{"id":19721,"date":"2026-01-16T10:22:41","date_gmt":"2026-01-16T02:22:41","guid":{"rendered":"https:\/\/greenoo.tw\/?p=19721"},"modified":"2026-01-16T10:22:41","modified_gmt":"2026-01-16T02:22:41","slug":"us-trademark-impact-on-brand-valuation-taiwan-enterprises-2026","status":"publish","type":"post","link":"https:\/\/greenoo.tw\/zh\/us-trademark-impact-on-brand-valuation-taiwan-enterprises-2026\/","title":{"rendered":"\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5982\u4f55\u5f71\u97ff\u54c1\u724c\u4f30\u503c\uff1f\u53f0\u7063\u4f01\u696d\u5fc5\u77e5\u7684\u7121\u5f62\u8cc7\u7522\u589e\u503c\u7b56\u7565(2026)"},"content":{"rendered":"<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-19722\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-brand-valuation-impact-cover-2026.png\" alt=\"\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5c0d\u54c1\u724c\u4f30\u503c\u5f71\u97ff\u793a\u610f\u5716,\u5c55\u793aUSPTO\u8a3b\u518a\u5546\u6a19\u5982\u4f55\u63d0\u5347\u53f0\u7063\u4f01\u696d\u7121\u5f62\u8cc7\u7522\u50f9\u503c\u8207\u6295\u8cc7\u5438\u5f15\u529b\" width=\"2560\" height=\"1352\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-brand-valuation-impact-cover-2026.png 2560w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-brand-valuation-impact-cover-2026-768x406.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-brand-valuation-impact-cover-2026-1536x811.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-brand-valuation-impact-cover-2026-2048x1082.png 2048w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/us-trademark-brand-valuation-impact-cover-2026-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/h2>\n<h2>\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u78ba\u5be6\u986f\u8457\u5f71\u97ff\u54c1\u724c\u4f30\u503c<\/h2>\n<p>\u662f\u7684,\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5c0d\u54c1\u724c\u4f30\u503c\u5177\u6709\u5be6\u8cea\u4e14\u53ef\u91cf\u5316\u7684\u5f71\u97ff\u3002**\u6839\u64da\u570b\u969b\u6703\u8a08\u6e96\u5247(IAS 38)\u8207\u7f8e\u570b\u8ca1\u52d9\u6703\u8a08\u6e96\u5247(ASC 805),\u8a3b\u518a\u5546\u6a19\u5c6c\u65bc\u53ef\u8fa8\u8a8d\u7684\u7121\u5f62\u8cc7\u7522,\u53ef\u7368\u7acb\u8a55\u4f30\u4e26\u8a08\u5165\u4f01\u696d\u8cc7\u7522\u8ca0\u50b5\u8868\u3002\u5c0d\u53f0\u7063\u4f01\u696d\u800c\u8a00,USPTO\u8a3b\u518a\u5546\u6a19\u4e0d\u50c5\u662f\u6cd5\u5f8b\u4fdd\u8b77\u5de5\u5177,\u66f4\u662f\u63d0\u5347\u4f01\u696d\u50f9\u503c\u3001\u5438\u5f15\u6295\u8cc7\u3001\u4fc3\u6210\u4f75\u8cfc\u7684\u95dc\u9375\u8cc7\u7522\u3002\u4e3b\u8981\u5f71\u97ff\u9ad4\u73fe\u5728\u4e09\u65b9\u9762:<strong>\u7121\u5f62\u8cc7\u7522\u53ef\u8a55\u4f30\u6027\u63d0\u5347<\/strong>\u3001<strong>\u6295\u8cc7\u4eba\u76e1\u8077\u8abf\u67e5\u52a0\u5206<\/strong>\u3001<strong>\u8de8\u5883\u4f75\u8cfc\u8ac7\u5224\u7c4c\u78bc\u589e\u5f37<\/strong>\u3002<\/p>\n<p>\u53f0\u7063\u54c1\u724c\u82e5\u8a08\u756b\u8d74\u7f8e\u62d3\u5c55\u3001\u5c0b\u6c42\u5275\u6295\u878d\u8cc7\u6216\u898f\u5283IPO,\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5c07\u76f4\u63a5\u5f71\u97ff\u4f30\u503c\u7d50\u679c\u8207\u6295\u8cc7\u4eba\u4fe1\u5fc3\u3002\u4ee5\u4e0b\u6df1\u5165\u89e3\u6790\u5177\u9ad4\u5f71\u97ff\u6a5f\u5236\u8207\u5be6\u52d9\u64cd\u4f5c\u5efa\u8b70\u3002<\/p>\n<hr \/>\n<h2>\u70ba\u4f55\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5f71\u97ff\u54c1\u724c\u4f30\u503c\uff1f\u6838\u5fc3\u908f\u8f2f\u89e3\u6790<\/h2>\n<h3>\u7121\u5f62\u8cc7\u7522\u8a55\u4f30\u7684\u6cd5\u5f8b\u8207\u6703\u8a08\u57fa\u790e<\/h3>\n<p>\u6839\u64da\u570b\u969b\u8ca1\u52d9\u5831\u5c0e\u6e96\u5247(IFRS)\u8207\u7f8e\u570b\u516c\u8a8d\u6703\u8a08\u539f\u5247(US GAAP),<strong>\u8a3b\u518a\u5546\u6a19\u7b26\u5408\u300c\u53ef\u8fa8\u8a8d\u7121\u5f62\u8cc7\u7522\u300d\u5b9a\u7fa9<\/strong>,\u5177\u5099\u4ee5\u4e0b\u7279\u5fb5:<\/p>\n<ol>\n<li><strong>\u53ef\u5206\u96e2\u6027(Separability)<\/strong>: USPTO\u8a3b\u518a\u5546\u6a19\u53ef\u7368\u7acb\u8f49\u8b93\u3001\u6388\u6b0a\u3001\u51fa\u79df,\u5177\u5099\u660e\u78ba\u7684\u8ca1\u7522\u6b0a\u908a\u754c<\/li>\n<li><strong>\u5408\u7d04\u6b0a\u5229(Contractual Rights)<\/strong>: \u806f\u90a6\u8a3b\u518a\u8ce6\u4e88\u5168\u7f8e\u6392\u4ed6\u4f7f\u7528\u6b0a,\u53d7Lanham Act <a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22.htm\" target=\"_blank\" rel=\"noopener\">https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22.htm<\/a> \u6cd5\u5f8b\u4fdd\u8b77<\/li>\n<li><strong>\u53ef\u9810\u671f\u7d93\u6fdf\u5229\u76ca<\/strong>: \u8a3b\u518a\u5546\u6a19\u53ef\u900f\u904e\u6388\u6b0a\u91d1\u3001\u54c1\u724c\u6ea2\u50f9\u3001\u5e02\u5834\u58df\u65b7\u7522\u751f\u6301\u7e8c\u73fe\u91d1\u6d41<\/li>\n<\/ol>\n<p>\u76f8\u8f03\u4e4b\u4e0b,<strong>\u672a\u8a3b\u518a\u5546\u6a19(Common Law Trademark)\u50c5\u5177\u5730\u57df\u6027\u4fdd\u8b77<\/strong>,\u96e3\u4ee5\u5728\u8ca1\u52d9\u5831\u8868\u4e2d\u7368\u7acb\u8a8d\u5217,\u4f30\u503c\u6642\u5f80\u5f80\u88ab\u8996\u70ba\u300c\u5546\u8b7d(Goodwill)\u300d\u7684\u4e00\u90e8\u5206,\u7f3a\u4e4f\u7368\u7acb\u8a55\u4f30\u4f9d\u64da\u3002<\/p>\n<h3>\u6295\u8cc7\u4eba\u76e1\u8077\u8abf\u67e5\u7684\u95dc\u9375\u67e5\u6838\u9805\u76ee<\/h3>\n<p>\u7576\u53f0\u7063\u4f01\u696d\u5c0b\u6c42\u5275\u6295\u878d\u8cc7\u3001\u79c1\u52df\u80a1\u6b0a\u6295\u8cc7\u6216\u6e96\u5099IPO\u6642,<strong>\u667a\u6167\u8ca1\u7522\u6b0a\u76e1\u8077\u8abf\u67e5(IP Due Diligence)\u662f\u5fc5\u7d93\u7a0b\u5e8f<\/strong>\u3002\u6295\u8cc7\u4eba\u6703\u91cd\u9ede\u6aa2\u8996:<\/p>\n<div class=\"MarkdownTable_tableContainer__2k5Kh\" tabindex=\"0\" role=\"region\">\n<table>\n<thead>\n<tr>\n<th>\u67e5\u6838\u9805\u76ee<\/th>\n<th>USPTO\u8a3b\u518a\u5546\u6a19<\/th>\n<th>\u672a\u8a3b\u518a\u5546\u6a19<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u6b0a\u5229\u660e\u78ba\u6027<\/strong><\/td>\n<td>\u806f\u90a6\u8a3b\u518a\u8b49\u66f8,\u6b0a\u5229\u7bc4\u570d\u6e05\u6670<\/td>\n<td>\u50c5\u4f9d\u8cf4\u4f7f\u7528\u8b49\u660e,\u6613\u751f\u722d\u8b70<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4fdd\u8b77\u7bc4\u570d<\/strong><\/td>\n<td>\u5168\u7f8e50\u5dde+\u5c6c\u5730<\/td>\n<td>\u9650\u5be6\u969b\u4f7f\u7528\u5730\u5340<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4fb5\u6b0a\u6551\u6fdf<\/strong><\/td>\n<td>\u53ef\u4e3b\u5f35\u6cd5\u5b9a\u8ce0\u511f(\u6700\u9ad8US$200\u842c\/\u4ef6)<\/td>\n<td>\u50c5\u80fd\u4e3b\u5f35\u5be6\u969b\u640d\u5931<\/td>\n<\/tr>\n<tr>\n<td><strong>\u8cc7\u7522\u53ef\u8f49\u8b93\u6027<\/strong><\/td>\n<td>\u53ef\u7368\u7acb\u51fa\u552e\u3001\u6388\u6b0a\u3001\u8cea\u62bc<\/td>\n<td>\u8f49\u8b93\u8907\u96dc,\u9700\u8b49\u660e\u4f7f\u7528\u6b77\u53f2<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4f30\u503c\u53ef\u91cf\u5316\u6027<\/strong><\/td>\n<td>\u53ef\u63a1\u6536\u76ca\u6cd5\u3001\u5e02\u5834\u6cd5\u8a55\u4f30<\/td>\n<td>\u96e3\u4ee5\u7368\u7acb\u8a55\u4f30<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<blockquote><p>\u26a0\ufe0f <strong>\u6295\u8cc7\u4eba\u7d05\u7dda<\/strong>: \u82e5\u54c1\u724c\u4e3b\u529b\u5e02\u5834\u5728\u7f8e\u570b,\u537b\u672a\u5b8c\u6210USPTO\u8a3b\u518a,\u6295\u8cc7\u4eba\u53ef\u80fd\u8996\u70ba<strong>\u91cd\u5927\u6cd5\u5f8b\u98a8\u96aa<\/strong>,\u8981\u6c42\u4f30\u503c\u6298\u50f9\u6216\u5ef6\u5f8c\u6295\u8cc7\u6c7a\u7b56\u3002<\/p><\/blockquote>\n<h3>\u8de8\u5883\u4f75\u8cfc\u7684\u8ac7\u5224\u7c4c\u78bc\u5dee\u7570<\/h3>\n<p>\u6839\u64da\u4e16\u754c\u667a\u6167\u8ca1\u7522\u6b0a\u7d44\u7e54(WIPO)\u7814\u7a76,<strong>\u79d1\u6280\u8207\u6d88\u8cbb\u54c1\u7522\u696d\u4f75\u8cfc\u6848\u4e2d,\u7121\u5f62\u8cc7\u7522\u4f54\u4ea4\u6613\u50f9\u683c\u6bd4\u91cd\u905460-80%<\/strong>,\u5176\u4e2d\u5546\u6a19\u50f9\u503c\u5c24\u70ba\u95dc\u9375\u3002<\/p>\n<p><strong>\u6848\u4f8b\u60c5\u5883\u6bd4\u8f03<\/strong>:<\/p>\n<ul>\n<li><strong>\u60c5\u5883A(\u5df2\u8a3b\u518a)<\/strong>: \u53f0\u7063\u7f8e\u599d\u54c1\u724cA\u64c1\u6709USPTO\u8a3b\u518a\u5546\u6a19,\u5e74\u71df\u6536US$5M,\u88ab\u7f8e\u570b\u96c6\u5718\u4ee5US$15M\u4f75\u8cfc(3\u500d\u71df\u6536),\u5176\u4e2dUS$8M\u6b78\u56e0\u65bc\u5546\u6a19\u50f9\u503c<\/li>\n<li><strong>\u60c5\u5883B(\u672a\u8a3b\u518a)<\/strong>: \u53f0\u7063\u7f8e\u599d\u54c1\u724cB\u540c\u6a23\u5e74\u71df\u6536US$5M,\u4f46\u672a\u8a3b\u518aUSPTO\u5546\u6a19,\u50c5\u4ee5US$8M\u4f75\u8cfc(1.6\u500d\u71df\u6536),\u56e0\u6536\u8cfc\u65b9\u9700\u81ea\u884c\u627f\u64d4\u5546\u6a19\u8a3b\u518a\u6210\u672c\u8207\u4fb5\u6b0a\u98a8\u96aa<\/li>\n<\/ul>\n<blockquote><p>\ud83d\udca1 <strong>\u5be6\u52d9\u5efa\u8b70<\/strong>: \u82e5\u4f01\u696d3\u5e74\u5167\u6709\u4f75\u8cfc\u9000\u5834\u898f\u5283,\u61c9\u63d0\u524d\u5b8c\u6210USPTO\u8a3b\u518a,\u907f\u514d\u8ac7\u5224\u6642\u88ab\u58d3\u50f9\u6216\u589e\u52a0\u4ea4\u6613\u8907\u96dc\u5ea6\u3002<\/p><\/blockquote>\n<hr \/>\n<h3>\u57162: \u8a3b\u518a\u5546\u6a19vs\u672a\u8a3b\u518a\u5546\u6a19\u5c0d\u54c1\u724c\u4f30\u503c\u5f71\u97ff\u6bd4\u8f03\u5716<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19723\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/registered-vs-unregistered-trademark-valuation-comparison-2026.png\" alt=\"USPTO\u8a3b\u518a\u5546\u6a19\u8207\u672a\u8a3b\u518a\u5546\u6a19\u5728\u54c1\u724c\u4f30\u503c\u3001\u6295\u8cc7\u4eba\u76e1\u8077\u8abf\u67e5\u3001\u4fb5\u6b0a\u6551\u6fdf\u7b49\u9762\u5411\u7684\u8a73\u7d30\u6bd4\u8f03\u8868,\u986f\u793a\u8a3b\u518a\u5546\u6a19\u53ef\u63d0\u5347\u4f30\u503c15-40%\" width=\"2560\" height=\"1429\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/registered-vs-unregistered-trademark-valuation-comparison-2026.png 2560w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/registered-vs-unregistered-trademark-valuation-comparison-2026-768x429.