{"id":19702,"date":"2026-01-16T09:39:18","date_gmt":"2026-01-16T01:39:18","guid":{"rendered":"https:\/\/greenoo.tw\/?p=19702"},"modified":"2026-01-16T09:39:18","modified_gmt":"2026-01-16T01:39:18","slug":"taiwan-oem-odm-trademark-ownership-legal-risks-2026","status":"publish","type":"post","link":"https:\/\/greenoo.tw\/zh\/taiwan-oem-odm-trademark-ownership-legal-risks-2026\/","title":{"rendered":"\u53ea\u505a\u4ee3\u5de5\uff0c\u5546\u6a19\u5230\u5e95\u662f\u8ab0\u7684\uff1f\u53f0\u7063\u5de5\u5ee0\u5fc5\u61c2\u7684\u5546\u6a19\u6b0a\u6b78\u5c6c\u8207\u6cd5\u5f8b\u98a8\u96aa(2026)"},"content":{"rendered":"<h2><\/h2>\n<h2>\u4ee3\u5de5\u5ee0\u6700\u5e38\u9047\u5230\u7684\u5546\u6a19\u6b0a\u6b78\u5c6c\u722d\u8b70<\/h2>\n<p>\u7b54\u6848\u662f:\u5546\u6a19\u6b0a\u5c6c\u65bc\u8a3b\u518a\u4eba,\u800c\u975e\u751f\u7522\u8005\u3002**\u5373\u4f7f\u53f0\u7063\u5de5\u5ee0\u8ca0\u8cac\u751f\u7522\u88fd\u9020,\u82e5\u54c1\u724c\u5546\u5df2\u5728\u7f8e\u570bUSPTO\u8a3b\u518a\u5546\u6a19,\u5546\u6a19\u6b0a\u5b8c\u5168\u5c6c\u65bc\u8a72\u54c1\u724c\u5546\u3002\u4ee3\u5de5\u5ee0\u82e5\u672a\u7d93\u6388\u6b0a\u5728\u7522\u54c1\u3001\u5305\u88dd\u6216\u884c\u92b7\u6750\u6599\u4e0a\u4f7f\u7528\u8a72\u5546\u6a19,\u5373\u69cb\u6210\u4fb5\u6b0a,\u53ef\u80fd\u9762\u81e8USPTO\u7570\u8b70\u3001\u6cd5\u5f8b\u8a34\u8a1f\u8207\u9ad8\u984d\u8ce0\u511f\u3002<\/p>\n<p>\u9019\u500b\u554f\u984c\u6e90\u65bc\u53f0\u7063\u4ee3\u5de5\u7522\u696d\u7684\u4e09\u5927\u8aa4\u5340:<strong>\u8aa4\u4ee5\u70ba\u300c\u6211\u505a\u7684\u7522\u54c1=\u6211\u80fd\u7528\u5546\u6a19\u300d\u3001\u6df7\u6dc6\u300c\u751f\u7522\u6b0avs\u5546\u6a19\u6b0a\u300d\u3001\u4e0d\u4e86\u89e3\u7f8e\u570b\u5546\u6a19\u6cd5\u7684\u300c\u4f7f\u7528\u57fa\u790e\u300d\u8207\u300c\u8a3b\u518a\u4fdd\u8b77\u300d\u5236\u5ea6<\/strong>\u3002\u6839\u64da<a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapIII-sec1114.htm\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u6cd5(Lanham Act) \u00a732\uff0c<\/a>\u672a\u7d93\u6388\u6b0a\u4f7f\u7528\u5df2\u8a3b\u518a\u5546\u6a19\u5c6c\u65bc\u806f\u90a6\u4fb5\u6b0a\u884c\u70ba,\u4fb5\u6b0a\u8005\u9700\u627f\u64d4\u505c\u6b62\u4f7f\u7528\u3001\u92b7\u6bc0\u4fb5\u6b0a\u7522\u54c1\u3001\u8ce0\u511f\u640d\u5931(\u542b\u61f2\u7f70\u6027\u8ce0\u511f)\u7b49\u6cd5\u5f8b\u8cac\u4efb\u3002<\/p>\n<p>\u82e5\u60a8\u6b63\u8003\u616e\u662f\u5426\u9700\u8981\u70ba\u4ee3\u5de5\u696d\u52d9\u8a3b\u518a\u5546\u6a19,\u5efa\u8b70\u5148\u8a55\u4f30\u5546\u696d\u6a21\u5f0f\u8207\u5e02\u5834\u5b9a\u4f4d,\u8a73\u7d30\u5224\u65b7\u6a19\u6e96\u53ef\u53c3\u8003<a href=\"https:\/\/greenoo.tw\/zh\/taiwan-seller-us-trademark-registration-decision-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f\u5b8c\u6574\u5224\u65b7\u6307\u5357<\/a>\u3002<\/p>\n<hr \/>\n<h2>OEM vs