{"id":19682,"date":"2026-01-15T14:32:36","date_gmt":"2026-01-15T06:32:36","guid":{"rendered":"https:\/\/greenoo.tw\/?p=19682"},"modified":"2026-01-15T14:32:36","modified_gmt":"2026-01-15T06:32:36","slug":"amazon-brand-registry-without-trademark-guide-taiwan-sellers-2026","status":"publish","type":"post","link":"https:\/\/greenoo.tw\/zh\/amazon-brand-registry-without-trademark-guide-taiwan-sellers-2026\/","title":{"rendered":"\u6c92\u6709\u5546\u6a19\u80fd\u5426\u8a3b\u518aAmazon Brand Registry\uff1f\u53f0\u7063\u8ce3\u5bb6\u5fc5\u77e5\u7684\u5b8c\u6574\u5224\u65b7\u6307\u5357\uff082026\uff09"},"content":{"rendered":"<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-19684\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-trademark-rescue-strategy-cover-2026-1.png\" alt=\"Amazon\u54c1\u724c\u8a3b\u518a\u5546\u6a19\u8981\u6c42\u8aaa\u660e\u5716\uff0c\u5c55\u793aUSPTO\u5546\u6a19\u8a3b\u518a\u8207Amazon Brand Registry\u95dc\u4fc2\u53ca\u53f0\u7063\u8ce3\u5bb6\u7533\u8acb\u6642\u7a0b\u898f\u5283\" width=\"2560\" height=\"1352\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-trademark-rescue-strategy-cover-2026-1.png 2560w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-trademark-rescue-strategy-cover-2026-1-768x406.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-trademark-rescue-strategy-cover-2026-1-1536x811.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-trademark-rescue-strategy-cover-2026-1-2048x1082.png 2048w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-trademark-rescue-strategy-cover-2026-1-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/h2>\n<h2><\/h2>\n<h2>\u660e\u78ba\u7b54\u6848\uff1a\u6c92\u6709\u8a3b\u518a\u5546\u6a19\u7121\u6cd5\u5b8c\u6210Amazon Brand Registry<\/h2>\n<p><strong>\u4e0d\u80fd<\/strong>\u3002Amazon Brand Registry\uff08\u4e9e\u99ac\u905c\u54c1\u724c\u8a3b\u518a\uff09\u5f37\u5236\u8981\u6c42\u7533\u8acb\u4eba\u63d0\u4f9b<strong>\u5df2\u6838\u51c6\u8a3b\u518a\u7684\u5546\u6a19\u865f\u78bc<\/strong>\uff0c\u672a\u5b8c\u6210USPTO\u5546\u6a19\u8a3b\u518a\u7684\u53f0\u7063\u8ce3\u5bb6\u7121\u6cd5\u901a\u904e\u5e73\u53f0\u5be9\u6838\u3002\u9019\u9805\u653f\u7b56\u81ea2017\u5e74Amazon Brand Registry 2.0\u7248\u672c\u5be6\u65bd\u5f8c\u5373\u56b4\u683c\u57f7\u884c\uff0c\u76ee\u7684\u662f\u78ba\u4fdd\u54c1\u724c\u4fdd\u8b77\u6a5f\u5236\u7684\u771f\u5be6\u6027\u8207\u6cd5\u5f8b\u6548\u529b\u3002<\/p>\n<p>\u53f0\u7063\u8de8\u5883\u96fb\u5546\u8ce3\u5bb6\u5e38\u8aa4\u4ee5\u70ba\u300cTM\u6a19\u793a\u300d\u6216\u300c\u5546\u6a19\u7533\u8acb\u4e2d\u300d\u5373\u53ef\u8a3b\u518a\uff0c\u4f46Amazon\u660e\u78ba\u8981\u6c42\u5fc5\u9808\u662f<strong>\u5df2\u6838\u51c6\u7684\u8a3b\u518a\u5546\u6a19\uff08\u00ae\uff09<\/strong>\uff0c\u4e14\u8a72\u5546\u6a19\u5fc5\u9808\u5728Amazon\u92b7\u552e\u6240\u5728\u570b\u5bb6\/\u5730\u5340\u5177\u6709\u6cd5\u5f8b\u6548\u529b\uff08\u5982\u7f8e\u570b\u7ad9\u9700\u8981USPTO