{"id":19676,"date":"2026-01-15T14:08:17","date_gmt":"2026-01-15T06:08:17","guid":{"rendered":"https:\/\/greenoo.tw\/?p=19676"},"modified":"2026-01-15T14:08:17","modified_gmt":"2026-01-15T06:08:17","slug":"brand-copied-trademark-registration-rescue-strategy-taiwan-sellers-2026","status":"publish","type":"post","link":"https:\/\/greenoo.tw\/zh\/brand-copied-trademark-registration-rescue-strategy-taiwan-sellers-2026\/","title":{"rendered":"\u54c1\u724c\u88ab\u6284\u8972\u5f8c\u624d\u8a3b\u518a\u5546\u6a19\u4f86\u5f97\u53ca\u55ce\uff1f\u53f0\u7063\u8ce3\u5bb6\u5fc5\u77e5\u7684\u5546\u6a19\u4fdd\u8b77\u6642\u6548\u8207\u6436\u6551\u7b56\u7565(2026)"},"content":{"rendered":"<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-19678\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-trademark-rescue-strategy-cover-2026.png\" alt=\"\u54c1\u724c\u88ab\u6284\u8972\u5f8c\u5546\u6a19\u8a3b\u518a\u6436\u6551\u7b56\u7565\u5c01\u9762\u5716,\u986f\u793a\u6642\u6548\u6027\u8207\u6cd5\u5f8b\u6551\u6fdf\u8def\u5f91,\u9069\u7528\u53f0\u7063\u8de8\u5883\u8ce3\u5bb62026\u5e74\u6307\u5357\" width=\"2560\" height=\"1352\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-trademark-rescue-strategy-cover-2026.png 2560w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-trademark-rescue-strategy-cover-2026-768x406.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-trademark-rescue-strategy-cover-2026-1536x811.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-trademark-rescue-strategy-cover-2026-2048x1082.png 2048w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-trademark-rescue-strategy-cover-2026-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/h2>\n<h2>\u54c1\u724c\u88ab\u6284\u8972\u5f8c\u8a3b\u518a\u5546\u6a19\u662f\u5426\u4f86\u5f97\u53ca\uff1f\u95dc\u9375\u7b54\u6848<\/h2>\n<p><strong>\u4f86\u5f97\u53ca,\u4f46\u96e3\u5ea6\u8207\u6210\u672c\u53d6\u6c7a\u65bc3\u500b\u6642\u9593\u7bc0\u9ede<\/strong>: \u767c\u73fe\u6284\u8972\u7684\u6642\u9593\u3001\u7af6\u722d\u5c0d\u624b\u662f\u5426\u5df2\u7533\u8acb\u5546\u6a19\u3001\u60a8\u80fd\u5426\u8b49\u660e\u512a\u5148\u4f7f\u7528\u6b0a\u3002\u82e5\u7af6\u722d\u5c0d\u624b\u5df2\u5411USPTO\u63d0\u4ea4\u7533\u8acb\u4e14\u9032\u5165\u516c\u544a\u671f,\u60a8\u4ecd\u6709<strong>30\u5929\u7570\u8b70\u7a97\u53e3<\/strong>\u53ef\u4e3b\u5f35\u512a\u5148\u6b0a;\u82e5\u5c0d\u65b9\u5df2\u53d6\u5f97\u8a3b\u518a\u8b49,\u5247\u9700\u900f\u904e<strong>\u64a4\u92b7\u7a0b\u5e8f(Cancellation)\u6216\u4fb5\u6b0a\u8a34\u8a1f<\/strong>,\u6210\u672c\u5c07\u5f9e\u6578\u5343\u7f8e\u5143\u98c6\u5347\u81f3\u6578\u842c\u7f8e\u5143\u3002<\/p>\n<p>\u95dc\u9375\u662f<strong>\u7acb\u5373\u884c\u52d5<\/strong>: \u4fdd\u5168\u8b49\u64da(\u6700\u65e9\u4f7f\u7528\u65e5\u671f\u3001\u92b7\u552e\u7d00\u9304\u3001\u884c\u92b7\u7d20\u6750)\u3001\u59d4\u8a17\u5c08\u696d\u5f8b\u5e2b\u8a55\u4f30\u512a\u5148\u6b0a\u4e3b\u5f35\u53ef\u884c\u6027\u3001\u540c\u6b65\u63d0\u4ea4\u81ea\u5df1\u7684\u5546\u6a19\u7533\u8acb\u5efa\u7acb\u9632\u79a6\u6027\u6b0a\u5229\u3002\u6839\u64da<a