{"id":20340,"date":"2026-02-03T17:37:11","date_gmt":"2026-02-03T09:37:11","guid":{"rendered":"https:\/\/greenoo.tw\/?p=20340"},"modified":"2026-02-03T17:37:11","modified_gmt":"2026-02-03T09:37:11","slug":"amazon-seller-roles-responsibilities-legal-risks-2026","status":"publish","type":"post","link":"https:\/\/greenoo.tw\/en\/amazon-seller-roles-responsibilities-legal-risks-2026\/","title":{"rendered":"\u4e9e\u99ac\u905c\u958b\u5e97\u7684\u89d2\u8272\u3001\u8cac\u4efb\u8207\u6cd5\u5f8b\u98a8\u96aa\uff1a\u54c1\u724c\u3001\u5de5\u5ee0\u8207\u4ee3\u71df\u904b\u5546\u600e\u9ebc\u5206\uff1f(2026)"},"content":{"rendered":"<h2><\/h2>\n<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-20341\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/02\/amazon-seller-roles-responsibilities-legal-risks-feature-2026.png\" alt=\"\u4e9e\u99ac\u905c\u958b\u5e97\u89d2\u8272\u8cac\u4efb\u8207\u6cd5\u5f8b\u98a8\u96aa\u5b8c\u6574\u6307\u5357\u5c01\u9762\uff0c\u986f\u793a\u54c1\u724c\u5546\u5de5\u5ee0\u4ee3\u71df\u904b\u5546\u7684\u8cac\u4efb\u5206\u914d\u82072026\u6700\u65b0\u6cd5\u898f\u5408\u898f\u8981\u6c42\" width=\"2560\" height=\"1352\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/02\/amazon-seller-roles-responsibilities-legal-risks-feature-2026.png 2560w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/02\/amazon-seller-roles-responsibilities-legal-risks-feature-2026-768x406.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/02\/amazon-seller-roles-responsibilities-legal-risks-feature-2026-1536x811.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/02\/amazon-seller-roles-responsibilities-legal-risks-feature-2026-2048x1082.png 2048w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/02\/amazon-seller-roles-responsibilities-legal-risks-feature-2026-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/h2>\n<h2>\u70ba\u4ec0\u9ebc\u641e\u61c2\u89d2\u8272\u5206\u5de5\u662f\u4e9e\u99ac\u905c\u958b\u5e97\u7684\u7b2c\u4e00\u6b65\uff1f<\/h2>\n<p>\u53f0\u7063\u8ce3\u5bb6\u9032\u8ecd\u4e9e\u99ac\u905c\u6642\uff0c\u6700\u5e38\u9047\u5230\u7684\u554f\u984c\u4e0d\u662f\u300c\u600e\u9ebc\u8a3b\u518a\u5e33\u865f\u300d\uff0c\u800c\u662f\u300c\u8ab0\u4f86\u8a3b\u518a\u5e33\u865f\uff1f\u300d\u3001\u300c\u8ab0\u8ca0\u8cac\u7522\u54c1\u5408\u898f\uff1f\u300d\u3001\u300c\u7a05\u52d9\u51fa\u554f\u984c\u8ab0\u4f86\u625b\uff1f\u300d\u3002\u7b54\u6848\u5f88\u7c21\u55ae\uff1a<strong>\u4e9e\u99ac\u905c\u5e33\u865f\u7684\u6cd5\u5f8b\u8cac\u4efb\u7531\u5e33\u865f\u8a3b\u518a\u8005(Account Owner)100%\u627f\u64d4<\/strong>\uff0c\u7121\u8ad6\u5be6\u969b\u71df\u904b\u8005\u662f\u8ab0\u3002<\/p>\n<p>\u6839\u64daAmazon Services Business Solutions Agreement <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/G1791\" target=\"_blank\" rel=\"noopener\">https:\/\/sellercentral.amazon.com\/gp\/help\/G1791<\/a> \uff0c\u8ce3\u5bb6\u5e33\u865f\u8a3b\u518a\u8005(Seller of Record)\u5c0d\u4ee5\u4e0b\u4e8b\u9805\u8ca0\u5b8c\u5168\u6cd5\u5f8b\u8cac\u4efb\uff1a(1)\u7522\u54c1\u5b89\u5168\u8207\u5408\u898f (2)\u7a05\u52d9\u7533\u5831\u8207\u7e73\u7d0d (3)\u667a\u6167\u8ca1\u7522\u6b0a\u4fb5\u6b0a (4)\u6d88\u8cbb\u8005\u6b0a\u76ca\u4fdd\u969c (5)\u5e73\u53f0\u898f\u5247\u9055\u898f\u3002\u82e5\u767c\u751f\u5e33\u865f\u51cd\u7d50\u3001\u7522\u54c1\u4e0b\u67b6\u3001\u6d88\u8cbb\u8005\u8a34\u8a1f\u3001\u7a05\u52d9\u7f70\u6b3e\uff0c<strong>\u5e73\u53f0\u53ea\u8a8d\u5e33\u865f\u8a3b\u518a\u8005\uff0c\u4e0d\u7ba1\u5be6\u969b\u64cd\u4f5c\u8005\u662f\u8ab0<\/strong>The<\/p>\n<p>\u5be6\u52d9\u4e0a\uff0c\u53f0\u7063\u8de8\u5883\u96fb\u5546\u751f\u614b\u5e38\u898b\u4e09\u7a2e\u89d2\u8272\u7d44\u5408\uff1a<\/p>\n<ol>\n<li><strong>\u54c1\u724c\u5546\u81ea\u71df<\/strong>\uff1a\u54c1\u724c\u516c\u53f8\u81ea\u5df1\u8a3b\u518a\u5e33\u865f\u3001\u4e0a\u67b6\u7522\u54c1\u3001\u6295\u653e\u5ee3\u544a\uff0c\u5b8c\u5168\u638c\u63a7\u71df\u904b<\/li>\n<li><strong>\u54c1\u724c\u5546+\u4ee3\u71df\u904b\u5546<\/strong>\uff1a\u54c1\u724c\u516c\u53f8\u8a3b\u518a\u5e33\u865f\uff0c\u59d4\u8a17\u4ee3\u71df\u904b\u5546\u64cd\u4f5c\uff0c\u54c1\u724c\u4fdd\u6709\u5e33\u865f\u63a7\u5236\u6b0a<\/li>\n<li><strong>\u5de5\u5ee0\u4ee3\u64cd\u4f5c<\/strong>\uff1a\u5de5\u5ee0\u76f4\u63a5\u7528\u81ea\u5df1\u540d\u7fa9\u8a3b\u518a\u5e33\u865f\uff0c\u5e6b\u54c1\u724c\u5546\u92b7\u552e\u7522\u54c1\uff0c\u54c1\u724c\u5546\u7121\u5e33\u865f\u63a7\u5236\u6b0a<\/li>\n<\/ol>\n<p>\u7b2c\u4e09\u7a2e\u6a21\u5f0f\u98a8\u96aa\u6700\u9ad8\uff0c\u56e0\u70ba<strong>\u54c1\u724c\u5546\u5931\u53bb\u5e33\u865f\u63a7\u5236\u6b0a\uff0c\u537b\u4ecd\u9700\u627f\u64d4\u7522\u54c1\u8cac\u4efb<\/strong>\uff1b\u5de5\u5ee0\u64c1\u6709\u5e33\u865f\uff0c\u537b\u53ef\u80fd\u4e0d\u4e86\u89e3\u54c1\u724c\u5546\u7684\u7522\u54c1\u5408\u898f\u8981\u6c42\u3002\u9019\u7a2e\u932f\u4f4d\u7684\u8cac\u4efb\u5206\u914d\uff0c\u662f\u53f0\u7063\u8ce3\u5bb6\u6700\u5bb9\u6613\u8e29\u7684\u7b2c\u4e00\u500b\u7d05\u7dda\u3002<\/p>\n<p>\u9019\u7bc7\u6587\u7ae0\u5c07\u5b8c\u6574\u89e3\u6790\u4e9e\u99ac\u905c\u958b\u5e97\u751f\u614b\u4e2d\u7684\u4e09\u5927\u89d2\u8272(\u54c1\u724c\u5546\u3001\u5de5\u5ee0\u3001\u4ee3\u71df\u904b\u5546)\uff0c\u91d0\u6e05\u5404\u81ea\u7684\u6cd5\u5f8b\u8cac\u4efb\u3001\u5be6\u52d9\u5206\u5de5\u8207\u5e38\u898b\u98a8\u96aa\uff0c\u5e6b\u52a9\u53f0\u7063\u8ce3\u5bb6\u5efa\u7acb\u6b63\u78ba\u7684\u89d2\u8272\u5b9a\u4f4d\u8207\u98a8\u96aa\u7ba1\u7406\u610f\u8b58\u3002<\/p>\n<hr \/>\n<h2>\u4e9e\u99ac\u905c\u5e33\u865f\u64c1\u6709\u8005\u7684\u6cd5\u5f8b\u5b9a\u7fa9\uff1aSeller of Record\u662f\u4ec0\u9ebc\uff1f<\/h2>\n<h3>\u4ec0\u9ebc\u662fSeller of Record(\u92b7\u552e\u8a18\u9304\u8005)\uff1f<\/h3>\n<p>Seller of Record\u662f\u4e9e\u99ac\u905c\u6cd5\u5f8b\u6846\u67b6\u4e2d\u6700\u6838\u5fc3\u7684\u6982\u5ff5\uff0c\u6307\u7684\u662f<strong>\u5728\u4e9e\u99ac\u905c\u5e73\u53f0\u4e0a\u4ee5\u81ea\u5df1\u540d\u7fa9\u8a3b\u518a\u5e33\u865f\u3001\u92b7\u552e\u5546\u54c1\u7684\u6cd5\u5f8b\u5be6\u9ad4(Legal Entity)<\/strong>\u3002\u9019\u500b\u6cd5\u5f8b\u5be6\u9ad4\u53ef\u4ee5\u662f\uff1a<\/p>\n<ul>\n<li><strong>\u516c\u53f8\u884c\u865f<\/strong>(Company\/Corporation)\uff1a\u5982\u53f0\u7063\u6709\u9650\u516c\u53f8\u3001\u7f8e\u570bLLC\u3001\u82f1\u570bLtd<\/li>\n<li><strong>\u500b\u4eba\u8ce3\u5bb6<\/strong>(Individual Seller)\uff1a\u4ee5\u500b\u4eba\u8eab\u4efd\u8b49\/\u8b77\u7167\u8a3b\u518a\u7684\u81ea\u7136\u4eba<\/li>\n<li><strong>\u5408\u5925\u4f01\u696d<\/strong>(Partnership)\uff1a\u5169\u4eba\u4ee5\u4e0a\u5408\u5925\u7d93\u71df\u7684\u5546\u696d\u5be6\u9ad4<\/li>\n<\/ul>\n<p>\u6839\u64daAmazon Seller Central\u5b98\u65b9\u8aaa\u660e <a href=\"https:\/\/sellercentral.amazon.com\/help\/hub\" target=\"_blank\" rel=\"noopener\">https:\/\/sellercentral.amazon.com\/help\/hub<\/a> \uff0cSeller of Record\u5728\u6cd5\u5f8b\u4e0a\u88ab\u8996\u70ba\u300c\u8ce3\u5bb6\u300d(Seller)\uff0c\u5fc5\u9808\u5c0d\u4ee5\u4e0b\u4e8b\u9805\u8ca0\u5b8c\u5168\u8cac\u4efb\uff1a<\/p>\n<div class=\"MarkdownTable_tableContainer__2k5Kh\" tabindex=\"0\" role=\"region\">\n<table>\n<thead>\n<tr>\n<th>\u8cac\u4efb\u9805\u76ee<\/th>\n<th>Specific content<\/th>\n<th>legal consequence<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u7522\u54c1\u5b89\u5168\u8207\u5408\u898f<\/strong><\/td>\n<td>\u7522\u54c1\u7b26\u5408\u92b7\u552e\u5730\u6cd5\u898f(\u5982CE\u3001FDA\u3001FCC\u8a8d\u8b49)\u3001\u7522\u54c1\u6a19\u793a\u6b63\u78ba\u3001\u7121\u5b89\u5168\u7591\u616e<\/td>\n<td>\u7522\u54c1\u4e0b\u67b6\u3001\u5e33\u865f\u66ab\u505c\u3001\u6d88\u8cbb\u8005\u8a34\u8a1f\u3001\u653f\u5e9c\u7f70\u6b3e<\/td>\n<\/tr>\n<tr>\n<td><strong>\u7a05\u52d9\u7533\u5831\u8207\u7e73\u7d0d<\/strong><\/td>\n<td>\u4f9d\u92b7\u552e\u5730\u6cd5\u898f\u7533\u5831VAT\/\u92b7\u552e\u7a05\u3001\u7e73\u7d0d\u7a05\u6b3e\u3001\u63d0\u4f9b\u7a05\u52d9\u6587\u4ef6<\/td>\n<td>\u5e33\u865f\u51cd\u7d50\u3001\u7121\u6cd5\u63d0\u9818\u6b3e\u9805\u3001\u7a05\u52d9\u7f70\u6b3e\u3001\u5211\u4e8b\u8cac\u4efb<\/td>\n<\/tr>\n<tr>\n<td><strong>\u667a\u6167\u8ca1\u7522\u6b0a\u5408\u898f<\/strong><\/td>\n<td>\u78ba\u4fdd\u7522\u54c1\u4e0d\u4fb5\u72af\u4ed6\u4eba\u5546\u6a19\/\u5c08\u5229\/\u8457\u4f5c\u6b0a\u3001\u53d6\u5f97\u54c1\u724c\u6388\u6b0a<\/td>\n<td>\u5e33\u865f\u66ab\u505c\u3001\u7522\u54c1\u4e0b\u67b6\u3001\u6cd5\u5f8b\u8a34\u8a1f\u3001\u8ce0\u511f\u8cac\u4efb<\/td>\n<\/tr>\n<tr>\n<td><strong>\u6d88\u8cbb\u8005\u6b0a\u76ca\u4fdd\u969c<\/strong><\/td>\n<td>\u63d0\u4f9b\u6b63\u78ba\u7522\u54c1\u8cc7\u8a0a\u3001\u8655\u7406\u9000\u63db\u8ca8\u3001\u56de\u61c9\u6d88\u8cbb\u8005\u6295\u8a34<\/td>\n<td>\u5e33\u865f\u8a55\u5206\u4e0b\u964d\u3001Buy Box\u55aa\u5931\u3001\u5e33\u865f\u66ab\u505c<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5e73\u53f0\u898f\u5247\u9075\u5b88<\/strong><\/td>\n<td>\u9075\u5b88Seller Code of