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/registered-vs-unregistered-trademark-valuation-comparison-2026-1536x857.png 1536w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/registered-vs-unregistered-trademark-valuation-comparison-2026-2048x1143.png 2048w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/registered-vs-unregistered-trademark-valuation-comparison-2026-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<hr \/>\n<h2>\u5546\u6a19\u4f30\u503c\u7684\u4e09\u5927\u4e3b\u6d41\u65b9\u6cd5\u8207\u5be6\u52d9\u61c9\u7528<\/h2>\n<h3>\u65b9\u6cd5\u4e00:\u6536\u76ca\u6cd5(Income Approach)<\/h3>\n<p><strong>\u6838\u5fc3\u908f\u8f2f<\/strong>: \u8a08\u7b97\u5546\u6a19\u672a\u4f86\u53ef\u7522\u751f\u7684\u7d93\u6fdf\u5229\u76ca\u73fe\u503c<\/p>\n<p><strong>\u8a08\u7b97\u516c\u5f0f<\/strong>:<\/p>\n<div class=\"MarkdownCodeBlock_container__nRn2j\">\n<div class=\"MarkdownCodeBlock_codeBlock__rvLec force-dark\">\n<div class=\"MarkdownCodeBlock_codeHeaderCodeReferencing__4xrRh\">\n<div class=\"MarkdownCodeBlock_languageName__4_BF8\"><\/div>\n<\/div>\n<div class=\"\" data-collapsed=\"unknown\">\n<pre class=\"MarkdownCodeBlock_preTag__QMZEO MarkdownCodeBlock_horizontalScrollable__aGZiW\"><code class=\"language-clojure\">\u5546\u6a19\u50f9\u503c = \u03a3(\u9810\u671f\u6388\u6b0a\u91d1\u6536\u5165 \u00d7 \u6298\u73fe\u7387) + \u54c1\u724c\u6ea2\u50f9\u73fe\u503c\r\n<\/code><\/pre>\n<\/div>\n<div class=\"MarkdownCodeBlock_codeFooterPoePython__8QxYT\">\n<div class=\"MarkdownCodeBlock_codeFooterLeftSection__6yrgP\"><\/div>\n<div class=\"MarkdownCodeBlock_codeFooterRightSection__9Hz_z\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>\u9069\u7528\u60c5\u5883<\/strong>: \u5df2\u6709\u6388\u6b0a\u6536\u5165\u6216\u53ef\u9810\u6e2c\u54c1\u724c\u6ea2\u50f9\u7684\u6210\u719f\u54c1\u724c<\/p>\n<p><strong>\u5be6\u52d9\u6848\u4f8b<\/strong>: \u53f0\u7063\u8336\u98f2\u54c1\u724cC\u5728\u7f8e\u958b\u8a2d50\u5bb6\u52a0\u76df\u5e97,\u5e74\u6536\u53d6\u6388\u6b0a\u91d1US$500K,\u63a110%\u6298\u73fe\u7387,\u5546\u6a19\u4f30\u503c\u7d04US$5M<\/p>\n<h3>\u65b9\u6cd5\u4e8c:\u5e02\u5834\u6cd5(Market Approach)<\/h3>\n<p><strong>\u6838\u5fc3\u908f\u8f2f<\/strong>: \u53c3\u8003\u540c\u7522\u696d\u53ef\u6bd4\u4ea4\u6613\u6848\u4f8b<\/p>\n<p><strong>\u53c3\u8003\u6307\u6a19<\/strong>:<\/p>\n<ul>\n<li>\u540c\u696d\u4f75\u8cfc\u6848\u4e2d\u5546\u6a19\u50f9\u503c\u4f54\u6bd4<\/li>\n<li>\u6388\u6b0a\u91d1\u8cbb\u7387(Royalty Rate)\u884c\u696d\u6a19\u6e96<\/li>\n<li>\u54c1\u724c\u5f37\u5ea6\u8a55\u5206(Brand Strength Score)<\/li>\n<\/ul>\n<p><strong>\u9069\u7528\u60c5\u5883<\/strong>: \u6709\u5145\u5206\u5e02\u5834\u4ea4\u6613\u6578\u64da\u7684\u6210\u719f\u7522\u696d(\u5982\u6d88\u8cbb\u54c1\u3001\u79d1\u6280)<\/p>\n<p>\u6839\u64daUSPTO\u5546\u6a19\u57fa\u672c\u8cc7\u8a0a <a href=\"https:\/\/www.uspto.gov\/trademarks\" target=\"_blank\" rel=\"noopener\">https:\/\/www.uspto.gov\/trademarks<\/a>,\u6d88\u8cbb\u54c1\u7522\u696d\u6388\u6b0a\u91d1\u8cbb\u7387\u901a\u5e38\u70ba\u71df\u6536\u76843-8%,\u79d1\u6280\u7522\u696d\u70ba5-10%\u3002<\/p>\n<h3>\u65b9\u6cd5\u4e09:\u6210\u672c\u6cd5(Cost Approach)<\/h3>\n<p><strong>\u6838\u5fc3\u908f\u8f2f<\/strong>: \u8a08\u7b97\u91cd\u5efa\u76f8\u540c\u5546\u6a19\u6240\u9700\u6210\u672c<\/p>\n<p><strong>\u6210\u672c\u9805\u76ee<\/strong>:<\/p>\n<ul>\n<li>USPTO\u7533\u8acb\u8cbb\u7528(US$250-US$350\/\u985e\u5225)<\/li>\n<li>\u5f8b\u5e2b\u8cbb(US$1,500-US$3,000)<\/li>\n<li>\u54c1\u724c\u5efa\u7acb\u6210\u672c(\u884c\u92b7\u3001\u8a2d\u8a08\u3001\u5e02\u5834\u63a8\u5ee3)<\/li>\n<li>\u6642\u9593\u6210\u672c(\u901a\u5e38\u97008-12\u500b\u6708)<\/li>\n<\/ul>\n<p><strong>\u9069\u7528\u60c5\u5883<\/strong>: \u65b0\u5275\u54c1\u724c\u6216\u7121\u6388\u6b0a\u6536\u5165\u7684\u65e9\u671f\u4f01\u696d<\/p>\n<blockquote><p>\ud83d\udca1 <strong>\u5be6\u52d9\u63d0\u9192<\/strong>: \u6210\u672c\u6cd5\u901a\u5e38<strong>\u4f4e\u4f30<\/strong>\u5546\u6a19\u771f\u5be6\u50f9\u503c,\u50c5\u9069\u7528\u65bc\u4fdd\u5b88\u4f30\u503c\u6216\u7a05\u52d9\u7533\u5831\u3002<\/p><\/blockquote>\n<hr \/>\n<h2>\u53f0\u7063\u4f01\u696d\u63d0\u5347\u5546\u6a19\u4f30\u503c\u76844\u5927\u5be6\u6230\u7b56\u7565<\/h2>\n<h3>\u7b56\u75651:\u512a\u5148\u8a3b\u518a\u6838\u5fc3\u5e02\u5834\u5546\u6a19<\/h3>\n<p><strong>\u884c\u52d5\u6e05\u55ae<\/strong>:<\/p>\n<ul>\n<li>\u2611 \u82e5\u4e3b\u529b\u5e02\u5834\u5728\u7f8e\u570b,\u512a\u5148\u5b8c\u6210USPTO\u8a3b\u518a<\/li>\n<li>\u2611 \u82e5\u8de8\u5883\u96fb\u5546\u92b7\u552e,\u540c\u6b65\u8a3b\u518aAmazon Brand Registry <a href=\"https:\/\/brandservices.amazon.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/brandservices.amazon.com\/<\/a><\/li>\n<li>\u2611 \u82e5\u8a08\u756b\u5168\u7403\u64f4\u5f35,\u8003\u616e\u99ac\u5fb7\u91cc\u5354\u5b9a\u570b\u969b\u8a3b\u518a <a href=\"https:\/\/www.wipo.int\/madrid\/en\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.wipo.int\/madrid\/en\/<\/a><\/li>\n<\/ul>\n<h3>\u7b56\u75652:\u5efa\u7acb\u5546\u6a19\u4f7f\u7528\u8b49\u64da\u6a94\u6848<\/h3>\n<p>\u6295\u8cc7\u4eba\u76e1\u8077\u8abf\u67e5\u6642\u6703\u8981\u6c42\u63d0\u4f9b:<\/p>\n<ul>\n<li>\u7522\u54c1\u5305\u88dd\u3001\u6a19\u7c64\u5be6\u7269\u7167\u7247(Specimen)<\/li>\n<li>\u96fb\u5546\u5e73\u53f0\u92b7\u552e\u622a\u5716(Amazon\u3001eBay\u3001\u5b98\u7db2)<\/li>\n<li>\u5ee3\u544a\u6295\u653e\u8a18\u9304(Google Ads\u3001Facebook Ads)<\/li>\n<li>\u6388\u6b0a\u5408\u7d04\u8207\u6536\u5165\u660e\u7d30<\/li>\n<\/ul>\n<blockquote><p>\ud83d\udea8 <strong>\u6cd5\u5f8b\u98a8\u96aa<\/strong>: \u82e5\u63d0\u4ea4\u865b\u5047\u4f7f\u7528\u8b49\u660e,\u53ef\u80fd\u5c0e\u81f4\u5546\u6a19\u8a3b\u518a\u7121\u6548,\u4e26\u9762\u81e8USPTO\u8655\u7f70,\u8a73\u898b\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6d41\u7a0b\u3001\u89d2\u8272\u8207\u6cd5\u5f8b\u8cac\u4efb\u5168\u8aaa\u660e <a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/<\/a>\u3002<\/p><\/blockquote>\n<h3>\u7b56\u75653:\u5b9a\u671f\u7dad\u8b77\u5546\u6a19\u6b0a\u5229<\/h3>\n<p>\u6839\u64daUSPTO\u898f\u5b9a,\u8a3b\u518a\u5546\u6a19\u9700\u5b9a\u671f\u63d0\u4ea4\u7dad\u8b77\u6587\u4ef6:<\/p>\n<div class=\"MarkdownTable_tableContainer__2k5Kh\" tabindex=\"0\" role=\"region\">\n<table>\n<thead>\n<tr>\n<th>\u6642\u9593\u9ede<\/th>\n<th>\u6587\u4ef6\u985e\u578b<\/th>\n<th>\u8cbb\u7528(2026)<\/th>\n<th>\u5f8c\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8a3b\u518a\u5f8c\u7b2c5-6\u5e74<\/td>\n<td>Section 8\u5ba3\u8a93\u66f8<\/td>\n<td>US$225-US$525\/\u985e\u5225<\/td>\n<td>\u672a\u63d0\u4ea4\u5247\u8a3b\u518a\u5931\u6548<\/td>\n<\/tr>\n<tr>\n<td>\u8a3b\u518a\u5f8c\u7b2c9-10\u5e74<\/td>\n<td>Section 9\u7e8c\u5c55<\/td>\n<td>US$300-US$500\/\u985e\u5225<\/td>\n<td>\u672a\u63d0\u4ea4\u5247\u4fdd\u8b77\u7d42\u6b62<\/td>\n<\/tr>\n<tr>\n<td>\u6bcf10\u5e74<\/td>\n<td>Section 9\u7e8c\u5c55<\/td>\n<td>US$300-US$500\/\u985e\u5225<\/td>\n<td>\u6301\u7e8c\u4fdd\u8b77<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<blockquote><p>\u26a0\ufe0f <strong>\u4f30\u503c\u5f71\u97ff<\/strong>: \u82e5\u5546\u6a19\u56e0\u672a\u7dad\u8b77\u800c\u5931\u6548,\u4f01\u696d\u5c07\u640d\u5931\u5168\u90e8\u7121\u5f62\u8cc7\u7522\u50f9\u503c,\u6295\u8cc7\u4eba\u53ef\u80fd\u8981\u6c42\u4f30\u503c\u6b78\u96f6\u3002<\/p><\/blockquote>\n<p>\u8a73\u7d30\u7dad\u8b77\u8981\u6c42\u53ef\u53c3\u8003\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5f8c\u4e00\u5b9a\u8981\u61c2\u7684\u4e8b\uff1a\u7dad\u8b77\u3001\u5e73\u53f0\u4fdd\u8b77\u8207\u4fb5\u6b0a\u5168\u6307\u5357 <a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-post-registration-maintenance-protection-infringement-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/us-trademark-post-registration-maintenance-protection-infringement-guide-2026\/<\/a>\u3002<\/p>\n<h3>\u7b56\u75654:\u7a4d\u6975\u76e3\u63a7\u8207\u57f7\u6cd5<\/h3>\n<p><strong>\u57f7\u6cd5\u884c\u52d5\u53ef\u91cf\u5316\u63d0\u5347\u54c1\u724c\u50f9\u503c<\/strong>:<\/p>\n<ul>\n<li>\u767c\u51fa\u505c\u6b62\u4f7f\u7528\u51fd(Cease and Desist Letter)<\/li>\n<li>\u63d0\u8d77USPTO\u7570\u8b70\u7a0b\u5e8f(Opposition)<\/li>\n<li>\u96fb\u5546\u5e73\u53f0\u4fb5\u6b0a\u6295\u8a34(Amazon APEX\u3001eBay VeRO)<\/li>\n<\/ul>\n<blockquote><p>\ud83d\udca1 <strong>\u4f30\u503c\u908f\u8f2f<\/strong>: \u6295\u8cc7\u4eba\u6703\u8a55\u4f30\u54c1\u724c\u4e3b\u7684\u300c\u6b0a\u5229\u57f7\u884c\u80fd\u529b\u300d,\u7a4d\u6975\u57f7\u6cd5\u4ee3\u8868\u5546\u6a19\u50f9\u503c\u53d7\u5230\u4fdd\u8b77,\u53ef\u63d0\u5347\u4f30\u503c\u4fe1\u5fc3\u3002<\/p><\/blockquote>\n<hr \/>\n<h3>\u57163: \u5546\u6a19\u4f30\u503c\u63d0\u5347\u6c7a\u7b56\u6d41\u7a0b\u5716<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19724\" src=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-valuation-enhancement-decision-flowchart-2026.png\" alt=\"\u5546\u6a19\u4f30\u503c\u63d0\u5347\u6c7a\u7b56\u6d41\u7a0b\u5716,\u4f9d\u4f01\u696d\u767c\u5c55\u968e\u6bb5(\u7a2e\u5b50\u8f2a\u3001\u878d\u8cc7\u8f2a\u3001IPO)\u63d0\u4f9bUSPTO\u8a3b\u518a\u3001\u4f7f\u7528\u8b49\u64da\u5efa\u7acb\u3001\u5c08\u696d\u4f30\u503c\u7b49\u884c\u52d5\u5efa\u8b70\" width=\"1792\" height=\"2400\" srcset=\"https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-valuation-enhancement-decision-flowchart-2026.png 1792w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-valuation-enhancement-decision-flowchart-2026-768x1029.png 768w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-valuation-enhancement-decision-flowchart-2026-1147x1536.png 1147w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-valuation-enhancement-decision-flowchart-2026-1529x2048.png 1529w, https:\/\/greenoo.tw\/wp-content\/uploads\/2026\/01\/trademark-valuation-enhancement-decision-flowchart-2026-9x12.png 9w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<h2>\u9700\u8981\u7279\u5225\u6ce8\u610f\u76843\u500b\u4f30\u503c\u9677\u9631<\/h2>\n<h3>\u9677\u96311:\u904e\u5ea6\u4f9d\u8cf4\u81ea\u6211\u8a55\u4f30<\/h3>\n<p>\u8a31\u591a\u53f0\u7063\u4f01\u696d\u4e3b\u4ee5\u300c\u8a3b\u518a\u6210\u672c\u300d\u6216\u300c\u54c1\u724c\u77e5\u540d\u5ea6\u300d\u81ea\u884c\u4f30\u7b97\u5546\u6a19\u50f9\u503c,<strong>\u7f3a\u4e4f\u5ba2\u89c0\u6578\u64da\u652f\u6490<\/strong>\u3002<\/p>\n<p><strong>\u6b63\u78ba\u505a\u6cd5<\/strong>:<\/p>\n<ul>\n<li>\u59d4\u8a17\u6703\u8a08\u5e2b\u4e8b\u52d9\u6240(Big 