\u5546\u6a19\u3001\u6b50\u6d32\u7ad9\u9700\u8981EUIPO\u5546\u6a19\uff09\u3002\u56e0\u6b64\uff0c\u898f\u5283\u9032\u8ecdAmazon\u5e02\u5834\u7684\u53f0\u7063\u54c1\u724c\u4e3b\uff0c\u5fc5\u9808\u63d0\u524d6-12\u500b\u6708\u555f\u52d5USPTO\u5546\u6a19\u8a3b\u518a\u7a0b\u5e8f\uff0c\u624d\u80fd\u9806\u5229\u5b8c\u6210\u54c1\u724c\u8a3b\u518a\u4e26\u555f\u7528\u5e73\u53f0\u4fdd\u8b77\u5de5\u5177\u3002<\/p>\n<p>\u66f4\u591a\u5546\u6a19\u8a3b\u518a\u6c7a\u7b56\u8a55\u4f30\uff0c\u8acb\u53c3\u8003<a href=\"https:\/\/greenoo.tw\/zh\/taiwan-seller-us-trademark-registration-decision-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f\u5b8c\u6574\u5224\u65b7\u6307\u5357<\/a>\u3002<\/p>\n<hr \/>\n<h2>Amazon Brand Registry\u7684\u5546\u6a19\u8981\u6c42\u80cc\u666f<\/h2>\n<p>Amazon Brand Registry\u662f\u4e9e\u99ac\u905c\u63d0\u4f9b\u7684\u54c1\u724c\u4fdd\u8b77\u5de5\u5177\uff0c\u5e6b\u52a9\u54c1\u724c\u4e3b\u9632\u7bc4\u4eff\u5192\u3001\u7ba1\u7406\u7522\u54c1\u9801\u9762\u3001\u7372\u5f97\u5ee3\u544a\u512a\u5148\u6b0a\u3002\u4f46\u81ea2017\u5e74\u5347\u7d1a\u81f32.0\u7248\u672c\u5f8c\uff0cAmazon\u5927\u5e45\u63d0\u9ad8\u51c6\u5165\u9580\u6abb\uff0c\u6838\u5fc3\u8981\u6c42\u5373\u70ba<strong>\u5df2\u8a3b\u518a\u5546\u6a19<\/strong>\u3002<\/p>\n<p>\u6839\u64da<a href=\"https:\/\/brandservices.amazon.com\/\" target=\"_blank\" rel=\"noopener\">Amazon Brand Registry\u5b98\u65b9\u8aaa\u660e<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;}\uff0c\u7533\u8acb\u4eba\u5fc5\u9808\u63d0\u4f9b\u4ee5\u4e0b\u8cc7\u8a0a\uff1a<\/p>\n<ul>\n<li><strong>\u653f\u5e9c\u8a3b\u518a\u7684\u6587\u5b57\u6216\u5716\u5f62\u5546\u6a19<\/strong>\uff08Text or Image-based trademark\uff09<\/li>\n<li><strong>\u5546\u6a19\u8a3b\u518a\u865f\u78bc<\/strong>\uff08\u5982USPTO\u7684Serial Number\u6216Registration Number\uff09<\/li>\n<li><strong>\u5546\u6a19\u8a3b\u518a\u570b\u5bb6\/\u5730\u5340<\/strong>\uff08\u5fc5\u9808\u8207Amazon\u92b7\u552e\u7ad9\u9ede\u5c0d\u61c9\uff09<\/li>\n<\/ul>\n<p>\u9019\u9805\u653f\u7b56\u6392\u9664\u4e86\u300cTM\u6a19\u793a\uff08\u5546\u6a19\u4f7f\u7528\u4e2d\u4f46\u672a\u8a3b\u518a\uff09\u300d\u300c\u5546\u6a19\u7533\u8acb\u4e2d\uff08Pending\uff09\u300d\u7b49\u72c0\u614b\uff0c\u53f0\u7063\u8ce3\u5bb6\u82e5\u50c5\u5728\u53f0\u7063\u5b8c\u6210\u5546\u6a19\u8a3b\u518a\uff08TIPO\uff09\uff0c\u4e5f\u7121\u6cd5\u7528\u65bc\u7f8e\u570bAmazon\u7ad9\u7684\u54c1\u724c\u8a3b\u518a\uff0c\u5fc5\u9808\u53d6\u5f97USPTO\u6838\u51c6\u7684\u806f\u90a6\u5546\u6a19\u3002<\/p>\n<p>\u95dc\u65bcUSPTO\u5be9\u67e5\u6a19\u6e96\u8207\u901a\u904e\u908f\u8f2f\uff0c\u53ef\u53c3\u8003<a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-registration-examination-standards-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u5236\u5ea6\u5b8c\u6574\u89e3\u6790\uff1a\u4f60\u7684\u5546\u6a19\u771f\u7684\u8a3b\u5f97\u904e\u55ce\uff1f<\/a>\u3002<\/p>\n<hr \/>\n<h2>USPTO\u5546\u6a19\u8a3b\u518a\u6642\u7a0b\u8207Amazon\u54c1\u724c\u8a3b\u518a\u898f\u5283<\/h2>\n<h3>\u6a19\u6e96\u7533\u8acb\u6642\u7a0b\uff08\u4f7f\u7528\u57fa\u790e Use-based\uff09<\/h3>\n<p>\u82e5\u60a8\u7684\u5546\u6a19\u5df2\u5728\u7f8e\u570b\u5e02\u5834\u5be6\u969b\u4f7f\u7528\uff08\u5982\u5df2\u900f\u904eAmazon FBA\u92b7\u552e\uff09\uff0c\u53ef\u63a1\u7528\u300c\u4f7f\u7528\u57fa\u790e\uff08Use in Commerce\uff09\u300d\u7533\u8acb\uff1a<\/p>\n<ol>\n<li><strong>\u63d0\u4ea4\u7533\u8acb\uff08TEAS Filing\uff09<\/strong>: 1-3\u500b\u5de5\u4f5c\u65e5\u5b8c\u6210\u7dda\u4e0a\u7533\u8acb<\/li>\n<li><strong>USPTO\u5be9\u67e5\u5206\u914d\uff08Examination\uff09<\/strong>: \u63d0\u4ea4\u5f8c3-4\u500b\u6708\u6536\u5230\u5be9\u67e5\u610f\u898b<\/li>\n<li><strong>Office Action\u56de\u61c9\uff08\u82e5\u6709\uff09<\/strong>: \u9700\u57286\u500b\u6708\u5167\u56de\u61c9\uff0c\u53ef\u80fd\u5ef6\u95772-4\u500b\u6708<\/li>\n<li><strong>\u516c\u544a\u671f\uff08Publication\uff09<\/strong>: \u5be9\u67e5\u901a\u904e\u5f8c\u516c\u544a30\u5929\uff0c\u4f9b\u7b2c\u4e09\u65b9\u7570\u8b70<\/li>\n<li><strong>\u6838\u51c6\u8a3b\u518a\uff08Registration\uff09<\/strong>: \u516c\u544a\u671f\u7121\u7570\u8b70\u5f8c2-3\u500b\u6708\u6838\u767c\u8a3b\u518a\u8b49<\/li>\n<\/ol>\n<p><strong>\u7e3d\u6642\u7a0b<\/strong>: \u9806\u5229\u60c5\u6cc1\u4e0b\u7d04<strong>6-9\u500b\u6708<\/strong>\uff0c\u82e5\u9047Office Action\u6216\u7570\u8b70\u7a0b\u5e8f\u53ef\u80fd\u5ef6\u9577\u81f312-18\u500b\u6708\u3002<\/p>\n<h3>\u610f\u5716\u4f7f\u7528\u7533\u8acb\u6642\u7a0b\uff08Intent-to-Use\uff09<\/h3>\n<p>\u82e5\u5546\u6a19\u5c1a\u672a\u5728\u7f8e\u570b\u4f7f\u7528\uff08\u5982\u8a08\u5283\u672a\u4f86\u9032\u8ecdAmazon\uff09\uff0c\u53ef\u63a1\u7528\u300c\u610f\u5716\u4f7f\u7528\uff08Intent-to-Use, ITU\uff09\u300d\u7533\u8acb\uff1a<\/p>\n<ol>\n<li><strong>\u63d0\u4ea4ITU\u7533\u8acb<\/strong>: \u8072\u660e\u672a\u4f86\u5c07\u4f7f\u7528\u8a72\u5546\u6a19<\/li>\n<li><strong>\u5be9\u67e5\u8207\u516c\u544a<\/strong>: \u6d41\u7a0b\u540c\u4f7f\u7528\u57fa\u790e\u7533\u8acb\uff086-9\u500b\u6708\uff09<\/li>\n<li><strong>\u6838\u767c\u4f7f\u7528\u8a31\u53ef\u901a\u77e5\uff08Notice of Allowance, NOA\uff09<\/strong>: \u516c\u544a\u671f\u5f8c\u53d6\u5f97NOA<\/li>\n<li><strong>\u63d0\u4ea4\u4f7f\u7528\u8b49\u660e\uff08Statement of Use, SOU\uff09<\/strong>: NOA\u6838\u767c\u5f8c6\u500b\u6708\u5167\u9700\u63d0\u4ea4\u5be6\u969b\u4f7f\u7528\u8b49\u64da\uff08\u53ef\u5ef6\u671f\u6700\u591a5\u6b21\uff0c\u6bcf\u6b216\u500b\u6708\uff09<\/li>\n<li><strong>\u6700\u7d42\u8a3b\u518a<\/strong>: \u4f7f\u7528\u8b49\u660e\u5be9\u6838\u901a\u904e\u5f8c\u6838\u767c\u8a3b\u518a\u8b49<\/li>\n<\/ol>\n<p><strong>\u7e3d\u6642\u7a0b<\/strong>: \u6700\u5feb12\u500b\u6708\uff0c\u82e5\u5ef6\u671f\u63d0\u4ea4\u4f7f\u7528\u8b49\u660e\u53ef\u80fd\u9577\u90543-4\u5e74\u3002<\/p>\n<blockquote><p>\u26a0\ufe0f <strong>\u91cd\u8981\u63d0\u9192<\/strong>: \u610f\u5716\u4f7f\u7528\u7533\u8acb\u96d6\u53ef\u63d0\u524d\u4f54\u4f4d\uff0c\u4f46Amazon Brand Registry\u4ecd\u9700\u7b49\u5230<strong>\u6700\u7d42\u8a3b\u518a\u8b49\u6838\u767c<\/strong>\u624d\u80fd\u5b8c\u6210\u54c1\u724c\u8a3b\u518a\uff0cNOA\u968e\u6bb5\u7121\u6cd5\u4f7f\u7528\u3002<\/p><\/blockquote>\n<p>\u8a73\u7d30\u7533\u8acb\u6d41\u7a0b\u8207\u6cd5\u5f8b\u8cac\u4efb\uff0c\u8acb\u53c3\u95b1<a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6d41\u7a0b\u3001\u89d2\u8272\u8207\u6cd5\u5f8b\u8cac\u4efb\u5168\u8aaa\u660e<\/a>\u3002<\/p>\n<hr \/>\n<h3>\u57162: USPTO\u5546\u6a19\u7533\u8acb\u6642\u7a0b\u8207Amazon\u54c1\u724c\u8a3b\u518a\u6642\u9593\u8ef8<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19685\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-rescue-decision-tree-2026-1.png\" alt=\"USPTO\u5546\u6a19\u7533\u8acb\u6642\u7a0b\u5c0d\u7167\u5716\uff0c\u6bd4\u8f03\u4f7f\u7528\u57fa\u790e\u8207\u610f\u5716\u4f7f\u7528\u5169\u7a2e\u7533\u8acb\u8def\u5f91\u7684Amazon\u54c1\u724c\u8a3b\u518a\u6642\u7a0b\u898f\u5283\" width=\"1792\" height=\"2400\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-rescue-decision-tree-2026-1.png 1792w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-rescue-decision-tree-2026-1-768x1029.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-rescue-decision-tree-2026-1-1147x1536.png 1147w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-rescue-decision-tree-2026-1-1529x2048.png 1529w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/brand-copied-rescue-decision-tree-2026-1-9x12.png 9w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>\u53f0\u7063\u8ce3\u5bb6\u5e38\u898b\u8aa4\u5340\u8207\u5408\u898f\u7d05\u7dda<\/h2>\n<h3>\u8aa4\u5340\u4e00\uff1a\u4ee5\u70baTM\u6a19\u793a\u5c31\u80fd\u8a3b\u518aAmazon\u54c1\u724c<\/h3>\n<p><strong>\u274c \u932f\u8aa4\u8a8d\u77e5<\/strong>: \u5546\u54c1\u4e0a\u6a19\u793aTM\uff08Trademark\uff09\u5373\u4ee3\u8868\u64c1\u6709\u5546\u6a19\u6b0a\uff0c\u53ef\u76f4\u63a5\u8a3b\u518aAmazon Brand Registry\u3002<\/p>\n<p><strong>\u2705 \u6b63\u78ba\u7406\u89e3<\/strong>: TM\u6a19\u793a\u50c5\u8868\u793a\u8a72\u6a19\u8b58\u6b63\u88ab\u4f5c\u70ba\u5546\u6a19\u4f7f\u7528\uff0c\u4f46<strong>\u4e0d\u4ee3\u8868\u5df2\u5728USPTO\u5b8c\u6210\u8a3b\u518a<\/strong>\u3002Amazon\u8981\u6c42\u5fc5\u9808\u662f<strong>\u00ae\u6a19\u793a\uff08Registered Trademark\uff09<\/strong>\uff0c\u5373\u5df2\u53d6\u5f97\u806f\u90a6\u8a3b\u518a\u8b49\u7684\u5546\u6a19\u3002<\/p>\n<p>\u4f9d\u64da<a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapIII-sec1111.htm\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u6cd5\uff08Lanham Act\uff09\u00a729<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;}\uff0c\u672a\u8a3b\u518a\u5546\u6a19\u4f7f\u7528\u00ae\u6a19\u793a\u5c6c\u65bc\u865b\u5047\u8072\u660e\uff0c\u53ef\u80fd\u9762\u81e8\u6c11\u4e8b\u8a34\u8a1f\u8207\u7f70\u6b3e\u3002<\/p>\n<h3>\u8aa4\u5340\u4e8c\uff1a\u53f0\u7063\u5546\u6a19\u53ef\u76f4\u63a5\u7528\u65bc\u7f8e\u570bAmazon\u7ad9<\/h3>\n<p><strong>\u274c \u932f\u8aa4\u8a8d\u77e5<\/strong>: \u5728\u53f0\u7063\u667a\u6167\u8ca1\u7522\u5c40\uff08TIPO\uff09\u8a3b\u518a\u7684\u5546\u6a19\uff0c\u53ef\u7528\u65bc\u7f8e\u570bAmazon\u7ad9\u7684\u54c1\u724c\u8a3b\u518a\u3002<\/p>\n<p><strong>\u2705 \u6b63\u78ba\u7406\u89e3<\/strong>: \u5546\u6a19\u4fdd\u8b77\u5177\u6709<strong>\u5c6c\u5730\u6027\u539f\u5247<\/strong>\uff0c\u53f0\u7063\u8a3b\u518a\u7684\u5546\u6a19\u50c5\u5728\u53f0\u7063\u5883\u5167\u6709\u6548\uff0c\u7f8e\u570bAmazon\u7ad9\u5fc5\u9808\u63d0\u4f9b<strong>USPTO\u6838\u51c6\u7684\u806f\u90a6\u5546\u6a19<\/strong>\u3002\u82e5\u8a08\u5283\u540c\u6642\u7d93\u71df\u591a\u570bAmazon\u7ad9\uff08\u5982\u7f8e\u570b\u3001\u6b50\u6d32\u3001\u65e5\u672c\uff09\uff0c\u9700\u5206\u5225\u5728\u5404\u570b\/\u5730\u5340\u5b8c\u6210\u5546\u6a19\u8a3b\u518a\u3002<\/p>\n<h3>\u8aa4\u5340\u4e09\uff1a\u5546\u6a19\u7533\u8acb\u4e2d\uff08Pending\uff09\u5373\u53ef\u5148\u8a3b\u518a\u54c1\u724c<\/h3>\n<p><strong>\u274c \u932f\u8aa4\u8a8d\u77e5<\/strong>: \u5546\u6a19\u5df2\u63d0\u4ea4USPTO\u7533\u8acb\uff0c\u5373\u4f7f\u5c1a\u672a\u6838\u51c6\u4e5f\u80fd\u5148\u5b8c\u6210Amazon\u54c1\u724c\u8a3b\u518a\u3002<\/p>\n<p><strong>\u2705 \u6b63\u78ba\u7406\u89e3<\/strong>: Amazon\u50c5\u63a5\u53d7**\u5df2\u6838\u51c6\u8a3b\u518a\uff08Registered\uff09<strong>\u7684\u5546\u6a19\uff0c\u7533\u8acb\u4e2d\uff08Pending\uff09\u3001\u516c\u544a\u671f\uff08Published for Opposition\uff09\u3001\u4f7f\u7528\u8a31\u53ef\u901a\u77e5\uff08NOA\uff09\u968e\u6bb5\u5747\u7121\u6cd5\u901a\u904e\u54c1\u724c\u8a3b\u518a\u5be9\u6838\u3002\u53f0\u7063\u8ce3\u5bb6\u5fc5\u9808\u7b49\u5230\u6536\u5230<\/strong>\u8a3b\u518a\u8b49\uff08Certificate of Registration\uff09**\u5f8c\uff0c\u624d\u80fd\u63d0\u4ea4\u54c1\u724c\u8a3b\u518a\u7533\u8acb\u3002<\/p>\n<blockquote><p>\ud83d\udea8 <strong>\u6cd5\u5f8b\u98a8\u96aa<\/strong>: \u82e5\u5728\u5546\u6a19\u672a\u6838\u51c6\u524d\u865b\u5831\u8a3b\u518a\u865f\u78bc\u6216\u4f7f\u7528\u00ae\u6a19\u793a\uff0c\u9664\u4e86\u7121\u6cd5\u901a\u904eAmazon\u5be9\u6838\uff0c\u9084\u53ef\u80fd\u89f8\u72afUSPTO\u865b\u5047\u8072\u660e\u898f\u5b9a\uff0c\u5c0e\u81f4\u5546\u6a19\u7533\u8acb\u88ab\u99c1\u56de\u6216\u64a4\u92b7\u3002<\/p><\/blockquote>\n<hr \/>\n<h3>\u57163: Amazon Brand Registry\u7533\u8acb\u6aa2\u6838\u8868<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19686\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-brand-registry-application-checklist-2026.png\" alt=\"Amazon\u54c1\u724c\u8a3b\u518a\u7533\u8acb\u524d\u6aa2\u6838\u8868\uff0c\u5217\u51faUSPTO\u5546\u6a19\u8a3b\u518a\u3001\u5546\u6a19\u72c0\u614b\u78ba\u8a8d\u3001\u4f7f\u7528\u7bc4\u4f8b\u6e96\u5099\u7b49\u4e03\u5927\u5fc5\u5099\u689d\u4ef6\" width=\"1792\" height=\"2400\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-brand-registry-application-checklist-2026.png 1792w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-brand-registry-application-checklist-2026-768x1029.