Conduct\u3001\u4e0d\u64cd\u7e31\u8a55\u8ad6\u3001\u4e0d\u6feb\u7528\u8b8a\u9ad4<\/td>\n<td>\u5e33\u865f\u66ab\u505c\u3001\u6c38\u4e45\u5c01\u865f\u3001\u4fdd\u8b49\u91d1\u6263\u62bc<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>\u95dc\u9375\u91cd\u9ede<\/strong>\uff1a\u4e9e\u99ac\u905c\u53ea\u8a8d\u5e33\u865f\u8a3b\u518a\u8005(Seller of Record)\uff0c<strong>\u4e0d\u7ba1\u5be6\u969b\u64cd\u4f5c\u8005\u662f\u8ab0<\/strong>\u3002\u5373\u4f7f\u54c1\u724c\u5546\u59d4\u8a17\u4ee3\u71df\u904b\u5546\u64cd\u4f5c\uff0c<strong>\u6cd5\u5f8b\u8cac\u4efb\u4ecd\u7531\u5e33\u865f\u8a3b\u518a\u8005\u627f\u64d4<\/strong>The<\/p>\n<h3>\u5e33\u865f\u64c1\u6709\u8005 vs \u5be6\u969b\u64cd\u4f5c\u8005\uff1a\u8cac\u4efb\u4e0d\u6703\u56e0\u59d4\u8a17\u800c\u8f49\u79fb<\/h3>\n<p>\u53f0\u7063\u8ce3\u5bb6\u5e38\u898b\u7684\u8aa4\u89e3\uff1a\u300c\u6211\u628a\u5e33\u865f\u4ea4\u7d66\u4ee3\u71df\u904b\u5546\u64cd\u4f5c\uff0c\u51fa\u554f\u984c\u61c9\u8a72\u662f\u4ee3\u71df\u904b\u5546\u8ca0\u8cac\u5427\uff1f\u300d<\/p>\n<p><strong>\u932f\uff01<\/strong> \u4e9e\u99ac\u905c\u7684\u6cd5\u5f8b\u908f\u8f2f\u662f\uff1a<\/p>\n<ul>\n<li><strong>\u5e33\u865f\u64c1\u6709\u8005(Seller of Record)<\/strong>\uff1a\u5c0d\u4e9e\u99ac\u905c\u8207\u6d88\u8cbb\u8005\u8ca0100%\u6cd5\u5f8b\u8cac\u4efb<\/li>\n<li><strong>\u5be6\u969b\u64cd\u4f5c\u8005(\u5982\u4ee3\u71df\u904b\u5546)<\/strong>\uff1a\u5c0d\u5e33\u865f\u64c1\u6709\u8005\u8ca0\u5408\u7d04\u8cac\u4efb(Contract Liability)<\/li>\n<\/ul>\n<p>\u5982\u679c\u4ee3\u71df\u904b\u5546\u64cd\u4f5c\u4e0d\u7576\u5c0e\u81f4\u5e33\u865f\u88ab\u5c01\uff0c<strong>\u4e9e\u99ac\u905c\u53ea\u6703\u8655\u7f70\u5e33\u865f\u64c1\u6709\u8005<\/strong>\uff0c\u4e0d\u6703\u8655\u7f70\u4ee3\u71df\u904b\u5546\u3002\u5e33\u865f\u64c1\u6709\u8005\u4e8b\u5f8c\u53ef\u4f9d\u5408\u7d04\u5411\u4ee3\u71df\u904b\u5546\u6c42\u511f\uff0c\u4f46\u9019\u662f<strong>\u6c11\u4e8b\u7cfe\u7d1b<\/strong>\uff0c\u8207\u4e9e\u99ac\u905c\u7121\u95dc\u3002<\/p>\n<p>\u5be6\u52d9\u6848\u4f8b\uff1a\u67d0\u53f0\u7063\u54c1\u724c\u5546\u59d4\u8a17\u4ee3\u71df\u904b\u5546\u64cd\u4f5c\u7f8e\u570b\u7ad9\uff0c\u4ee3\u71df\u904b\u5546\u70ba\u4e86\u885d\u696d\u7e3e\u5237\u5047\u8a55\u8ad6\uff0c\u5c0e\u81f4\u5e33\u865f\u88ab\u6c38\u4e45\u5c01\u865f\u3002\u54c1\u724c\u5546\u640d\u5931\u5305\u62ec\uff1a(1)\u5e33\u865f\u4fdd\u8b49\u91d1\u88ab\u6263\u62bc (2)\u5eab\u5b58\u7121\u6cd5\u53d6\u56de (3)\u54c1\u724c\u8072\u8b7d\u53d7\u640d (4)\u91cd\u65b0\u958b\u5e97\u9700\u66f4\u63db\u516c\u53f8\u4e3b\u9ad4\u3002\u5373\u4f7f\u54c1\u724c\u5546\u4e8b\u5f8c\u5c0d\u4ee3\u71df\u904b\u5546\u63d0\u544a\uff0c<strong>\u4e9e\u99ac\u905c\u5e33\u865f\u5df2\u7121\u6cd5\u6062\u5fa9<\/strong>The<\/p>\n<hr \/>\n<h3>\u57162: \u4e9e\u99ac\u905c\u5e33\u865f\u64c1\u6709\u8005\u8cac\u4efb\u67b6\u69cb\u5716<\/h3>\n<h2><img decoding=\"async\" class=\"alignnone size-full wp-image-20342\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/02\/amazon-seller-of-record-responsibility-structure-2026.png\" alt=\"\u4e9e\u99ac\u905c\u5e33\u865f\u64c1\u6709\u8005Seller of Record\u8cac\u4efb\u67b6\u69cb\u5716\uff0c\u986f\u793a\u5c0d\u5e73\u53f0\u6d88\u8cbb\u8005\u653f\u5e9c\u7684\u4e09\u65b9\u8cac\u4efb\u8207\u4ee3\u71df\u904b\u5546\u5408\u7d04\u8cac\u4efb\u5b9a\u4f4d\" width=\"1792\" height=\"2400\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/02\/amazon-seller-of-record-responsibility-structure-2026.png 1792w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/02\/amazon-seller-of-record-responsibility-structure-2026-768x1029.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/02\/amazon-seller-of-record-responsibility-structure-2026-1147x1536.png 1147w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/02\/amazon-seller-of-record-responsibility-structure-2026-1529x2048.png 1529w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/02\/amazon-seller-of-record-responsibility-structure-2026-9x12.png 9w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/><\/h2>\n<h2><\/h2>\n<h2>\u4e09\u5927\u89d2\u8272\u7684\u8cac\u4efb\u5206\u914d\uff1a\u54c1\u724c\u5546\u3001\u5de5\u5ee0\u3001\u4ee3\u71df\u904b\u5546\u5404\u81ea\u625b\u4ec0\u9ebc\uff1f<\/h2>\n<h3>\u89d2\u8272\u4e00\uff1a\u54c1\u724c\u5546(Brand Owner)\u7684\u6838\u5fc3\u8cac\u4efb<\/h3>\n<p>\u54c1\u724c\u5546\u662f\u6307<strong>\u64c1\u6709\u5546\u6a19\u6b0a\u6216\u7522\u54c1\u8a2d\u8a08\u6b0a<\/strong>\u7684\u6cd5\u5f8b\u5be6\u9ad4\uff0c\u901a\u5e38\u662f\u7522\u54c1\u7684\u6700\u7d42\u8cac\u4efb\u8005\u3002\u5728\u4e9e\u99ac\u905c\u958b\u5e97\u751f\u614b\u4e2d\uff0c\u54c1\u724c\u5546\u7684\u6838\u5fc3\u8cac\u4efb\u5305\u62ec\uff1a<\/p>\n<h4>1. \u7522\u54c1\u8a2d\u8a08\u8207\u5408\u898f\u8cac\u4efb<\/h4>\n<p>\u54c1\u724c\u5546\u5fc5\u9808\u78ba\u4fdd\u7522\u54c1\u8a2d\u8a08\u7b26\u5408\u92b7\u552e\u5730\u6cd5\u898f\uff0c\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u7522\u54c1\u5b89\u5168\u8a8d\u8b49<\/strong>\uff1a\u5982\u6b50\u76dfCE\u8a8d\u8b49\u3001\u7f8e\u570bFDA\/FCC\u8a8d\u8b49\u3001\u65e5\u672cPSE\u8a8d\u8b49<\/li>\n<li><strong>\u7522\u54c1\u6a19\u793a\u8981\u6c42<\/strong>\uff1a\u6210\u5206\u6a19\u793a\u3001\u8b66\u544a\u6a19\u7c64\u3001\u4f7f\u7528\u8aaa\u660e\u3001\u539f\u7522\u5730\u6a19\u793a<\/li>\n<li><strong>\u5305\u88dd\u5408\u898f<\/strong>\uff1a\u5305\u88dd\u6750\u6599\u7b26\u5408\u74b0\u4fdd\u6cd5\u898f(\u5982\u6b50\u76df\u5305\u88dd\u6307\u4ee4)\u3001\u7121\u8aa4\u5c0e\u6027\u5ba3\u7a31<\/li>\n<\/ul>\n<p>\u6839\u64daAmazon Product Compliance\u5b98\u65b9\u653f\u7b56 <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/G200164750\" target=\"_blank\" rel=\"noopener\">https:\/\/sellercentral.amazon.com\/gp\/help\/G200164750<\/a> \uff0c\u54c1\u724c\u5546\u5fc5\u9808\u63d0\u4f9b\u7522\u54c1\u5408\u898f\u6587\u4ef6(\u5982\u6e2c\u8a66\u5831\u544a\u3001\u8a8d\u8b49\u8b49\u66f8)\uff0c\u5426\u5247\u7522\u54c1\u5c07\u88ab\u4e0b\u67b6\u3002<\/p>\n<p><strong>\u5be6\u52d9\u98a8\u96aa<\/strong>\uff1a\u67d0\u53f0\u7063\u7f8e\u599d\u54c1\u724c\u5728\u7f8e\u570b\u7ad9\u92b7\u552e\u9762\u819c\uff0c\u672a\u63d0\u4f9bFDA\u8a3b\u518a\u8b49\u660e\uff0c\u7522\u54c1\u88ab\u4e0b\u67b6\u4e14\u5e33\u865f\u88ab\u66ab\u505c30\u5929\uff0c\u671f\u9593\u7121\u6cd5\u92b7\u552e\u4efb\u4f55\u7522\u54c1\uff0c\u640d\u5931\u8d85\u904eUSD 50,000\u3002<\/p>\n<h4>2. \u667a\u6167\u8ca1\u7522\u6b0a\u7ba1\u7406\u8cac\u4efb<\/h4>\n<p>\u54c1\u724c\u5546\u5fc5\u9808\uff1a<\/p>\n<ul>\n<li><strong>\u8a3b\u518a\u5546\u6a19<\/strong>\uff1a\u5728\u92b7\u552e\u5730\u8a3b\u518a\u5546\u6a19(\u5982\u7f8e\u570bUSPTO\u3001\u6b50\u76dfEUIPO)<\/li>\n<li><strong>\u7533\u8acbBrand Registry<\/strong>\uff1a\u900f\u904e\u4e9e\u99ac\u905c\u54c1\u724c\u8a3b\u518a\u4fdd\u8b77\u54c1\u724c<\/li>\n<li><strong>\u76e3\u63a7\u4fb5\u6b0a<\/strong>\uff1a\u5b9a\u671f\u6aa2\u67e5\u662f\u5426\u6709\u672a\u6388\u6b0a\u8ce3\u5bb6\u92b7\u552e\u81ea\u5bb6\u7522\u54c1<\/li>\n<li><strong>\u6388\u6b0a\u7ba1\u7406<\/strong>\uff1a\u82e5\u6388\u6b0a\u5de5\u5ee0\u6216\u4ee3\u71df\u904b\u5546\u4f7f\u7528\u5546\u6a19\uff0c\u9700\u7c3d\u7f72\u6388\u6b0a\u5408\u7d04<\/li>\n<\/ul>\n<p><strong>\u5be6\u52d9\u98a8\u96aa<\/strong>\uff1a\u67d0\u53f0\u70633C\u54c1\u724c\u672a\u5728\u7f8e\u570b\u8a3b\u518a\u5546\u6a19\uff0c\u7522\u54c1\u5728\u4e9e\u99ac\u905c\u88ab\u4eff\u5192\u54c1\u724c\u6436\u5148\u8a3b\u518aBrand Registry\uff0c\u5c0e\u81f4\u6b63\u54c1\u88ab\u5224\u5b9a\u70ba\u4eff\u5192\u54c1\u4e0b\u67b6\uff0c\u54c1\u724c\u5546\u82b1\u8cbb\u534a\u5e74\u6642\u9593\u8207\u5f8b\u5e2b\u8cbb\u7528\u624d\u53d6\u56de\u5e33\u865f\u63a7\u5236\u6b0a\u3002<\/p>\n<h4>3. \u54c1\u724c\u5f62\u8c61\u8207\u5ba2\u6236\u9ad4\u9a57\u8cac\u4efb<\/h4>\n<p>\u54c1\u724c\u5546\u5fc5\u9808\u78ba\u4fdd\uff1a<\/p>\n<ul>\n<li><strong>\u7522\u54c1\u63cf\u8ff0\u6e96\u78ba<\/strong>\uff1a\u4e0d\u8a87\u5927\u529f\u6548\u3001\u4e0d\u8aa4\u5c0e\u6d88\u8cbb\u8005<\/li>\n<li><strong>\u5716\u7247\u771f\u5be6<\/strong>\uff1a\u7522\u54c1\u5716\u7247\u8207\u5be6\u969b\u5546\u54c1\u4e00\u81f4<\/li>\n<li><strong>\u5ba2\u6236\u670d\u52d9\u54c1\u8cea<\/strong>\uff1a\u53ca\u6642\u56de\u61c9\u6d88\u8cbb\u8005\u554f\u984c\u3001\u8655\u7406\u9000\u63db\u8ca8<\/li>\n<li><strong>\u54c1\u724c\u4e00\u81f4\u6027<\/strong>\uff1a\u5728\u4e0d\u540c\u901a\u8def(\u5b98\u7db2\u3001\u4e9e\u99ac\u905c\u3001\u5be6\u9ad4\u5e97)\u7dad\u6301\u4e00\u81f4\u7684\u54c1\u724c\u5f62\u8c61<\/li>\n<\/ul>\n<p><strong>\u54c1\u724c\u5546\u7684\u6700\u4f73\u5be6\u52d9<\/strong>\uff1a\u5373\u4f7f\u59d4\u8a17\u4ee3\u71df\u904b\u5546\u64cd\u4f5c\uff0c\u54c1\u724c\u5546\u4ecd\u61c9\u4fdd\u7559\u5e33\u865f\u6700\u9ad8\u7ba1\u7406\u6b0a\u9650(Root Access)\uff0c\u5b9a\u671f\u5be9\u67e5\u7522\u54c1\u9801\u9762\u3001\u5ee3\u544a\u5167\u5bb9\u3001\u5ba2\u6236\u8a55\u50f9\uff0c\u78ba\u4fdd\u7b26\u5408\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n<hr \/>\n<h3>\u89d2\u8272\u4e8c\uff1a\u5de5\u5ee0(Manufacturer)\u7684\u6838\u5fc3\u8cac\u4efb<\/h3>\n<p>\u5de5\u5ee0\u662f\u6307<strong>\u5be6\u969b\u751f\u7522\u5546\u54c1<\/strong>\u7684\u88fd\u9020\u5546\uff0c\u901a\u5e38\u662fOEM(\u4ee3\u5de5)\u6216ODM(\u8a2d\u8a08\u4ee3\u5de5)\u89d2\u8272\u3002\u5728\u4e9e\u99ac\u905c\u958b\u5e97\u751f\u614b\u4e2d\uff0c\u5de5\u5ee0\u7684\u6838\u5fc3\u8cac\u4efb\u5305\u62ec\uff1a<\/p>\n<h4>1. \u7522\u54c1\u88fd\u9020\u8207\u54c1\u8cea\u63a7\u7ba1\u8cac\u4efb<\/h4>\n<p>\u5de5\u5ee0\u5fc5\u9808\uff1a<\/p>\n<ul>\n<li><strong>\u6309\u898f\u683c\u751f\u7522<\/strong>\uff1a\u4f9d\u54c1\u724c\u5546\u63d0\u4f9b\u7684\u898f\u683c\u8207\u6a19\u6e96\u751f\u7522\u7522\u54c1<\/li>\n<li><strong>\u54c1\u8cea\u6aa2\u9a57<\/strong>\uff1a\u57f7\u884c\u539f\u6599\u6aa2\u9a57\u3001\u88fd\u7a0b\u7ba1\u63a7\u3001\u6210\u54c1\u6aa2\u9a57<\/li>\n<li><strong>Product Testing<\/strong>\uff1a\u914d\u5408\u7b2c\u4e09\u65b9\u5be6\u9a57\u5ba4\u9032\u884c\u5b89\u5168\u6e2c\u8a66(\u5982SGS\u3001Intertek)<\/li>\n<li><strong>\u751f\u7522\u8a18\u9304\u4fdd\u5b58<\/strong>\uff1a\u4fdd\u7559\u751f\u7522\u6279\u6b21\u3001\u539f\u6599\u4f86\u6e90\u3001\u54c1\u6aa2\u5831\u544a\u7b49\u6587\u4ef6<\/li>\n<\/ul>\n<p><strong>\u5be6\u52d9\u98a8\u96aa<\/strong>\uff1a\u67d0\u4e2d\u570b\u5de5\u5ee0\u70ba\u53f0\u7063\u54c1\u724c\u4ee3\u5de5\u5152\u7ae5\u73a9\u5177\uff0c\u672a\u4f9d\u898f\u683c\u4f7f\u7528\u7121\u6bd2\u5857\u6599\uff0c\u7522\u54c1\u5728\u7f8e\u570b\u88ab\u6aa2\u51fa\u925b\u542b\u91cf\u8d85\u6a19\uff0c\u54c1\u724c\u5546\u9762\u81e8\u6d88\u8cbb\u8005\u96c6\u9ad4\u8a34\u8a1f\u8207\u7522\u54c1\u53ec\u56de\uff0c\u8ce0\u511f\u91d1\u984d\u8d85\u904eUSD 500,000\u3002<\/p>\n<h4>2. \u7522\u54c1\u6a19\u793a\u8207\u5305\u88dd\u8cac\u4efb<\/h4>\n<p>\u5de5\u5ee0\u5fc5\u9808\u78ba\u4fdd\uff1a<\/p>\n<ul>\n<li><strong>\u6b63\u78ba\u6a19\u793a<\/strong>\uff1a\u7522\u54c1\u6a19\u7c64\u5305\u542b\u54c1\u724c\u5546\u6307\u5b9a\u7684\u6240\u6709\u8cc7\u8a0a(\u6210\u5206\u3001\u8b66\u544a\u3001\u7522\u5730)<\/li>\n<li><strong>\u5305\u88dd\u898f\u683c<\/strong>\uff1a\u7b26\u5408\u4e9e\u99ac\u905cFBA\u5305\u88dd\u8981\u6c42(\u5c3a\u5bf8\u3001\u91cd\u91cf\u3001\u6a19\u7c64\u4f4d\u7f6e)<\/li>\n<li><strong>\u689d\u78bc\u7ba1\u7406<\/strong>\uff1a\u6b63\u78ba\u8cbc\u9644UPC\/EAN\u689d\u78bc\u8207FNSKU\u6a19\u7c64<\/li>\n<\/ul>\n<p><strong>Common Errors<\/strong>\uff1a\u5de5\u5ee0\u70ba\u4e86\u7bc0\u7701\u6210\u672c\uff0c\u4f7f\u7528\u4e0d\u7b26\u5408FBA\u898f\u683c\u7684\u5305\u88dd\u6750\u6599(\u5982\u904e\u8584\u7684\u7d19\u7bb1)\uff0c\u5c0e\u81f4\u7522\u54c1\u5728\u904b\u8f38\u904e\u7a0b\u4e2d\u640d\u58de\uff0c\u54c1\u724c\u5546\u9700\u627f\u64d4\u9000\u8ca8\u6210\u672c\u8207\u5ba2\u6236\u8ca0\u8a55\u3002<\/p>\n<h4>3. \u4f9b\u61c9\u93c8\u5408\u898f\u8cac\u4efb<\/h4>\n<p>\u82e5\u5de5\u5ee0\u76f4\u63a5\u7528\u81ea\u5df1\u540d\u7fa9\u8a3b\u518a\u4e9e\u99ac\u905c\u5e33\u865f(\u4f5c\u70baSeller of Record)\uff0c\u5247\u9700\u984d\u5916\u627f\u64d4\uff1a<\/p>\n<ul>\n<li><strong>\u7a05\u52d9\u7533\u5831\u8cac\u4efb<\/strong>\uff1a\u5728\u92b7\u552e\u5730\u8a3b\u518aVAT\/\u92b7\u552e\u7a05\u3001\u6309\u6642\u7533\u5831\u7e73\u7d0d<\/li>\n<li><strong>\u7522\u54c1\u5408\u898f\u8cac\u4efb<\/strong>\uff1a\u63d0\u4f9b\u7522\u54c1\u8a8d\u8b49\u6587\u4ef6\u3001\u56de\u61c9\u4e9e\u99ac\u905c\u5408\u898f\u5be9\u67e5<\/li>\n<li><strong>\u6d88\u8cbb\u8005\u670d\u52d9\u8cac\u4efb<\/strong>\uff1a\u8655\u7406\u9000\u63db\u8ca8\u3001\u56de\u61c9\u5ba2\u6236\u6295\u8a34<\/li>\n<\/ul>\n<p><strong>\u5be6\u52d9\u8b66\u793a<\/strong>\uff1a\u67d0\u4e2d\u570b\u5de5\u5ee0\u7528\u81ea\u5df1\u540d\u7fa9\u5728\u6b50\u6d32\u7ad9\u92b7\u552e\u53f0\u7063\u54c1\u724c\u7684\u7522\u54c1\uff0c\u672a\u8a3b\u518aVAT\u4e14\u672a\u544a\u77e5\u54c1\u724c\u5546\uff0c\u5c0e\u81f4\u5e33\u865f\u88ab\u51cd\u7d50\u3001\u5eab\u5b58\u88ab\u6263\u62bc\u3001\u54c1\u724c\u5546\u640d\u5931\u8d85\u904eEUR 100,000\u4e14\u9762\u81e8\u7a05\u52d9\u8ffd\u7e73\u98a8\u96aa\u3002<\/p>\n<p><strong>\u5de5\u5ee0\u7684\u6700\u4f73\u5be6\u52d9<\/strong>\uff1a\u5de5\u5ee0\u61c9\u5c08\u6ce8\u65bc\u88fd\u9020\uff0c<strong>\u907f\u514d\u7528\u81ea\u5df1\u540d\u7fa9\u8a3b\u518a\u4e9e\u99ac\u905c\u5e33\u865f<\/strong>\u3002\u82e5\u54c1\u724c\u5546\u8981\u6c42\u5de5\u5ee0\u5354\u52a9\u71df\u904b\uff0c\u61c9\u7531\u54c1\u724c\u5546\u8a3b\u518a\u5e33\u865f\uff0c\u5de5\u5ee0\u50c5\u63d0\u4f9b\u7522\u54c1\u8207\u7269\u6d41\u652f\u63f4\u3002<\/p>\n<hr \/>\n<h3>\u89d2\u8272\u4e09\uff1a\u4ee3\u71df\u904b\u5546(Agency\/3PL)\u7684\u6838\u5fc3\u8cac\u4efb<\/h3>\n<p>\u4ee3\u71df\u904b\u5546\u662f\u6307<strong>\u53d7\u54c1\u724c\u5546\u59d4\u8a17\u64cd\u4f5c\u4e9e\u99ac\u905c\u5e33\u865f<\/strong>\u7684\u5c08\u696d\u670d\u52d9\u5546\uff0c\u901a\u5e38\u63d0\u4f9b\u5e33\u865f\u7ba1\u7406\u3001\u7522\u54c1\u4e0a\u67b6\u3001\u5ee3\u544a\u6295\u653e\u3001\u5ba2\u6236\u670d\u52d9\u7b49\u670d\u52d9\u3002\u5728\u4e9e\u99ac\u905c\u958b\u5e97\u751f\u614b\u4e2d\uff0c\u4ee3\u71df\u904b\u5546\u7684\u6838\u5fc3\u8cac\u4efb\u5305\u62ec\uff1a<\/p>\n<h4>1. \u5e33\u865f\u64cd\u4f5c\u8207\u5e73\u53f0\u5408\u898f\u8cac\u4efb<\/h4>\n<p>\u4ee3\u71df\u904b\u5546\u5fc5\u9808\uff1a<\/p>\n<ul>\n<li><strong>\u9075\u5b88\u5e73\u53f0\u898f\u5247<\/strong>\uff1a\u4e0d\u5237\u55ae\u3001\u4e0d\u5237\u8a55\u8ad6\u3001\u4e0d\u64cd\u7e31\u641c\u5c0b\u6392\u540d<\/li>\n<li><strong>\u6b63\u78ba\u64cd\u4f5c\u5e33\u865f<\/strong>\uff1a\u4f9d\u4e9e\u99ac\u905c\u653f\u7b56\u8a2d\u5b9a\u7522\u54c1\u9801\u9762\u3001\u8b8a\u9ad4\u3001\u5ee3\u544a<\/li>\n<li><strong>\u98a8\u96aa\u7ba1\u7406<\/strong>\uff1a\u76e3\u63a7\u5e33\u865f\u5065\u5eb7\u5ea6(Account Health)\u3001\u53ca\u6642\u8655\u7406\u9055\u898f\u8b66\u544a<\/li>\n<li><strong>\u6578\u64da\u5b89\u5168<\/strong>\uff1a\u4fdd\u8b77\u54c1\u724c\u5546\u7684\u5e33\u865f\u5bc6\u78bc\u3001\u8ca1\u52d9\u8cc7\u8a0a\u3001\u5ba2\u6236\u8cc7\u6599<\/li>\n<\/ul>\n<p>\u6839\u64daAmazon Seller Code of Conduct <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/G1801\" target=\"_blank\" rel=\"noopener\">https:\/\/sellercentral.amazon.com\/gp\/help\/G1801<\/a> \uff0c\u4ee3\u71df\u904b\u5546\u82e5\u9055\u53cd\u5e73\u53f0\u898f\u5247(\u5982\u5237\u55ae\u3001\u5237\u8a55\u8ad6)\uff0c<strong>\u5e33\u865f\u64c1\u6709\u8005(\u54c1\u724c\u5546)\u5c07\u627f\u64d4\u5168\u90e8\u5f8c\u679c<\/strong>\uff0c\u5305\u62ec\u5e33\u865f\u66ab\u505c\u6216\u6c38\u4e45\u5c01\u865f\u3002<\/p>\n<p><strong>\u5be6\u52d9\u98a8\u96aa<\/strong>\uff1a\u67d0\u53f0\u7063\u4ee3\u71df\u904b\u5546\u70ba\u4e86\u885d\u696d\u7e3e\uff0c\u4f7f\u7528\u9ed1\u5e3d\u624b\u6cd5(\u8cfc\u8cb7\u5047\u8a55\u8ad6\u3001\u64cd\u7e31\u641c\u5c0b\u6392\u540d)\uff0c\u5c0e\u81f4\u54c1\u724c\u5546\u5e33\u865f\u88ab\u6c38\u4e45\u5c01\u865f\uff0c\u54c1\u724c\u5546\u640d\u5931\u5305\u62ec\uff1a(1)\u5e33\u865f\u4fdd\u8b49\u91d1USD 10,000\u88ab\u6263\u62bc (2)FBA\u5eab\u5b58\u7121\u6cd5\u53d6\u56de (3)\u54c1\u724c\u8072\u8b7d\u53d7\u640d (4)\u9700\u66f4\u63db\u516c\u53f8\u4e3b\u9ad4\u91cd\u65b0\u958b\u5e97\u3002<\/p>\n<h4>2. \u71df\u904b\u7b56\u7565\u8207\u7e3e\u6548\u8cac\u4efb<\/h4>\n<p>\u4ee3\u71df\u904b\u5546\u5fc5\u9808\uff1a<\/p>\n<ul>\n<li><strong>\u5236\u5b9a\u71df\u904b\u7b56\u7565<\/strong>\uff1a\u7522\u54c1\u5b9a\u50f9\u3001\u5ee3\u544a\u9810\u7b97\u3001\u4fc3\u92b7\u6d3b\u52d5\u898f\u5283<\/li>\n<li><strong>\u512a\u5316\u7522\u54c1\u9801\u9762<\/strong>\uff1a\u64b0\u5beb\u7522\u54c1\u6a19\u984c\u3001\u4e94\u9ede\u63cf\u8ff0\u3001A+ Content<\/li>\n<li><strong>\u5ee3\u544a\u6295\u653e\u7ba1\u7406<\/strong>\uff1a\u8a2d\u5b9aPPC\u5ee3\u544a\u3001\u512a\u5316\u95dc\u9375\u8a5e\u3001\u63a7\u5236ACoS<\/li>\n<li><strong>\u6578\u64da\u5206\u6790\u5831\u544a<\/strong>\uff1a\u5b9a\u671f\u63d0\u4f9b\u92b7\u552e\u6578\u64da\u3001\u5ee3\u544a\u6210\u6548\u3001\u5eab\u5b58\u5efa\u8b70<\/li>\n<\/ul>\n<p><strong>\u95dc\u9375\u91cd\u9ede<\/strong>\uff1a\u4ee3\u71df\u904b\u5546\u7684\u8cac\u4efb\u662f<strong>\u63d0\u5347\u71df\u904b\u7e3e\u6548<\/strong>\uff0c\u4f46<strong>\u4e0d\u627f\u64d4\u7522\u54c1\u5408\u898f\u3001\u7a05\u52d9\u7533\u5831\u7b49\u6cd5\u5f8b\u8cac\u4efb<\/strong>\u3002\u9019\u4e9b\u8cac\u4efb\u4ecd\u7531\u5e33\u865f\u64c1\u6709\u8005(\u54c1\u724c\u5546)\u627f\u64d4\u3002<\/p>\n<h4>3. \u6e9d\u901a\u5354\u8abf\u8207\u5408\u7d04\u5c65\u884c\u8cac\u4efb<\/h4>\n<p>\u4ee3\u71df\u904b\u5546\u5fc5\u9808\uff1a<\/p>\n<ul>\n<li><strong>\u5b9a\u671f\u6e9d\u901a<\/strong>\uff1a\u8207\u54c1\u724c\u5546\u5b9a\u671f\u6703\u8b70\u3001\u5373\u6642\u56de\u5831\u7570\u5e38\u72c0\u6cc1<\/li>\n<li><strong>\u900f\u660e\u5831\u544a<\/strong>\uff1a\u63d0\u4f9b\u5b8c\u6574\u7684\u71df\u904b\u6578\u64da\u3001\u5ee3\u544a\u652f\u51fa\u3001\u5eab\u5b58\u72c0\u6cc1<\/li>\n<li><strong>\u5408\u7d04\u5c65\u884c<\/strong>\uff1a\u4f9d\u5408\u7d04\u63d0\u4f9b\u7d04\u5b9a\u7684\u670d\u52d9\u5167\u5bb9\u8207\u7e3e\u6548\u76ee\u6a19<\/li>\n<li><strong>\u77e5\u8b58\u8f49\u79fb<\/strong>\uff1a\u5354\u52a9\u54c1\u724c\u5546\u5efa\u7acb\u5167\u90e8\u71df\u904b\u80fd\u529b(\u82e5\u5408\u7d04\u5305\u542b\u6b64\u9805)<\/li>\n<\/ul>\n<p><strong>\u4ee3\u71df\u904b\u5546\u7684\u6700\u4f73\u5be6\u52d9<\/strong>\uff1a\u8207\u54c1\u724c\u5546\u7c3d\u7f72\u660e\u78ba\u7684\u670d\u52d9\u5408\u7d04\uff0c\u6e05\u695a\u754c\u5b9a\u8cac\u4efb\u7bc4\u570d\u3001\u7e3e\u6548\u6307\u6a19\u3001\u9055\u7d04\u8cac\u4efb\u3002\u7279\u5225\u8981\u660e\u78ba\uff1a<strong>\u4ee3\u71df\u904b\u5546\u4e0d\u627f\u64d4\u7522\u54c1\u5408\u898f\u3001\u7a05\u52d9\u7533\u5831\u3001\u667a\u6167\u8ca1\u7522\u6b0a\u7b49\u6cd5\u5f8b\u8cac\u4efb<\/strong>\uff0c\u9019\u4e9b\u8cac\u4efb\u7531\u54c1\u724c\u5546(\u5e33\u865f\u64c1\u6709\u8005)\u627f\u64d4\u3002<\/p>\n<hr \/>\n<h3>\u57163: \u4e09\u5927\u89d2\u8272\u8cac\u4efb\u5206\u914d\u5c0d\u7167\u8868<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-20343\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/02\/amazon-seller-roles-responsibility-comparison-table-2026.png\" alt=\"\u4e9e\u99ac\u905c\u958b\u5e97\u4e09\u5927\u89d2\u8272\u54c1\u724c\u5546\u5de5\u5ee0\u4ee3\u71df\u904b\u5546\u8cac\u4efb\u5206\u914d\u5c0d\u7167\u8868\uff0c\u6e05\u695a\u6a19\u793a\u7522\u54c1\u5408\u898f\u7a05\u52d9\u5e33\u865f\u64cd\u4f5c\u7b49\u8cac\u4efb\u6b78\u5c6c\" width=\"1792\" height=\"2400\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/02\/amazon-seller-roles-responsibility-comparison-table-2026.png 1792w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/02\/amazon-seller-roles-responsibility-comparison-table-2026-768x1029.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/02\/amazon-seller-roles-responsibility-comparison-table-2026-1147x1536.png 1147w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/02\/amazon-seller-roles-responsibility-comparison-table-2026-1529x2048.png 1529w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/02\/amazon-seller-roles-responsibility-comparison-table-2026-9x12.png 9w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>\u5e38\u898b\u7684\u89d2\u8272\u932f\u4f4d\u98a8\u96aa\uff1a\u53f0\u7063\u8ce3\u5bb6\u6700\u5bb9\u6613\u8e29\u76845\u500b\u7d05\u7dda<\/h2>\n<h3>\u7d05\u7dda1\uff1a\u5de5\u5ee0\u7528\u81ea\u5df1\u540d\u7fa9\u8a3b\u518a\u5e33\u865f\uff0c\u54c1\u724c\u5546\u5931\u53bb\u63a7\u5236\u6b0a<\/h3>\n<p><strong>\u60c5\u5883<\/strong>\uff1a\u53f0\u7063\u54c1\u724c\u5546\u59d4\u8a17\u4e2d\u570b\u5de5\u5ee0\u751f\u7522\u7522\u54c1\uff0c\u5de5\u5ee0\u70ba\u4e86\u65b9\u4fbf\uff0c\u7528\u81ea\u5df1\u7684\u516c\u53f8\u540d\u7fa9\u8a3b\u518a\u4e9e\u99ac\u905c\u5e33\u865f\uff0c\u76f4\u63a5\u92b7\u552e\u54c1\u724c\u5546\u7684\u7522\u54c1\u3002\u54c1\u724c\u5546\u8a8d\u70ba\u300c\u53cd\u6b63\u662f\u6211\u7684\u7522\u54c1\uff0c\u5de5\u5ee0\u53ea\u662f\u5e6b\u6211\u8ce3\u300d\u3002<\/p>\n<p><strong>Risks<\/strong>::<\/p>\n<ol>\n<li><strong>\u5e33\u865f\u6240\u6709\u6b0a\u6b78\u5de5\u5ee0<\/strong>\uff1a\u54c1\u724c\u5546\u7121\u6cd5\u5b58\u53d6\u5e33\u865f\u3001\u7121\u6cd5\u67e5\u770b\u92b7\u552e\u6578\u64da\u3001\u7121\u6cd5\u63a7\u5236\u5b9a\u50f9\u8207\u5ee3\u544a<\/li>\n<li><strong>\u54c1\u724c\u8072\u8b7d\u98a8\u96aa<\/strong>\uff1a\u5de5\u5ee0\u82e5\u64cd\u4f5c\u4e0d\u7576(\u5982\u5237\u55ae\u3001\u5047\u8a55\u8ad6)\uff0c\u54c1\u724c\u5546\u7121\u6cd5\u963b\u6b62<\/li>\n<li><strong>\u667a\u6167\u8ca1\u7522\u6b0a\u98a8\u96aa<\/strong>\uff1a\u5de5\u5ee0\u53ef\u80fd\u5728\u4e9e\u99ac\u905c\u8a3b\u518aBrand Registry\uff0c\u6436\u5148\u63a7\u5236\u54c1\u724c<\/li>\n<li><strong>\u8ca1\u52d9\u98a8\u96aa<\/strong>\uff1a\u92b7\u552e\u6b3e\u9805\u532f\u5165\u5de5\u5ee0\u5e33\u6236\uff0c\u54c1\u724c\u5546\u9700\u4ef0\u8cf4\u5de5\u5ee0\u4e3b\u52d5\u7d50\u7b97<\/li>\n<li><strong>\u7d42\u6b62\u5408\u4f5c\u56f0\u96e3<\/strong>\uff1a\u82e5\u54c1\u724c\u5546\u60f3\u66f4\u63db\u5de5\u5ee0\uff0c\u7121\u6cd5\u53d6\u56de\u5e33\u865f\u8207\u5ba2\u6236\u8cc7\u6599<\/li>\n<\/ol>\n<p><strong>Real Case<\/strong>\uff1a\u67d0\u53f0\u7063\u4fdd\u5065\u54c1\u54c1\u724c\u59d4\u8a17\u4e2d\u570b\u5de5\u5ee0\u5728\u7f8e\u570b\u7ad9\u92b7\u552e\uff0c\u5de5\u5ee0\u7528\u81ea\u5df1\u540d\u7fa9\u8a3b\u518a\u5e33\u865f\u3002\u4e00\u5e74\u5f8c\u54c1\u724c\u5546\u60f3\u7d42\u6b62\u5408\u4f5c\uff0c\u5de5\u5ee0\u8981\u6c42\u652f\u4ed8USD 50,000\u624d\u9858\u610f\u79fb\u4ea4\u5e33\u865f\u3002\u54c1\u724c\u5546\u62d2\u7d55\u5f8c\uff0c\u5de5\u5ee0\u7e7c\u7e8c\u7528\u8a72\u5e33\u865f\u92b7\u552e\u7522\u54c1\uff0c\u54c1\u724c\u5546\u7121\u6cd5\u963b\u6b62\uff0c\u6700\u7d42\u53ea\u80fd\u653e\u68c4\u8a72\u5e33\u865f\u8207\u7d2f\u7a4d\u7684\u8a55\u50f9\uff0c\u91cd\u65b0\u958b\u5e97\u3002<\/p>\n<p><strong>Proper Practice<\/strong>\uff1a\u54c1\u724c\u5546\u61c9\u7528\u81ea\u5df1\u7684\u516c\u53f8\u540d\u7fa9\u8a3b\u518a\u5e33\u865f\uff0c\u4fdd\u7559\u5e33\u865f\u6700\u9ad8\u7ba1\u7406\u6b0a\u9650(Root Access)\u3002\u82e5\u9700\u5de5\u5ee0\u5354\u52a9\u7269\u6d41\u6216\u5ba2\u670d\uff0c\u53ef\u6388\u4e88\u6709\u9650\u6b0a\u9650(Limited Access)\uff0c\u4f46\u4e0d\u61c9\u5c07\u5e33\u865f\u6240\u6709\u6b0a\u4ea4\u7d66\u5de5\u5ee0\u3002<\/p>\n<hr \/>\n<h3>\u7d05\u7dda2\uff1a\u4ee3\u71df\u904b\u5546\u64cd\u4f5c\u5e33\u865f\uff0c\u537b\u672a\u7c3d\u7f72\u660e\u78ba\u7684\u8cac\u4efb\u5206\u914d\u5408\u7d04<\/h3>\n<p><strong>\u60c5\u5883<\/strong>\uff1a\u53f0\u7063\u54c1\u724c\u5546\u59d4\u8a17\u4ee3\u71df\u904b\u5546\u64cd\u4f5c\u4e9e\u99ac\u905c\u5e33\u865f\uff0c\u53e3\u982d\u7d04\u5b9a\u300c\u4f60\u5e6b\u6211\u64cd\u4f5c\uff0c\u51fa\u554f\u984c\u4f60\u8ca0\u8cac\u300d\u3002\u672a\u7c3d\u7f72\u66f8\u9762\u5408\u7d04\uff0c\u672a\u660e\u78ba\u754c\u5b9a\u8cac\u4efb\u7bc4\u570d\u3002<\/p>\n<p><strong>Risks<\/strong>::<\/p>\n<ol>\n<li><strong>\u6cd5\u5f8b\u8cac\u4efb\u4e0d\u660e<\/strong>\uff1a\u4ee3\u71df\u904b\u5546\u9055\u898f\u64cd\u4f5c(\u5982\u5237\u55ae)\u5c0e\u81f4\u5e33\u865f\u88ab\u5c01\uff0c\u54c1\u724c\u5546\u7121\u6cd5\u8b49\u660e\u4ee3\u71df\u904b\u5546\u61c9\u8ca0\u8cac<\/li>\n<li><strong>\u6c42\u511f\u56f0\u96e3<\/strong>\uff1a\u5e33\u865f\u88ab\u5c01\u5f8c\uff0c\u54c1\u724c\u5546\u60f3\u5411\u4ee3\u71df\u904b\u5546\u6c42\u511f\uff0c\u4f46\u7121\u66f8\u9762\u8b49\u64da\u8b49\u660e\u4ee3\u71df\u904b\u5546\u7684\u8cac\u4efb<\/li>\n<li><strong>\u64cd\u4f5c\u6b0a\u9650\u4e0d\u6e05<\/strong>\uff1a\u4ee3\u71df\u904b\u5546\u662f\u5426\u6709\u6b0a\u8abf\u6574\u50f9\u683c\uff1f\u662f\u5426\u6709\u6b0a\u4f7f\u7528\u54c1\u724c\u5546\u7684\u5546\u6a19\uff1f\u672a\u660e\u78ba\u7d04\u5b9a<\/li>\n<li><strong>\u6578\u64da\u5b89\u5168\u98a8\u96aa<\/strong>\uff1a\u4ee3\u71df\u904b\u5546\u64c1\u6709\u5e33\u865f\u5bc6\u78bc\uff0c\u53ef\u80fd\u6d29\u6f0f\u54c1\u724c\u5546\u7684\u8ca1\u52d9\u8cc7\u6599\u6216\u5ba2\u6236\u8cc7\u6599<\/li>\n<li><strong>\u7d42\u6b62\u5408\u4f5c\u7cfe\u7d1b<\/strong>\uff1a\u54c1\u724c\u5546\u60f3\u7d42\u6b62\u5408\u4f5c\uff0c\u4ee3\u71df\u904b\u5546\u62d2\u7d55\u4ea4\u9084\u5e33\u865f\u5bc6\u78bc\u6216\u64cd\u4f5c\u7d00\u9304<\/li>\n<\/ol>\n<p><strong>Real Case<\/strong>\uff1a\u67d0\u53f0\u7063\u7f8e\u599d\u54c1\u724c\u59d4\u8a17\u4ee3\u71df\u904b\u5546\u64cd\u4f5c\u6b50\u6d32\u7ad9\uff0c\u672a\u7c3d\u7f72\u66f8\u9762\u5408\u7d04\u3002\u4ee3\u71df\u904b\u5546\u70ba\u4e86\u885d\u696d\u7e3e\uff0c\u8cfc\u8cb7\u5047\u8a55\u8ad6\uff0c\u5c0e\u81f4\u5e33\u865f\u88ab\u6c38\u4e45\u5c01\u865f\u3002\u54c1\u724c\u5546\u60f3\u5411\u4ee3\u71df\u904b\u5546\u6c42\u511f\uff0c\u4f46\u7121\u6cd5\u8b49\u660e\u4ee3\u71df\u904b\u5546\u7684\u9055\u7d04\u884c\u70ba\uff0c\u6700\u7d42\u53ea\u80fd\u81ea\u884c\u627f\u64d4\u640d\u5931(\u5e33\u865f\u4fdd\u8b49\u91d1EUR 10,000\u88ab\u6263\u62bc\u3001FBA\u5eab\u5b58EUR 30,000\u7121\u6cd5\u53d6\u56de)\u3002<\/p>\n<p><strong>Proper Practice<\/strong>\uff1a\u54c1\u724c\u5546\u8207\u4ee3\u71df\u904b\u5546\u5fc5\u9808\u7c3d\u7f72\u66f8\u9762\u670d\u52d9\u5408\u7d04\uff0c\u660e\u78ba\u7d04\u5b9a\uff1a<\/p>\n<ul>\n<li><strong>\u8cac\u4efb\u5206\u914d<\/strong>\uff1a\u4ee3\u71df\u904b\u5546\u8ca0\u8cac\u5e33\u865f\u64cd\u4f5c\u8207\u71df\u904b\u512a\u5316\uff0c\u54c1\u724c\u5546\u8ca0\u8cac\u7522\u54c1\u5408\u898f\u8207\u7a05\u52d9\u7533\u5831<\/li>\n<li><strong>\u64cd\u4f5c\u6b0a\u9650<\/strong>\uff1a\u4ee3\u71df\u904b\u5546\u6709\u6b0a\u64cd\u4f5c\u54ea\u4e9b\u529f\u80fd(\u5982\u5ee3\u544a\u6295\u653e\u3001\u7522\u54c1\u4e0a\u67b6)\uff0c\u54ea\u4e9b\u529f\u80fd\u9700\u54c1\u724c\u5546\u6388\u6b0a(\u5982\u50f9\u683c\u8abf\u6574\u3001\u4fc3\u92b7\u6d3b\u52d5)<\/li>\n<li><strong>\u9055\u7d04\u8cac\u4efb<\/strong>\uff1a\u4ee3\u71df\u904b\u5546\u82e5\u9055\u53cd\u5e73\u53f0\u898f\u5247\u5c0e\u81f4\u5e33\u865f\u88ab\u5c01\uff0c\u9700\u8ce0\u511f\u54c1\u724c\u5546\u7684\u76f4\u63a5\u640d\u5931(\u5982\u4fdd\u8b49\u91d1\u3001\u5eab\u5b58\u3001\u5f8b\u5e2b\u8cbb)<\/li>\n<li><strong>\u6578\u64da\u5b89\u5168<\/strong>\uff1a\u4ee3\u71df\u904b\u5546\u9700\u7c3d\u7f72\u4fdd\u5bc6\u5354\u8b70(NDA)\uff0c\u4e0d\u5f97\u6d29\u6f0f\u54c1\u724c\u5546\u7684\u5546\u696d\u6a5f\u5bc6<\/li>\n<li><strong>\u7d42\u6b62\u689d\u6b3e<\/strong>\uff1a\u5408\u4f5c\u7d42\u6b62\u6642\uff0c\u4ee3\u71df\u904b\u5546\u9700\u5728X\u5929\u5167\u4ea4\u9084\u5e33\u865f\u5bc6\u78bc\u8207\u64cd\u4f5c\u7d00\u9304<\/li>\n<\/ul>\n<hr \/>\n<h3>\u7d05\u7dda3\uff1a\u54c1\u724c\u5546\u672a\u8a3b\u518a\u5546\u6a19\uff0c\u5de5\u5ee0\u6216\u4ee3\u71df\u904b\u5546\u6436\u5148\u8a3b\u518aBrand Registry<\/h3>\n<p><strong>\u60c5\u5883<\/strong>\uff1a\u53f0\u7063\u54c1\u724c\u5546\u5728\u53f0\u7063\u8a3b\u518a\u5546\u6a19\uff0c\u4f46\u672a\u5728\u7f8e\u570b\u6216\u6b50\u6d32\u8a3b\u518a\u3002\u5de5\u5ee0\u6216\u4ee3\u71df\u904b\u5546\u767c\u73fe\u54c1\u724c\u5546\u7684\u5546\u6a19\u5728\u7f8e\u570b\u672a\u8a3b\u518a\uff0c\u6436\u5148\u5728\u7f8e\u570b\u8a3b\u518a\u5546\u6a19\u4e26\u7533\u8acb\u4e9e\u99ac\u905cBrand Registry\uff0c\u53d6\u5f97\u54c1\u724c\u63a7\u5236\u6b0a\u3002<\/p>\n<p><strong>Risks<\/strong>::<\/p>\n<ol>\n<li><strong>\u54c1\u724c\u63a7\u5236\u6b0a\u55aa\u5931<\/strong>\uff1a\u5de5\u5ee0\u6216\u4ee3\u71df\u904b\u5546\u6210\u70baBrand Registry\u7684\u64c1\u6709\u8005\uff0c\u54c1\u724c\u5546\u7121\u6cd5\u4f7f\u7528A+ Content\u3001\u54c1\u724c\u5206\u6790\u7b49\u529f\u80fd<\/li>\n<li><strong>\u7522\u54c1\u88ab\u5224\u5b9a\u70ba\u4eff\u5192<\/strong>\uff1a\u54c1\u724c\u5546\u81ea\u5df1\u7684\u7522\u54c1\u88ab\u5224\u5b9a\u70ba\u300c\u672a\u6388\u6b0a\u8ce3\u5bb6\u300d\uff0c\u7522\u54c1\u88ab\u4e0b\u67b6<\/li>\n<li><strong>\u5546\u6a19\u7cfe\u7d1b<\/strong>\uff1a\u54c1\u724c\u5546\u9700\u82b1\u8cbb\u9ad8\u984d\u5f8b\u5e2b\u8cbb\u8207\u6642\u9593\uff0c\u5728\u7f8e\u570b\u5c0d\u5de5\u5ee0\u6216\u4ee3\u71df\u904b\u5546\u63d0\u51fa\u5546\u6a19\u4fb5\u6b0a\u8a34\u8a1f<\/li>\n<li><strong>\u54c1\u724c\u8072\u8b7d\u53d7\u640d<\/strong>\uff1a\u5de5\u5ee0\u6216\u4ee3\u71df\u904b\u5546\u53ef\u80fd\u7528\u54c1\u724c\u5546\u7684\u5546\u6a19\u92b7\u552e\u52a3\u8cea\u7522\u54c1\uff0c\u640d\u5bb3\u54c1\u724c\u5f62\u8c61<\/li>\n<\/ol>\n<p><strong>Real Case<\/strong>\uff1a\u67d0\u53f0\u70633C\u54c1\u724c\u5728\u53f0\u7063\u8a3b\u518a\u5546\u6a19\uff0c\u59d4\u8a17\u4e2d\u570b\u5de5\u5ee0\u5728\u7f8e\u570b\u7ad9\u92b7\u552e\u3002\u5de5\u5ee0\u767c\u73fe\u54c1\u724c\u5546\u672a\u5728\u7f8e\u570b\u8a3b\u518a\u5546\u6a19\uff0c\u6436\u5148\u5728\u7f8e\u570b\u8a3b\u518a\u5546\u6a19\u4e26\u7533\u8acbBrand Registry\u3002\u54c1\u724c\u5546\u7684\u7522\u54c1\u88ab\u5224\u5b9a\u70ba\u4eff\u5192\u54c1\u4e0b\u67b6\uff0c\u54c1\u724c\u5546\u82b1\u8cbbUSD 30,000\u5f8b\u5e2b\u8cbb\u820718\u500b\u6708\u6642\u9593\uff0c\u624d\u6210\u529f\u53d6\u6d88\u5de5\u5ee0\u7684\u5546\u6a19\u8a3b\u518a\u4e26\u53d6\u56deBrand Registry\u63a7\u5236\u6b0a\u3002<\/p>\n<p><strong>Proper Practice<\/strong>\uff1a\u54c1\u724c\u5546\u61c9\u5728\u9032\u5165\u4e9e\u99ac\u905c\u5e02\u5834\u524d\uff0c\u5148\u5728\u92b7\u552e\u5730\u8a3b\u518a\u5546\u6a19(\u7f8e\u570bUSPTO\u3001\u6b50\u76dfEUIPO\u3001\u65e5\u672cJPO)\uff0c\u518d\u7533\u8acbBrand Registry\u3002\u82e5\u5df2\u59d4\u8a17\u5de5\u5ee0\u6216\u4ee3\u71df\u904b\u5546\u64cd\u4f5c\uff0c\u61c9\u5728\u5408\u7d04\u4e2d\u660e\u78ba\u7d04\u5b9a\uff1a<strong>\u5de5\u5ee0\u6216\u4ee3\u71df\u904b\u5546\u4e0d\u5f97\u6436\u8a3b\u54c1\u724c\u5546\u7684\u5546\u6a19\uff0c\u9055\u8005\u9700\u8ce0\u511f\u54c1\u724c\u5546\u7684\u5168\u90e8\u640d\u5931<\/strong>The<\/p>\n<hr \/>\n<h3>\u7d05\u7dda4\uff1a\u54c1\u724c\u5546\u672a\u8a2d\u5b9aVAT\/\u92b7\u552e\u7a05\uff0c\u4ee3\u71df\u904b\u5546\u64cd\u4f5c\u6642\u672a\u544a\u77e5\u98a8\u96aa<\/h3>\n<p><strong>\u60c5\u5883<\/strong>\uff1a\u53f0\u7063\u54c1\u724c\u5546\u5728\u6b50\u6d32\u7ad9\u92b7\u552e\uff0c\u672a\u8a3b\u518aVAT\u3002\u4ee3\u71df\u904b\u5546\u64cd\u4f5c\u5e33\u865f\u6642\uff0c\u767c\u73fe\u54c1\u724c\u5546\u672a\u8a2d\u5b9aVAT\uff0c\u4f46\u8a8d\u70ba\u300c\u9019\u662f\u54c1\u724c\u5546\u7684\u8cac\u4efb\u300d\uff0c\u672a\u4e3b\u52d5\u544a\u77e5\u98a8\u96aa\u3002\u5e33\u865f\u56e0VAT\u554f\u984c\u88ab\u51cd\u7d50\uff0c\u54c1\u724c\u5546\u624d\u767c\u73fe\u554f\u984c\u3002<\/p>\n<p><strong>Risks<\/strong>::<\/p>\n<ol>\n<li><strong>\u5e33\u865f\u88ab\u51cd\u7d50<\/strong>\uff1a\u6b50\u6d32\u7ad9\u8ce3\u5bb6\u82e5\u672a\u4f9d\u898f\u5b9a\u8a3b\u518aVAT\uff0c\u5e33\u865f\u5c07\u88ab\u66ab\u505c\uff0c\u7121\u6cd5\u63d0\u9818\u6b3e\u9805<\/li>\n<li><strong>\u7a05\u52d9\u8ffd\u7e73<\/strong>\uff1a\u54c1\u724c\u5546\u9700\u88dc\u7e73\u904e\u53bb\u7684VAT\u7a05\u6b3e\uff0c\u4e26\u652f\u4ed8\u7f70\u6b3e\u8207\u5229\u606f<\/li>\n<li><strong>\u5eab\u5b58\u6263\u62bc<\/strong>\uff1a\u6d77\u95dc\u53ef\u80fd\u6263\u62bcFBA\u5eab\u5b58\uff0c\u8981\u6c42\u54c1\u724c\u5546\u88dc\u7e73\u9032\u53e3VAT<\/li>\n<li><strong>\u8cac\u4efb\u6b78\u5c6c\u722d\u8b70<\/strong>\uff1a\u54c1\u724c\u5546\u8a8d\u70ba\u4ee3\u71df\u904b\u5546\u61c9\u63d0\u9192VAT\u554f\u984c\uff0c\u4ee3\u71df\u904b\u5546\u8a8d\u70ba\u7a05\u52d9\u662f\u54c1\u724c\u5546\u7684\u8cac\u4efb<\/li>\n<\/ol>\n<p><strong>Real Case<\/strong>\uff1a\u67d0\u53f0\u7063\u670d\u98fe\u54c1\u724c\u5728\u5fb7\u570b\u7ad9\u92b7\u552e\uff0c\u672a\u8a3b\u518a\u5fb7\u570bVAT\u3002\u4ee3\u71df\u904b\u5546\u64cd\u4f5c\u5e33\u865f\u4e00\u5e74\u5f8c\uff0c\u5e33\u865f\u56e0VAT\u554f\u984c\u88ab\u51cd\u7d50\uff0c\u6b3e\u9805EUR 50,000\u7121\u6cd5\u63d0\u9818\u3002\u54c1\u724c\u5546\u9700\u88dc\u7e73\u904e\u53bb\u4e00\u5e74\u7684VAT\u7a05\u6b3eEUR 12,000\uff0c\u4e26\u652f\u4ed8\u7f70\u6b3eEUR 3,000\u3002\u54c1\u724c\u5546\u8a8d\u70ba\u4ee3\u71df\u904b\u5546\u61c9\u63d0\u9192VAT\u554f\u984c\uff0c\u4f46\u5408\u7d04\u4e2d\u672a\u660e\u78ba\u7d04\u5b9a\u4ee3\u71df\u904b\u5546\u7684\u7a05\u52d9\u63d0\u9192\u7fa9\u52d9\uff0c\u6700\u7d42\u53ea\u80fd\u81ea\u884c\u627f\u64d4\u640d\u5931\u3002<\/p>\n<p><strong>Proper Practice<\/strong>::<\/p>\n<ul>\n<li><strong>Brand owners' responsibility<\/strong>\uff1a\u5728\u9032\u5165\u6b50\u6d32\u7ad9\u524d\uff0c\u61c9\u4e3b\u52d5\u4e86\u89e3VAT\u8981\u6c42\uff0c\u4e26\u5728\u92b7\u552e\u524d\u8a3b\u518aVAT<\/li>\n<li><strong>\u4ee3\u71df\u904b\u5546\u8cac\u4efb<\/strong>\uff1a\u5728\u670d\u52d9\u5408\u7d04\u4e2d\u660e\u78ba\u7d04\u5b9a\uff0c\u4ee3\u71df\u904b\u5546\u9700\u5b9a\u671f\u6aa2\u67e5\u54c1\u724c\u5546\u7684\u7a05\u52d9\u8a2d\u5b9a\uff0c\u82e5\u767c\u73fe\u672a\u8a2d\u5b9aVAT\uff0c\u9700\u7acb\u5373\u66f8\u9762\u901a\u77e5\u54c1\u724c\u5546<\/li>\n<li><strong>\u5408\u7d04\u689d\u6b3e<\/strong>\uff1a\u5728\u670d\u52d9\u5408\u7d04\u4e2d\u660e\u78ba\u7d04\u5b9a\uff1a\u300c\u4ee3\u71df\u904b\u5546\u9700\u5354\u52a9\u54c1\u724c\u5546\u78ba\u8a8d\u7a05\u52d9\u5408\u898f\uff0c\u4f46\u6700\u7d42\u7a05\u52d9\u8cac\u4efb\u7531\u54c1\u724c\u5546\u627f\u64d4\u300d<\/li>\n<\/ul>\n<hr \/>\n<h3>\u7d05\u7dda5\uff1a\u54c1\u724c\u5546\u8207\u5de5\u5ee0\u672a\u7c3d\u7f72\u7522\u54c1\u5408\u898f\u6388\u6b0a\u66f8\uff0c\u7522\u54c1\u88ab\u4e0b\u67b6\u6642\u7121\u6cd5\u8b49\u660e\u5408\u898f<\/h3>\n<p><strong>\u60c5\u5883<\/strong>\uff1a\u53f0\u7063\u54c1\u724c\u5546\u59d4\u8a17\u4e2d\u570b\u5de5\u5ee0\u751f\u7522\u7522\u54c1\uff0c\u672a\u7c3d\u7f72\u7522\u54c1\u5408\u898f\u6388\u6b0a\u66f8\u3002\u7522\u54c1\u5728\u7f8e\u570b\u7ad9\u88ab\u4e9e\u99ac\u905c\u8981\u6c42\u63d0\u4f9b\u5408\u898f\u6587\u4ef6(\u5982FDA\u8a3b\u518a\u3001\u6e2c\u8a66\u5831\u544a)\uff0c\u54c1\u724c\u5546\u5411\u5de5\u5ee0\u7d22\u53d6\u6587\u4ef6\uff0c\u5de5\u5ee0\u8868\u793a\u300c\u9019\u662f\u4f60\u7684\u7522\u54c1\uff0c\u4f60\u81ea\u5df1\u63d0\u4f9b\u300d\u3002<\/p>\n<p><strong>Risks<\/strong>::<\/p>\n<ol>\n<li><strong>\u7522\u54c1\u88ab\u4e0b\u67b6<\/strong>\uff1a\u54c1\u724c\u5546\u7121\u6cd5\u63d0\u4f9b\u5408\u898f\u6587\u4ef6\uff0c\u7522\u54c1\u88ab\u4e9e\u99ac\u905c\u4e0b\u67b6<\/li>\n<li><strong>\u5e33\u865f\u88ab\u66ab\u505c<\/strong>\uff1a\u82e5\u591a\u6b21\u7121\u6cd5\u63d0\u4f9b\u5408\u898f\u6587\u4ef6\uff0c\u5e33\u865f\u53ef\u80fd\u88ab\u66ab\u505c<\/li>\n<li><strong>\u8cac\u4efb\u6b78\u5c6c\u722d\u8b70<\/strong>\uff1a\u54c1\u724c\u5546\u8a8d\u70ba\u5de5\u5ee0\u61c9\u63d0\u4f9b\u5408\u898f\u6587\u4ef6\uff0c\u5de5\u5ee0\u8a8d\u70ba\u54c1\u724c\u5546\u61c9\u81ea\u884c\u53d6\u5f97\u8a8d\u8b49<\/li>\n<li><strong>\u6d88\u8cbb\u8005\u8a34\u8a1f\u98a8\u96aa<\/strong>\uff1a\u82e5\u7522\u54c1\u51fa\u73fe\u5b89\u5168\u554f\u984c\uff0c\u54c1\u724c\u5546\u7121\u6cd5\u8b49\u660e\u7522\u54c1\u7b26\u5408\u5b89\u5168\u6a19\u6e96<\/li>\n<\/ol>\n<p><strong>Real