4)\u6216\u667a\u8ca1\u8a55\u50f9\u6a5f\u69cb\u9032\u884c\u5c08\u696d\u4f30\u503c<\/li>\n<li>\u53c3\u8003\u540c\u696d\u4f75\u8cfc\u6848\u4f8b\u6216\u6388\u6b0a\u91d1\u8cbb\u7387<\/li>\n<li>\u63a1\u7528\u570b\u969b\u8a8d\u53ef\u7684\u8a55\u4f30\u65b9\u6cd5(\u6536\u76ca\u6cd5\u3001\u5e02\u5834\u6cd5)<\/li>\n<\/ul>\n<h3>\u9677\u96312:\u5ffd\u7565\u7dad\u8b77\u671f\u9650\u5c0e\u81f4\u6b0a\u5229\u5931\u6548<\/h3>\n<p>\u6839\u64daUSPTO\u7d71\u8a08,<strong>\u7d0430%\u7684\u8a3b\u518a\u5546\u6a19\u56e0\u672a\u63d0\u4ea4Section 8\/9\u6587\u4ef6\u800c\u5931\u6548<\/strong>\u3002<\/p>\n<blockquote><p>\ud83d\udea8 <strong>\u4f30\u503c\u6b78\u96f6\u98a8\u96aa<\/strong>: \u82e5\u5546\u6a19\u56e0\u7dad\u8b77\u5931\u6548,\u4f01\u696d\u5c07\u640d\u5931\u5168\u90e8\u7121\u5f62\u8cc7\u7522\u50f9\u503c,\u6295\u8cc7\u4eba\u53ef\u80fd\u8981\u6c42\u91cd\u65b0\u8ac7\u5224\u4f30\u503c\u6216\u64a4\u56de\u6295\u8cc7\u3002<\/p><\/blockquote>\n<h3>\u9677\u96313:\u672a\u8655\u7406\u5546\u6a19\u885d\u7a81\u6216\u7570\u8b70<\/h3>\n<p>\u82e5USPTO\u5be9\u67e5\u4e2d\u6536\u5230Office Action(\u5be9\u67e5\u610f\u898b\u66f8)\u6216\u7b2c\u4e09\u65b9\u63d0\u51fa\u7570\u8b70(Opposition),<strong>\u672a\u59a5\u5584\u8655\u7406\u5c07\u5c0e\u81f4\u8a3b\u518a\u5931\u6557<\/strong>,\u5f71\u97ff\u4f30\u503c\u57fa\u790e\u3002<\/p>\n<p><strong>\u98a8\u96aa\u60c5\u5883<\/strong>:<\/p>\n<ul>\n<li>\u88abUSPTO\u4ee5\u300c\u63cf\u8ff0\u6027(Descriptiveness)\u300d\u99c1\u56de<\/li>\n<li>\u88ab\u7af6\u722d\u5c0d\u624b\u4ee5\u300c\u6df7\u6dc6\u53ef\u80fd\u6027(Likelihood of Confusion)\u300d\u63d0\u51fa\u7570\u8b70<\/li>\n<li>\u672a\u56de\u61c9Office Action\u5c0e\u81f4\u7533\u8acb\u8996\u70ba\u653e\u68c4<\/li>\n<\/ul>\n<p>\u82e5\u9700\u4e86\u89e3USPTO\u5be9\u67e5\u6a19\u6e96\u8207\u5e38\u898b\u62d2\u7d55\u7406\u7531,\u53ef\u53c3\u8003\u7f8e\u570b\u5546\u6a19\u5236\u5ea6\u5b8c\u6574\u89e3\u6790\uff1a\u4f60\u7684\u5546\u6a19\u771f\u7684\u8a3b\u5f97\u904e\u55ce\uff1f <a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-registration-examination-standards-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/us-trademark-registration-examination-standards-guide-2026\/<\/a><\/p>\n<hr \/>\n<h2>\u7e3d\u7d50<\/h2>\n<p><strong>\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5c0d\u54c1\u724c\u4f30\u503c\u7684\u5f71\u97ff\u7e3d\u7d50<\/strong>:<\/p>\n<ol>\n<li><strong>\u7121\u5f62\u8cc7\u7522\u53ef\u91cf\u5316<\/strong>: USPTO\u8a3b\u518a\u5546\u6a19\u7b26\u5408\u6703\u8a08\u6e96\u5247\u5b9a\u7fa9,\u53ef\u7368\u7acb\u8a55\u4f30\u4e26\u8a08\u5165\u8cc7\u7522\u8ca0\u50b5\u8868<\/li>\n<li><strong>\u6295\u8cc7\u4eba\u4fe1\u5fc3\u63d0\u5347<\/strong>: \u806f\u90a6\u8a3b\u518a\u964d\u4f4e\u6cd5\u5f8b\u98a8\u96aa,\u589e\u5f37\u6295\u8cc7\u4eba\u76e1\u8077\u8abf\u67e5\u4fe1\u5fc3<\/li>\n<li><strong>\u4f75\u8cfc\u8ac7\u5224\u7c4c\u78bc<\/strong>: \u8a3b\u518a\u5546\u6a19\u53ef\u63d0\u5347\u4f30\u503c15-40%,\u7e2e\u77ed\u4ea4\u6613\u6642\u7a0b<\/li>\n<li><strong>\u4f30\u503c\u65b9\u6cd5\u591a\u5143<\/strong>: \u53ef\u63a1\u6536\u76ca\u6cd5\u3001\u5e02\u5834\u6cd5\u3001\u6210\u672c\u6cd5,\u4f9d\u4f01\u696d\u968e\u6bb5\u9078\u64c7<\/li>\n<li><strong>\u7dad\u8b77\u81f3\u95dc\u91cd\u8981<\/strong>: \u5b9a\u671f\u63d0\u4ea4Section 