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-brand-registry-application-checklist-2026-1147x1536.png 1147w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-brand-registry-application-checklist-2026-1529x2048.png 1529w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/amazon-brand-registry-application-checklist-2026-9x12.png 9w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>\u53f0\u7063\u8ce3\u5bb6\u7684\u6700\u4f73\u7533\u8acb\u7b56\u7565<\/h2>\n<h3>\u7b56\u7565\u4e00\uff1a\u63d0\u524d\u898f\u5283\u5546\u6a19\u7533\u8acb\u6642\u7a0b<\/h3>\n<p>\u82e5\u8a08\u52836\u500b\u6708\u5f8c\u9032\u8ecdAmazon\uff0c\u5efa\u8b70<strong>\u7acb\u5373\u555f\u52d5USPTO\u5546\u6a19\u7533\u8acb<\/strong>\uff0c\u63a1\u7528\u300c\u4f7f\u7528\u57fa\u790e\u300d\u7533\u8acb\u53ef\u57286-9\u500b\u6708\u5167\u53d6\u5f97\u8a3b\u518a\u8b49\u3002\u82e5\u5c1a\u672a\u5728\u7f8e\u570b\u92b7\u552e\uff0c\u53ef\u5148\u63a1\u7528\u300c\u610f\u5716\u4f7f\u7528\u300d\u7533\u8acb\u4f54\u4f4d\uff0c\u4f46\u9700\u9810\u755912-18\u500b\u6708\u6642\u7a0b\u3002<\/p>\n<h3>\u7b56\u7565\u4e8c\uff1a\u512a\u5148\u9078\u64c7\u4f7f\u7528\u57fa\u790e\u7533\u8acb<\/h3>\n<p>\u82e5\u5df2\u900f\u904e\u5176\u4ed6\u7ba1\u9053\uff08\u5982\u7368\u7acb\u7ad9\u3001eBay\u3001\u5be6\u9ad4\u901a\u8def\uff09\u5728\u7f8e\u570b\u92b7\u552e\uff0c\u5efa\u8b70\u63a1\u7528\u300c\u4f7f\u7528\u57fa\u790e\u300d\u7533\u8acb\uff0c\u53ef\u7e2e\u77ed\u53d6\u5f97\u8a3b\u518a\u8b49\u7684\u6642\u9593\uff0c\u66f4\u5feb\u5b8c\u6210Amazon\u54c1\u724c\u8a3b\u518a\u4e26\u555f\u7528A+ Content\u3001\u54c1\u724c\u5206\u6790\u7b49\u5de5\u5177\u3002<\/p>\n<h3>\u7b56\u7565\u4e09\uff1a\u540c\u6b65\u6e96\u5099\u4f7f\u7528\u8b49\u660e\u6750\u6599<\/h3>\n<p>\u7121\u8ad6\u63a1\u7528\u54ea\u7a2e\u7533\u8acb\u57fa\u790e\uff0c\u90fd\u9700\u6e96\u5099<strong>Specimen\uff08\u4f7f\u7528\u8b49\u660e\uff09<\/strong>\uff0c\u5305\u62ec\u7522\u54c1\u7167\u7247\u3001\u5305\u88dd\u3001\u6a19\u7c64\u3001\u7db2\u7ad9\u622a\u5716\u7b49\u3002\u6839\u64da<a href=\"https:\/\/tmep.uspto.gov\/RDMS\/TMEP\/current#\/current\/d1e2.html\" target=\"_blank\" rel=\"noopener\">USPTO\u5546\u6a19\u5be9\u67e5\u7a0b\u5e8f\u624b\u518a\uff08TMEP\uff09\u00a7904<\/a>{:target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;}\uff0c\u4f7f\u7528\u8b49\u660e\u5fc5\u9808\u5c55\u793a\u5546\u6a19\u5be6\u969b\u7528\u65bc\u5546\u696d\u6d3b\u52d5\uff0c\u4e14\u8207\u7533\u8acb\u7684\u5546\u54c1\/\u670d\u52d9\u985e\u5225\u4e00\u81f4\u3002<\/p>\n<h3>\u7b56\u7565\u56db\uff1a\u8003\u616e\u5c08\u696d\u4ee3\u7406\u5354\u52a9<\/h3>\n<p>\u5916\u570b\u7533\u8acb\u4eba\uff08\u5305\u62ec\u53f0\u7063\u4f01\u696d\uff09\u4f9d\u6cd5\u5fc5\u9808\u59d4\u8a17\u7f8e\u570b\u57f7\u696d\u5f8b\u5e2b\u4ee3\u7406USPTO\u7533\u8acb\u3002\u5c08\u696d\u4ee3\u7406\u53ef\u5354\u52a9\uff1a<\/p>\n<ul>\n<li>\u5546\u6a19\u6aa2\u7d22\u8207\u885d\u7a81\u5224\u5b9a\uff08TESS\u6aa2\u7d22\u3001\u6df7\u6dc6\u53ef\u80fd\u6027\u8a55\u4f30\uff09<\/li>\n<li>\u5546\u54c1\/\u670d\u52d9\u985e\u5225\u9078\u64c7\uff08Nice