6a19\u3002<\/p><\/blockquote>\n<h3>\u6230\u7565\u4e8c: \u5546\u6a19\u7dad\u8b77\u8207\u66f4\u65b0\u7b56\u7565<\/h3>\n<p>\u7f8e\u570b\u5546\u6a19\u9700\u5b9a\u671f\u7dad\u8b77,\u932f\u904e\u671f\u9650\u5c07\u5c0e\u81f4\u6b0a\u5229\u5931\u6548\u3002\u6839\u64daUSPTO\u898f\u5b9a,\u95dc\u9375\u7dad\u8b77\u6642\u9ede\u5305\u62ec:<\/p>\n<div class=\"MarkdownTable_tableContainer__2k5Kh\" tabindex=\"0\" role=\"region\">\n<table>\n<thead>\n<tr>\n<th>\u7dad\u8b77\u985e\u578b<\/th>\n<th>Time Point<\/th>\n<th>\u6587\u4ef6\u8981\u6c42<\/th>\n<th>\u8cbb\u7528(\u6bcf\u985e\u5225)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Section 8\u8072\u660e<\/td>\n<td>\u8a3b\u518a\u5f8c\u7b2c5-6\u5e74<\/td>\n<td>\u4f7f\u7528\u8b49\u660e(Specimen)<\/td>\n<td>$225-$425<\/td>\n<\/tr>\n<tr>\n<td>Section 9\u7e8c\u5c55<\/td>\n<td>\u8a3b\u518a\u5f8c\u7b2c9-10\u5e74<\/td>\n<td>\u6301\u7e8c\u4f7f\u7528\u8072\u660e<\/td>\n<td>$300-$500<\/td>\n<\/tr>\n<tr>\n<td>\u7b2c\u4e8c\u6b21\u7e8c\u5c55<\/td>\n<td>\u6bcf10\u5e74\u4e00\u6b21<\/td>\n<td>Section 8+9\u5408\u4f75<\/td>\n<td>$525-$925<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\u8a73\u7d30\u7dad\u8b77\u8981\u6c42\u53ef\u53c3\u8003\u300c\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5f8c\u4e00\u5b9a\u8981\u61c2\u7684\u4e8b\uff1a\u7dad\u8b77\u3001\u5e73\u53f0\u4fdd\u8b77\u8207\u4fb5\u6b0a\u5168\u6307\u5357\u300d<a href=\"https:\/\/greenoo.tw\/en\/us-trademark-post-registration-maintenance-protection-infringement-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/us-trademark-post-registration-maintenance-protection-infringement-guide-2026\/<\/a>The<\/p>\n<blockquote><p>\ud83d\udea8 <strong>Legal Risks<\/strong>: \u6839\u64daLanham Act \u00a78 <a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapI-sec1058.htm\" target=\"_blank\" rel=\"noopener\">https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapI-sec1058.htm<\/a>,\u672a\u5728\u671f\u9650\u5167\u63d0\u4ea4Section 8\u8072\u660e,\u5546\u6a19\u5c07\u81ea\u52d5\u5931\u6548\u4e14\u7121\u6cd5\u6062\u5fa9\u3002<\/p><\/blockquote>\n<h3>\u6230\u7565\u4e09: \u54c1\u724c\u9632\u79a6\u8207\u4fb5\u6b0a\u76e3\u63a7<\/h3>\n<p>\u4e3b\u52d5\u76e3\u63a7\u5e02\u5834\u4e0a\u7684\u5546\u6a19\u4fb5\u6b0a\u884c\u70ba,\u662f\u54c1\u724c\u9577\u671f\u7d93\u71df\u7684\u5fc5\u8981\u6210\u672c:<\/p>\n<ul>\n<li><strong>USPTO\u65b0\u7533\u8acb\u76e3\u63a7<\/strong>: \u4f7f\u7528TESS\u7cfb\u7d71 <a href=\"https:\/\/tmsearch.