Case<\/strong>\uff1a\u67d0\u53f0\u7063\u4fdd\u5065\u54c1\u54c1\u724c\u59d4\u8a17\u4e2d\u570b\u5de5\u5ee0\u751f\u7522\u81a0\u56ca\u7522\u54c1\uff0c\u5728\u7f8e\u570b\u7ad9\u92b7\u552e\u3002\u4e9e\u99ac\u905c\u8981\u6c42\u63d0\u4f9bFDA\u8a3b\u518a\u8b49\u660e\uff0c\u54c1\u724c\u5546\u5411\u5de5\u5ee0\u7d22\u53d6\uff0c\u5de5\u5ee0\u8868\u793a\u300c\u6211\u5011\u53ea\u8ca0\u8cac\u751f\u7522\uff0c\u8a8d\u8b49\u662f\u4f60\u7684\u8cac\u4efb\u300d\u3002\u54c1\u724c\u5546\u9700\u81ea\u884c\u59d4\u8a17\u7b2c\u4e09\u65b9\u5be6\u9a57\u5ba4\u9032\u884c\u6e2c\u8a66\u4e26\u7533\u8acbFDA\u8a3b\u518a\uff0c\u8cbb\u7528USD 5,000\uff0c\u8017\u66423\u500b\u6708\uff0c\u671f\u9593\u7522\u54c1\u7121\u6cd5\u92b7\u552e\uff0c\u640d\u5931\u8d85\u904eUSD 20,000\u3002<\/p>\n<p><strong>Proper Practice<\/strong>\uff1a\u54c1\u724c\u5546\u8207\u5de5\u5ee0\u61c9\u5728\u5408\u4f5c\u524d\u7c3d\u7f72\u300c\u7522\u54c1\u5408\u898f\u6388\u6b0a\u66f8\u300d\uff0c\u660e\u78ba\u7d04\u5b9a\uff1a<\/p>\n<ul>\n<li><strong>\u5de5\u5ee0\u8cac\u4efb<\/strong>\uff1a\u5de5\u5ee0\u9700\u78ba\u4fdd\u7522\u54c1\u88fd\u9020\u904e\u7a0b\u7b26\u5408\u54c1\u724c\u5546\u6307\u5b9a\u7684\u6a19\u6e96\uff0c\u4e26\u63d0\u4f9b\u5fc5\u8981\u7684\u6e2c\u8a66\u5831\u544a\u8207\u8a8d\u8b49\u6587\u4ef6<\/li>\n<li><strong>Brand owners' responsibility<\/strong>\uff1a\u54c1\u724c\u5546\u9700\u63d0\u4f9b\u7522\u54c1\u898f\u683c\u8207\u5408\u898f\u8981\u6c42\uff0c\u4e26\u8ca0\u8cac\u53d6\u5f97\u6700\u7d42\u7684\u7522\u54c1\u8a8d\u8b49(\u5982FDA\u8a3b\u518a\u3001CE\u8a8d\u8b49)<\/li>\n<li><strong>\u6587\u4ef6\u63d0\u4f9b<\/strong>\uff1a\u5de5\u5ee0\u9700\u5728\u7522\u54c1\u51fa\u8ca8\u524d\uff0c\u63d0\u4f9b\u54c1\u724c\u5546\u6240\u9700\u7684\u6240\u6709\u5408\u898f\u6587\u4ef6(\u5982\u6e2c\u8a66\u5831\u544a\u3001\u6210\u5206\u5206\u6790\u3001\u751f\u7522\u6279\u6b21\u7d00\u9304)<\/li>\n<li><strong>\u9055\u7d04\u8cac\u4efb<\/strong>\uff1a\u82e5\u5de5\u5ee0\u672a\u63d0\u4f9b\u5408\u898f\u6587\u4ef6\u5c0e\u81f4\u7522\u54c1\u88ab\u4e0b\u67b6\uff0c\u5de5\u5ee0\u9700\u8ce0\u511f\u54c1\u724c\u5546\u7684\u76f4\u63a5\u640d\u5931<\/li>\n<\/ul>\n<hr \/>\n<h2>\u5982\u4f55\u5efa\u7acb\u6b63\u78ba\u7684\u89d2\u8272\u5206\u5de5\u8207\u98a8\u96aa\u7ba1\u7406\u6a5f\u5236\uff1f<\/h2>\n<h3>\u6b65\u9a5f1\uff1a\u78ba\u8a8d\u5e33\u865f\u64c1\u6709\u8005(Seller of Record)\u8eab\u4efd<\/h3>\n<p>\u5728\u958b\u59cb\u4efb\u4f55\u4e9e\u99ac\u905c\u71df\u904b\u524d\uff0c\u5fc5\u9808\u5148\u78ba\u8a8d\uff1a<strong>\u8ab0\u662f\u5e33\u865f\u64c1\u6709\u8005\uff1f<\/strong><\/p>\n<div class=\"MarkdownTable_tableContainer__2k5Kh\" tabindex=\"0\" role=\"region\">\n<table>\n<thead>\n<tr>\n<th>\u60c5\u5883<\/th>\n<th>\u5efa\u8b70\u5e33\u865f\u64c1\u6709\u8005<\/th>\n<th>\u7406\u7531<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u54c1\u724c\u5546\u81ea\u71df<\/td>\n<td>\u54c1\u724c\u516c\u53f8<\/td>\n<td>\u54c1\u724c\u5546\u5b8c\u5168\u638c\u63a7\u5e33\u865f\u3001\u7522\u54c1\u3001\u5ba2\u6236\u8cc7\u6599<\/td>\n<\/tr>\n<tr>\n<td>\u54c1\u724c\u5546+\u4ee3\u71df\u904b\u5546<\/td>\n<td>\u54c1\u724c\u516c\u53f8<\/td>\n<td>\u54c1\u724c\u5546\u4fdd\u7559\u5e33\u865f\u63a7\u5236\u6b0a\uff0c\u4ee3\u71df\u904b\u5546\u50c5\u64cd\u4f5c<\/td>\n<\/tr>\n<tr>\n<td>\u54c1\u724c\u5546+\u5de5\u5ee0\u4ee3\u5de5<\/td>\n<td>\u54c1\u724c\u516c\u53f8<\/td>\n<td>\u54c1\u724c\u5546\u4fdd\u7559\u5e33\u865f\u63a7\u5236\u6b0a\uff0c\u5de5\u5ee0\u50c5\u4f9b\u8ca8<\/td>\n<\/tr>\n<tr>\n<td>\u5de5\u5ee0\u81ea\u6709\u54c1\u724c<\/td>\n<td>\u5de5\u5ee0\u516c\u53f8<\/td>\n<td>\u5de5\u5ee0\u64c1\u6709\u54c1\u724c\u8207\u7522\u54c1\u8a2d\u8a08\u6b0a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>\u95dc\u9375\u539f\u5247<\/strong>\uff1a\u5e33\u865f\u64c1\u6709\u8005\u61c9\u70ba<strong>\u64c1\u6709\u54c1\u724c\u6b0a\u6216\u7522\u54c1\u8a2d\u8a08\u6b0a<\/strong>\u7684\u6cd5\u5f8b\u5be6\u9ad4\uff0c\u4e0d\u61c9\u70ba\u55ae\u7d14\u7684\u88fd\u9020\u5546\u6216\u670d\u52d9\u5546\u3002<\/p>\n<hr \/>\n<h3>\u6b65\u9a5f2\uff1a\u7c3d\u7f72\u660e\u78ba\u7684\u8cac\u4efb\u5206\u914d\u5408\u7d04<\/h3>\n<p>\u7121\u8ad6\u662f\u8207\u5de5\u5ee0\u6216\u4ee3\u71df\u904b\u5546\u5408\u4f5c\uff0c\u90fd\u5fc5\u9808\u7c3d\u7f72\u66f8\u9762\u5408\u7d04\uff0c\u660e\u78ba\u754c\u5b9a\u8cac\u4efb\u7bc4\u570d\uff1a<\/p>\n<h4>\u8207\u5de5\u5ee0\u7684\u5408\u4f5c\u5408\u7d04\u61c9\u5305\u542b\uff1a<\/h4>\n<ol>\n<li><strong>\u7522\u54c1\u898f\u683c\u8207\u54c1\u8cea\u6a19\u6e96<\/strong>\uff1a\u660e\u78ba\u7522\u54c1\u7684\u898f\u683c\u3001\u6750\u6599\u3001\u54c1\u8cea\u6aa2\u9a57\u6a19\u6e96<\/li>\n<li><strong>\u7522\u54c1\u5408\u898f\u8cac\u4efb<\/strong>\uff1a\u5de5\u5ee0\u9700\u63d0\u4f9b\u6e2c\u8a66\u5831\u544a\u3001\u8a8d\u8b49\u6587\u4ef6\u3001\u751f\u7522\u7d00\u9304<\/li>\n<li><strong>\u667a\u6167\u8ca1\u7522\u6b0a\u6388\u6b0a<\/strong>\uff1a\u5de5\u5ee0\u50c5\u80fd\u5728\u6388\u6b0a\u7bc4\u570d\u5167\u4f7f\u7528\u54c1\u724c\u5546\u7684\u5546\u6a19\u8207\u8a2d\u8a08<\/li>\n<li><strong>\u7522\u54c1\u8cac\u4efb\u4fdd\u96aa<\/strong>\uff1a\u5de5\u5ee0\u9700\u6295\u4fdd\u7522\u54c1\u8cac\u4efb\u96aa\uff0c\u4fdd\u984d\u61c9\u8db3\u4ee5\u8986\u84cb\u6f5b\u5728\u98a8\u96aa<\/li>\n<li><strong>\u9055\u7d04\u8cac\u4efb<\/strong>\uff1a\u5de5\u5ee0\u82e5\u672a\u6309\u898f\u683c\u751f\u7522\u6216\u672a\u63d0\u4f9b\u5408\u898f\u6587\u4ef6\uff0c\u9700\u8ce0\u511f\u54c1\u724c\u5546\u7684\u640d\u5931<\/li>\n<\/ol>\n<h4>\u8207\u4ee3\u71df\u904b\u5546\u7684\u670d\u52d9\u5408\u7d04\u61c9\u5305\u542b\uff1a<\/h4>\n<ol>\n<li><strong>Scope of Services<\/strong>\uff1a\u660e\u78ba\u4ee3\u71df\u904b\u5546\u8ca0\u8cac\u7684\u670d\u52d9\u9805\u76ee(\u5982\u7522\u54c1\u4e0a\u67b6\u3001\u5ee3\u544a\u6295\u653e\u3001\u5ba2\u6236\u670d\u52d9)<\/li>\n<li><strong>\u64cd\u4f5c\u6b0a\u9650<\/strong>\uff1a\u4ee3\u71df\u904b\u5546\u6709\u6b0a\u64cd\u4f5c\u54ea\u4e9b\u529f\u80fd\uff0c\u54ea\u4e9b\u529f\u80fd\u9700\u54c1\u724c\u5546\u6388\u6b0a<\/li>\n<li><strong>\u5e73\u53f0\u898f\u5247\u9075\u5b88<\/strong>\uff1a\u4ee3\u71df\u904b\u5546\u9700\u9075\u5b88\u4e9e\u99ac\u905cSeller Code of Conduct\uff0c\u4e0d\u5f97\u5237\u55ae\u3001\u5237\u8a55\u8ad6<\/li>\n<li><strong>\u7e3e\u6548\u6307\u6a19<\/strong>\uff1a\u660e\u78ba\u71df\u904b\u76ee\u6a19(\u5982\u92b7\u552e\u984d\u3001ACoS\u3001\u8f49\u63db\u7387)\u8207\u734e\u61f2\u6a5f\u5236<\/li>\n<li><strong>\u6578\u64da\u5b89\u5168\u8207\u4fdd\u5bc6<\/strong>\uff1a\u4ee3\u71df\u904b\u5546\u9700\u7c3d\u7f72\u4fdd\u5bc6\u5354\u8b70\uff0c\u4e0d\u5f97\u6d29\u6f0f\u54c1\u724c\u5546\u7684\u5546\u696d\u6a5f\u5bc6<\/li>\n<li><strong>\u9055\u7d04\u8cac\u4efb<\/strong>\uff1a\u4ee3\u71df\u904b\u5546\u82e5\u9055\u53cd\u5e73\u53f0\u898f\u5247\u5c0e\u81f4\u5e33\u865f\u88ab\u5c01\uff0c\u9700\u8ce0\u511f\u54c1\u724c\u5546\u7684\u76f4\u63a5\u640d\u5931<\/li>\n<li><strong>\u7d42\u6b62\u689d\u6b3e<\/strong>\uff1a\u5408\u4f5c\u7d42\u6b62\u6642\uff0c\u4ee3\u71df\u904b\u5546\u9700\u5728X\u5929\u5167\u4ea4\u9084\u5e33\u865f\u5bc6\u78bc\u8207\u64cd\u4f5c\u7d00\u9304<\/li>\n<\/ol>\n<hr \/>\n<h3>\u6b65\u9a5f3\uff1a\u5efa\u7acb\u5b9a\u671f\u5be9\u67e5\u8207\u6e9d\u901a\u6a5f\u5236<\/h3>\n<p>\u5373\u4f7f\u7c3d\u7f72\u4e86\u5408\u7d04\uff0c\u54c1\u724c\u5546\u4ecd\u9700\u5efa\u7acb\u5b9a\u671f\u5be9\u67e5\u6a5f\u5236\uff0c\u78ba\u4fdd\u5de5\u5ee0\u8207\u4ee3\u71df\u904b\u5546\u7684\u64cd\u4f5c\u7b26\u5408\u9810\u671f\uff1a<\/p>\n<h4>\u8207\u5de5\u5ee0\u7684\u5be9\u67e5\u6a5f\u5236\uff1a<\/h4>\n<ul>\n<li><strong>\u6bcf\u6279\u6b21\u54c1\u8cea\u6aa2\u9a57<\/strong>\uff1a\u8981\u6c42\u5de5\u5ee0\u63d0\u4f9b\u6bcf\u6279\u6b21\u7684\u54c1\u6aa2\u5831\u544a\u8207\u6e2c\u8a66\u7d50\u679c<\/li>\n<li><strong>\u5b9a\u671f\u5de5\u5ee0\u7a3d\u6838<\/strong>\uff1a\u6bcf\u5b63\u6216\u6bcf\u534a\u5e74\u9032\u884c\u5de5\u5ee0\u5be6\u5730\u7a3d\u6838\uff0c\u6aa2\u67e5\u751f\u7522\u74b0\u5883\u8207\u54c1\u8cea\u7ba1\u63a7<\/li>\n<li><strong>\u7522\u54c1\u5408\u898f\u6587\u4ef6\u66f4\u65b0<\/strong>\uff1a\u5b9a\u671f\u78ba\u8a8d\u7522\u54c1\u8a8d\u8b49\u6587\u4ef6\u662f\u5426\u4ecd\u5728\u6709\u6548\u671f\u5167<\/li>\n<\/ul>\n<h4>\u8207\u4ee3\u71df\u904b\u5546\u7684\u6e9d\u901a\u6a5f\u5236\uff1a<\/h4>\n<ul>\n<li><strong>\u6bcf\u9031\u71df\u904b\u6703\u8b70<\/strong>\uff1a\u6aa2\u8996\u92b7\u552e\u6578\u64da\u3001\u5ee3\u544a\u6210\u6548\u3001\u5e33\u865f\u5065\u5eb7\u5ea6<\/li>\n<li><strong>\u6bcf\u6708\u7e3e\u6548\u5831\u544a<\/strong>\uff1a\u4ee3\u71df\u904b\u5546\u9700\u63d0\u4f9b\u8a73\u7d30\u7684\u71df\u904b\u5831\u544a\uff0c\u5305\u62ec\u92b7\u552e\u984d\u3001\u5ee3\u544a\u652f\u51fa\u3001\u5eab\u5b58\u72c0\u6cc1\u3001\u5ba2\u6236\u8a55\u50f9<\/li>\n<li><strong>\u5e33\u865f\u5065\u5eb7\u5ea6\u76e3\u63a7<\/strong>\uff1a\u54c1\u724c\u5546\u61c9\u4fdd\u7559\u5e33\u865f\u7684\u67e5\u770b\u6b0a\u9650(View-Only Access)\uff0c\u5b9a\u671f\u6aa2\u67e5\u5e33\u865f\u5065\u5eb7\u5ea6\u3001\u7522\u54c1\u9801\u9762\u3001\u5ba2\u6236\u8a55\u50f9<\/li>\n<\/ul>\n<hr \/>\n<h3>\u6b65\u9a5f4\uff1a\u6295\u4fdd\u9069\u7576\u7684\u5546\u696d\u4fdd\u96aa<\/h3>\n<p>\u4e9e\u99ac\u905c\u958b\u5e97\u6d89\u53ca\u591a\u7a2e\u98a8\u96aa\uff0c\u54c1\u724c\u5546\u61c9\u6295\u4fdd\u9069\u7576\u7684\u5546\u696d\u4fdd\u96aa\uff0c\u5206\u6563\u98a8\u96aa\uff1a<\/p>\n<div