Classification\u7b2c11\u7248\uff09<\/li>\n<li>Office Action\u56de\u61c9\uff08\u62d2\u7d55\u7406\u7531\u5206\u6790\u3001\u8b49\u64da\u88dc\u5145\uff09<\/li>\n<li>\u4f7f\u7528\u8b49\u660e\u5be9\u6838\uff08Specimen\u5408\u898f\u6027\u78ba\u8a8d\uff09<\/li>\n<\/ul>\n<blockquote><p>\ud83d\udca1 <strong>\u5be6\u52d9\u6280\u5de7<\/strong>: \u9078\u64c7\u4ee3\u7406\u6642\uff0c\u512a\u5148\u8003\u91cf\u719f\u6089\u8de8\u5883\u96fb\u5546\u5be6\u52d9\u3001\u66fe\u5354\u52a9Amazon\u8ce3\u5bb6\u8a3b\u518a\u5546\u6a19\u7684\u5f8b\u5e2b\u4e8b\u52d9\u6240\uff0c\u53ef\u63d0\u9ad8\u7533\u8acb\u6210\u529f\u7387\u4e26\u7e2e\u77ed\u6642\u7a0b\u3002<\/p><\/blockquote>\n<hr \/>\n<h2>\u8a3b\u518a\u5f8c\u7684\u9577\u671f\u7dad\u8b77\u8cac\u4efb<\/h2>\n<p>\u53d6\u5f97USPTO\u5546\u6a19\u8a3b\u518a\u8b49\u5f8c\uff0c\u4e26\u975e\u4e00\u52de\u6c38\u9038\uff0c\u53f0\u7063\u54c1\u724c\u4e3b\u9700\u6301\u7e8c\u5c65\u884c\u4ee5\u4e0b\u7dad\u8b77\u7fa9\u52d9\uff1a<\/p>\n<div class=\"MarkdownTable_tableContainer__2k5Kh\" tabindex=\"0\" role=\"region\">\n<table>\n<thead>\n<tr>\n<th>\u7dad\u8b77\u9805\u76ee<\/th>\n<th>\u6642\u9593\u9ede<\/th>\n<th>\u8aaa\u660e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Section 8\u8072\u660e<\/td>\n<td>\u8a3b\u518a\u5f8c\u7b2c5-6\u5e74<\/td>\n<td>\u8072\u660e\u5546\u6a19\u6301\u7e8c\u4f7f\u7528\uff0c\u9700\u63d0\u4ea4\u4f7f\u7528\u8b49\u660e<\/td>\n<\/tr>\n<tr>\n<td>Section 9\u7e8c\u5c55<\/td>\n<td>\u8a3b\u518a\u5f8c\u7b2c9-10\u5e74<\/td>\n<td>\u9996\u6b21\u7e8c\u5c55\uff0c\u5ef6\u9577\u5546\u6a19\u6548\u529b10\u5e74<\/td>\n<\/tr>\n<tr>\n<td>\u5f8c\u7e8c\u7e8c\u5c55<\/td>\n<td>\u6bcf10\u5e74\u4e00\u6b21<\/td>\n<td>\u7121\u9650\u6b21\u7e8c\u5c55\uff0c\u6bcf\u6b21\u5ef6\u957710\u5e74<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\u82e5\u672a\u6309\u671f\u63d0\u4ea4\u7dad\u8b77\u6587\u4ef6\uff0c\u5546\u6a19\u5c07\u88abUSPTO\u64a4\u92b7\uff0cAmazon\u54c1\u724c\u8a3b\u518a\u4e5f\u5c07\u540c\u6b65\u5931\u6548\uff0c\u6240\u6709\u54c1\u724c\u4fdd\u8b77\u5de5\u5177\uff08\u5982A+ Content\u3001\u54c1\u724c\u5206\u6790\u3001Vine\u8a08\u756b\uff09\u5c07\u7121\u6cd5\u4f7f\u7528\u3002<\/p>\n<p>\u66f4\u591a\u7dad\u8b77\u8981\u6c42\u8207\u4fb5\u6b0a\u4fdd\u8b77\u7b56\u7565\uff0c\u8acb\u53c3\u8003<a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-post-registration-maintenance-protection-infringement-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5f8c\u4e00\u5b9a\u8981\u61c2\u7684\u4e8b\uff1a\u7dad\u8b77\u3001\u5e73\u53f0\u4fdd\u8b77\u8207\u4fb5\u6b0a\u5168\u6307\u5357<\/a>\u3002<\/p>\n<hr \/>\n<h2>\u7e3d\u7d50<\/h2>\n<p><strong>\u95dc\u9375\u91cd\u9ede<\/strong>:<\/p>\n<ul>\n<li>Amazon Brand