ODM:\u5546\u6a19\u6b0a\u6b78\u5c6c\u7684\u6839\u672c\u5dee\u7570<\/h2>\n<p>\u53f0\u7063\u4ee3\u5de5\u5ee0\u5e38\u898b\u5169\u7a2e\u6a21\u5f0f,\u5546\u6a19\u6b0a\u6b78\u5c6c\u908f\u8f2f\u5b8c\u5168\u4e0d\u540c:<\/p>\n<h3>OEM(Original Equipment Manufacturer,\u59d4\u8a17\u4ee3\u5de5)<\/h3>\n<p><strong>\u5b9a\u7fa9<\/strong>: \u54c1\u724c\u5546\u63d0\u4f9b\u8a2d\u8a08\u3001\u898f\u683c\u3001\u5546\u6a19,\u5de5\u5ee0\u50c5\u8ca0\u8cac\u751f\u7522\u88fd\u9020<br \/>\n<strong>\u5546\u6a19\u6b0a\u6b78\u5c6c<\/strong>: <strong>100%\u5c6c\u65bc\u54c1\u724c\u5546<\/strong><br \/>\n<strong>\u5de5\u5ee0\u6b0a\u5229<\/strong>: \u50c5\u6709\u300c\u751f\u7522\u6b0a\u300d,\u7121\u5546\u6a19\u4f7f\u7528\u6b0a<br \/>\n<strong>\u5178\u578b\u60c5\u5883<\/strong>: \u53f0\u7063\u5de5\u5ee0\u70baNike\u3001Apple\u7b49\u570b\u969b\u54c1\u724c\u4ee3\u5de5\u751f\u7522<\/p>\n<p><strong>\u6cd5\u5f8b\u98a8\u96aa<\/strong>:<\/p>\n<ul>\n<li>\u5de5\u5ee0\u82e5\u5728\u7522\u54c1\u5916\u5305\u88dd\u3001\u5b98\u7db2\u3001\u884c\u92b7\u6750\u6599\u4e0a\u4f7f\u7528\u54c1\u724c\u5546\u5546\u6a19,\u5373\u69cb\u6210\u4fb5\u6b0a<\/li>\n<li>\u5373\u4f7f\u5de5\u5ee0\u5be6\u969b\u751f\u7522\u8a72\u7522\u54c1,\u4ecd\u7121\u6b0a\u4e3b\u5f35\u5546\u6a19\u6240\u6709\u6b0a<\/li>\n<li>\u54c1\u724c\u5546\u53ef\u5411USPTO\u63d0\u51fa\u7570\u8b70(Opposition)\u6216\u64a4\u92b7\u7a0b\u5e8f,\u4e26\u8ffd\u7a76\u6cd5\u5f8b\u8cac\u4efb<\/li>\n<\/ul>\n<h3>ODM(Original Design Manufacturer,\u8a2d\u8a08\u4ee3\u5de5)<\/h3>\n<p><strong>\u5b9a\u7fa9<\/strong>: \u5de5\u5ee0\u8ca0\u8cac\u8a2d\u8a08\u3001\u958b\u767c\u3001\u751f\u7522,\u54c1\u724c\u5546\u8cbc\u724c\u92b7\u552e<br \/>\n<strong>\u5546\u6a19\u6b0a\u6b78\u5c6c<\/strong>: <strong>\u8996\u5408\u7d04\u7d04\u5b9a\u800c\u5b9a<\/strong>,\u4f46\u901a\u5e38\u4ecd\u5c6c\u54c1\u724c\u5546<br \/>\n<strong>\u5de5\u5ee0\u6b0a\u5229<\/strong>: \u64c1\u6709\u300c\u8a2d\u8a08\u6b0a\u300d,\u4f46\u5546\u6a19\u6b0a\u9700\u660e\u78ba\u7d04\u5b9a<br \/>\n<strong>\u5178\u578b\u60c5\u5883<\/strong>: \u53f0\u7063\u5de5\u5ee0\u958b\u767c\u7522\u54c1,\u7531\u7f8e\u570b\u54c1\u724c\u5546\u4ee5\u81ea\u6709\u5546\u6a19\u92b7\u552e<\/p>\n<p><strong>\u6cd5\u5f8b\u98a8\u96aa<\/strong>:<\/p>\n<ul>\n<li>\u82e5\u5408\u7d04\u672a\u660e\u78ba\u7d04\u5b9a\u5546\u6a19\u6b0a\u6b78\u5c6c,\u6613\u7522\u751f\u722d\u8b70<\/li>\n<li>\u5de5\u5ee0\u82e5\u81ea\u884c\u5728\u7f8e\u570b\u8a3b\u518a\u5546\u6a19,\u53ef\u80fd\u8207\u54c1\u724c\u5546\u7522\u751f\u885d\u7a81<\/li>\n<li>\u54c1\u724c\u5546\u82e5\u5148\u5728USPTO\u8a3b\u518a,\u5de5\u5ee0\u5f8c\u7e8c\u8a3b\u518a\u5c07\u88ab\u99c1\u56de<\/li>\n<\/ul>\n<div