class=\"MarkdownTable_tableContainer__2k5Kh\" tabindex=\"0\" role=\"region\">\n<table>\n<thead>\n<tr>\n<th>\u4fdd\u96aa\u985e\u578b<\/th>\n<th>\u4fdd\u969c\u7bc4\u570d<\/th>\n<th>\u5efa\u8b70\u4fdd\u984d<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u7522\u54c1\u8cac\u4efb\u96aa<\/strong><\/td>\n<td>\u7522\u54c1\u7f3a\u9677\u5c0e\u81f4\u7684\u6d88\u8cbb\u8005\u50b7\u5bb3\u6216\u8ca1\u7522\u640d\u5931<\/td>\n<td>USD 1,000,000 &#8211; 2,000,000<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5546\u696d\u7d9c\u5408\u8cac\u4efb\u96aa<\/strong><\/td>\n<td>\u71df\u904b\u904e\u7a0b\u4e2d\u7684\u7b2c\u4e09\u65b9\u50b7\u5bb3\u6216\u8ca1\u7522\u640d\u5931<\/td>\n<td>USD 500,000 &#8211; 1,000,000<\/td>\n<\/tr>\n<tr>\n<td><strong>\u7db2\u8def\u5b89\u5168\u96aa<\/strong><\/td>\n<td>\u5ba2\u6236\u8cc7\u6599\u6d29\u6f0f\u3001\u7db2\u8def\u653b\u64ca\u5c0e\u81f4\u7684\u640d\u5931<\/td>\n<td>USD 500,000 &#8211; 1,000,000<\/td>\n<\/tr>\n<tr>\n<td><strong>\u667a\u6167\u8ca1\u7522\u6b0a\u96aa<\/strong><\/td>\n<td>\u5546\u6a19\u4fb5\u6b0a\u8a34\u8a1f\u7684\u6cd5\u5f8b\u8cbb\u7528\u8207\u8ce0\u511f<\/td>\n<td>USD 250,000 &#8211; 500,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>important reminder<\/strong>\uff1a\u4e9e\u99ac\u905c\u8981\u6c42\u67d0\u4e9b\u985e\u5225\u7684\u8ce3\u5bb6(\u5982\u73a9\u5177\u3001\u96fb\u5b50\u7522\u54c1)\u63d0\u4f9b\u7522\u54c1\u8cac\u4efb\u96aa\u8b49\u660e\uff0c\u4fdd\u984d\u81f3\u5c11USD 1,000,000\u3002\u54c1\u724c\u5546\u61c9\u5728\u958b\u5e97\u524d\u78ba\u8a8d\u662f\u5426\u9700\u8981\u6295\u4fdd\u3002<\/p>\n<hr \/>\n<h3>\u6b65\u9a5f5\uff1a\u5efa\u7acb\u7dca\u6025\u61c9\u8b8a\u8a08\u756b(Contingency Plan)<\/h3>\n<p>\u5373\u4f7f\u505a\u597d\u6240\u6709\u98a8\u96aa\u7ba1\u7406\uff0c\u4ecd\u53ef\u80fd\u767c\u751f\u5e33\u865f\u88ab\u5c01\u3001\u7522\u54c1\u88ab\u4e0b\u67b6\u3001\u6d88\u8cbb\u8005\u8a34\u8a1f\u7b49\u7dca\u6025\u72c0\u6cc1\u3002\u54c1\u724c\u5546\u61c9\u5efa\u7acb\u7dca\u6025\u61c9\u8b8a\u8a08\u756b\uff1a<\/p>\n<h4>\u5e33\u865f\u88ab\u5c01\u6642\u7684\u61c9\u8b8a\u6b65\u9a5f\uff1a<\/h4>\n<ol>\n<li><strong>\u7acb\u5373\u806f\u7e6b\u4e9e\u99ac\u905c\u8ce3\u5bb6\u652f\u63f4<\/strong>\uff1a\u4e86\u89e3\u5e33\u865f\u88ab\u5c01\u7684\u5177\u9ad4\u539f\u56e0<\/li>\n<li><strong>\u6e96\u5099\u7533\u8a34\u6587\u4ef6<\/strong>\uff1a\u4f9d\u4e9e\u99ac\u905c\u8981\u6c42\u63d0\u4f9b\u7522\u54c1\u5408\u898f\u6587\u4ef6\u3001\u71df\u904b\u6539\u5584\u8a08\u756b(Plan of Action)<\/li>\n<li><strong>\u8058\u8acb\u5c08\u696d\u9867\u554f<\/strong>\uff1a\u82e5\u81ea\u884c\u7533\u8a34\u5931\u6557\uff0c\u53ef\u8058\u8acb\u5c08\u696d\u7684\u4e9e\u99ac\u905c\u5e33\u865f\u6062\u5fa9\u9867\u554f<\/li>\n<li><strong>\u555f\u52d5\u5099\u7528\u5e33\u865f<\/strong>\uff1a\u82e5\u4e3b\u5e33\u865f\u7121\u6cd5\u6062\u5fa9\uff0c\u53ef\u8003\u616e\u7528\u4e0d\u540c\u516c\u53f8\u4e3b\u9ad4\u8a3b\u518a\u65b0\u5e33\u865f(\u9700\u7b26\u5408\u4e9e\u99ac\u905c\u653f\u7b56)<\/li>\n<\/ol>\n<h4>\u7522\u54c1\u88ab\u4e0b\u67b6\u6642\u7684\u61c9\u8b8a\u6b65\u9a5f\uff1a<\/h4>\n<ol>\n<li><strong>\u78ba\u8a8d\u4e0b\u67b6\u539f\u56e0<\/strong>\uff1a\u6aa2\u67e5\u4e9e\u99ac\u905c\u901a\u77e5\uff0c\u4e86\u89e3\u662f\u7522\u54c1\u5408\u898f\u554f\u984c\u3001\u667a\u6167\u8ca1\u7522\u6b0a\u554f\u984c\u6216\u5176\u4ed6\u539f\u56e0<\/li>\n<li><strong>\u6e96\u5099\u5408\u898f\u6587\u4ef6<\/strong>\uff1a\u63d0\u4f9b\u7522\u54c1\u6e2c\u8a66\u5831\u544a\u3001\u8a8d\u8b49\u8b49\u66f8\u3001\u6388\u6b0a\u66f8\u7b49\u6587\u4ef6<\/li>\n<li><strong>\u4fee\u6b63\u7522\u54c1\u9801\u9762<\/strong>\uff1a\u82e5\u56e0\u7522\u54c1\u63cf\u8ff0\u6216\u5716\u7247\u9055\u898f\uff0c\u7acb\u5373\u4fee\u6b63<\/li>\n<li><strong>\u63d0\u4ea4\u7533\u8a34<\/strong>\uff1a\u4f9d\u4e9e\u99ac\u905c\u8981\u6c42\u63d0\u4ea4\u7533\u8a34\u8207\u6539\u5584\u8a08\u756b<\/li>\n<\/ol>\n<h4>\u6d88\u8cbb\u8005\u8a34\u8a1f\u6642\u7684\u61c9\u8b8a\u6b65\u9a5f\uff1a<\/h4>\n<ol>\n<li><strong>\u7acb\u5373\u901a\u77e5\u4fdd\u96aa\u516c\u53f8<\/strong>\uff1a\u555f\u52d5\u7522\u54c1\u8cac\u4efb\u96aa\u7406\u8ce0\u7a0b\u5e8f<\/li>\n<li><strong>\u8058\u8acb\u5f8b\u5e2b<\/strong>\uff1a\u5c0b\u6c42\u5c08\u696d\u6cd5\u5f8b\u610f\u898b\uff0c\u8a55\u4f30\u8a34\u8a1f\u98a8\u96aa\u8207\u548c\u89e3\u53ef\u80fd\u6027<\/li>\n<li><strong>\u4fdd\u7559\u8b49\u64da<\/strong>\uff1a\u4fdd\u7559\u7522\u54c1\u5408\u898f\u6587\u4ef6\u3001\u6e2c\u8a66\u5831\u544a\u3001\u751f\u7522\u7d00\u9304\u3001\u5ba2\u6236\u6e9d\u901a\u7d00\u9304<\/li>\n<li><strong>\u8207\u5de5\u5ee0\u5354\u5546<\/strong>\uff1a\u82e5\u7522\u54c1\u7f3a\u9677\u6e90\u65bc\u88fd\u9020\u554f\u984c\uff0c\u53ef\u5411\u5de5\u5ee0\u6c42\u511f<\/li>\n<\/ol>\n<hr \/>\n<h2>\u7e3d\u7d50\uff1a\u5efa\u7acb\u6e05\u6670\u7684\u89d2\u8272\u5206\u5de5\uff0c\u964d\u4f4e\u6cd5\u5f8b\u98a8\u96aa<\/h2>\n<p>\u4e9e\u99ac\u905c\u958b\u5e97\u7684\u6210\u529f\u95dc\u9375\uff0c\u4e0d\u53ea\u662f\u71df\u904b\u6280\u5de7\uff0c\u66f4\u91cd\u8981\u7684\u662f<strong>\u5efa\u7acb\u6e05\u6670\u7684\u89d2\u8272\u5206\u5de5\u8207\u8cac\u4efb\u5206\u914d\u6a5f\u5236<\/strong>\u3002\u53f0\u7063\u8ce3\u5bb6\u9032\u8ecd\u4e9e\u99ac\u905c\u524d\uff0c\u5fc5\u9808\u5148\u91d0\u6e05\uff1a<\/p>\n<p>\u2705 <strong>\u8ab0\u662f\u5e33\u865f\u64c1\u6709\u8005(Seller of Record)<\/strong>\uff1f\u8ab0\u5c0d\u4e9e\u99ac\u905c\u8207\u6d88\u8cbb\u8005\u8ca0100%\u6cd5\u5f8b\u8cac\u4efb\uff1f<br \/>\n\u2705 <strong>\u54c1\u724c\u5546\u3001\u5de5\u5ee0\u3001\u4ee3\u71df\u904b\u5546\u5404\u81ea\u7684\u8cac\u4efb\u7bc4\u570d<\/strong>\u662f\u4ec0\u9ebc\uff1f\u5982\u4f55\u900f\u904e\u5408\u7d04\u660e\u78ba\u754c\u5b9a\uff1f<br \/>\n\u2705 <strong>\u5982\u4f55\u5efa\u7acb\u5b9a\u671f\u5be9\u67e5\u8207\u6e9d\u901a\u6a5f\u5236<\/strong>\uff0c\u78ba\u4fdd\u5404\u65b9\u64cd\u4f5c\u7b26\u5408\u9810\u671f\uff1f<br \/>\n\u2705 <strong>\u5982\u4f55\u6295\u4fdd\u9069\u7576\u7684\u5546\u696d\u4fdd\u96aa<\/strong>\uff0c\u5206\u6563\u7522\u54c1\u8cac\u4efb\u3001\u667a\u6167\u8ca1\u7522\u6b0a\u7b49\u98a8\u96aa\uff1f<br \/>\n\u2705 <strong>\u5982\u4f55\u5efa\u7acb\u7dca\u6025\u61c9\u8b8a\u8a08\u756b<\/strong>\uff0c\u61c9\u5c0d\u5e33\u865f\u88ab\u5c01\u3001\u7522\u54c1\u4e0b\u67b6\u3001\u6d88\u8cbb\u8005\u8a34\u8a1f\u7b49\u5371\u6a5f\uff1f<\/p>\n<p>Remember:<strong>\u4e9e\u99ac\u905c\u53ea\u8a8d\u5e33\u865f\u64c1\u6709\u8005\uff0c\u8cac\u4efb\u4e0d\u6703\u56e0\u59d4\u8a17\u800c\u8f49\u79fb<\/strong>\u3002\u7121\u8ad6\u662f\u59d4\u8a17\u5de5\u5ee0\u751f\u7522\u6216\u59d4\u8a17\u4ee3\u71df\u904b\u5546\u64cd\u4f5c\uff0c\u54c1\u724c\u5546(\u5e33\u865f\u64c1\u6709\u8005)\u90fd\u5fc5\u9808\u627f\u64d4\u6700\u7d42\u7684\u6cd5\u5f8b\u8cac\u4efb\u3002\u5efa\u7acb\u6e05\u6670\u7684\u89d2\u8272\u5206\u5de5\u8207\u98a8\u96aa\u7ba1\u7406\u6a5f\u5236\uff0c\u624d\u80fd\u5728\u4e9e\u99ac\u905c\u5168\u7403\u5e02\u5834\u9577\u671f\u7a69\u5065\u767c\u5c55\u3002<\/p>\n<p>\u82e5\u5c0d\u4e9e\u99ac\u905c\u958b\u5e97\u7684\u89d2\u8272\u8cac\u4efb\u8207\u6cd5\u5f8b\u98a8\u96aa\u4ecd\u6709\u7591\u554f\uff0c\u6b61\u8fce\u53c3\u8003\u7da0\u5708\u5708\u5b98\u7db2 greenoo.tw \u7684\u5c08\u696d\u9867\u554f\u670d\u52d9\u3002<\/p>\n<hr \/>\n<h2>Frequently Asked Questions<\/h2>\n<h3>Q1: \u4ec0\u9ebc\u662fSeller of Record\uff1f\u8ddf\u5be6\u969b\u64cd\u4f5c\u8005\u6709\u4ec0\u9ebc\u5dee\u5225\uff1f<\/h3>\n<p>Seller of Record\u662f\u6307\u5728\u4e9e\u99ac\u905c\u5e73\u53f0\u4e0a\u4ee5\u81ea\u5df1\u540d\u7fa9\u8a3b\u518a\u5e33\u865f\u7684\u6cd5\u5f8b\u5be6\u9ad4\uff0c\u5c0d\u4e9e\u99ac\u905c\u8207\u6d88\u8cbb\u8005\u8ca0100%\u6cd5\u5f8b\u8cac\u4efb\u3002\u5be6\u969b\u64cd\u4f5c\u8005(\u5982\u4ee3\u71df\u904b\u5546)\u50c5\u5c0d\u5e33\u865f\u64c1\u6709\u8005\u8ca0\u5408\u7d04\u8cac\u4efb\uff0c\u4e0d\u5c0d\u4e9e\u99ac\u905c\u8ca0\u6cd5\u5f8b\u8cac\u4efb\u3002\u5373\u4f7f\u59d4\u8a17\u4ee3\u71df\u904b\u5546\u64cd\u4f5c\uff0c\u5e33\u865f\u88ab\u5c01\u6642\u4e9e\u99ac\u905c\u53ea\u6703\u8655\u7f70\u5e33\u865f\u64c1\u6709\u8005\u3002<\/p>\n<h3>Q2: \u5de5\u5ee0\u53ef\u4ee5\u7528\u81ea\u5df1\u540d\u7fa9\u8a3b\u518a\u4e9e\u99ac\u905c\u5e33\u865f\u55ce\uff1f<\/h3>\n<p>\u53ef\u4ee5\uff0c\u4f46\u4e0d\u5efa\u8b70\u3002\u82e5\u5de5\u5ee0\u7528\u81ea\u5df1\u540d\u7fa9\u8a3b\u518a\u5e33\u865f\uff0c\u5de5\u5ee0\u5c31\u662fSeller of Record\uff0c\u9700\u627f\u64d4\u7522\u54c1\u5408\u898f\u3001\u7a05\u52d9\u7533\u5831\u3001\u6d88\u8cbb\u8005\u670d\u52d9\u7b49\u5168\u90e8\u6cd5\u5f8b\u8cac\u4efb\u3002\u54c1\u724c\u5546\u5c07\u5931\u53bb\u5e33\u865f\u63a7\u5236\u6b0a\uff0c\u7121\u6cd5\u5b58\u53d6\u92b7\u552e\u6578\u64da\u3001\u5ba2\u6236\u8cc7\u6599\uff0c\u4e14\u7d42\u6b62\u5408\u4f5c\u6642\u96e3\u4ee5\u53d6\u56de\u5e33\u865f\u3002\u5efa\u8b70\u7531\u54c1\u724c\u5546\u8a3b\u518a\u5e33\u865f\uff0c\u5de5\u5ee0\u50c5\u63d0\u4f9b\u7522\u54c1\u8207\u7269\u6d41\u652f\u63f4\u3002<\/p>\n<h3>Q3: \u4ee3\u71df\u904b\u5546\u64cd\u4f5c\u4e0d\u7576\u5c0e\u81f4\u5e33\u865f\u88ab\u5c01\uff0c\u8ab0\u8ca0\u8cac\uff1f<\/h3>\n<p>\u5e33\u865f\u64c1\u6709\u8005(\u54c1\u724c\u5546)\u5c0d\u4e9e\u99ac\u905c\u8ca0100%\u6cd5\u5f8b\u8cac\u4efb\uff0c\u4e9e\u99ac\u905c\u53ea\u6703\u8655\u7f70\u5e33\u865f\u64c1\u6709\u8005\u3002\u54c1\u724c\u5546\u53ef\u4f9d\u670d\u52d9\u5408\u7d04\u5411\u4ee3\u71df\u904b\u5546\u6c42\u511f\uff0c\u4f46\u9019\u662f\u6c11\u4e8b\u7cfe\u7d1b\uff0c\u8207\u4e9e\u99ac\u905c\u7121\u95dc\u3002\u5efa\u8b70\u5728\u670d\u52d9\u5408\u7d04\u4e2d\u660e\u78ba\u7d04\u5b9a\u4ee3\u71df\u904b\u5546\u7684\u9055\u7d04\u8cac\u4efb\uff0c\u5305\u62ec\u8ce0\u511f\u5e33\u865f\u4fdd\u8b49\u91d1\u3001\u5eab\u5b58\u640d\u5931\u3001\u5f8b\u5e2b\u8cbb\u7b49\u3002<\/p>\n<h3>Q4: \u54c1\u724c\u5546\u9700\u8981\u8ddf\u5de5\u5ee0\u7c3d\u4ec0\u9ebc\u5408\u7d04\uff1f<\/h3>\n<p>\u54c1\u724c\u5546\u61c9\u8207\u5de5\u5ee0\u7c3d\u7f72\u300c\u7522\u54c1\u5408\u898f\u6388\u6b0a\u66f8\u300d\u6216\u300cOEM\/ODM\u5408\u4f5c\u5408\u7d04\u300d\uff0c\u660e\u78ba\u7d04\u5b9a\uff1a(1)\u7522\u54c1\u898f\u683c\u8207\u54c1\u8cea\u6a19\u6e96 (2)\u5de5\u5ee0\u9700\u63d0\u4f9b\u6e2c\u8a66\u5831\u544a\u8207\u8a8d\u8b49\u6587\u4ef6 (3)\u667a\u6167\u8ca1\u7522\u6b0a\u6388\u6b0a\u7bc4\u570d (4)\u7522\u54c1\u8cac\u4efb\u4fdd\u96aa\u8981\u6c42 (5)\u9055\u7d04\u8cac\u4efb\u8207\u8ce0\u511f\u6a5f\u5236\u3002\u5408\u7d04\u61c9\u660e\u78ba\u898f\u5b9a\u5de5\u5ee0\u4e0d\u5f97\u6436\u8a3b\u54c1\u724c\u5546\u7684\u5546\u6a19\u6216\u7533\u8acbBrand Registry\u3002<\/p>\n<h3>Q5: \u5982\u679c\u6c92\u6709\u7c3d\u5408\u7d04\uff0c\u51fa\u554f\u984c\u600e\u9ebc\u8fa6\uff1f<\/h3>\n<p>\u82e5\u672a\u7c3d\u7f72\u66f8\u9762\u5408\u7d04\uff0c\u54c1\u724c\u5546\u5f88\u96e3\u8b49\u660e\u5de5\u5ee0\u6216\u4ee3\u71df\u904b\u5546\u7684\u8cac\u4efb\uff0c\u6c42\u511f\u56f0\u96e3\u3002\u5efa\u8b70\u7acb\u5373\u88dc\u7c3d\u66f8\u9762\u5408\u7d04\uff0c\u660e\u78ba\u754c\u5b9a\u8cac\u4efb\u7bc4\u570d\u3002\u82e5\u5df2\u767c\u751f\u7cfe\u7d1b\uff0c\u53ef\u5c0b\u6c42\u5f8b\u5e2b\u5354\u52a9\uff0c\u4f46\u8209\u8b49\u8cac\u4efb\u5728\u54c1\u724c\u5546\uff0c\u9700\u63d0\u4f9b\u8db3\u5920\u8b49\u64da\u8b49\u660e\u5c0d\u65b9\u7684\u9055\u7d04\u884c\u70ba\u3002<\/p>\n<h3>Q6: \u4ee3\u71df\u904b\u5546\u53ef\u4ee5\u53d6\u5f97\u4e9e\u99ac\u905c\u5e33\u865f\u7684\u6700\u9ad8\u7ba1\u7406\u6b0a\u9650\u55ce\uff1f<\/h3>\n<p>\u4e0d\u5efa\u8b70\u3002\u54c1\u724c\u5546\u61c9\u4fdd\u7559\u5e33\u865f\u7684\u6700\u9ad8\u7ba1\u7406\u6b0a\u9650(Root Access)\uff0c\u50c5\u6388\u4e88\u4ee3\u71df\u904b\u5546\u6709\u9650\u6b0a\u9650(Limited Access)\uff0c\u5982\u7522\u54c1\u4e0a\u67b6\u3001\u5ee3\u544a\u6295\u653e\u3001\u5ba2\u6236\u670d\u52d9\u6b0a\u9650\uff0c\u4f46\u4e0d\u61c9\u6388\u4e88\u8ca1\u52d9\u8cc7\u8a0a\u5b58\u53d6\u3001\u5e33\u865f\u8a2d\u5b9a\u8b8a\u66f4\u7b49\u654f\u611f\u6b0a\u9650\u3002\u54c1\u724c\u5546\u61c9\u5b9a\u671f\u6aa2\u67e5\u5e33\u865f\u64cd\u4f5c\u7d00\u9304\uff0c\u78ba\u4fdd\u4ee3\u71df\u904b\u5546\u7684\u64cd\u4f5c\u7b26\u5408\u9810\u671f\u3002<\/p>\n<h3>Q7: \u54c1\u724c\u5546\u9700\u8981\u6295\u4fdd\u4ec0\u9ebc\u4fdd\u96aa\uff1f<\/h3>\n<p>\u5efa\u8b70\u6295\u4fdd\u4ee5\u4e0b\u4fdd\u96aa\uff1a(1)\u7522\u54c1\u8cac\u4efb\u96aa(Product Liability Insurance)\uff0c\u4fdd\u984d\u81f3\u5c11USD 1,000,000\uff0c\u4fdd\u969c\u7522\u54c1\u7f3a\u9677\u5c0e\u81f4\u7684\u6d88\u8cbb\u8005\u50b7\u5bb3 (2)\u5546\u696d\u7d9c\u5408\u8cac\u4efb\u96aa(General Liability Insurance)\uff0c\u4fdd\u969c\u71df\u904b\u904e\u7a0b\u4e2d\u7684\u7b2c\u4e09\u65b9\u50b7\u5bb3 (3)\u7db2\u8def\u5b89\u5168\u96aa(Cyber Liability Insurance)\uff0c\u4fdd\u969c\u5ba2\u6236\u8cc7\u6599\u6d29\u6f0f\u98a8\u96aa (4)\u667a\u6167\u8ca1\u7522\u6b0a\u96aa(IP Insurance)\uff0c\u4fdd\u969c\u5546\u6a19\u4fb5\u6b0a\u8a34\u8a1f\u8cbb\u7528\u3002<\/p>\n<h3>Q8: \u5e33\u865f\u88ab\u5c01\u5f8c\u53ef\u4ee5\u91cd\u65b0\u958b\u5e97\u55ce\uff1f<\/h3>\n<p>\u8996\u60c5\u6cc1\u800c\u5b9a\u3002\u82e5\u5e33\u865f\u88ab\u6c38\u4e45\u5c01\u865f(Permanent Suspension)\uff0c\u4e9e\u99ac\u905c\u901a\u5e38\u4e0d\u5141\u8a31\u7528\u540c\u4e00\u516c\u53f8\u4e3b\u9ad4\u91cd\u65b0\u958b\u5e97\u3002\u54c1\u724c\u5546\u53ef\u8003\u616e\u7528\u4e0d\u540c\u7684\u516c\u53f8\u4e3b\u9ad4(\u5982\u65b0\u6210\u7acb\u7684\u5b50\u516c\u53f8)\u91cd\u65b0\u8a3b\u518a\uff0c\u4f46\u9700\u7b26\u5408\u4e9e\u99ac\u905c\u653f\u7b56\uff0c\u4e0d\u5f97\u898f\u907f\u5e73\u53f0\u898f\u5247\u3002\u5efa\u8b70\u5728\u91cd\u65b0\u958b\u5e97\u524d\u8aee\u8a62\u5c08\u696d\u9867\u554f\uff0c\u8a55\u4f30\u98a8\u96aa\u8207\u5408\u898f\u6027\u3002<\/p>\n<hr \/>\n<h2>\u5b98\u65b9\u53c3\u8003\u8cc7\u6599<\/h2>\n<p>\u672c\u6587\u5f15\u7528\u4ee5\u4e0b\u5b98\u65b9\u6b0a\u5a01\u4f86\u6e90\uff0c\u78ba\u4fdd\u8cc7\u8a0a\u6e96\u78ba\u6027\uff1a<\/p>\n<p><strong>1. Amazon Services Business Solutions Agreement<\/strong><br \/>\n\u7db2\u5740: <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/G1791\" target=\"_blank\" rel=\"noopener\">https:\/\/sellercentral.amazon.com\/gp\/help\/G1791<\/a><br \/>\n\u4e9e\u99ac\u905c\u8ce3\u5bb6\u670d\u52d9\u5354\u8b70\uff0c\u898f\u7bc4\u8ce3\u5bb6\u6b0a\u5229\u7fa9\u52d9\u3001\u5e33\u865f\u4f7f\u7528\u689d\u6b3e\u3001\u7522\u54c1\u5408\u898f\u8981\u6c42\u8207\u5e73\u53f0\u898f\u5247\uff0c\u660e\u78ba\u5b9a\u7fa9Seller of Record\u7684\u6cd5\u5f8b\u8cac\u4efb\u3002<\/p>\n<p><strong>2. Amazon Seller Central \u8ce3\u5bb6\u5e6b\u52a9\u4e2d\u5fc3<\/strong><br \/>\n\u7db2\u5740: <a href=\"https:\/\/sellercentral.amazon.com\/help\/hub\" target=\"_blank\" rel=\"noopener\">https:\/\/sellercentral.amazon.com\/help\/hub<\/a><br \/>\n\u4e9e\u99ac\u905c\u5b98\u65b9\u8ce3\u5bb6\u652f\u63f4\u7cfb\u7d71\uff0c\u5305\u542b\u5e33\u865f\u8a3b\u518a\u3001\u7522\u54c1\u4e0a\u67b6\u3001\u7269\u6d41\u8a2d\u5b9a\u3001\u5ee3\u544a\u6295\u653e\u7b49\u5b8c\u6574\u64cd\u4f5c\u6307\u5357\u8207\u653f\u7b56\u8aaa\u660e\u3002<\/p>\n<p><strong>3. Amazon Seller Code of Conduct<\/strong><br \/>\n\u7db2\u5740: <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/G1801\" target=\"_blank\" rel=\"noopener\">https:\/\/sellercentral.amazon.com\/gp\/help\/G1801<\/a><br \/>\n\u4e9e\u99ac\u905c\u8ce3\u5bb6\u884c\u70ba\u6e96\u5247\uff0c\u898f\u7bc4\u8ce3\u5bb6\u4e0d\u5f97\u5237\u55ae\u3001\u5237\u8a55\u8ad6\u3001\u64cd\u7e31\u641c\u5c0b\u6392\u540d\u7b49\u9055\u898f\u884c\u70ba\uff0c\u9055\u53cd\u8005\u5c07\u9762\u81e8\u5e33\u865f\u66ab\u505c\u6216\u6c38\u4e45\u5c01\u865f\u3002<\/p>\n<p><strong>4. Amazon Product Compliance<\/strong><br \/>\n\u7db2\u5740: <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/G200164750\" target=\"_blank\" rel=\"noopener\">https:\/\/sellercentral.amazon.com\/gp\/help\/G200164750<\/a><br \/>\n\u4e9e\u99ac\u905c\u7522\u54c1\u5408\u898f\u653f\u7b56\uff0c\u8aaa\u660e\u5404\u985e\u7522\u54c1\u7684\u5b89\u5168\u8a8d\u8b49\u8981\u6c42(\u5982CE\u3001FDA\u3001FCC)\u3001\u6a19\u793a\u8981\u6c42\u8207\u5408\u898f\u6587\u4ef6\u63d0\u4ea4\u6d41\u7a0b\u3002<\/p>\n<hr \/>\n<h2>\u5ef6\u4f38\u95b1\u8b80<\/h2>\n<p>\u60f3\u66f4\u6df1\u5165\u4e86\u89e3\u4e9e\u99ac\u905c\u5168\u7403\u958b\u5e97\uff1f\u63a8\u85a6\u60a8\u95b1\u8b80\uff1a<\/p>\n<ul>\n<li>\u53f0\u7063\u8ce3\u5bb6\u9032\u8ecd\u4e9e\u99ac\u905c\u5168\u7403\u7ad9\u9ede\uff1a\u5b8c\u6574\u958b\u5e97\u5224\u65b7\u6307\u5357\uff082026\uff09 <a href=\"https:\/\/greenoo.tw\/en\/taiwan-seller-amazon-global-marketplace-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/taiwan-seller-amazon-global-marketplace-guide-2026\/<\/a><\/li>\n<li>\u4e9e\u99ac\u905c\u5168\u7403\u7ad9\u9ede\u5b8c\u6574\u89e3\u6790\uff1a\u7f8e\u570b\u3001\u6b50\u6d32\u3001\u65e5\u672c\u3001\u6fb3\u6d32\u5404\u7ad9\u9ede\u7279\u8272\u8207\u9078\u64c7\u7b56\u7565(2026) <a href=\"https:\/\/greenoo.tw\/en\/amazon-global-marketplaces-us-eu-jp-au-comparison-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/amazon-global-marketplaces-us-eu-jp-au-comparison-2026\/<\/a><\/li>\n<li>\u4e9e\u99ac\u905c\u71df\u904b\u5be6\u52d9\u5168\u89e3\u6790\uff1a\u7522\u54c1\u4e0a\u67b6\u3001\u5ee3\u544a\u6295\u653e\u3001\u7269\u6d41\u9078\u64c7\u8207\u5e33\u865f\u5b89\u5168(2026) <a href=\"https:\/\/greenoo.tw\/en\/amazon-operations-listing-ads-logistics-account-safety-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/amazon-operations-listing-ads-logistics-account-safety-2026\/<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u70ba\u4ec0\u9ebc\u641e\u61c2\u89d2\u8272\u5206\u5de5\u662f\u4e9e\u99ac\u905c\u958b\u5e97\u7684\u7b2c\u4e00\u6b65\uff1f \u53f0\u7063\u8ce3\u5bb6\u9032\u8ecd\u4e9e\u99ac\u905c\u6642\uff0c\u6700\u5e38\u9047\u5230\u7684\u554f\u984c\u4e0d\u662f\u300c\u600e\u9ebc\u8a3b\u518a\u5e33\u865f\u300d\uff0c\u800c\u662f\u300c\u8ab0\u4f86 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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