Registry\u5f37\u5236\u8981\u6c42\u5df2\u8a3b\u518a\u5546\u6a19\uff0cTM\u6a19\u793a\u3001\u7533\u8acb\u4e2d\u3001NOA\u968e\u6bb5\u5747\u7121\u6cd5\u4f7f\u7528<\/li>\n<li>USPTO\u5546\u6a19\u8a3b\u518a\u6642\u7a0b6-18\u500b\u6708\uff0c\u53f0\u7063\u8ce3\u5bb6\u9700\u63d0\u524d\u898f\u5283<\/li>\n<li>\u4f7f\u7528\u57fa\u790e\u7533\u8acb\u8f03\u5feb\uff086-9\u500b\u6708\uff09\uff0c\u610f\u5716\u4f7f\u7528\u7533\u8acb\u9700\u7b49\u4f7f\u7528\u8b49\u660e\u5be9\u6838\uff0812-18\u500b\u6708\uff09<\/li>\n<li>\u53f0\u7063\u5546\u6a19\u7121\u6cd5\u7528\u65bc\u7f8e\u570bAmazon\u7ad9\uff0c\u9700\u53d6\u5f97USPTO\u806f\u90a6\u5546\u6a19<\/li>\n<li>\u8a3b\u518a\u5f8c\u9700\u6301\u7e8c\u5c65\u884cSection 8\/9\u7dad\u8b77\u7fa9\u52d9\uff0c\u907f\u514d\u5546\u6a19\u5931\u6548<\/li>\n<\/ul>\n<p>\u82e5\u5c0d\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u8207Amazon\u54c1\u724c\u4fdd\u8b77\u4ecd\u6709\u7591\u554f\uff0c\u6b61\u8fce\u53c3\u8003<a href=\"https:\/\/greenoo.tw\/zh\/\" target=\"_blank\" rel=\"noopener\">\u7da0\u5708\u5708\u5b98\u7db2<\/a>\u7684\u5c08\u696d\u9867\u554f\u670d\u52d9\u3002<\/p>\n<p><strong>\u5ef6\u4f38\u95b1\u8b80<\/strong>:<\/p>\n<ul>\n<li><a href=\"https:\/\/greenoo.tw\/zh\/taiwan-seller-us-trademark-registration-decision-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f\u5b8c\u6574\u5224\u65b7\u6307\u5357<\/a><\/li>\n<li><a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-registration-examination-standards-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u5236\u5ea6\u5b8c\u6574\u89e3\u6790\uff1a\u4f60\u7684\u5546\u6a19\u771f\u7684\u8a3b\u5f97\u904e\u55ce\uff1f<\/a><\/li>\n<li><a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6d41\u7a0b\u3001\u89d2\u8272\u8207\u6cd5\u5f8b\u8cac\u4efb\u5168\u8aaa\u660e<\/a><\/li>\n<li><a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-post-registration-maintenance-protection-infringement-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5f8c\u4e00\u5b9a\u8981\u61c2\u7684\u4e8b\uff1a\u7dad\u8b77\u3001\u5e73\u53f0\u4fdd\u8b77\u8207\u4fb5\u6b0a\u5168\u6307\u5357<\/a><\/li>\n<\/ul>\n<p><strong>\u5b98\u65b9\u8cc7\u6e90\u53c3\u8003<\/strong>:<\/p>\n<ul>\n<li><a href=\"https:\/\/brandservices.amazon.com\/\" target=\"_blank\" rel=\"noopener\">Amazon Brand Registry\u5b98\u65b9\u8aaa\u660e<\/a><\/li>\n<li><a href=\"https:\/\/tmep.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">USPTO\u5546\u6a19\u5be9\u67e5\u7a0b\u5e8f\u624b\u518a\uff08TMEP\uff09<\/a><\/li>\n<li><a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22.htm\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u6cd5\uff08Lanham Act\uff09<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u660e\u78ba\u7b54\u6848\uff1a\u6c92\u6709\u8a3b\u518a\u5546\u6a19\u7121\u6cd5\u5b8c\u6210Amazon Brand Registry \u4e0d\u80fd\u3002Amazon Brand Re [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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