class=\"MarkdownTable_tableContainer__2k5Kh\" tabindex=\"0\" role=\"region\">\n<table>\n<thead>\n<tr>\n<th>\u9805\u76ee<\/th>\n<th>OEM\u6a21\u5f0f<\/th>\n<th>ODM\u6a21\u5f0f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u8a2d\u8a08\u6b0a<\/strong><\/td>\n<td>\u54c1\u724c\u5546<\/td>\n<td>\u5de5\u5ee0(\u4f46\u9700\u5408\u7d04\u7d04\u5b9a)<\/td>\n<\/tr>\n<tr>\n<td><strong>\u751f\u7522\u6b0a<\/strong><\/td>\n<td>\u5de5\u5ee0<\/td>\n<td>\u5de5\u5ee0<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5546\u6a19\u6b0a<\/strong><\/td>\n<td>\u54c1\u724c\u5546(100%)<\/td>\n<td>\u8996\u5408\u7d04\u800c\u5b9a(\u901a\u5e38\u4ecd\u5c6c\u54c1\u724c\u5546)<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4f7f\u7528\u6388\u6b0a<\/strong><\/td>\n<td>\u5fc5\u9808\u660e\u78ba\u6388\u6b0a<\/td>\n<td>\u9700\u5408\u7d04\u660e\u78ba\u7d04\u5b9a<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4fb5\u6b0a\u98a8\u96aa<\/strong><\/td>\n<td>\u6975\u9ad8(\u82e5\u672a\u6388\u6b0a\u4f7f\u7528)<\/td>\n<td>\u4e2d\u7b49(\u8996\u5408\u7d04\u7d04\u5b9a)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<hr \/>\n<h3>\u57162: OEM vs ODM\u5546\u6a19\u6b0a\u6b78\u5c6c\u6bd4\u8f03\u5716<\/h3>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-19706\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/oem-odm-trademark-ownership-comparison-1.png\" alt=\"OEM\u8207ODM\u6a21\u5f0f\u5546\u6a19\u6b0a\u6b78\u5c6c\u6bd4\u8f03\u5716,\u8aaa\u660e\u8a2d\u8a08\u6b0a\u751f\u7522\u6b0a\u8207\u5546\u6a19\u6b0a\u7684\u5dee\u7570\u8207\u6cd5\u5f8b\u98a8\u96aa\" width=\"2560\" height=\"1429\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/oem-odm-trademark-ownership-comparison-1.png 2560w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/oem-odm-trademark-ownership-comparison-1-768x429.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/oem-odm-trademark-ownership-comparison-1-1536x857.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/oem-odm-trademark-ownership-comparison-1-2048x1143.png 2048w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/oem-odm-trademark-ownership-comparison-1-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<hr \/>\n<h2>\u53f0\u7063\u4ee3\u5de5\u5ee0\u6700\u5e38\u8e29\u76844\u500b\u5546\u6a19\u7d05\u7dda<\/h2>\n<h3>\u7d05\u7dda1:\u672a\u7d93\u6388\u6b0a\u5728\u7522\u54c1\u4e0a\u6a19\u793a\u54c1\u724c\u5546\u6a19<\/h3>\n<p><strong>\u60c5\u5883<\/strong>: \u5de5\u5ee0\u70ba\u54c1\u724c\u5546\u4ee3\u5de5\u751f\u7522,\u81ea\u884c\u5728\u7522\u54c1\u5916\u5305\u88dd\u3001\u8aaa\u660e\u66f8\u3001\u5b98\u7db2\u4e0a\u6a19\u793a\u54c1\u724c\u5546\u7684\u00ae\u6216TM\u6a19\u793a<br \/>\n<strong>\u6cd5\u5f8b\u5f8c\u679c<\/strong>: \u69cb\u6210\u5546\u6a19\u4fb5\u6b0a,\u54c1\u724c\u5546\u53ef\u5411USPTO\u63d0\u51fa\u7570\u8b70\u6216\u5411\u6cd5\u9662\u63d0\u544a<br \/>\n<strong>\u6b63\u78ba\u505a\u6cd5<\/strong>: \u50c5\u80fd\u5728\u300c\u5408\u7d04\u6388\u6b0a\u7bc4\u570d\u5167\u300d\u4f7f\u7528\u5546\u6a19,\u4e14\u9700\u660e\u78ba\u6a19\u8a3b\u300c\u6388\u6b0a\u88fd\u9020\u5546\u300d\u8eab\u4efd<\/p>\n<blockquote><p>\ud83d\udea8 <strong>\u6cd5\u5f8b\u98a8\u96aa<\/strong>: \u6839\u64da<a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapIII-sec1114.htm\" target=\"_blank\" rel=\"noopener\">Lanham