href=\"https:\/\/www.uspto.gov\/trademarks\/apply\/opposition-proceedings\" target=\"_blank\" rel=\"noopener\">USPTO\u7570\u8b70\u7a0b\u5e8f\u898f\u5b9a<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;},\u6642\u6548\u58d3\u529b\u6975\u5927,\u62d6\u5ef6\u5c07\u55aa\u5931\u6551\u6fdf\u6a5f\u6703\u3002<\/p>\n<h2>\u70ba\u4f55\u53f0\u7063\u54c1\u724c\u5bb9\u6613\u9677\u5165\u300c\u88ab\u6284\u8972\u624d\u767c\u73fe\u6c92\u8a3b\u518a\u300d\u7684\u56f0\u5883\uff1f<\/h2>\n<p>\u8a31\u591a\u53f0\u7063\u8de8\u5883\u96fb\u5546\u8ce3\u5bb6\u3001\u5916\u8cbf\u5de5\u5ee0\u5728Amazon\u3001eBay\u7b49\u5e73\u53f0\u7d2f\u7a4d\u54c1\u724c\u77e5\u540d\u5ea6\u5f8c,\u624d\u767c\u73fe\u7af6\u722d\u5c0d\u624b\u6436\u8a3b\u5546\u6a19\u6216\u76f4\u63a5\u6284\u8972\u7522\u54c1\u8207\u54c1\u724c\u540d\u7a31\u3002\u9019\u7a2e\u56f0\u5883\u6e90\u65bc<strong>3\u500b\u8a8d\u77e5\u8aa4\u5340<\/strong>:<\/p>\n<ol>\n<li><strong>\u8aa4\u4ee5\u70ba\u300c\u5148\u4f7f\u7528\u5c31\u6709\u4fdd\u8b77\u300d<\/strong>: \u7f8e\u570b\u63a1\u300c\u4f7f\u7528\u4e3b\u7fa9(Use-Based System)\u300d,\u4f46\u5be6\u969b\u4fdd\u8b77\u7bc4\u570d\u6709\u9650,\u672a\u8a3b\u518a\u5546\u6a19\u50c5\u80fd\u4e3b\u5f35<strong>\u666e\u901a\u6cd5\u5546\u6a19\u6b0a(Common Law Trademark)<\/strong>,\u4fdd\u8b77\u7bc4\u570d\u50c5\u9650\u5be6\u969b\u4f7f\u7528\u7684\u5730\u7406\u5340\u57df\u8207\u5546\u54c1\u985e\u5225,\u7121\u6cd5\u5c0d\u6297\u5168\u570b\u6027\u7684\u6436\u8a3b\u8005<\/li>\n<li><strong>\u4f4e\u4f30\u6436\u8a3b\u8005\u7684\u901f\u5ea6<\/strong>: \u7af6\u722d\u5c0d\u624b\u53ef\u80fd\u5728\u60a8\u54c1\u724c\u525b\u6709\u8d77\u8272\u6642,\u5c31\u4ee5\u300c\u610f\u5716\u4f7f\u7528(Intent-to-Use)\u300d\u57fa\u790e\u5411USPTO\u7533\u8acb,\u6436\u4f54\u8a3b\u518a\u512a\u5148\u6b0a<\/li>\n<li><strong>\u4e0d\u4e86\u89e3USPTO\u7684\u300c\u512a\u5148\u6b0a\u4e3b\u5f35\u300d\u6a5f\u5236<\/strong>: \u5373\u4f7f\u88ab\u6436\u8a3b,\u82e5\u80fd\u8b49\u660e<strong>\u66f4\u65e9\u7684\u5be6\u969b\u4f7f\u7528\u65e5\u671f<\/strong>,\u4ecd\u53ef\u900f\u904e\u7570\u8b70\u6216\u64a4\u92b7\u7a0b\u5e8f\u6311\u6230\u5c0d\u65b9\u7684\u8a3b\u518a<\/li>\n<\/ol>\n<p>\u6839\u64da<a href=\"https:\/\/www.uspto.gov\/trademarks\" target=\"_blank\" rel=\"noopener\">USPTO\u5546\u6a19\u57fa\u672c\u8cc7\u8a0a<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;},\u7f8e\u570b\u5546\u6a19\u5236\u5ea6\u96d6\u627f\u8a8d\u4f7f\u7528\u4e3b\u7fa9,\u4f46<strong>\u8a3b\u518a\u5546\u6a19\u4eab\u6709\u5168\u570b\u6027\u63a8\u5b9a\u6b0a\u5229<\/strong>,\u672a\u8a3b\u518a\u5546\u6a19\u4e3b\u5f35\u6b0a\u5229\u6642\u9700\u627f\u64d4\u8209\u8b49\u8cac\u4efb\u4e14\u4fdd\u8b77\u7bc4\u570d\u53d7\u9650\u3002<\/p>\n<h2>\u88ab\u6284\u8972\u5f8c\u76843\u7a2e\u60c5\u5883\u8207\u5c0d\u61c9\u7b56\u7565<\/h2>\n<h3>\u60c5\u5883\u4e00: \u7af6\u722d\u5c0d\u624b\u5c1a\u672a\u7533\u8acb\u5546\u6a19(\u6700\u6709\u5229)<\/h3>\n<p><strong>\u60a8\u7684\u512a\u52e2<\/strong>: \u82e5\u80fd\u8b49\u660e<strong>\u66f4\u65e9\u7684\u5546\u696d\u4f7f\u7528\u65e5\u671f<\/strong>,\u53ef\u7acb\u5373\u63d0\u4ea4\u5546\u6a19\u7533\u8acb\u4e26\u4e3b\u5f35\u512a\u5148\u6b0a<\/p>\n<p><strong>\u7acb\u5373\u884c\u52d5\u6e05\u55ae<\/strong>:<\/p>\n<ol>\n<li><strong>\u8b49\u64da\u4fdd\u5168<\/strong>: \u6536\u96c6\u6700\u65e9\u4f7f\u7528\u65e5\u671f\u8b49\u660e(\u767c\u7968\u3001Amazon\u4e0a\u67b6\u7d00\u9304\u3001\u793e\u7fa4\u5a92\u9ad4\u8cbc\u6587\u3001\u5ee3\u544a\u7d20\u6750\u3001\u5ba2\u6236\u8a55\u50f9\u622a\u5716)<\/li>\n<li><strong>\u7dca\u6025\u7533\u8acb<\/strong>: \u4ee5\u300c\u4f7f\u7528\u57fa\u790e(Use-Based)\u300d\u5411USPTO\u63d0\u4ea4\u7533\u8acb,\u9644\u4e0aSpecimen(\u4f7f\u7528\u8b49\u660e)<\/li>\n<li><strong>\u5e73\u53f0\u6295\u8a34<\/strong>: \u540c\u6b65\u5411Amazon\/eBay\u63d0\u4ea4\u4fb5\u6b0a\u6295\u8a34,\u8981\u6c42\u4e0b\u67b6\u6284\u8972\u5546\u54c1<\/li>\n<li><strong>\u505c\u6b62\u4f7f\u7528\u51fd<\/strong>: \u5bc4\u767cCease and Desist Letter\u7d66\u6284\u8972\u8005,\u5efa\u7acb\u6cd5\u5f8b\u7d00\u9304<\/li>\n<\/ol>\n<p><strong>\u6210\u529f\u7387<\/strong>: \u9ad8(\u82e5\u8b49\u64da\u5145\u5206)<br \/>\n<strong>\u9810\u4f30\u6210\u672c<\/strong>: US$1,500-3,000(\u5f8b\u5e2b\u8cbb+\u7533\u8acb\u8cbb)<br \/>\n<strong>\u6642\u7a0b<\/strong>: \u7533\u8acb\u5f8c8-12\u500b\u6708\u53ef\u80fd\u53d6\u5f97\u8a3b\u518a<\/p>\n<hr \/>\n<h3>\u57162: \u54c1\u724c\u88ab\u6284\u8972\u5f8c\u76843\u7a2e\u60c5\u5883\u6c7a\u7b56\u6a39<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19679\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-rescue-decision-tree-2026.png\" alt=\"\u54c1\u724c\u88ab\u6284\u8972\u5f8c\u5546\u6a19\u6551\u6fdf\u6c7a\u7b56\u6a39,\u986f\u793a\u4e09\u7a2e\u60c5\u5883\u5c0d\u61c9\u7b56\u7565\u8207\u6210\u529f\u7387\u6210\u672c\u9810\u4f30,\u9069\u7528\u53f0\u7063\u8ce3\u5bb62026\u5e74\" width=\"1792\" height=\"2400\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-rescue-decision-tree-2026.png 1792w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-rescue-decision-tree-2026-768x1029.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-rescue-decision-tree-2026-1147x1536.png 1147w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-rescue-decision-tree-2026-1529x2048.png 1529w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-rescue-decision-tree-2026-9x12.png 9w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<hr \/>\n<h3>\u60c5\u5883\u4e8c: \u7af6\u722d\u5c0d\u624b\u5df2\u7533\u8acb\u4f46\u5c1a\u672a\u8a3b\u518a(\u6709\u6311\u6230\u6a5f\u6703)<\/h3>\n<p><strong>\u95dc\u9375\u6642\u9593\u9ede<\/strong>: USPTO\u5546\u6a19\u7533\u8acb\u7d93\u5be9\u67e5\u901a\u904e\u5f8c\u6703\u9032\u5165<strong>\u516c\u544a\u671f(Publication Period)<\/strong>,\u6b64\u6642\u6709<strong>30\u5929\u7570\u8b70\u7a97\u53e3<\/strong><\/p>\n<p><strong>\u60a8\u7684\u6551\u6fdf\u8def\u5f91<\/strong>:<\/p>\n<ol>\n<li><strong>\u76e3\u63a7\u5c0d\u65b9\u7533\u8acb\u9032\u5ea6<\/strong>: \u4f7f\u7528<a href=\"https:\/\/tsdr.