{"id":19718,"date":"2026-01-16T10:30:57","date_gmt":"2026-01-16T02:30:57","guid":{"rendered":"https:\/\/greenoo.tw\/?p=19718"},"modified":"2026-01-16T10:30:57","modified_gmt":"2026-01-16T02:30:57","slug":"why-investors-care-us-trademark-brand-asset-valuation-2026","status":"publish","type":"post","link":"https:\/\/greenoo.tw\/zh\/why-investors-care-us-trademark-brand-asset-valuation-2026\/","title":{"rendered":"\u6295\u8cc7\u4eba\u70ba\u4ec0\u9ebc\u5728\u610f\u4f60\u6709\u6c92\u6709\u7f8e\u570b\u5546\u6a19\uff1f\u54c1\u724c\u8cc7\u7522\u8207\u878d\u8cc7\u4f30\u503c\u5b8c\u6574\u89e3\u6790(2026)"},"content":{"rendered":"<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-19726\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/investor-us-trademark-brand-asset-valuation-cover.png\" alt=\"\u6295\u8cc7\u4eba\u8a55\u4f30\u7f8e\u570b\u5546\u6a19\u76845\u5927\u95dc\u9375\u8981\u7d20\uff1a\u7121\u5f62\u8cc7\u7522\u8a55\u4f30\u3001\u5e02\u5834\u58c1\u58d8\u3001\u6cd5\u5f8b\u98a8\u96aa\u63a7\u7ba1\u3001\u54c1\u724c\u50f9\u503c\u91cf\u5316\u3001\u9000\u5834\u6a5f\u5236\u4fdd\u969c\u793a\u610f\u5716\" width=\"2560\" height=\"1429\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/investor-us-trademark-brand-asset-valuation-cover.png 2560w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/investor-us-trademark-brand-asset-valuation-cover-768x429.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/investor-us-trademark-brand-asset-valuation-cover-1536x857.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/investor-us-trademark-brand-asset-valuation-cover-2048x1143.png 2048w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/investor-us-trademark-brand-asset-valuation-cover-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/h2>\n<h2><\/h2>\n<h2>\u6295\u8cc7\u4eba\u70ba\u4f55\u91cd\u8996\u7f8e\u570b\u5546\u6a19\uff1f\u6838\u5fc3\u7b54\u6848<\/h2>\n<p><strong>\u6295\u8cc7\u4eba\u5728\u610f\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u7684\u6838\u5fc3\u539f\u56e0\u6709\u4e94:<\/strong><\/p>\n<ol>\n<li><strong>\u7121\u5f62\u8cc7\u7522\u53ef\u91cf\u5316<\/strong>: \u8a3b\u518a\u5546\u6a19\u662f\u53ef\u8a55\u4f30\u3001\u53ef\u4ea4\u6613\u7684\u7121\u5f62\u8cc7\u7522,\u76f4\u63a5\u5f71\u97ff\u516c\u53f8\u4f30\u503c<\/li>\n<li><strong>\u5e02\u5834\u58c1\u58d8\u53ef\u9a57\u8b49<\/strong>: \u806f\u90a6\u5546\u6a19\u8a3b\u518a\u8b49\u660e\u54c1\u724c\u5728\u7f8e\u570b\u5e02\u5834\u5efa\u7acb\u6cd5\u5f8b\u4fdd\u8b77\u5c4f\u969c<\/li>\n<li><strong>\u6cd5\u5f8b\u98a8\u96aa\u53ef\u63a7\u7ba1<\/strong>: \u907f\u514d\u4fb5\u6b0a\u8a34\u8a1f\u3001\u54c1\u724c\u722d\u8b70\u7b49\u6f5b\u5728\u6cd5\u5f8b\u6210\u672c<\/li>\n<li><strong>\u54c1\u724c\u50f9\u503c\u53ef\u8b49\u660e<\/strong>: USPTO\u8a3b\u518a\u8b49\u66f8\u662f\u54c1\u724c\u7368\u7279\u6027\u8207\u5e02\u5834\u5730\u4f4d\u7684\u5b98\u65b9\u80cc\u66f8<\/li>\n<li><strong>\u9000\u5834\u6a5f\u5236\u53ef\u4fdd\u969c<\/strong>: \u4f75\u8cfc\u6216IPO\u6642,\u5b8c\u6574\u7684\u5546\u6a19\u7d44\u5408\u662f\u95dc\u9375\u4ea4\u6613\u7c4c\u78bc<\/li>\n<\/ol>\n<p>\u7279\u5225\u662f\u53f0\u7063\u65b0\u5275\u4f01\u696d\u6216\u8de8\u5883\u96fb\u5546\u54c1\u724c,\u82e5\u8a08\u5283\u9032\u5165\u7f8e\u570b\u5e02\u5834\u6216\u5c0b\u6c42\u570b\u969b\u6295\u8cc7,<strong>\u7f3a\u4e4f\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u53ef\u80fd\u76f4\u63a5\u5f71\u97ff\u878d\u8cc7\u8ac7\u5224\u5730\u4f4d\u8207\u516c\u53f8\u4f30\u503c<\/strong>\u3002\u4ee5\u4e0b\u6df1\u5ea6\u89e3\u6790\u6295\u8cc7\u4eba\u7684\u8a55\u4f30\u908f\u8f2f\u8207\u5be6\u52d9\u8003\u91cf\u3002<\/p>\n<hr \/>\n<h2>\u7f8e\u570b\u5546\u6a19\u4f5c\u70ba\u7121\u5f62\u8cc7\u7522\u7684\u50f9\u503c\u908f\u8f2f<\/h2>\n<h3>\u6295\u8cc7\u4eba\u5982\u4f55\u8a55\u4f30\u54c1\u724c\u7121\u5f62\u8cc7\u7522<\/h3>\n<p>\u6839\u64da\u570b\u969b\u6703\u8a08\u6e96\u5247(IAS 38),<strong>\u8a3b\u518a\u5546\u6a19\u5c6c\u65bc\u53ef\u8fa8\u8a8d\u7684\u7121\u5f62\u8cc7\u7522<\/strong>,\u5177\u5099\u4ee5\u4e0b\u7279\u6027:<\/p>\n<ul>\n<li><strong>\u53ef\u5206\u96e2\u6027<\/strong>: \u5546\u6a19\u53ef\u7368\u7acb\u65bc\u4f01\u696d\u672c\u9ad4\u9032\u884c\u6388\u6b0a\u3001\u51fa\u552e\u6216\u8f49\u8b93<\/li>\n<li><strong>\u53ef\u63a7\u5236\u6027<\/strong>: USPTO\u8a3b\u518a\u8b49\u66f8\u8ce6\u4e88\u5546\u6a19\u6240\u6709\u4eba\u6392\u4ed6\u6027\u4f7f\u7528\u6b0a<\/li>\n<li><strong>\u672a\u4f86\u7d93\u6fdf\u6548\u76ca<\/strong>: \u54c1\u724c\u6ea2\u50f9\u3001\u5e02\u5834\u8b58\u5225\u5ea6\u3001\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u53ef\u8f49\u5316\u70ba\u6536\u76ca<\/li>\n<\/ul>\n<p>\u6295\u8cc7\u4eba\u8a55\u4f30\u6642,\u6703\u6bd4\u8f03\u300c\u6709\u8a3b\u518a\u5546\u6a19\u300d\u8207\u300c\u7121\u8a3b\u518a\u5546\u6a19\u300d\u7684\u4f30\u503c\u5dee\u7570:<\/p>\n<div class=\"MarkdownTable_tableContainer__2k5Kh\" tabindex=\"0\" role=\"region\">\n<table>\n<thead>\n<tr>\n<th>\u8a55\u4f30\u9805\u76ee<\/th>\n<th>\u6709USPTO\u8a3b\u518a\u5546\u6a19<\/th>\n<th>\u7121\u8a3b\u518a\u5546\u6a19(\u50c5\u4f7f\u7528TM)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7121\u5f62\u8cc7\u7522\u8a8d\u5217<\/td>\n<td>\u53ef\u5217\u5165\u8cc7\u7522\u8ca0\u50b5\u8868<\/td>\n<td>\u96e3\u4ee5\u91cf\u5316\u50f9\u503c<\/td>\n<\/tr>\n<tr>\n<td>\u5e02\u5834\u7368\u5360\u6027<\/td>\n<td>\u806f\u90a6\u6cd5\u5f8b\u4fdd\u8b77,\u5168\u7f8e\u6392\u4ed6<\/td>\n<td>\u50c5\u666e\u901a\u6cd5\u4fdd\u8b77,\u7bc4\u570d\u6709\u9650<\/td>\n<\/tr>\n<tr>\n<td>\u6388\u6b0a\u6536\u76ca\u6f5b\u529b<\/td>\n<td>\u53ef\u6388\u6b0a\u7b2c\u4e09\u65b9\u4f7f\u7528\u6536\u8cbb<\/td>\n<td>\u6cd5\u5f8b\u57fa\u790e\u8584\u5f31,\u96e3\u4ee5\u6388\u6b0a<\/td>\n<\/tr>\n<tr>\n<td>\u4f75\u8cfc\u6ea2\u50f9<\/td>\n<td>\u5546\u6a19\u7d44\u5408\u589e\u52a0\u4ea4\u6613\u50f9\u503c<\/td>\n<td>\u7f3a\u4e4f\u660e\u78ba\u8cc7\u7522\u6a19\u7684<\/td>\n<\/tr>\n<tr>\n<td>\u4fb5\u6b0a\u6c42\u511f\u80fd\u529b<\/td>\n<td>\u53ef\u4e3b\u5f35\u6cd5\u5b9a\u8ce0\u511f\u82073\u500d\u61f2\u7f70<\/td>\n<td>\u50c5\u80fd\u4e3b\u5f35\u5be6\u969b\u640d\u5931<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<blockquote><p>\ud83d\udca1 <strong>\u5be6\u52d9\u6848\u4f8b<\/strong>: \u4e00\u5bb6\u53f0\u7063\u8de8\u5883\u96fb\u5546\u54c1\u724c\u5728A\u8f2a\u878d\u8cc7\u6642,\u56e0\u64c1\u67095\u500b\u7f8e\u570b\u8a3b\u518a\u5546\u6a19(\u6db5\u84cb\u6838\u5fc3\u7522\u54c1\u985e\u5225),\u6295\u8cc7\u4eba\u5c07\u54c1\u724c\u8cc7\u7522\u4f30\u503c\u63d0\u9ad815%,\u76f4\u63a5\u5f71\u97ff\u80a1\u6b0a\u7a00\u91cb\u6bd4\u4f8b\u8207\u878d\u8cc7\u689d\u4ef6\u3002<\/p><\/blockquote>\n<hr \/>\n<h3>\u5546\u6a19\u8a3b\u518a\u8207\u516c\u53f8\u4f30\u503c\u7684\u95dc\u806f\u6027<\/h3>\n<p>\u6295\u8cc7\u4eba\u4f7f\u7528\u7684\u4f30\u503c\u6a21\u578b(\u5982DCF\u6298\u73fe\u73fe\u91d1\u6d41\u3001\u5e02\u5834\u6bd4\u8f03\u6cd5)\u4e2d,<strong>\u54c1\u724c\u50f9\u503c\u662f\u91cd\u8981\u8abf\u6574\u56e0\u5b50<\/strong>:<\/p>\n<ul>\n<li><strong>\u54c1\u724c\u6ea2\u50f9\u500d\u6578<\/strong>: \u64c1\u6709\u8a3b\u518a\u5546\u6a19\u7684\u54c1\u724c,\u7522\u54c1\u5b9a\u50f9\u901a\u5e38\u9ad8\u65bc\u7121\u54c1\u724c\u7af6\u54c110-30%<\/li>\n<li><strong>\u5ba2\u6236\u7372\u53d6\u6210\u672c(CAC)\u964d\u4f4e<\/strong>: \u5f37\u54c1\u724c\u8b58\u5225\u5ea6\u6e1b\u5c11\u884c\u92b7\u652f\u51fa,\u63d0\u5347LTV\/CAC\u6bd4\u7387<\/li>\n<li><strong>\u5e02\u5834\u9000\u51fa\u50f9\u503c<\/strong>: \u4f75\u8cfc\u6642,\u8cb7\u65b9\u9858\u610f\u70ba\u5b8c\u6574\u5546\u6a19\u7d44\u5408\u652f\u4ed8\u984d\u5916\u6ea2\u50f9<\/li>\n<\/ul>\n<p>\u6839\u64daUSPTO\u5b98\u65b9\u8cc7\u6599 <a href=\"https:\/\/www.uspto.gov\/trademarks\" target=\"_blank\" rel=\"noopener\">https:\/\/www.uspto.gov\/trademarks<\/a>,<strong>\u7f8e\u570b\u806f\u90a6\u8a3b\u518a\u5546\u6a19\u5728\u5168\u7f8e50\u5dde\u5747\u5177\u6cd5\u5f8b\u6548\u529b<\/strong>,\u76f8\u8f03\u65bc\u5dde\u5546\u6a19\u6216\u666e\u901a\u6cd5\u5546\u6a19,\u63d0\u4f9b\u66f4\u5168\u9762\u7684\u5e02\u5834\u4fdd\u8b77\u3002<\/p>\n<hr \/>\n<h2>\u6295\u8cc7\u4eba\u95dc\u6ce8\u76843\u5927\u6cd5\u5f8b\u98a8\u96aa\u63a7\u7ba1\u9ede<\/h2>\n<h3>\u98a8\u96aa1: \u5546\u6a19\u4fb5\u6b0a\u8a34\u8a1f\u6210\u672c<\/h3>\n<p>\u6295\u8cc7\u4eba\u9032\u884c\u76e1\u8077\u8abf\u67e5(Due Diligence)\u6642,\u6703\u8a55\u4f30\u54c1\u724c\u662f\u5426\u9762\u81e8\u4fb5\u6b0a\u98a8\u96aa:<\/p>\n<ul>\n<li><strong>\u672a\u8a3b\u518a\u5546\u6a19\u98a8\u96aa<\/strong>: \u82e5\u54c1\u724c\u4f7f\u7528\u7684\u6a19\u8b58\u8207\u4ed6\u4eba\u8a3b\u518a\u5546\u6a19\u8fd1\u4f3c,\u53ef\u80fd\u6536\u5230\u505c\u6b62\u4f7f\u7528\u51fd(Cease and Desist Letter)\u6216\u9762\u81e8\u4fb5\u6b0a\u8a34\u8a1f<\/li>\n<li><strong>\u8a34\u8a1f\u6210\u672c<\/strong>: \u6839\u64da\u7f8e\u570b\u77e5\u8b58\u7522\u6b0a\u5f8b\u5e2b\u5354\u6703(AIPLA)\u7d71\u8a08,\u5546\u6a19\u4fb5\u6b0a\u8a34\u8a1f\u5e73\u5747\u6210\u672c\u70baUS$375,000-$2,000,000<\/li>\n<li><strong>\u54c1\u724c\u91cd\u5851\u6210\u672c<\/strong>: \u82e5\u88ab\u8feb\u66f4\u63db\u54c1\u724c\u540d\u7a31,\u9700\u91cd\u65b0\u5efa\u7acb\u5e02\u5834\u8a8d\u77e5,\u640d\u5931\u96e3\u4ee5\u4f30\u91cf<\/li>\n<\/ul>\n<blockquote><p>\u26a0\ufe0f <strong>\u6cd5\u5f8b\u98a8\u96aa<\/strong>: \u4f9d\u64da\u7f8e\u570b\u5546\u6a19\u6cd5(Lanham Act) \u00a735 <a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapIII-sec1117.htm\" target=\"_blank\" rel=\"noopener\">https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapIII-sec1117.htm<\/a>,\u4fb5\u6b0a\u8005\u53ef\u80fd\u9762\u81e8\u88ab\u4fb5\u6b0a\u65b9\u5be6\u969b\u640d\u5931\u3001\u4fb5\u6b0a\u7372\u5229,\u751a\u81f3<strong>3\u500d\u61f2\u7f70\u6027\u8ce0\u511f<\/strong>\u3002<\/p><\/blockquote>\n<hr \/>\n<h3>\u98a8\u96aa2: \u54c1\u724c\u6240\u6709\u6b0a\u722d\u8b70<\/h3>\n<p>\u6295\u8cc7\u4eba\u9700\u78ba\u8a8d\u5546\u6a19\u6240\u6709\u6b0a\u6e05\u6670\u7121\u722d\u8b70:<\/p>\n<ul>\n<li><strong>\u5275\u8fa6\u4eba\u500b\u4eba\u6301\u6709 vs \u516c\u53f8\u6301\u6709<\/strong>: \u82e5\u5546\u6a19\u767b\u8a18\u5728\u5275\u8fa6\u4eba\u500b\u4eba\u540d\u4e0b,\u80a1\u6b0a\u8b8a\u52d5\u6642\u53ef\u80fd\u5f15\u767c\u722d\u8b70<\/li>\n<li><strong>\u5171\u540c\u5275\u8fa6\u4eba\u96e2\u8077<\/strong>: \u672a\u660e\u78ba\u7d04\u5b9a\u5546\u6a19\u6b78\u5c6c,\u53ef\u80fd\u5c0e\u81f4\u54c1\u724c\u4f7f\u7528\u6b0a\u7cfe\u7d1b<\/li>\n<li><strong>\u8de8\u5883\u6240\u6709\u6b0a<\/strong>: \u53f0\u7063\u516c\u53f8\u8d74\u7f8e\u8a3b\u518a\u5546\u6a19,\u9700\u78ba\u8a8d\u7533\u8acb\u4eba\u8eab\u4efd\u8207\u516c\u53f8\u67b6\u69cb\u4e00\u81f4<\/li>\n<\/ul>\n<p>\u6839\u64daUSPTO\u898f\u5b9a <a href=\"https:\/\/www.uspto.gov\/trademarks\/basics\/trademark-ownership\" target=\"_blank\" rel=\"noopener\">https:\/\/www.uspto.gov\/trademarks\/basics\/trademark-ownership<\/a>,<strong>\u5546\u6a19\u6240\u6709\u6b0a\u5fc5\u9808\u660e\u78ba\u767b\u8a18\u65bcUSPTO\u7cfb\u7d71<\/strong>,\u6295\u8cc7\u4eba\u6703\u8981\u6c42\u63d0\u4f9b\u8a3b\u518a\u8b49\u66f8\u8207\u6240\u6709\u6b0a\u8b49\u660e\u6587\u4ef6\u3002<\/p>\n<hr \/>\n<h3>\u98a8\u96aa3: \u5546\u6a19\u7dad\u8b77\u5931\u6548\u98a8\u96aa<\/h3>\n<p>\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5f8c\u9700\u5b9a\u671f\u7dad\u8b77,\u6295\u8cc7\u4eba\u6703\u8a55\u4f30\u54c1\u724c\u7ba1\u7406\u80fd\u529b:<\/p>\n<ul>\n<li><strong>Section 8\/9\/15\u7dad\u8b77\u8981\u6c42<\/strong>: \u8a3b\u518a\u5f8c\u7b2c5-6\u5e74\u3001\u7b2c9-10\u5e74\u9700\u63d0\u4ea4\u4f7f\u7528\u8072\u660e\u8207\u7e8c\u5c55\u7533\u8acb<\/li>\n<li><strong>\u7dad\u8b77\u5931\u6548\u5f8c\u679c<\/strong>: \u82e5\u672a\u6309\u6642\u63d0\u4ea4,\u5546\u6a19\u8a3b\u518a\u5c07\u88ab\u64a4\u92b7,\u54c1\u724c\u5931\u53bb\u806f\u90a6\u4fdd\u8b77<\/li>\n<li><strong>\u7ba1\u7406\u6210\u672c<\/strong>: \u6295\u8cc7\u4eba\u6703\u8a55\u4f30\u516c\u53f8\u662f\u5426\u6709\u5b8c\u5584\u7684\u5546\u6a19\u7ba1\u7406\u5236\u5ea6<\/li>\n<\/ul>\n<p>\u8a73\u7d30\u7684\u7dad\u8b77\u671f\u9650\u8207\u6cd5\u5f8b\u8cac\u4efb,\u53ef\u53c3\u8003\u300c\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5f8c\u4e00\u5b9a\u8981\u61c2\u7684\u4e8b\uff1a\u7dad\u8b77\u3001\u5e73\u53f0\u4fdd\u8b77\u8207\u4fb5\u6b0a\u5168\u6307\u5357\u300d<a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-post-registration-maintenance-protection-infringement-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/us-trademark-post-registration-maintenance-protection-infringement-guide-2026\/<\/a>\u3002<\/p>\n<hr \/>\n<h2>\u7f8e\u570b\u5546\u6a19\u5c0d\u878d\u8cc7\u8207\u9000\u5834\u7684\u6230\u7565\u50f9\u503c<\/h2>\n<h3>\u878d\u8cc7\u8ac7\u5224\u4e2d\u7684\u8b70\u50f9\u7c4c\u78bc<\/h3>\n<p>\u64c1\u6709\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u7684\u54c1\u724c,\u5728\u878d\u8cc7\u8ac7\u5224\u4e2d\u5177\u5099\u4ee5\u4e0b\u512a\u52e2:<\/p>\n<ol>\n<li><strong>\u4f30\u503c\u57fa\u790e\u66f4\u5805\u5be6<\/strong>: \u53ef\u91cf\u5316\u7684\u7121\u5f62\u8cc7\u7522\u652f\u6490\u66f4\u9ad8\u4f30\u503c<\/li>\n<li><strong>\u6295\u8cc7\u4eba\u4fe1\u5fc3\u63d0\u5347<\/strong>: \u8b49\u660e\u5275\u8fa6\u5718\u968a\u91cd\u8996\u77e5\u8b58\u7522\u6b0a\u4fdd\u8b77,\u964d\u4f4e\u6295\u8cc7\u98a8\u96aa<\/li>\n<li><strong>\u689d\u6b3e\u8ac7\u5224\u7a7a\u9593<\/strong>: \u54c1\u724c\u50f9\u503c\u53ef\u4f5c\u70ba\u80a1\u6b0a\u7a00\u91cb\u7684\u7de9\u885d\u56e0\u5b50<\/li>\n<\/ol>\n<blockquote><p>\ud83d\udca1 <strong>\u5be6\u52d9\u6280\u5de7<\/strong>: \u5728\u6295\u8cc7\u4eba\u76e1\u8077\u8abf\u67e5\u6e05\u55ae\u4e2d,\u4e3b\u52d5\u63d0\u4f9bUSPTO\u8a3b\u518a\u8b49\u66f8\u3001\u5546\u6a19\u6aa2\u7d22\u5831\u544a\u3001\u7dad\u8b77\u6642\u7a0b\u8868,\u5c55\u73fe\u5c08\u696d\u7ba1\u7406\u80fd\u529b\u3002<\/p><\/blockquote>\n<hr \/>\n<h3>\u4f75\u8cfc\u8207IPO\u7684\u5fc5\u8981\u689d\u4ef6<\/h3>\n<p>\u5728\u4f01\u696d\u4f75\u8cfc\u6216IPO\u904e\u7a0b\u4e2d,<strong>\u5b8c\u6574\u7684\u5546\u6a19\u7d44\u5408\u662f\u4ea4\u6613\u6210\u529f\u7684\u95dc\u9375<\/strong>:<\/p>\n<ul>\n<li><strong>\u8cb7\u65b9\u76e1\u8077\u8abf\u67e5\u91cd\u9ede<\/strong>: \u6536\u8cfc\u65b9\u6703\u8981\u6c42\u63d0\u4f9b\u6240\u6709\u5546\u6a19\u8a3b\u518a\u8b49\u660e\u3001\u4f7f\u7528\u8b49\u64da\u3001\u7dad\u8b77\u8a18\u9304<\/li>\n<li><strong>\u4ea4\u6613\u4f30\u503c\u5f71\u97ff<\/strong>: \u7f3a\u4e4f\u5546\u6a19\u4fdd\u8b77\u7684\u54c1\u724c,\u8cb7\u65b9\u6703\u5927\u5e45\u8abf\u964d\u6536\u8cfc\u50f9\u683c\u6216\u8981\u6c42\u8ce3\u65b9\u627f\u64d4\u4fb5\u6b0a\u64d4\u4fdd\u8cac\u4efb<\/li>\n<li><strong>IPO\u5be9\u67e5\u8981\u6c42<\/strong>: \u8b49\u5238\u4ea4\u6613\u59d4\u54e1\u6703(SEC)\u8981\u6c42\u4e0a\u5e02\u516c\u53f8\u63ed\u9732\u91cd\u5927\u7121\u5f62\u8cc7\u7522,\u5546\u6a19\u662f\u6838\u5fc3\u9805\u76ee<\/li>\n<\/ul>\n<p>\u6839\u64daWIPO\u570b\u969b\u5546\u6a19\u5206\u985e\u7cfb\u7d71 <a href=\"https:\/\/www.wipo.int\/classifications\/nice\/en\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.wipo.int\/classifications\/nice\/en\/<\/a>,<strong>\u5168\u7403\u5546\u6a19\u8a3b\u518a\u63a1\u7528Nice Classification\u5206\u985e<\/strong>,\u6295\u8cc7\u4eba\u6703\u8a55\u4f30\u54c1\u724c\u662f\u5426\u5728\u6838\u5fc3\u5e02\u5834(\u5982\u7f8e\u570b\u3001\u6b50\u76df\u3001\u4e2d\u570b)\u5b8c\u6210\u8a3b\u518a\u3002<\/p>\n<hr \/>\n<h3>\u57162: \u6295\u8cc7\u4eba\u8a55\u4f30\u5546\u6a19\u8cc7\u7522\u7684\u6c7a\u7b56\u6d41\u7a0b\u5716<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19727\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/investor-us-trademark-brand-asset-valuation-cover-1.png\" alt=\"\u6295\u8cc7\u4eba\u8a55\u4f30\u7f8e\u570b\u5546\u6a19\u76845\u5927\u95dc\u9375\u8981\u7d20\uff1a\u7121\u5f62\u8cc7\u7522\u8a55\u4f30\u3001\u5e02\u5834\u58c1\u58d8\u3001\u6cd5\u5f8b\u98a8\u96aa\u63a7\u7ba1\u3001\u54c1\u724c\u50f9\u503c\u91cf\u5316\u3001\u9000\u5834\u6a5f\u5236\u4fdd\u969c\u793a\u610f\u5716\" width=\"1536\" height=\"2752\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/investor-us-trademark-brand-asset-valuation-cover-1.