Act \u00a732(1)<\/a>,\u672a\u7d93\u6388\u6b0a\u4f7f\u7528\u5df2\u8a3b\u518a\u5546\u6a19,\u4fb5\u6b0a\u8005\u9700\u8ce0\u511f\u5be6\u969b\u640d\u5931,\u60c5\u7bc0\u56b4\u91cd\u8005\u53ef\u86553\u500d\u61f2\u7f70\u6027\u8ce0\u511f,\u4e26\u627f\u64d4\u54c1\u724c\u5546\u7684\u5f8b\u5e2b\u8cbb\u7528\u3002<\/p><\/blockquote>\n<h3>\u7d05\u7dda2:\u81ea\u884c\u5728\u7f8e\u570b\u8a3b\u518a\u5ba2\u6236\u7684\u54c1\u724c\u5546\u6a19<\/h3>\n<p><strong>\u60c5\u5883<\/strong>: \u5de5\u5ee0\u9577\u671f\u70ba\u54c1\u724c\u5546\u4ee3\u5de5,\u8aa4\u4ee5\u70ba\u53ef\u81ea\u884c\u5728USPTO\u8a3b\u518a\u8a72\u5546\u6a19\u4ee5\u300c\u4fdd\u8b77\u81ea\u5df1\u300d<br \/>\n<strong>\u6cd5\u5f8b\u5f8c\u679c<\/strong>: \u82e5\u54c1\u724c\u5546\u5df2\u8a3b\u518a\u6216\u5148\u4f7f\u7528,\u5de5\u5ee0\u7533\u8acb\u5c07\u88ab\u99c1\u56de;\u82e5\u6436\u5148\u8a3b\u518a\u6210\u529f,\u54c1\u724c\u5546\u53ef\u63d0\u51fa\u64a4\u92b7\u7a0b\u5e8f(Cancellation)<br \/>\n<strong>\u6b63\u78ba\u505a\u6cd5<\/strong>: \u4ee3\u5de5\u5ee0\u61c9\u8a3b\u518a<strong>\u81ea\u6709\u54c1\u724c\u5546\u6a19<\/strong>,\u800c\u975e\u5ba2\u6236\u7684\u54c1\u724c<\/p>\n<p>\u95dc\u65bcUSPTO\u5be9\u67e5\u6a19\u6e96\u7684\u8a73\u7d30\u89e3\u6790,\u8acb\u53c3\u95b1<a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-registration-examination-standards-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u5236\u5ea6\u5b8c\u6574\u89e3\u6790\uff1a\u4f60\u7684\u5546\u6a19\u771f\u7684\u8a3b\u5f97\u904e\u55ce\uff1f<\/a>\u3002<\/p>\n<h3>\u7d05\u7dda3:\u5728Amazon\/eBay\u7b49\u5e73\u53f0\u92b7\u552e\u6642\u4f7f\u7528\u5ba2\u6236\u5546\u6a19<\/h3>\n<p><strong>\u60c5\u5883<\/strong>: \u5de5\u5ee0\u5728\u8de8\u5883\u96fb\u5546\u5e73\u53f0\u4e0a\u92b7\u552e\u81ea\u6709\u7522\u54c1,\u4f46\u5728\u6a19\u984c\u3001\u63cf\u8ff0\u3001\u5716\u7247\u4e2d\u4f7f\u7528\u54c1\u724c\u5546\u7684\u5546\u6a19<br \/>\n<strong>\u6cd5\u5f8b\u5f8c\u679c<\/strong>: \u5e73\u53f0\u6703\u79fb\u9664\u5546\u54c1,\u54c1\u724c\u5546\u53ef\u900f\u904eAmazon Brand Registry\u3001eBay VeRO\u8a08\u756b\u63d0\u51fa\u4fb5\u6b0a\u6aa2\u8209<br \/>\n<strong>\u6b63\u78ba\u505a\u6cd5<\/strong>: \u50c5\u4f7f\u7528\u81ea\u6709\u5546\u6a19,\u6216\u5728\u6388\u6b0a\u7bc4\u570d\u5167\u660e\u78ba\u6a19\u8a3b\u300c\u6388\u6b0a\u7d93\u92b7\u5546\u300d<\/p>\n<blockquote><p>\ud83d\udca1 <strong>\u5be6\u52d9\u6280\u5de7<\/strong>: \u82e5\u5de5\u5ee0\u540c\u6642\u7d93\u71df\u81ea\u6709\u54c1\u724c\u8207\u4ee3\u5de5\u696d\u52d9,\u61c9<strong>\u660e\u78ba\u5340\u9694\u5546\u6a19\u4f7f\u7528\u7bc4\u570d<\/strong>,\u907f\u514d\u6df7\u6dc6\u5c0e\u81f4\u4fb5\u6b0a\u722d\u8b70\u3002<\/p><\/blockquote>\n<h3>\u7d05\u7dda4:\u5408\u7d04\u5230\u671f\u5f8c\u7e7c\u7e8c\u4f7f\u7528\u54c1\u724c\u5546\u6a19<\/h3>\n<p><strong>\u60c5\u5883<\/strong>: \u4ee3\u5de5\u5408\u7d04\u7d50\u675f,\u4f46\u5de5\u5ee0\u7e7c\u7e8c\u5728\u5eab\u5b58\u7522\u54c1\u3001\u5b98\u7db2\u3001\u884c\u92b7\u6750\u6599\u4e0a\u4f7f\u7528\u54c1\u724c\u5546\u6a19<br \/>\n<strong>\u6cd5\u5f8b\u5f8c\u679c<\/strong>: \u69cb\u6210\u6301\u7e8c\u4fb5\u6b0a,\u54c1\u724c\u5546\u53ef\u8981\u6c42\u92b7\u6bc0\u4fb5\u6b0a\u7522\u54c1\u4e26\u8ce0\u511f\u640d\u5931<br \/>\n<strong>\u6b63\u78ba\u505a\u6cd5<\/strong>: \u5408\u7d04\u5230\u671f\u5f8c\u7acb\u5373\u505c\u6b62\u4f7f\u7528,\u6e05\u7406\u6240\u6709\u542b\u5546\u6a19\u7684\u5eab\u5b58\u8207\u5ba3\u50b3\u6750\u6599<\/p>\n<hr \/>\n<h2>\u4ee3\u5de5\u5ee0\u5982\u4f55\u4fdd\u8b77\u81ea\u5df1?3\u500b\u5be6\u52d9\u7b56\u7565<\/h2>\n<h3>\u7b56\u75651:\u660e\u78ba\u5408\u7d04\u689d\u6b3e,\u91d0\u6e05\u5546\u6a19\u6b0a\u6b78\u5c6c<\/h3>\n<p>\u5728\u4ee3\u5de5\u5408\u7d04\u4e2d\u5fc5\u9808\u660e\u78ba\u7d04\u5b9a:<\/p>\n<ul>\n<li><strong>\u5546\u6a19\u6240\u6709\u6b0a\u6b78\u5c6c<\/strong>(\u901a\u5e38\u5c6c\u54c1\u724c\u5546)<\/li>\n<li><strong>\u4f7f\u7528\u6388\u6b0a\u7bc4\u570d<\/strong>(\u50c5\u9650\u751f\u7522?\u53ef\u5426\u7528\u65bc\u884c\u92b7?)<\/li>\n<li><strong>\u6388\u6b0a\u671f\u9650<\/strong>(\u5408\u7d04\u5230\u671f\u5f8c\u662f\u5426\u9700\u505c\u7528?)<\/li>\n<li><strong>\u4fb5\u6b0a\u8cac\u4efb\u6b78\u5c6c<\/strong>(\u82e5\u7522\u54c1\u4fb5\u72af\u7b2c\u4e09\u65b9\u5546\u6a19,\u7531\u8ab0\u8ca0\u8cac?)<\/li>\n<\/ul>\n<blockquote><p>\u26a0\ufe0f <strong>\u91cd\u8981\u63d0\u9192<\/strong>: \u53f0\u7063\u5de5\u5ee0\u8207\u7f8e\u570b\u54c1\u724c\u5546\u7c3d\u7d04\u6642,\u5efa\u8b70\u8aee\u8a62\u719f\u6089\u7f8e\u570b\u5546\u6a19\u6cd5\u7684\u5f8b\u5e2b,\u907f\u514d\u5408\u7d04\u6f0f\u6d1e\u5c0e\u81f4\u6cd5\u5f8b\u98a8\u96aa\u3002<\/p><\/blockquote>\n<h3>\u7b56\u75652:\u8a3b\u518a\u81ea\u6709\u54c1\u724c\u5546\u6a19,\u5efa\u7acb\u7368\u7acb\u5e02\u5834\u5b9a\u4f4d<\/h3>\n<p>\u82e5\u5de5\u5ee0\u8a08\u756b\u767c\u5c55\u81ea\u6709\u54c1\u724c(\u5982\u5f9eOEM\u8f49\u578bODM\u6216\u81ea\u6709\u54c1\u724c),\u61c9:<\/p>\n<ul>\n<li>\u5728USPTO\u8a3b\u518a<strong>\u7368\u7acb\u7684\u81ea\u6709\u5546\u6a19<\/strong>,\u8207\u4ee3\u5de5\u5ba2\u6236\u54c1\u724c\u660e\u78ba\u5340\u9694<\/li>\n<li>\u4f7f\u7528<a href=\"https:\/\/tmsearch.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">TESS\u5546\u6a19\u6aa2\u7d22\u7cfb\u7d71<\/a>\u78ba\u8a8d\u5546\u6a19\u53ef\u8a3b\u518a\u6027,\u907f\u514d\u8207\u73fe\u6709\u5546\u6a19\u885d\u7a81<\/li>\n<li>\u9078\u64c7\u9069\u7576\u7684Nice Classification\u5546\u6a19\u5206\u985e,\u78ba\u4fdd\u4fdd\u8b77\u7bc4\u570d\u5b8c\u6574<\/li>\n<\/ul>\n<p>\u8a73\u7d30\u7684\u7533\u8acb\u6d41\u7a0b\u8207\u6cd5\u5f8b\u8cac\u4efb\u8aaa\u660e,\u8acb\u53c3\u8003<a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6d41\u7a0b\u3001\u89d2\u8272\u8207\u6cd5\u5f8b\u8cac\u4efb\u5168\u8aaa\u660e<\/a>\u3002<\/p>\n<h3>\u7b56\u75653:\u4fdd\u7559\u4f7f\u7528\u8b49\u660e,\u5efa\u7acb\u5546\u6a19\u4f7f\u7528\u7d00\u9304<\/h3>\n<p>\u82e5\u5de5\u5ee0\u672a\u4f86\u53ef\u80fd\u4e3b\u5f35\u5546\u6a19\u512a\u5148\u4f7f\u7528\u6b0a,\u61c9:<\/p>\n<ul>\n<li>\u4fdd\u7559\u6240\u6709\u5546\u6a19\u4f7f\u7528\u8b49\u660e(Specimen),\u5982\u7522\u54c1\u7167\u7247\u3001\u5305\u88dd\u3001\u767c\u7968\u3001\u884c\u92b7\u6750\u6599<\/li>\n<li>\u8a18\u9304\u5546\u6a19\u9996\u6b21\u4f7f\u7528\u65e5\u671f(First