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">TSDR\u7cfb\u7d71<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;}\u8ffd\u8e64\u5c0d\u65b9\u7533\u8acb\u72c0\u614b<\/li>\n<li><strong>\u6e96\u5099\u7570\u8b70(Opposition)<\/strong>: \u82e5\u5c0d\u65b9\u9032\u5165\u516c\u544a\u671f,\u7acb\u5373\u59d4\u8a17\u5f8b\u5e2b\u63d0\u51fa\u7570\u8b70,\u4e3b\u5f35\u60a8\u64c1\u6709<strong>\u512a\u5148\u4f7f\u7528\u6b0a(Priority of Use)<\/strong><\/li>\n<li><strong>\u8b49\u64da\u63d0\u4ea4<\/strong>: \u63d0\u4f9b\u6bd4\u5c0d\u65b9\u66f4\u65e9\u7684\u4f7f\u7528\u8b49\u660e(\u767c\u7968\u65e5\u671f\u3001Amazon\u9996\u6b21\u4e0a\u67b6\u65e5\u3001\u5ee3\u544a\u6295\u653e\u7d00\u9304)<\/li>\n<li><strong>\u540c\u6b65\u7533\u8acb<\/strong>: \u63d0\u4ea4\u81ea\u5df1\u7684\u5546\u6a19\u7533\u8acb,\u5efa\u7acb\u9632\u79a6\u6027\u6b0a\u5229<\/li>\n<\/ol>\n<p><strong>\u6210\u529f\u95dc\u9375<\/strong>: \u80fd\u5426\u8b49\u660e<strong>\u5be6\u969b\u4f7f\u7528\u65e5\u671f\u65e9\u65bc\u5c0d\u65b9\u7684\u7533\u8acb\u65e5\u671f<\/strong><\/p>\n<p>\u4f9d\u64da<a href=\"https:\/\/www.uspto.gov\/trademarks\/apply\/opposition-proceedings\" target=\"_blank\" rel=\"noopener\">USPTO\u7570\u8b70\u7a0b\u5e8f\u898f\u5b9a<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;},\u7570\u8b70\u9700\u5728\u516c\u544a\u5f8c30\u5929\u5167\u63d0\u51fa,\u903e\u671f\u5c07\u55aa\u5931\u6b64\u6551\u6fdf\u6a5f\u6703\u3002<\/p>\n<p><strong>\u6210\u529f\u7387<\/strong>: \u4e2d\u9ad8(\u82e5\u8b49\u64da\u5145\u5206)<br \/>\n<strong>\u9810\u4f30\u6210\u672c<\/strong>: US$5,000-15,000(\u7570\u8b70\u7a0b\u5e8f\u5f8b\u5e2b\u8cbb)<br \/>\n<strong>\u6642\u7a0b<\/strong>: \u7570\u8b70\u7a0b\u5e8f\u901a\u5e38\u970012-18\u500b\u6708<\/p>\n<h3>\u60c5\u5883\u4e09: \u7af6\u722d\u5c0d\u624b\u5df2\u53d6\u5f97\u8a3b\u518a(\u6700\u56f0\u96e3\u4f46\u975e\u7121\u671b)<\/h3>\n<p><strong>\u60a8\u7684\u6551\u6fdf\u8def\u5f91<\/strong>:<\/p>\n<ol>\n<li><strong>\u64a4\u92b7\u7a0b\u5e8f(Cancellation)<\/strong>: \u5411USPTO\u7684**\u5546\u6a19\u5be9\u7406\u53ca\u4e0a\u8a34\u59d4\u54e1\u6703(TTAB)**\u63d0\u51fa\u64a4\u92b7\u7533\u8acb,\u4e3b\u5f35\u5c0d\u65b9\u8a3b\u518a\u7121\u6548\n<ul>\n<li><strong>5\u5e74\u5167\u64a4\u92b7<\/strong>: \u53ef\u4e3b\u5f35\u4efb\u4f55\u6cd5\u5b9a\u7406\u7531(\u5982\u512a\u5148\u4f7f\u7528\u6b0a\u3001\u63cf\u8ff0\u6027\u3001\u6df7\u6dc6\u53ef\u80fd\u6027)<\/li>\n<li><strong>5\u5e74\u5f8c\u64a4\u92b7<\/strong>: \u50c5\u80fd\u4e3b\u5f35<strong>\u8a50\u6b3a(Fraud)<\/strong>\u3001<strong>\u901a\u7528\u540d\u7a31\u5316(Genericness)<\/strong>\u3001**\u653e\u68c4\u4f7f\u7528(Abandonment)**\u7b49\u6709\u9650\u7406\u7531<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u4fb5\u6b0a\u8a34\u8a1f<\/strong>: \u82e5\u64a4\u92b7\u7a0b\u5e8f\u5931\u6557,\u53ef\u63d0\u8d77\u806f\u90a6\u6cd5\u9662\u8a34\u8a1f,\u4e3b\u5f35\u5c0d\u65b9\u4fb5\u5bb3\u60a8\u7684\u666e\u901a\u6cd5\u5546\u6a19\u6b0a<\/li>\n<li><strong>\u548c\u89e3\u5354\u5546<\/strong>: \u5be6\u52d9\u4e0a\u8a31\u591a\u6848\u4ef6\u4ee5<strong>\u5171\u5b58\u5354\u8b70(Coexistence Agreement)\u6216\u6388\u6b0a\u5354\u8b70<\/strong>\u6536\u5834<\/li>\n<\/ol>\n<p>\u6839\u64da<a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapII-sec1064.htm\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u6cd5(Lanham