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">https:\/\/tmsearch.uspto.gov\/<\/a> \u5b9a\u671f\u6aa2\u7d22\u8fd1\u4f3c\u5546\u6a19\u7533\u8acb<\/li>\n<li><strong>\u96fb\u5546\u5e73\u53f0\u76e3\u63a7<\/strong>: \u900f\u904eAmazon Brand Registry\u3001eBay VeRO\u8a08\u756b <a href=\"https:\/\/www.ebay.com\/help\/policies\/reporting-safety\/reporting-intellectual-property-infringement-vero-program\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ebay.com\/help\/policies\/reporting-safety\/reporting-intellectual-property-infringement-vero-program<\/a> \u79fb\u9664\u4fb5\u6b0a\u8ce3\u5bb6<\/li>\n<li><strong>\u7570\u8b70\u7a0b\u5e8f(Opposition)<\/strong>: \u5c0d\u69cb\u6210\u6df7\u6dc6\u7684\u65b0\u7533\u8acb\u63d0\u51fa\u7570\u8b70<\/li>\n<\/ul>\n<blockquote><p>\u26a0\ufe0f <strong>Common Misconceptions<\/strong>: \u8a31\u591a\u53f0\u7063\u54c1\u724c\u8a8d\u70ba\u300c\u8a3b\u518a\u5f8cUSPTO\u6703\u81ea\u52d5\u4fdd\u8b77\u300d,\u4f46\u5be6\u969b\u4e0a\u5546\u6a19\u6b0a\u4eba\u9700\u4e3b\u52d5\u76e3\u63a7\u8207\u57f7\u6cd5,USPTO\u4e0d\u6703\u4e3b\u52d5\u901a\u77e5\u4fb5\u6b0a\u3002<\/p><\/blockquote>\n<hr \/>\n<h3>\u57163: \u5546\u6a19\u7dad\u8b77\u6642\u9593\u8ef8\u8207\u54c1\u724c\u751f\u547d\u9031\u671f<\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19789\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-maintenance-timeline-brand-lifecycle-2026.png\" alt=\"\u7f8e\u570b\u5546\u6a19\u7dad\u8b77\u6642\u9593\u8ef8\u8207\u54c1\u724c\u751f\u547d\u9031\u671f\u5c0d\u7167\u5716,\u6a19\u793aSection 8\/9\u7dad\u8b77\u671f\u9650\u8207\u54c1\u724c\u5404\u968e\u6bb5\u767c\u5c55\u7b56\u7565\" width=\"2560\" height=\"1429\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-maintenance-timeline-brand-lifecycle-2026.png 2560w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-maintenance-timeline-brand-lifecycle-2026-768x429.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-maintenance-timeline-brand-lifecycle-2026-1536x857.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-maintenance-timeline-brand-lifecycle-2026-2048x1143.png 2048w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-maintenance-timeline-brand-lifecycle-2026-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<hr \/>\n<h2>\u5546\u6a19\u8207\u54c1\u724c\u9000\u51fa\u6a5f\u5236<\/h2>\n<h3>\u4f75\u8cfc\u8207\u8cc7\u7522\u51fa\u552e<\/h3>\n<p>\u7576\u4f01\u696d\u8a08\u5283\u51fa\u552e\u6216\u88ab\u4f75\u8cfc\u6642,\u5546\u6a19\u662f\u95dc\u9375\u8ac7\u5224\u7c4c\u78bc:<\/p>\n<ul>\n<li><strong>\u5546\u6a19\u8f49\u8b93(Assignment)<\/strong>: \u5546\u6a19\u53ef\u55ae\u7368\u6216\u96a8\u4f01\u696d\u6574\u9ad4\u51fa\u552e<\/li>\n<li><strong>\u76e1\u8077\u8abf\u67e5(Due Diligence)<\/strong>: \u8cb7\u65b9\u6703\u5be9\u67e5\u5546\u6a19\u7684\u6709\u6548\u6027\u3001\u7dad\u8b77\u7d00\u9304\u3001\u4fb5\u6b0a\u98a8\u96aa<\/li>\n<li><strong>\u4f30\u503c\u5f71\u97ff<\/strong>: \u5b8c\u6574\u7684\u5546\u6a19\u7d44\u5408\u53ef\u63d0\u5347\u4ea4\u6613\u50f9\u683c15-30%<\/li>\n<\/ul>\n<blockquote><p>\ud83d\udca1 <strong>\u5be6\u52d9\u6280\u5de7<\/strong>: \u5728\u4f75\u8cfc\u524d6-12\u500b\u6708,\u61c9\u5b8c\u6210\u6240\u6709\u5546\u6a19\u7dad\u8b77\u6587\u4ef6,\u78ba\u4fdd\u6b0a\u5229\u72c0\u614b\u6e05\u6670,\u907f\u514d\u4ea4\u6613\u969c\u7919\u3002<\/p><\/blockquote>\n<h3>\u54c1\u724c\u6388\u6b0a\u8207\u7279\u8a31\u7d93\u71df<\/h3>\n<p>\u82e5\u4e0d\u51fa\u552e\u54c1\u724c,\u53ef\u900f\u904e\u6388\u6b0a\u6a21\u5f0f\u6301\u7e8c\u7372\u5229:<\/p>\n<ul>\n<li><strong>\u7368\u5bb6\u6388\u6b0a(Exclusive License)<\/strong>: \u6388\u6b0a\u55ae\u4e00\u5c0d\u8c61\u4f7f\u7528\u5546\u6a19<\/li>\n<li><strong>\u975e\u7368\u5bb6\u6388\u6b0a(Non-exclusive License)<\/strong>: \u6388\u6b0a\u591a\u65b9\u4f7f\u7528<\/li>\n<li><strong>\u5730\u57df\u9650\u5236<\/strong>: \u53ef\u9650\u5236\u6388\u6b0a\u7bc4\u570d(\u5982: \u50c5\u9650\u52a0\u5dde)<\/li>\n<\/ul>\n<p>\u95dc\u65bc\u6388\u6b0a\u5408\u7d04\u7684\u6cd5\u5f8b\u8cac\u4efb,\u8a73\u898b\u300c\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6d41\u7a0b\u3001\u89d2\u8272\u8207\u6cd5\u5f8b\u8cac\u4efb\u5168\u8aaa\u660e\u300d<a href=\"https:\/\/greenoo.tw\/en\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/<\/a>The<\/p>\n<hr \/>\n<h2>Conclusion<\/h2>\n<ul>\n<li><strong>\u5546\u6a19\u662f\u54c1\u724c\u8cc7\u7522<\/strong>: \u7f8e\u570b\u806f\u90a6\u8a3b\u518a\u5546\u6a19\u53ef\u63d0\u5347\u4f01\u696d\u4f30\u503c\u3001\u5efa\u7acb\u5e02\u5834\u969c\u7919\u3001\u5275\u9020\u6388\u6b0a\u6536\u76ca<\/li>\n<li><strong>\u5546\u6a19\u7d44\u5408\u7ba1\u7406<\/strong>: \u6210\u529f\u54c1\u724c\u9700\u5efa\u7acb\u591a\u5c64\u6b21\u5546\u6a19\u7d44\u5408,\u6db5\u84cb\u6838\u5fc3\u54c1\u724c\u3001\u7522\u54c1\u7dda\u3001\u6a19\u8a9e\u8207\u8a2d\u8a08<\/li>\n<li><strong>\u5b9a\u671f\u7dad\u8b77\u5fc5\u8981<\/strong>: Section 8\/9\u7dad\u8b77\u662f\u6cd5\u5b9a\u7fa9\u52d9,\u932f\u904e\u671f\u9650\u5c07\u5c0e\u81f4\u5546\u6a19\u5931\u6548<\/li>\n<li><strong>\u4e3b\u52d5\u9632\u79a6\u4fb5\u6b0a<\/strong>: USPTO\u4e0d\u6703\u4e3b\u52d5\u4fdd\u8b77\u5546\u6a19,\u6b0a\u5229\u4eba\u9700\u81ea\u884c\u76e3\u63a7\u5e02\u5834\u4e26\u57f7\u6cd5<\/li>\n<li><strong>\u9000\u51fa\u6a5f\u5236\u898f\u5283<\/strong>: \u5546\u6a19\u5f71\u97ff\u4f75\u8cfc\u50f9\u683c\u8207\u6388\u6b0a\u6536\u76ca,\u61c9\u63d0\u524d\u898f\u5283\u6b0a\u5229\u72c0\u614b<\/li>\n<\/ul>\n<p>\u82e5\u5c0d\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u8207\u54c1\u724c\u6230\u7565\u4ecd\u6709\u7591\u554f,\u6b61\u8fce\u53c3\u8003\u7da0\u5708\u5708\u5b98\u7db2 <a