Use in Commerce)<\/li>\n<li>\u5efa\u7acb\u5b8c\u6574\u7684\u5546\u6a19\u4f7f\u7528\u6a94\u6848,\u4ee5\u5099\u672a\u4f86USPTO\u5be9\u67e5\u6216\u6cd5\u5f8b\u722d\u8b70<\/li>\n<\/ul>\n<p>\u6839\u64da<a href=\"https:\/\/tmep.uspto.gov\/RDMS\/TMEP\/current#\/current\/d1e2.html\" target=\"_blank\" rel=\"noopener\">USPTO\u5546\u6a19\u5be9\u67e5\u7a0b\u5e8f\u624b\u518a(TMEP) \u00a7904<\/a>,\u5546\u6a19\u7533\u8acb\u4eba\u5fc5\u9808\u63d0\u4ea4\u771f\u5be6\u7684\u4f7f\u7528\u8b49\u660e,\u865b\u5047\u8072\u660e\u53ef\u80fd\u5c0e\u81f4\u5546\u6a19\u7121\u6548\u4e26\u627f\u64d4\u6cd5\u5f8b\u8cac\u4efb\u3002<\/p>\n<hr \/>\n<h3>\u57163: \u4ee3\u5de5\u5ee0\u5546\u6a19\u4fdd\u8b77\u7b56\u7565\u6aa2\u6838\u8868<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19707\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/oem-trademark-protection-checklist.png\" alt=\"\u53f0\u7063\u4ee3\u5de5\u5ee0\u5546\u6a19\u4fdd\u8b77\u7b56\u7565\u6aa2\u6838\u8868,\u5305\u542b\u5408\u7d04\u7ba1\u7406\u81ea\u6709\u54c1\u724c\u8207\u4f7f\u7528\u8b49\u660e\u4e09\u5927\u91cd\u9ede\" width=\"1792\" height=\"2400\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/oem-trademark-protection-checklist.png 1792w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/oem-trademark-protection-checklist-768x1029.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/oem-trademark-protection-checklist-1147x1536.png 1147w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/oem-trademark-protection-checklist-1529x2048.png 1529w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/oem-trademark-protection-checklist-9x12.png 9w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>\u9700\u8981\u7279\u5225\u6ce8\u610f\u76843\u500b\u9032\u968e\u8b70\u984c<\/h2>\n<h3>\u8b70\u984c1:\u300c\u8cbc\u724c\u51fa\u53e3\u300d\u662f\u5426\u69cb\u6210\u5546\u6a19\u4fb5\u6b0a?<\/h3>\n<p><strong>\u722d\u8b70<\/strong>: \u53f0\u7063\u5de5\u5ee0\u70ba\u570b\u5916\u54c1\u724c\u4ee3\u5de5\u751f\u7522,\u7522\u54c1\u5168\u6578\u51fa\u53e3,\u662f\u5426\u9700\u5728\u53f0\u7063\u8a3b\u518a\u5546\u6a19?