8\/9\u6587\u4ef6,\u907f\u514d\u6b0a\u5229\u5931\u6548\u5c0e\u81f4\u4f30\u503c\u6b78\u96f6<\/li>\n<\/ol>\n<p><strong>\u4e0b\u4e00\u6b65\u884c\u52d5\u5efa\u8b70<\/strong>:<\/p>\n<ul>\n<li>\u82e5\u8a08\u756b3\u5e74\u5167\u878d\u8cc7\u6216\u4f75\u8cfc,\u7acb\u5373\u555f\u52d5USPTO\u8a3b\u518a<\/li>\n<li>\u5efa\u7acb\u5b8c\u6574\u7684\u5546\u6a19\u4f7f\u7528\u8b49\u64da\u6a94\u6848\u8207\u57f7\u6cd5\u8a18\u9304<\/li>\n<li>\u59d4\u8a17\u5c08\u696d\u6a5f\u69cb\u9032\u884c\u4f30\u503c,\u63d0\u4f9b\u6295\u8cc7\u4eba\u53ef\u4fe1\u6578\u64da<\/li>\n<\/ul>\n<p>\u82e5\u5c0d\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u8207\u54c1\u724c\u4f30\u503c\u4ecd\u6709\u7591\u554f,\u6b61\u8fce\u53c3\u8003\u7da0\u5708\u5708\u5b98\u7db2 <a href=\"https:\/\/greenoo.tw\/zh\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw<\/a> \u7684\u5c08\u696d\u9867\u554f\u670d\u52d9\u3002<\/p>\n<p><strong>\u5ef6\u4f38\u95b1\u8b80<\/strong>:<\/p>\n<ul>\n<li>\u53f0\u7063\u8ce3\u5bb6\u8207\u5916\u8cbf\u5de5\u5ee0\u662f\u5426\u9700\u8981\u8a3b\u518a\u7f8e\u570b\u5546\u6a19\uff1f\u5b8c\u6574\u5224\u65b7\u6307\u5357 <a href=\"https:\/\/greenoo.tw\/zh\/taiwan-seller-us-trademark-registration-decision-guide-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/taiwan-seller-us-trademark-registration-decision-guide-2026\/<\/a><\/li>\n<li>\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u6d41\u7a0b\u3001\u89d2\u8272\u8207\u6cd5\u5f8b\u8cac\u4efb\u5168\u8aaa\u660e <a href=\"https:\/\/greenoo.tw\/zh\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/greenoo.tw\/us-trademark-registration-process-roles-legal-responsibilities-foreign-applicants-2026\/<\/a><\/li>\n<\/ul>\n<p><strong>\u5b98\u65b9\u8cc7\u6e90\u53c3\u8003<\/strong>:<\/p>\n<ul>\n<li>USPTO\u5546\u6a19\u57fa\u672c\u8cc7\u8a0a <a href=\"https:\/\/www.uspto.gov\/trademarks\" target=\"_blank\" rel=\"noopener\">https:\/\/www.uspto.gov\/trademarks<\/a><\/li>\n<li>\u7f8e\u570b\u5546\u6a19\u6cd5(Lanham Act) <a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22.htm\" target=\"_blank\" rel=\"noopener\">https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2011-title15\/html\/USCODE-2011-title15-chap22.htm<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u78ba\u5be6\u986f\u8457\u5f71\u97ff\u54c1\u724c\u4f30\u503c \u662f\u7684,\u7f8e\u570b\u5546\u6a19\u8a3b\u518a\u5c0d\u54c1\u724c\u4f30\u503c\u5177\u6709\u5be6\u8cea\u4e14\u53ef\u91cf\u5316\u7684\u5f71\u97ff\u3002**\u6839\u64da\u570b\u969b\u6703\u8a08\u6e96\u5247(I [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[39],"tags":[],"class_list":["post-19721","post","type-post","status-publish","format-standard","hentry","category-39"],"_links":{"self":[{"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/posts\/19721"}],"collection":[{"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/comments?post=19721"}],"version-history":[{"count":1,"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/posts\/19721\/revisions"}],"predecessor-version":[{"id":19725,"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/posts\/19721\/revisions\/19725"}],"wp:attachment":[{"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/media?parent=19721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/categories?post=19721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greenoo.tw\/zh\/wp-json\/wp\/v2\/tags?post=19721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}