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/investor-us-trademark-brand-asset-valuation-cover-1-768x1376.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/investor-us-trademark-brand-asset-valuation-cover-1-857x1536.png 857w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/investor-us-trademark-brand-asset-valuation-cover-1-1143x2048.png 1143w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/investor-us-trademark-brand-asset-valuation-cover-1-7x12.png 7w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<hr \/>\n<h2>\u53f0\u7063\u54c1\u724c\u7533\u8acb\u7f8e\u570b\u5546\u6a19\u7684\u6230\u7565\u6642\u6a5f<\/h2>\n<h3>\u4f55\u6642\u61c9\u8a72\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f<\/h3>\n<p>\u6295\u8cc7\u4eba\u5efa\u8b70\u7684\u6700\u4f73\u8a3b\u518a\u6642\u6a5f:<\/p>\n<ol>\n<li><strong>\u7522\u54c1\u958b\u767c\u968e\u6bb5<\/strong>: \u78ba\u5b9a\u54c1\u724c\u540d\u7a31\u5f8c,\u7acb\u5373\u9032\u884c\u5546\u6a19\u6aa2\u7d22\u8207\u8a3b\u518a\u898f\u5283<\/li>\n<li><strong>\u9996\u6b21\u9032\u5165\u7f8e\u570b\u5e02\u5834\u524d<\/strong>: \u5728Amazon\u3001eBay\u7b49\u5e73\u53f0\u4e0a\u67b6\u524d\u5b8c\u6210\u8a3b\u518a,\u907f\u514d\u4fb5\u6b0a\u98a8\u96aa<\/li>\n<li><strong>Pre-A\u8f2a\u878d\u8cc7\u524d<\/strong>: \u63d0\u4f9b\u6295\u8cc7\u4eba\u5b8c\u6574\u7684\u77e5\u8b58\u7522\u6b0a\u4fdd\u8b77\u8b49\u660e,\u63d0\u5347\u4f30\u503c<\/li>\n<li><strong>\u570b\u969b\u64f4\u5f35\u8a08\u756b\u555f\u52d5\u6642<\/strong>: \u540c\u6b65\u898f\u5283\u7f8e\u570b\u3001\u6b50\u76df\u3001\u4e2d\u570b\u7b49\u4e3b\u8981\u5e02\u5834\u5546\u6a19\u4f48\u5c40<\/li>\n<\/ol>\n<blockquote><p>\ud83d\udea8 <strong>\u5e38\u898b\u8aa4\u5340<\/strong>: \u8a31\u591a\u53f0\u7063\u54c1\u724c\u8aa4\u4ee5\u70ba\u300c\u7b49\u7522\u54c1\u8ce3\u5f97\u597d\u518d\u8a3b\u518a\u300d,\u4f46\u6b64\u6642\u53ef\u80fd\u5df2\u6709\u7af6\u722d\u8005\u6436\u5148\u8a3b\u518a\u8fd1\u4f3c\u5546\u6a19,\u5c0e\u81f4\u54c1\u724c\u88ab\u8feb\u66f4\u540d\u6216\u652f\u4ed8\u9ad8\u984d\u548c\u89e3\u91d1\u3002<\/p><\/blockquote>\n<p>\u95dc\u65bc\u5546\u6a19\u8a3b\u518a\u6c7a\u7b56\u7684\u5b8c\u6574\u5224\u65b7\u6a19\u6e96,\u53ef\u53c3\u8003\u300c\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f\u5b8c\u6574\u5224\u65b7\u6307\u5357\u300d<a href=\"https:\/\/greenoo.tw\/zh\/taiwan-seller-us-trademark-registration-decision-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/taiwan-seller-us-trademark-registration-decision-guide-2026\/<\/a>\u3002<\/p>\n<hr \/>\n<h3>\u8a3b\u518a\u524d\u5fc5\u505a\u76843\u9805\u6e96\u5099<\/h3>\n<p>\u6295\u8cc7\u4eba\u671f\u5f85\u5275\u696d\u8005\u5728\u8a3b\u518a\u524d\u5b8c\u6210:<\/p>\n<ol>\n<li><strong>\u5b8c\u6574\u5546\u6a19\u6aa2\u7d22<\/strong>: \u4f7f\u7528USPTO\u5b98\u65b9TESS\u7cfb\u7d71 <a href=\"https:\/\/tmsearch.