{"id":4782,"date":"2024-05-29T09:19:37","date_gmt":"2024-05-29T01:19:37","guid":{"rendered":"https:\/\/greenoo.tw\/?p=4782"},"modified":"2024-05-29T09:19:36","modified_gmt":"2024-05-29T01:19:36","slug":"%e3%80%90%e7%b6%a0%e5%9c%88%e5%9c%88%e8%aa%aa%e8%b7%a8%e5%a2%83%e3%80%91%e4%ba%9e%e9%a6%ac%e9%81%9c%e9%96%8b%e5%ba%97%e5%bf%85%e5%82%99%ef%bc%9a%e5%a6%82%e4%bd%95%e6%87%89%e5%b0%8d%e7%aa%81%e7%99%bc","status":"publish","type":"post","link":"https:\/\/greenoo.tw\/en\/%e3%80%90%e7%b6%a0%e5%9c%88%e5%9c%88%e8%aa%aa%e8%b7%a8%e5%a2%83%e3%80%91%e4%ba%9e%e9%a6%ac%e9%81%9c%e9%96%8b%e5%ba%97%e5%bf%85%e5%82%99%ef%bc%9a%e5%a6%82%e4%bd%95%e6%87%89%e5%b0%8d%e7%aa%81%e7%99%bc\/","title":{"rendered":"Green Circle Talks Cross-border] Amazon Store: How to Cope with Sudden PR Crisis"},"content":{"rendered":"<p>\u4e9e\u99ac\u905c\u958b\u5e97\u5fc5\u5099\uff1a\u5982\u4f55\u61c9\u5c0d\u7a81\u767c\u516c\u95dc\u5371\u6a5f<\/p>\n<p>\u5728\u9019\u500b\u6578\u4f4d\u5316\u6642\u4ee3\uff0c\u7db2\u8def\u8cfc\u7269\u5df2\u6210\u70ba\u4eba\u5011\u751f\u6d3b\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\uff0c\u800c\u4e9e\u99ac\u905c\u4f5c\u70ba\u5168\u7403\u6700\u5927\u7684\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\u4e4b\u4e00\uff0c\u5438\u5f15\u4e86\u773e\u591a\u4f01\u696d\u548c\u5546\u5bb6\u7d1b\u7d1b\u5165\u99d0\u3002\u7136\u800c\uff0c\u96a8\u4e4b\u800c\u4f86\u7684\u662f\u5404\u7a2e\u98a8\u96aa\u548c\u6311\u6230\uff0c\u7279\u5225\u662f\u7a81\u767c\u7684\u516c\u95dc\u5371\u6a5f\u53ef\u80fd\u96a8\u6642\u767c\u751f\u3002\u5728\u9762\u5c0d\u9019\u4e9b\u5371\u6a5f\u6642\uff0c\u5982\u4f55\u6709\u6548\u5730\u61c9\u5c0d\u6210\u4e86\u6bcf\u500b\u4e9e\u99ac\u905c\u5e97\u5bb6\u90fd\u61c9\u8a72\u8003\u616e\u7684\u554f\u984c\u3002<\/p>\n<p>\u9996\u5148\uff0c\u5efa\u7acb\u7a69\u56fa\u7684\u516c\u95dc\u5718\u968a\u81f3\u95dc\u91cd\u8981\u3002\u4e00\u652f\u5c08\u696d\u7684\u516c\u95dc\u5718\u968a\u80fd\u5920\u53ca\u6642\u56de\u61c9\u5371\u6a5f\uff0c\u6709\u6548\u63a7\u5236\u5c40\u52e2\u7684\u767c\u5c55\uff0c\u6e1b\u5c11\u8ca0\u9762\u5f71\u97ff\u7684\u64f4\u6563\u3002\u9019\u5176\u4e2d\u5305\u62ec\u5efa\u7acb\u6e05\u6670\u7684\u5371\u6a5f\u61c9\u5c0d\u8a08\u5283\uff0c\u660e\u78ba\u5404\u500b\u5718\u968a\u6210\u54e1\u7684\u8cac\u4efb\u548c\u89d2\u8272\uff0c\u78ba\u4fdd\u5728\u5371\u6a5f\u767c\u751f\u6642\u80fd\u5920\u5feb\u901f\u53cd\u61c9\u3002<\/p>\n<p>\u5176\u6b21\uff0c\u4fdd\u6301\u900f\u660e\u548c\u5766\u8aa0\u4e5f\u662f\u61c9\u5c0d\u5371\u6a5f\u7684\u91cd\u8981\u7b56\u7565\u3002\u7121\u8ad6\u5371\u6a5f\u7684\u6027\u8cea\u5982\u4f55\uff0c\u90fd\u61c9\u8a72\u5805\u6301\u516c\u958b\u548c\u5766\u8aa0\u7684\u614b\u5ea6\uff0c\u53ca\u6642\u5411\u516c\u773e\u901a\u5831\u60c5\u6cc1\uff0c\u6d88\u9664\u4e0d\u78ba\u5b9a\u56e0\u7d20\uff0c\u91cd\u5efa\u4fe1\u4efb\u548c\u5f62\u8c61\u3002\u900f\u904e\u7a4d\u6975\u7684\u6e9d\u901a\u548c\u4fe1\u606f\u62ab\u9732\uff0c\u53ef\u4ee5\u6709\u6548\u63