href=\"https:\/\/greenoo.tw\/en\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw<\/a> \u7684\u5c08\u696d\u9867\u554f\u670d\u52d9\u3002<\/p>\n<p><strong>\u5ef6\u4f38\u95b1\u8b80<\/strong>:<\/p>\n<ul>\n<li>\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f\u5b8c\u6574\u5224\u65b7\u6307\u5357 <a href=\"https:\/\/greenoo.tw\/en\/taiwan-seller-us-trademark-registration-decision-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/taiwan-seller-us-trademark-registration-decision-guide-2026\/<\/a><\/li>\n<li>\u7f8e\u570b\u5546\u6a19\u5236\u5ea6\u5b8c\u6574\u89e3\u6790\uff1a\u4f60\u7684\u5546\u6a19\u771f\u7684\u8a3b\u5f97\u904e\u55ce\uff1f <a href=\"https:\/\/greenoo.tw\/en\/us-trademark-registration-examination-standards-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/us-trademark-registration-examination-standards-guide-2026\/<\/a><\/li>\n<\/ul>\n<p><strong>\u5b98\u65b9\u8cc7\u6e90\u53c3\u8003<\/strong>:<\/p>\n<ul>\n<li>USPTO\u5546\u6a19\u57fa\u672c\u8cc7\u8a0a <a href=\"https:\/\/www.uspto.gov\/trademarks\" target=\"_blank\" rel=\"noopener\">https:\/\/www.uspto.gov\/trademarks<\/a><\/li>\n<li>TMEP\u5546\u6a19\u5be9\u67e5\u7a0b\u5e8f\u624b\u518a <a href=\"https:\/\/tmep.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">https:\/\/tmep.uspto.gov\/<\/a><\/li>\n<li>Lanham Act\u5546\u6a19\u6cd5 <a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22.htm\" target=\"_blank\" rel=\"noopener\">https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22.htm<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u5546\u6a19\u4fdd\u8b77\u5982\u4f55\u5f71\u97ff\u54c1\u724c\u9577\u671f\u50f9\u503c? \u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u4e0d\u50c5\u662f\u6cd5\u5f8b\u4fdd\u8b77\u5de5\u5177,\u66f4\u662f\u54c1\u724c\u9577\u671f\u7d93\u71df\u7684\u6230\u7565\u57fa\u790e\u3002\u5c0d\u53f0\u7063\u4f01\u696d\u800c\u8a00,\u5546 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[39],"tags":[],"class_list":["post-19786","post","type-post","status-publish","format-standard","hentry","category-39"],"_links":{"self":[{"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/posts\/19786"}],"collection":[{"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/comments?post=19786"}],"version-history":[{"count":1,"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/posts\/19786\/revisions"}],"predecessor-version":[{"id":19790,"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/posts\/19786\/revisions\/19790"}],"wp:attachment":[{"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/media?parent=19786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/categories?post=19786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greenoo.tw\/en\/wp-json\/wp\/v2\/tags?post=19786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}