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">https:\/\/tmsearch.uspto.gov\/<\/a> \u78ba\u8a8d\u7121\u885d\u7a81\u5546\u6a19<\/li>\n<li><strong>\u985e\u5225\u9078\u64c7\u898f\u5283<\/strong>: \u6839\u64daNice Classification\u9078\u64c7\u6b63\u78ba\u7684\u5546\u54c1\/\u670d\u52d9\u985e\u5225<\/li>\n<li><strong>\u4f7f\u7528\u8b49\u660e\u6e96\u5099<\/strong>: \u82e5\u63a1\u7528\u300c\u4f7f\u7528\u57fa\u790e\u300d\u7533\u8acb,\u9700\u6e96\u5099\u7b26\u5408USPTO\u8981\u6c42\u7684Specimen<\/li>\n<\/ol>\n<p>\u8a73\u7d30\u7684\u5be9\u67e5\u6a19\u6e96\u8207\u901a\u904e\u7387\u5206\u6790,\u8acb\u53c3\u95b1\u300c\u7f8e\u570b\u5546\u6a19\u5236\u5ea6\u5b8c\u6574\u89e3\u6790\uff1a\u4f60\u7684\u5546\u6a19\u771f\u7684\u8a3b\u5f97\u904e\u55ce\uff1f\u300d<a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-registration-examination-standards-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/us-trademark-registration-examination-standards-guide-2026\/<\/a>\u3002<\/p>\n<hr \/>\n<h3>\u57163: \u6709\u7121\u7f8e\u570b\u5546\u6a19\u7684\u878d\u8cc7\u4f30\u503c\u5dee\u7570\u5c0d\u7167\u8868<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19728\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/investor-trademark-due-diligence-flowchart.png\" alt=\"\u6295\u8cc7\u4eba\u8a55\u4f30\u7f8e\u570b\u5546\u6a19\u8cc7\u7522\u76844\u968e\u6bb5\u6c7a\u7b56\u6d41\u7a0b\u5716\uff1a\u76e1\u8077\u8abf\u67e5\u3001\u98a8\u96aa\u8a55\u4f30\u3001\u4f30\u503c\u8abf\u6574\u3001\u6295\u8cc7\u6c7a\u7b56,\u6a19\u8a3b\u901a\u904e\u3001\u9700\u6539\u5584\u3001\u9ad8\u98a8\u96aa\u4e09\u7a2e\u7d50\u679c\" width=\"2560\" height=\"1396\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/investor-trademark-due-diligence-flowchart.png 2560w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/investor-trademark-due-diligence-flowchart-768x419.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/investor-trademark-due-diligence-flowchart-1536x838.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/investor-trademark-due-diligence-flowchart-2048x1117.png 2048w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/investor-trademark-due-diligence-flowchart-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<hr \/>\n<h2>\u7e3d\u7d50<\/h2>\n<p>\u6295\u8cc7\u4eba\u5728\u610f\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u7684\u6838\u5fc3\u539f\u56e0,\u5728\u65bc\u5546\u6a19\u662f<strong>\u53ef\u91cf\u5316\u3001\u53ef\u4ea4\u6613\u3001\u53ef\u4fdd\u8b77\u7684\u7121\u5f62\u8cc7\u7522<\/strong>,\u76f4\u63a5\u5f71\u97ff\u516c\u53f8\u4f30\u503c\u3001\u6cd5\u5f8b\u98a8\u96aa\u8207\u9000\u5834\u50f9\u503c\u3002<\/p>\n<p><strong>\u95dc\u9375\u91cd\u9ede<\/strong>:<\/p>\n<ul>\n<li>\u8a3b\u518a\u5546\u6a19\u53ef\u5217\u5165\u8cc7\u7522\u8ca0\u50b5\u8868,\u63d0\u5347\u878d\u8cc7\u4f30\u503c15-30%<\/li>\n<li>USPTO\u8a3b\u518a\u8b49\u66f8\u662f\u54c1\u724c\u7368\u7279\u6027\u8207\u5e02\u5834\u5730\u4f4d\u7684\u5b98\u65b9\u80cc\u66f8<\/li>\n<li>\u907f\u514d\u4fb5\u6b0a\u8a34\u8a1f\u3001\u54c1\u724c\u722d\u8b70\u7b49\u6f5b\u5728\u6cd5\u5f8b\u6210\u672c(\u5e73\u5747US$375,000-$2,000,000)<\/li>\n<li>\u4f75\u8cfc\u6216IPO\u6642,\u5b8c\u6574\u5546\u6a19\u7d44\u5408\u662f\u95dc\u9375\u4ea4\u6613\u7c4c\u78bc<\/li>\n<li>\u53f0\u7063\u54c1\u724c\u61c9\u5728\u7522\u54c1\u958b\u767c\u968e\u6bb5\u6216Pre-A\u8f2a\u878d\u8cc7\u524d\u5b8c\u6210\u8a3b\u518a<\/li>\n<\/ul>\n<p>\u82e5\u5c0d\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u8207\u54c1\u724c\u8cc7\u7522\u8a55\u4f30\u4ecd\u6709\u7591\u554f,\u6b61\u8fce\u53c3\u8003\u7da0\u5708\u5708\u5b98\u7db2 <a href=\"https:\/\/greenoo.tw\/zh\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw<\/a> \u7684\u5c08\u696d\u9867\u554f\u670d\u52d9\u3002<\/p>\n<p><strong>\u5ef6\u4f38\u95b1\u8b80<\/strong>:<\/p>\n<ul>\n<li>\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f\u5b8c\u6574\u5224\u65b7\u6307\u5357 <a href=\"https:\/\/greenoo.tw\/zh\/taiwan-seller-us-trademark-registration-decision-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/taiwan-seller-us-trademark-registration-decision-guide-2026\/<\/a><\/li>\n<li>\u7f8e\u570b\u5546\u6a19\u5236\u5ea6\u5b8c\u6574\u89e3\u6790\uff1a\u4f60\u7684\u5546\u6a19\u771f\u7684\u8a3b\u5f97\u904e\u55ce\uff1f <a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-registration-examination-standards-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/us-trademark-registration-examination-standards-guide-2026\/<\/a><\/li>\n<li>\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6d41\u7a0b\u3001\u89d2\u8272\u8207\u6cd5\u5f8b\u8cac\u4efb\u5168\u8aaa\u660e <a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/<\/a><\/li>\n<\/ul>\n<p><strong>\u5b98\u65b9\u8cc7\u6e90\u53c3\u8003<\/strong>:<\/p>\n<ul>\n<li>USPTO\u5546\u6a19\u57fa\u672c\u8cc7\u8a0a <a href=\"https:\/\/www.uspto.gov\/trademarks\" target=\"_blank\" rel=\"noopener\">https:\/\/www.uspto.gov\/trademarks<\/a><\/li>\n<li>\u7f8e\u570b\u5546\u6a19\u6cd5(Lanham Act) \u00a735 <a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapIII-sec1117.htm\" target=\"_blank\" rel=\"noopener\">https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22-subchapIII-sec1117.htm<\/a><\/li>\n<li>WIPO Nice Classification <a href=\"https:\/\/www.wipo.int\/classifications\/nice\/en\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.wipo.int\/classifications\/nice\/en\/<\/a><\/li>\n<li>USPTO TESS\u5546\u6a19\u6aa2\u7d22\u7cfb\u7d71 <a href=\"https:\/\/tmsearch.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">https:\/\/tmsearch.uspto.gov\/<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u6295\u8cc7\u4eba\u70ba\u4f55\u91cd\u8996\u7f8e\u570b\u5546\u6a19\uff1f\u6838\u5fc3\u7b54\u6848 \u6295\u8cc7\u4eba\u5728\u610f\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u7684\u6838\u5fc3\u539f\u56e0\u6709\u4e94: \u7121\u5f62\u8cc7\u7522\u53ef\u91cf\u5316: \u8a3b\u518a\u5546\u6a19\u662f\u53ef\u8a55\u4f30\u3001 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19718","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/posts\/19718"}],"collection":[{"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/comments?post=19718"}],"version-history":[{"count":1,"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/posts\/19718\/revisions"}],"predecessor-version":[{"id":19729,"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/posts\/19718\/revisions\/19729"}],"wp:attachment":[{"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/media?parent=19718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/categories?post=19718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/tags?post=19718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}