Act) \u00a714<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;},\u64a4\u92b7\u7a0b\u5e8f\u9700\u8b49\u660e\u5c0d\u65b9\u8a3b\u518a\u5b58\u5728\u6cd5\u5b9a\u7455\u75b5,\u8209\u8b49\u8cac\u4efb\u91cd\u4e14\u6210\u672c\u9ad8\u3002<\/p>\n<p><strong>\u6210\u529f\u7387<\/strong>: \u4f4e-\u4e2d(\u53d6\u6c7a\u65bc\u8b49\u64da\u5f37\u5ea6\u8207\u5c0d\u65b9\u8a3b\u518a\u6642\u9593)<br \/>\n<strong>\u9810\u4f30\u6210\u672c<\/strong>: US$15,000-50,000+(\u64a4\u92b7\u7a0b\u5e8f+\u53ef\u80fd\u7684\u8a34\u8a1f\u8cbb\u7528)<br \/>\n<strong>\u6642\u7a0b<\/strong>: 2-5\u5e74<\/p>\n<hr \/>\n<h3>\u57163: \u512a\u5148\u6b0a\u4e3b\u5f35\u8b49\u64da\u4fdd\u5168\u6aa2\u6838\u8868<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19680\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-priority-evidence-checklist-2026.png\" alt=\"\u5546\u6a19\u512a\u5148\u6b0a\u4e3b\u5f35\u8b49\u64da\u4fdd\u5168\u6aa2\u6838\u8868,\u5217\u51fa9\u985e\u8b49\u64da\u985e\u578b\u8207\u5f37\u5ea6\u8a55\u4f30,\u9069\u7528\u53f0\u7063\u8ce3\u5bb62026\u5e74\u5546\u6a19\u6551\u6fdf\" width=\"1792\" height=\"2400\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-priority-evidence-checklist-2026.png 1792w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-priority-evidence-checklist-2026-768x1029.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-priority-evidence-checklist-2026-1147x1536.png 1147w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-priority-evidence-checklist-2026-1529x2048.png 1529w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-priority-evidence-checklist-2026-9x12.png 9w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>\u512a\u5148\u6b0a\u4e3b\u5f35\u76844\u500b\u95dc\u9375\u8b49\u64da\u8981\u6c42<\/h2>\n<p>\u5373\u4f7f\u88ab\u6436\u8a3b,\u82e5\u80fd\u8b49\u660e<strong>\u66f4\u65e9\u7684\u5546\u696d\u4f7f\u7528\u65e5\u671f<\/strong>,\u4ecd\u53ef\u6311\u6230\u5c0d\u65b9\u7684\u8a3b\u518a\u3002USPTO\u8a8d\u5b9a\u512a\u5148\u6b0a\u6642,\u91cd\u8996\u4ee5\u4e0b\u8b49\u64da:<\/p>\n<div class=\"MarkdownTable_tableContainer__2k5Kh\" tabindex=\"0\" role=\"region\">\n<table>\n<thead>\n<tr>\n<th>\u8b49\u64da\u985e\u578b<\/th>\n<th>\u8b49\u660e\u529b<\/th>\n<th>\u6ce8\u610f\u4e8b\u9805<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u92b7\u552e\u767c\u7968\/\u8a02\u55ae<\/strong><\/td>\n<td>\u6700\u5f37<\/td>\n<td>\u9700\u986f\u793a\u660e\u78ba\u65e5\u671f\u3001\u5546\u6a19\u4f7f\u7528\u3001\u5546\u54c1\u63cf\u8ff0<\/td>\n<\/tr>\n<tr>\n<td><strong>Amazon\/eBay\u4e0a\u67b6\u7d00\u9304<\/strong><\/td>\n<td>\u5f37<\/td>\n<td>\u9700\u8b49\u660e\u9996\u6b21\u4e0a\u67b6\u6642\u9593,\u975e\u5f8c\u7e8c\u4fee\u6539\u65e5\u671f<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5ee3\u544a\u6295\u653e\u7d00\u9304<\/strong><\/td>\n<td>\u5f37<\/td>\n<td>Google