a7\u5236\u5371\u6a5f\u7684\u64f4\u6563\uff0c\u6e1b\u5c11\u8ca0\u9762\u5f71\u97ff\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u53ca\u6642\u638c\u63e1\u548c\u8655\u7406\u5371\u6a5f\u4fe1\u606f\u4e5f\u662f\u81f3\u95dc\u91cd\u8981\u7684\u3002\u5728\u6578\u64da\u7206\u70b8\u7684\u6642\u4ee3\uff0c\u4fe1\u606f\u7684\u6d41\u901a\u901f\u5ea6\u6975\u5feb\uff0c\u4e00\u5247\u8ca0\u9762\u6d88\u606f\u53ef\u80fd\u5728\u77ed\u6642\u9593\u5167\u8fc5\u901f\u50b3\u64ad\u958b\u4f86\u3002\u56e0\u6b64\uff0c\u4e9e\u99ac\u905c\u5e97\u5bb6\u61c9\u8a72\u5efa\u7acb\u5065\u5168\u7684\u76e3\u6e2c\u6a5f\u5236\uff0c\u53ca\u6642\u638c\u63e1\u5e02\u5834\u52d5\u614b\u548c\u6d88\u8cbb\u8005\u53cd\u994b\uff0c\u4ee5\u4fbf\u80fd\u5920\u8fc5\u901f\u61c9\u5c0d\u5404\u7a2e\u7a81\u767c\u60c5\u6cc1\uff0c\u907f\u514d\u5371\u6a5f\u7684\u64f4\u5927\u3002<\/p>\n<p>\u6700\u5f8c\uff0c\u5f9e\u5371\u6a5f\u4e2d\u5b78\u7fd2\uff0c\u6539\u9032\u7ba1\u7406\u548c\u670d\u52d9\u4e5f\u662f\u61c9\u5c0d\u5371\u6a5f\u7684\u95dc\u9375\u3002\u6bcf\u4e00\u6b21\u5371\u6a5f\u90fd\u662f\u4e00\u6b21\u5bf6\u8cb4\u7684\u7d93\u9a57\uff0c\u4e9e\u99ac\u905c\u5e97\u5bb6\u61c9\u8a72\u53ca\u6642\u53cd\u601d\u554f\u984c\u6240\u5728\uff0c\u627e\u51fa\u4e0d\u8db3\u4e4b\u8655\uff0c\u4e26\u52a0\u4ee5\u6539\u9032\u548c\u63d0\u5347\uff0c\u4ee5\u78ba\u4fdd\u672a\u4f86\u80fd\u5920\u66f4\u597d\u5730\u61c9\u5c0d\u5404\u7a2e\u6311\u6230\u548c\u56f0\u96e3\u3002<\/p>\n<p>In short, in the face of<a class=\"wpil_keyword_link\" href=\"https:\/\/greenoo.tw\/en\/\" target=\"_blank\" rel=\"noopener\" title=\"Amazons open a store\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"140\">Amazons open a store<\/a>\u5e36\u4f86\u7684\u5404\u7a2e\u98a8\u96aa\u548c\u6311\u6230\uff0c\u6709\u6548\u61c9\u5c0d\u7a81\u767c\u516c\u95dc\u5371\u6a5f\u662f\u6bcf\u500b\u5e97\u5bb6\u90fd\u61c9\u8a72\u91cd\u8996\u7684\u554f\u984c\u3002\u5efa\u7acb\u7a69\u56fa\u7684\u516c\u95dc\u5718\u968a\u3001\u4fdd\u6301\u900f\u660e\u548c\u5766\u8aa0\u3001\u53ca\u6642\u638c\u63e1\u548c\u8655\u7406\u5371\u6a5f\u4fe1\u606f\uff0c\u4ee5\u53ca\u5f9e\u5371\u6a5f\u4e2d\u5b78\u7fd2\u6539\u9032\uff0c\u90fd\u662f\u61c9\u5c0d\u5371\u6a5f\u7684\u91cd\u8981\u7b56\u7565\u3002\u53ea\u6709\u505a\u597d\u9019\u4e9b\u6e96\u5099\u5de5\u4f5c\uff0c\u624d\u80fd\u5728\u9762\u5c0d\u5371\u6a5f\u6642\u6e38\u5203\u6709\u9918\uff0c\u4fdd\u8b77\u597d\u81ea\u5df1\u7684\u54c1\u724c\u5f62\u8c61\u548c\u5229\u76ca\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e9e\u99ac\u905c\u958b\u5e97\u5fc5\u5099\uff1a\u5982\u4f55\u61c9\u5c0d\u7a81\u767c\u516c\u95dc\u5371\u6a5f \u5728\u9019\u500b\u6578\u4f4d\u5316\u6642\u4ee3\uff0c\u7db2\u8def\u8cfc\u7269\u5df2\u6210\u70ba\u4eba\u5011\u751f\u6d3b\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\uff0c\u800c\u4e9e\u99ac\u905c\u4f5c\u70ba [&hellip;]<\/p>","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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