<br \/>\n<strong>\u6cd5\u5f8b\u898b\u89e3<\/strong>: \u4f9d\u64da\u7f8e\u570b\u6cd5,<strong>\u5546\u6a19\u4fdd\u8b77\u5177\u5c6c\u5730\u6027<\/strong>,\u82e5\u7522\u54c1\u50c5\u5728\u7f8e\u570b\u92b7\u552e,\u9700\u5728USPTO\u8a3b\u518a;\u82e5\u5728\u53f0\u7063\u751f\u7522\u4f46\u672a\u5728\u53f0\u92b7\u552e,\u901a\u5e38\u4e0d\u69cb\u6210\u53f0\u7063\u5546\u6a19\u4fb5\u6b0a,\u4f46\u4ecd\u9700\u78ba\u8a8d\u4ee3\u5de5\u5408\u7d04\u6388\u6b0a\u7bc4\u570d<br \/>\n<strong>\u5be6\u52d9\u5efa\u8b70<\/strong>: \u82e5\u5de5\u5ee0\u8a08\u756b\u5728\u7f8e\u570b\u5e02\u5834\u92b7\u552e\u81ea\u6709\u54c1\u724c,\u61c9\u5728USPTO\u8a3b\u518a\u5546\u6a19,\u907f\u514d\u8207\u4ee3\u5de5\u5ba2\u6236\u54c1\u724c\u885d\u7a81<\/p>\n<h3>\u8b70\u984c2:\u300c\u767d\u724c\u4ee3\u5de5\u300d\u8f49\u81ea\u6709\u54c1\u724c\u7684\u5546\u6a19\u7b56\u7565<\/h3>\n<p><strong>\u60c5\u5883<\/strong>: \u5de5\u5ee0\u9577\u671f\u751f\u7522\u7121\u54c1\u724c\u7522\u54c1(\u767d\u724c),\u73fe\u6b32\u767c\u5c55\u81ea\u6709\u54c1\u724c<br \/>\n<strong>\u5546\u6a19\u7b56\u7565<\/strong>:<\/p>\n<ul>\n<li>\u8a3b\u518a<strong>\u5168\u65b0\u5546\u6a19<\/strong>,\u907f\u514d\u8207\u904e\u5f80\u4ee3\u5de5\u5ba2\u6236\u5546\u6a19\u8fd1\u4f3c<\/li>\n<li>\u9078\u64c7\u5177\u8b58\u5225\u6027\u7684\u5546\u6a19,\u907f\u514d\u63cf\u8ff0\u6027\u8a5e\u5f59(\u5982\u300c\u512a\u8cea\u5de5\u5ee0\u300d\u300c\u53f0\u7063\u88fd\u9020\u300d)<\/li>\n<li>\u78ba\u8a8d\u5546\u6a19\u5728USPTO\u53ef\u8a3b\u518a\u6027,\u907f\u514d\u8207\u73fe\u6709\u5546\u6a19\u6df7\u6dc6<\/li>\n<\/ul>\n<h3>\u8b70\u984c3:\u8de8\u5883\u96fb\u5546\u5e73\u53f0\u7684\u5546\u6a19\u4fdd\u8b77\u6a5f\u5236<\/h3>\n<p><strong>Amazon Brand Registry<\/strong>: \u54c1\u724c\u5546\u53ef\u8a3b\u518a\u5546\u6a19,\u5efa\u7acb\u54c1\u724c\u4fdd\u8b77,\u4ee3\u5de5\u5ee0\u82e5\u672a\u7d93\u6388\u6b0a\u4f7f\u7528\u5c07\u88ab\u79fb\u9664<br \/>\n<strong>eBay VeRO\u8a08\u756b<\/strong>: \u54c1\u724c\u5546\u53ef\u900f\u904e<a href=\"https:\/\/www.ebay.com\/help\/policies\/reporting-safety\/reporting-intellectual-property-infringement-vero-program\" target=\"_blank\" rel=\"noopener\">eBay VeRO\u8a08\u756b<\/a>\u6aa2\u8209\u4fb5\u6b0a\u5546\u54c1<br \/>\n<strong>\u5be6\u52d9\u5f71\u97ff<\/strong>: \u4ee3\u5de5\u5ee0\u82e5\u5728\u5e73\u53f0\u92b7\u552e,\u61c9\u4f7f\u7528\u81ea\u6709\u5546\u6a19,\u907f\u514d\u4fb5\u72af\u5ba2\u6236\u54c1\u724c\u6b0a<\/p>\n<blockquote><p>\u274c <strong>\u5e38\u898b\u8aa4\u5340<\/strong>: \u8aa4\u4ee5\u70ba\u300c\u6211\u751f\u7522\u7684\u7522\u54c1=\u6211\u80fd\u5728\u5e73\u53f0\u92b7\u552e\u300d,\u5be6\u969b\u4e0a\u5546\u6a19\u6b0a\u8207\u751f\u7522\u6b0a\u5b8c\u5168\u7368\u7acb,\u672a\u7d93\u6388\u6b0a\u4f7f\u7528\u4ed6\u4eba\u5546\u6a19\u5373\u69cb\u6210\u4fb5\u6b0a\u3002<\/p><\/blockquote>\n<hr \/>\n<h2>\u7e3d\u7d50<\/h2>\n<ul>\n<li><strong>\u5546\u6a19\u6b0a\u5c6c\u65bc\u8a3b\u518a\u4eba,\u800c\u975e\u751f\u7522\u8005<\/strong>,\u4ee3\u5de5\u5ee0\u82e5\u672a\u7d93\u6388\u6b0a\u4f7f\u7528\u54c1\u724c\u5546\u5546\u6a19,\u5373\u69cb\u6210\u4fb5\u6b0a<\/li>\n<li><strong>OEM\u6a21\u5f0f\u4e0b\u5546\u6a19\u6b0a100%\u5c6c\u54c1\u724c\u5546<\/strong>,ODM\u6a21\u5f0f\u9700\u8996\u5408\u7d04\u7d04\u5b9a<\/li>\n<li><strong>\u53f0\u7063\u4ee3\u5de5\u5ee0\u6700\u5e38\u8e29\u7684\u7d05\u7dda<\/strong>: \u672a\u7d93\u6388\u6b0a\u6a19\u793a\u5546\u6a19\u3001\u6436\u8a3b\u5ba2\u6236\u5546\u6a19\u3001\u5e73\u53f0\u92b7\u552e\u6642\u4f7f\u7528\u5ba2\u6236\u5546\u6a19\u3001\u5408\u7d04\u5230\u671f\u5f8c\u7e7c\u7e8c\u4f7f\u7528<\/li>\n<li><strong>\u4fdd\u8b77\u7b56\u7565<\/strong>: \u660e\u78ba\u5408\u7d04\u689d\u6b3e\u3001\u8a3b\u518a\u81ea\u6709\u54c1\u724c\u5546\u6a19\u3001\u4fdd\u7559\u4f7f\u7528\u8b49\u660e<\/li>\n<li><strong>\u8de8\u5883\u96fb\u5546\u5e73\u53f0<\/strong>: Amazon\/eBay\u7b49\u5e73\u53f0\u6709\u56b4\u683c\u7684\u54c1\u724c\u4fdd\u8b77\u6a5f\u5236,\u4ee3\u5de5\u5ee0\u61c9\u4f7f\u7528\u81ea\u6709\u5546\u6a19<\/li>\n<\/ul>\n<p>\u82e5\u5c0d\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u8207\u4ee3\u5de5\u696d\u52d9\u5546\u6a19\u4fdd\u8b77\u4ecd\u6709\u7591\u554f,\u6b61\u8fce\u53c3\u8003<a href=\"https:\/\/greenoo.tw\/zh\/\" target=\"_blank\" rel=\"noopener\">\u7da0\u5708\u5708\u5b98\u7db2<\/a>\u7684\u5c08\u696d\u9867\u554f\u670d\u52d9\u3002<\/p>\n<p><strong>\u5ef6\u4f38\u95b1\u8b80<\/strong>:<\/p>\n<ul>\n<li><a href=\"https:\/\/greenoo.tw\/zh\/taiwan-seller-us-trademark-registration-decision-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f\u5b8c\u6574\u5224\u65b7\u6307\u5357<\/a><\/li>\n<li><a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-registration-examination-standards-guide-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u5236\u5ea6\u5b8c\u6574\u89e3\u6790\uff1a\u4f60\u7684\u5546\u6a19\u771f\u7684\u8a3b\u5f97\u904e\u55ce\uff1f<\/a><\/li>\n<li><a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6d41\u7a0b\u3001\u89d2\u8272\u8207\u6cd5\u5f8b\u8cac\u4efb\u5168\u8aaa\u660e<\/a><\/li>\n<\/ul>\n<p><strong>\u5b98\u65b9\u8cc7\u6e90\u53c3\u8003<\/strong>:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22.htm\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u5546\u6a19\u6cd5(Lanham Act)<\/a><\/li>\n<li><a href=\"https:\/\/tmep.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">USPTO\u5546\u6a19\u5be9\u67e5\u7a0b\u5e8f\u624b\u518a(TMEP)<\/a><\/li>\n<li><a href=\"https:\/\/tmsearch.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">TESS\u5546\u6a19\u6aa2\u7d22\u7cfb\u7d71<\/a><\/li>\n<li><a href=\"https:\/\/www.ebay.com\/help\/policies\/reporting-safety\/reporting-intellectual-property-infringement-vero-program\" target=\"_blank\" rel=\"noopener\">eBay VeRO\u667a\u6167\u8ca1\u7522\u6b0a\u4fdd\u8b77\u8a08\u756b<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u4ee3\u5de5\u5ee0\u6700\u5e38\u9047\u5230\u7684\u5546\u6a19\u6b0a\u6b78\u5c6c\u722d\u8b70 \u7b54\u6848\u662f:\u5546\u6a19\u6b0a\u5c6c\u65bc\u8a3b\u518a\u4eba,\u800c\u975e\u751f\u7522\u8005\u3002**\u5373\u4f7f\u53f0\u7063\u5de5\u5ee0\u8ca0\u8cac\u751f\u7522\u88fd\u9020,\u82e5\u54c1\u724c\u5546\u5df2 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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