Ads\/Facebook\u5ee3\u544a\u5e33\u55ae+\u6295\u653e\u65e5\u671f<\/td>\n<\/tr>\n<tr>\n<td><strong>\u793e\u7fa4\u5a92\u9ad4\u8cbc\u6587<\/strong><\/td>\n<td>\u4e2d<\/td>\n<td>\u9700\u6709\u660e\u78ba\u6642\u9593\u6233\u8a18\u8207\u54c1\u724c\u6a19\u8b58<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5ba2\u6236\u8a55\u50f9\/\u63a8\u85a6<\/strong><\/td>\n<td>\u4e2d<\/td>\n<td>\u8a55\u50f9\u65e5\u671f\u53ef\u4f50\u8b49\u4f7f\u7528\u6642\u9593<\/td>\n<\/tr>\n<tr>\n<td><strong>\u7522\u54c1\u5305\u88dd\/\u6a19\u7c64<\/strong><\/td>\n<td>\u4e2d<\/td>\n<td>\u9700\u6709\u751f\u7522\u65e5\u671f\u6216\u53ef\u8ffd\u6eaf\u7684\u6279\u6b21\u7de8\u865f<\/td>\n<\/tr>\n<tr>\n<td><strong>\u7db2\u57df\u8a3b\u518a\u7d00\u9304<\/strong><\/td>\n<td>\u5f31<\/td>\n<td>\u50c5\u8a3b\u518a\u7db2\u57df\u4e0d\u7b49\u65bc\u5546\u696d\u4f7f\u7528<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<blockquote><p>\u26a0\ufe0f <strong>\u91cd\u8981\u63d0\u9192<\/strong>: USPTO\u8981\u6c42\u8b49\u64da\u5fc5\u9808\u8b49\u660e\u300c\u5be6\u969b\u5546\u696d\u4f7f\u7528(Actual Use in Commerce)\u300d,\u975e\u50c5\u5167\u90e8\u6e96\u5099\u6216\u610f\u5716\u4f7f\u7528\u3002\u55ae\u7d14\u7684\u6a23\u54c1\u88fd\u4f5c\u3001\u5167\u90e8\u6e2c\u8a66\u3001\u7db2\u7ad9\u5efa\u7f6e\u4e0d\u7b97\u5546\u696d\u4f7f\u7528\u3002<\/p><\/blockquote>\n<h2>\u88ab\u6284\u8972\u5f8c\u76844\u500b\u5e38\u898b\u932f\u8aa4\u8207\u6b63\u78ba\u61c9\u5c0d<\/h2>\n<h3>\u274c \u932f\u8aa41: \u62d6\u5ef6\u884c\u52d5,\u671f\u5f85\u554f\u984c\u81ea\u884c\u89e3\u6c7a<\/h3>\n<p><strong>\u5f8c\u679c<\/strong>: \u932f\u904e30\u5929\u7570\u8b70\u7a97\u53e3,\u6216\u8b93\u5c0d\u65b9\u53d6\u5f97\u8a3b\u518a\u5f8c\u66f4\u96e3\u6311\u6230<br \/>\n<strong>\u6b63\u78ba\u505a\u6cd5<\/strong>: \u767c\u73fe\u6284\u8972\u5f8c<strong>\u7acb\u5373\u8aee\u8a62\u5546\u6a19\u5f8b\u5e2b<\/strong>,\u8a55\u4f30\u6551\u6fdf\u53ef\u884c\u6027<\/p>\n<h3>\u274c \u932f\u8aa42: \u50c5\u5728\u96fb\u5546\u5e73\u53f0\u6295\u8a34,\u672a\u540c\u6b65\u7533\u8acb\u5546\u6a19<\/h3>\n<p><strong>\u5f8c\u679c<\/strong>: \u5e73\u53f0\u6295\u8a34\u53ef\u80fd\u66ab\u6642\u4e0b\u67b6\u6284\u8972\u5546\u54c1,\u4f46\u7121\u6cd5\u963b\u6b62\u5c0d\u65b9\u53d6\u5f97\u5546\u6a19\u8a3b\u518a<br \/>\n<strong>\u6b63\u78ba\u505a\u6cd5<\/strong>: <strong>\u540c\u6b65\u63d0\u4ea4USPTO\u5546\u6a19\u7533\u8acb<\/strong>,\u5efa\u7acb\u6cd5\u5f8b\u6b0a\u5229\u57fa\u790e<\/p>\n<h3>\u274c \u932f\u8aa43: \u7121\u6cd5\u63d0\u4f9b\u6700\u65e9\u4f7f\u7528\u65e5\u671f\u8b49\u660e<\/h3>\n<p><strong>\u5f8c\u679c<\/strong>: \u5373\u4f7f\u5be6\u969b\u4e0a\u5148\u4f7f\u7528,\u4f46\u7121\u8b49\u64da\u5c31\u7121\u6cd5\u4e3b\u5f35\u512a\u5148\u6b0a<br \/>\n<strong>\u6b63\u78ba\u505a\u6cd5<\/strong>: <strong>\u5f9e\u54c1\u724c\u555f\u52d5\u7b2c\u4e00\u5929\u5c31\u7cfb\u7d71\u6027\u4fdd\u5b58\u8b49\u64da<\/strong>(\u767c\u7968\u3001\u4e0a\u67b6\u7d00\u9304\u3001\u5ee3\u544a\u622a\u5716)<\/p>\n<h3>\u274c \u932f\u8aa44: \u81ea\u884c\u8207\u6284\u8972\u8005\u5354\u5546,\u7121\u5f8b\u5e2b\u4ecb\u5165<\/h3>\n<p><strong>\u5f8c\u679c<\/strong>: \u53ef\u80fd\u505a\u51fa\u4e0d\u5229\u8b93\u6b65\u6216\u7559\u4e0b\u4e0d\u5229\u6cd5\u5f8b\u7d00\u9304<br \/>\n<strong>\u6b63\u78ba\u505a\u6cd5<\/strong>: \u59d4\u8a17<strong>\u7f8e\u570b\u5546\u6a19\u5f8b\u5e2b<\/strong>\u8655\u7406\u5354\u5546\u8207\u6cd5\u5f8b\u7a0b\u5e8f<\/p>\n<blockquote><p>\ud83d\udca1 <strong>\u5be6\u52d9\u6280\u5de7<\/strong>: \u5efa\u7acb\u300c\u54c1\u724c\u8b49\u64da\u8cc7\u6599\u593e\u300d,\u5f9e\u7b2c\u4e00\u7b46\u8a02\u55ae\u958b\u59cb\u5c31\u5b9a\u671f\u4fdd\u5b58: \u6708\u5ea6\u92b7\u552e\u5831\u8868\u3001Amazon\u5f8c\u53f0\u622a\u5716\u3001Google Analytics\u6578\u64da\u3001\u793e\u7fa4\u5a92\u9ad4\u8cbc\u6587\u5099\u4efd\u3002\u9019\u4e9b\u8b49\u64da\u5728\u65e5\u5f8c\u4e3b\u5f35\u512a\u5148\u6b0a\u6642\u81f3\u95dc\u91cd\u8981\u3002<\/p><\/blockquote>\n<h2>\u9810\u9632\u52dd\u65bc\u6cbb\u7642: \u54c1\u724c\u555f\u52d5\u6642\u5c31\u8a72\u505a\u76843\u4ef6\u4e8b<\/h2>\n<p>\u8207\u5176\u7b49\u88ab\u6284\u8972\u5f8c\u6436\u6551,\u4e0d\u5982\u5728\u54c1\u724c\u555f\u52d5\u521d\u671f\u5c31\u5efa\u7acb\u5b8c\u6574\u4fdd\u8b77:<\/p>\n<ol>\n<li><strong>\u54c1\u724c\u898f\u5283\u968e\u6bb5\u5c31\u9032\u884c\u5546\u6a19\u6aa2\u7d22<\/strong>: \u4f7f\u7528<a href=\"https:\/\/tmsearch.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">TESS\u7cfb\u7d71<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;}\u78ba\u8a8d\u5546\u6a19\u53ef\u8a3b\u518a\u6027,\u907f\u514d\u9078\u7528\u6613\u885d\u7a81\u7684\u540d\u7a31<\/li>\n<li><strong>\u9996\u6279\u5546\u54c1\u4e0a\u5e02\u524d\u5c31\u63d0\u4ea4\u7533\u8acb<\/strong>: \u53ef\u4f7f\u7528\u300c\u610f\u5716\u4f7f\u7528(Intent-to-Use)\u300d\u57fa\u790e\u5148\u4f54\u4f4d,6\u500b\u6708\u5167\u63d0\u4ea4\u4f7f\u7528\u8b49\u660e\u5373\u53ef<\/li>\n<li><strong>\u5efa\u7acb\u8b49\u64da\u4fdd\u5b58\u6a5f\u5236<\/strong>: \u5f9e\u7b2c\u4e00\u5929\u5c31\u7cfb\u7d71\u6027\u4fdd\u5b58\u92b7\u552e\u7d00\u9304\u3001\u4e0a\u67b6\u622a\u5716\u3001\u5ee3\u544a\u7d20\u6750,\u5efa\u7acb\u5b8c\u6574\u7684\u4f7f\u7528\u6642\u9593\u8ef8<\/li>\n<\/ol>\n<p>\u8a73\u7d30\u7684\u9810\u9632\u6027\u5546\u6a19\u4fdd\u8b77\u7b56\u7565,\u53ef\u53c3\u8003<a href=\"https:\/\/greenoo.tw\/zh\/taiwan-seller-us-trademark-registration-decision-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f\u5b8c\u6574\u5224\u65b7\u6307\u5357<\/a>\u3002<\/p>\n<h2>\u7e3d\u7d50<\/h2>\n<p><strong>\u95dc\u9375\u91cd\u9ede<\/strong>:<\/p>\n<ul>\n<li>\u54c1\u724c\u88ab\u6284\u8972\u5f8c\u8a3b\u518a\u5546\u6a19<strong>\u4f86\u5f97\u53ca,\u4f46\u6642\u6548\u8207\u6210\u672c\u53d6\u6c7a\u65bc\u5c0d\u624b\u7684\u7533\u8acb\u9032\u5ea6<\/strong><\/li>\n<li>\u82e5\u5c0d\u624b\u5df2\u9032\u5165\u516c\u544a\u671f,\u60a8\u6709<strong>30\u5929\u7570\u8b70\u7a97\u53e3<\/strong>\u4e3b\u5f35\u512a\u5148\u6b0a<\/li>\n<li>\u82e5\u5c0d\u624b\u5df2\u53d6\u5f97\u8a3b\u518a,\u9700\u900f\u904e<strong>\u64a4\u92b7\u7a0b\u5e8f\u6216\u8a34\u8a1f<\/strong>,\u6210\u672c\u5c07\u98c6\u5347\u81f3US$15,000-50,000+<\/li>\n<li><strong>\u512a\u5148\u6b0a\u4e3b\u5f35\u7684\u95dc\u9375<\/strong>\u662f\u8b49\u660e\u66f4\u65e9\u7684\u5546\u696d\u4f7f\u7528\u65e5\u671f,\u9700\u4fdd\u5b58\u5b8c\u6574\u8b49\u64da<\/li>\n<li><strong>\u9810\u9632\u52dd\u65bc\u6cbb\u7642<\/strong>: \u54c1\u724c\u555f\u52d5\u6642\u5c31\u61c9\u63d0\u4ea4\u5546\u6a19\u7533\u8acb,\u5efa\u7acb\u8b49\u64da\u4fdd\u5b58\u6a5f\u5236<\/li>\n<\/ul>\n<p>\u82e5\u60a8\u7684\u54c1\u724c\u5df2\u906d\u6284\u8972,\u5efa\u8b70\u7acb\u5373\u8aee\u8a62\u5c08\u696d\u5546\u6a19\u5f8b\u5e2b\u8a55\u4f30\u6551\u6fdf\u53ef\u884c\u6027\u3002\u6b61\u8fce\u53c3\u8003<a href=\"https:\/\/greenoo.tw\/zh\/\" target=\"_blank\" rel=\"noopener\">\u7da0\u5708\u5708\u5b98\u7db2<\/a>\u7684\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u8207\u4fb5\u6b0a\u6551\u6fdf\u9867\u554f\u670d\u52d9\u3002<\/p>\n<p><strong>\u5ef6\u4f38\u95b1\u8b80<\/strong>:<\/p>\n<ul>\n<li><a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-registration-examination-standards-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u5236\u5ea6\u5b8c\u6574\u89e3\u6790\uff1a\u4f60\u7684\u5546\u6a19\u771f\u7684\u8a3b\u5f97\u904e\u55ce\uff1f<\/a><\/li>\n<li><a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-post-registration-maintenance-protection-infringement-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5f8c\u4e00\u5b9a\u8981\u61c2\u7684\u4e8b\uff1a\u7dad\u8b77\u3001\u5e73\u53f0\u4fdd\u8b77\u8207\u4fb5\u6b0a\u5168\u6307\u5357<\/a><\/li>\n<\/ul>\n<p><strong>\u5b98\u65b9\u8cc7\u6e90\u53c3\u8003<\/strong>:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.uspto.gov\/trademarks\/apply\/opposition-proceedings\" target=\"_blank\" rel=\"noopener\">USPTO\u7570\u8b70\u7a0b\u5e8f\u8aaa\u660e<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;}<\/li>\n<li><a href=\"https:\/\/tsdr.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">USPTO\u5546\u6a19\u72c0\u614b\u67e5\u8a62\u7cfb\u7d71(TSDR)<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;}<\/li>\n<li><a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapII-sec1064.htm\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u6cd5\u64a4\u92b7\u7a0b\u5e8f\u898f\u5b9a(Lanham Act \u00a714)<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;}<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u54c1\u724c\u88ab\u6284\u8972\u5f8c\u8a3b\u518a\u5546\u6a19\u662f\u5426\u4f86\u5f97\u53ca\uff1f\u95dc\u9375\u7b54\u6848 \u4f86\u5f97\u53ca,\u4f46\u96e3\u5ea6\u8207\u6210\u672c\u53d6\u6c7a\u65bc3\u500b\u6642\u9593\u7bc0\u9ede: \u767c\u73fe\u6284\u8972\u7684\u6642\u9593\u3001\u7af6\u722d\u5c0d\u624b\u662f [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[39],"tags":[],"class_list":["post-19676","post","type-post","status-publish","format-standard","hentry","category-39"],"_links":{"self":[{"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/posts\/19676"}],"collection":[{"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/comments?post=19676"}],"version-history":[{"count":1,"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/posts\/19676\/revisions"}],"predecessor-version":[{"id":19681,"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/posts\/19676\/revisions\/19681"}],"wp:attachment":[{"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/media?parent=19676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/categories?post=19676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/tags?post=19676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}